RANK BANK NAME
STATE | TOTAL ASSETS | TOTAL DERIVATIVES | TOTAL FUTURES | TOTAL OPTIONS | TOTAL FORWARDS | TOTAL SWAPS | TOTAL OPTIONS | TOTAL CREDIT DERIVATIVES | SPOT FX | |
1 JPMORGAN CHASE BANK NA 2 CITIBANK NATIONAL ASSN 3 GOLDMAN SACHS BANK USA 4 BANK OF AMERICA NA 5 WELLS FARGO BANK NA 6 HSBC NA 7 MORGAN STANLEY BANK NA 8 STATE STREET BANK & TRUST CO 9 BANK OF NEW YORK MELLON 10 PNC BANK NATIONAL ASSN 11 SUNTRUST BANK 12 NORTHERN TRUST CO 13 US BANK NATIONAL ASSN 14 TD BANK NATIONAL ASSN 15 MUFG UNION BANK NA 16 REGIONS BANK 17 CAPITAL ONE NATIONAL ASSN 18 KEYBANK NATIONAL ASSN 19 FIFTH THIRD BANK 20 BRANCH BANKING & TRUST CO 21 CITIZENS BANK NATIONAL ASSN 22 BOKF NATIONAL ASSN 23 COMPASS BANK 24 HUNTINGTON NATIONAL BANK 25 CAPITAL ONE BANK USA NA | OH SD NY NC SD VA UT MA NY DE GA IL OH DE CA AL VA OH OH NC RI OK AL OH VA | $2,015,718 1,342,643 143,403 1,653,947 1,667,785 198,798 136,966 239,278 299,816 350,643 189,908 117,434 423,204 253,738 120,033 124,637 271,188 96,390 139,966 206,875 109,313 31,211 87,629 72,469 99,552 | $52,911,434 52,052,635 44,434,385 26,262,286 5,995,075 4,203,729 2,237,218 1,334,726 1,014,883 370,609 263,627 259,352 234,024 179,787 127,972 83,056 74,425 68,688 66,967 58,295 53,409 41,070 34,597 31,922 30,091 | $1,072,240 1,460,180 2,369,614 2,312,470 163,487 67,491 27,941 13,166 32,469 37,661 24,540 0 4,243 0 3,344 2,727 65 6,938 322 309 0 123 330 49 0 | $1,231,228 1,500,086 3,032,943 168,558 170,801 12,716 3,662 0 155 18,000 16,034 0 3,955 0 0 95 0 0 79 0 0 402 0 0 0 | $9,076,408 6,010,525 3,892,352 6,231,946 819,646 539,508 539,461 1,291,731 554,175 19,536 20,149 243,574 63,972 9,512 50,975 18,310 1,638 6,129 6,744 9,618 9,924 35,329 1,687 2,670 8,012 | $29,661,994 32,510,230 28,456,295 14,016,372 4,148,796 3,039,283 1,098,874 5,057 372,149 262,978 137,344 14,640 134,497 168,771 64,248 55,539 70,570 49,454 43,594 41,042 36,225 2,747 24,740 27,009 22,079 | $8,747,069 8,345,110 6,518,114 1,879,245 662,318 360,115 563,172 24,771 55,530 26,586 60,590 1,089 22,576 736 9,396 4,403 90 5,735 13,724 7,326 4,952 2,469 7,840 1,043 0 | $3,122,495 2,226,504 165,067 1,653,695 30,027 184,616 4,108 0 405 5,848 4,969 49 4,781 767 10 1,982 2,062 432 2,503 0 2,308 0 0 1,151 0 | $751,937 918,122 14,627 625,328 7,003 29,173 49,287 65,603 71,360 1,089 153 20,706 2,979 8 753 17 25 621 333 32 98 9 45 4 72 |
TOP 25 COMMERCIAL BANKS, SAs & TCs WITH DERIVATIVES OTHER COMMERCIAL BANKS, SAs & TCs WITH DERIVATIVES TOTAL COMMERCIAL BANKS, SAs & TCs WITH DERIVATIVES | $10,392,544 4,365,326 14,757,870 | $192,424,262 522,989 192,947,250 | $7,599,709 6,093 7,605,802 | $6,158,715 1,689 6,160,404 | $29,463,531 81,227 29,544,758 | $114,464,529 349,913 114,814,442 | $27,323,999 80,013 27,404,012 | $7,413,779 4,054 7,417,833 | $2,559,382 1,730 2,561,112 | |
Note: Credit derivatives have been included in the sum of total derivatives. Credit derivatives have been included as an "over the counter" category, although the Call report does not differentiate by market currently. Note: Before the first quarter of 1995 total derivatives included spot FX. Beginning in that quarter, spot FX has been reported separately. Note: Numbers may not total due to rounding. Source: Call reports, Schedule RC-L | ||||||||||
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Developing non-financial commodity derivatives trading in Vietnam - 12 -
The Impact of Financial Integration on Poverty in Developing Countries in Asia. -
