Developing eco-tourism in Co To Island, Quang Ninh in a sustainable direction

The product will create boredom for tourists and they will not want to come back on the next trip. Therefore, the management board of the tourist area needs to build product strategies that are suitable for the area's strategy and can compete in the tourism market.

Co To island district is an eco-tourism area with natural advantages, so diversifying tourism products and services must still be associated with the goal of sustainable development, preserving natural, cultural, historical values, and protecting the ecological environment. In addition to the main products that are typical of the tourist area, it is necessary to add some services to meet the needs of tourists.

Organize more activities with typical ecotourism characteristics for tourists to diversify activities, develop ecotourism associated with local communities to create unique features of Co To ecotourism products, such as tourism associated with traditional occupations,

Co To needs to open more services for renting tourist vehicles such as tandem bicycles for tourists to travel and climb mountains on their own. In addition, tourists can rent inflatable boats, rowing boats, and life jackets for safety.

In addition to diversifying tourism products, it is necessary to improve product quality to meet the increasing demands of tourists. Natural resources, ecosystems, and rare animals are the strengths of the tourist area, so tourism exploitation must take into account the preservation of the original value of the resources, encourage businesses to invest and build without destroying the natural landscape, and not build haphazardly without planning, affecting the environment.

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Professional and enthusiastic service attitude determines whether customers will return to the tourist area or not, so first of all, we must regularly check and train tourism workers at the tourist area. The attitude of the service staff must be enthusiastic, thoughtful, and hospitable, making customers feel comfortable and impressed with the tourist area.

The tourist area's food service must ensure diversity in typical seafood dishes such as shrimp, crab, clam, geoduck, ginseng... The dishes are prepared with a strong island flavor, creating an impressive impression for tourists.

The facilities are safe and can meet the needs of tourists. Souvenirs must have beautiful designs, engraved with memories of Co To Island. Prices of tourist areas must ensure the right value of the product, avoiding the situation of soliciting and "cutting" customers.

3.2.5. Solutions for planning ecotourism development

* General planning solutions

In the tourism development plan in Co To district, it is included in the "Master plan for tourism development in Co To district for the period 2015 - 2020 and development orientation to 2030".

The planning must be detailed, specific and highly scientific to suit each location and each stage of tourism planning. The planning for the development of Co To marine ecotourism must comply with the principles of ecotourism to create a relationship between the local community and tourism activities, contributing significantly to the preservation and promotion of natural values and traditional culture.

In the tourist area, all services for tourists such as souvenir stalls, souvenir shops, drinks, small restaurants serving near the tourist area must be planned into a separate sales area, divided into booths like small restaurants, avoiding the situation of selling scattered at single points, without shelters causing loss of aesthetics and thus creating a feeling of unprofessionalism when serving tourists. When constructing technical facilities and infrastructure, it is also necessary to ensure scientificity, with a certain appropriate distance so as not to destroy the natural landscape of the tourist area and not affect the ecological environment.

*Construction solutions

Currently, the Co To island tourist area is still under construction, so the technical facilities and infrastructure of the tourist area are not yet complete. The population around the tourist area is still sparse and scattered, the land is almost vacant, so the planning and construction of the infrastructure and infrastructure system is very convenient, without wasting time on site clearance. In order for the tourist area not to lose its landscape, it is necessary to plan into separate specialized areas such as dining areas, hotels, entertainment areas, etc.

About the infrastructure system

In each tourist area, the system of hotels, motels and restaurants plays an extremely important role in the development of the area. Co To Island is an eco-tourism area with a clean environment and pristine landscape, so when building a system of hotels and restaurants, they can be designed with a separate architecture in harmony with nature, ensuring a spacious and comfortable space. Restaurants and eateries are built into an area serving dishes for guests from popular dishes to specialties with regional characteristics. When preparing dishes, hygiene and safety must be ensured for guests.

Service facilities and entertainment areas: Planning areas providing services and entertainment areas for tourists when coming to Co To Island needs to be built. If a tourist area or tourist destination lacks services for tourists, the tourist area or destination will not develop. The convenience of facilities and the enthusiastic and thoughtful attitude of serving customers, good service quality will be important factors in determining the length of stay and the return of tourists.

About infrastructure system

Transportation network: Co To district needs to build a waterway network connecting Van Don with Thanh Lan to create conditions for visitors to connect with each other. In addition, it is necessary to focus on building and upgrading roads in Co To town to create a sustainable eco-tourism area.

About the electrical system

In the future, the hotel restaurant system and entertainment areas will need a large amount of electricity to serve the operations of these departments. To ensure sufficient electricity supply for the Co To district tourist area in the coming time, it is necessary to build an additional power station near the tourist area to ensure regular and continuous electricity supply for tourism activities here. During the peak tourist season, to avoid the situation of rotating power outages that negatively affect tourism activities, it is necessary to install in Co To town, Thanh Lan island, and Co To con island a number of large capacity backup generators. Thus, despite the large scale, the tourist area will always operate normally, without interruption, always meeting all the needs of tourists. Installing natural energy equipment contributes to saving electricity.

Waste collection and treatment system

Co To Island is an eco-tourism area, so tourism development is always associated with sustainable development, so in the process of exploiting tourism, it is necessary to pay attention to protecting the natural environment, natural landscapes, and historical values at points in Co To Island. Build public toilets to avoid tourists littering while visiting. After each day, environmental staff need to collect waste and transfer it to another place for treatment to ensure a clean eco-tourism environment.

3.2.6. Solutions to attract investment and promote ecotourism

Investment attraction solutions

Regarding domestic capital, first of all, it is necessary to effectively use investment capital from the state budget for tourism development in Quang Ninh province in general, and tourism development in Co To district in particular; it is necessary to set out specific plans for capital use with clear purposes, avoiding waste and loss. Because it is a new tourist area, besides its existing resources, Co To district does not have the same facilities and services as other tourist areas. Therefore, Co To district should use investment capital from the state budget.

to build technical facilities and essential infrastructure such as: traffic systems, electricity, water, communications, food and accommodation for visitors to the area.

Mobilizing capital from accumulated resources in the province: With a ratio of about 10-15% of tourism GDP. With this ratio, the ability to meet the necessary investment capital demand for tourism of the whole province is 60%. This is truly a positive capital solution that allows Co To district to have conditions for development on the basis of implementing socialized tourism development.

Quang Ninh