Developing financial services in Vietnam Posts and Telecommunications Group - 18 -
Developing rural financial institutions in Vietnam - 1

RANK BANK NAME
STATE | TOTAL ASSETS | TOTAL DERIVATIVES | TOTAL FUTURES | TOTAL OPTIONS | TOTAL FORWARDS | TOTAL SWAPS | TOTAL OPTIONS | TOTAL CREDIT DERIVATIVES | SPOT FX | |
1 “ JPMORGAN CHASE BANK NA 2 CITIBANK NATIONAL ASSN 3 GOLDMAN SACHS BANK USA 4 BANK OF AMERICA NA 5 Wells Fargo Bank NA 6 HSBC NA 7 MORGAN STANLEY BANK NA 8 STATE STREET BANK&TRUST CO 9 BANK OF NEW YORK MELLON 10 PNC BANK NATIONAL ASSN 11 SUNTRUST BANK 12 NORTHERN TRUST CO 13 US BANK NATIONAL ASSN 14 TD BANK NATIONAL ASSN 15 MUFG UNION BANK NA 16 REGIONS BANK 17 CAPITAL ONE NATIONAL ASSN 18 KEYBANK NATIONAL ASSN 19 FIFTH THIRD BANK 20 BRANCH BANKING&TRUST CO 21 CITIZENS BANK NATIONAL ASSN 22 BOKF NATIONAL ASSN 23 COMPASS BANK 24 HUNTINGTON NATIONAL BANK 25 CAPITAL ONE BANK USA NA | OH SD NY NC SD VA UT MA NY DE GA IL OH DE CA AL VA OH OH NC RI OK AL OH VA | $2,051,004 1,365,660 160,666 1,657,878 1,699,435 206,206 135,608 251,261 298,719 350,224 194,679 121,145 433,463 255,727 115,975 125,256 278,661 99,138 141,112 217,159 112,992 31,817 86,738 73,864 103,537 | $53,282,233 50,159,340 41,372,238 26,862,637 6,835,435 4,175,694 2,122,485 1,389,582 1,017,825 359,823 275,572 265,237 261,106 174,778 145,615 86,432 79,038 71,872 66,227 62,750 60,060 47,083 36,226 31,397 31,218 | $1,073,154 1,744,618 1,524,560 2,012,935 135,634 89,953 39,506 10,882 26,707 19,461 29,734 0 6,482 0 4,074 4,151 86 6,283 371 376 0 180 221 83 0 | $1,557,081 1,363,701 2,568,209 134,502 131,637 46,478 8,715 0 62 14,000 14,291 0 3,580 0 0 0 0 0 61 0 0 476 0 0 0 | $9,606,442 5,672,004 4,759,495 6,928,682 1,517,762 552,569 479,567 1,347,622 556,249 22,226 21,310 250,017 60,155 8,256 67,874 19,324 2,350 6,355 6,240 11,471 10,909 40,651 1,615 2,664 8,249 | $29,986,580 30,800,530 26,299,069 14,580,309 4,307,722 2,952,885 1,008,120 5,006 383,430 270,975 142,513 14,082 161,350 165,135 65,082 56,239 74,398 52,457 43,780 44,154 41,668 2,946 26,149 26,314 22,969 | $8,385,209 8,247,046 6,067,117 1,747,726 710,958 370,690 578,235 26,072 51,061 26,819 62,838 1,089 24,669 736 8,575 4,424 117 6,301 13,208 6,748 5,071 2,830 8,241 1,079 0 | $2,673,767 2,331,441 153,788 1,458,483 31,722 163,119 8,342 0 316 6,343 4,885 49 4,870 652 10 2,295 2,088 477 2,567 0 2,413 0 0 1,257 0 | $785,211 922,843 8,282 539,758 6,066 29,982 62,783 74,192 60,290 1,081 225 20,596 2,030 6 351 64 15 674 256 24 65 24 23 7 93 |
TOP 25 COMMERCIAL BANKS, SAs & TCs WITH DERIVATIVES OTHER COMMERCIAL BANKS, SAs & TCs WITH DERIVATIVES TOTAL COMMERCIAL BANKS, SAs & TCs WITH DERIVATIVES | $10,567,923 4,461,491 15,029,414 | $189,271,906 560,605 189,832,511 | $6,729,452 9,862 6,739,314 | $5,842,793 1,901 5,844,694 | $31,960,057 90,419 32,050,476 | $111,533,862 366,778 111,900,639 | $26,356,860 87,214 26,444,074 | $6,848,883 4,432 6,853,314 | $2,514,942 1,859 2,516,800 | |
Note: Credit derivatives have been included in the sum of total derivatives. Credit derivatives have been included as an "over the counter" category, although the Call report does not differentiate by market currently. Note: Before the first quarter of 1995 total derivatives included spot FX. Beginning in that quarter, spot FX has been reported separately. Note: Numbers may not total due to "roundSource: Call reports, Schedule RC-L ” | ||||||||||

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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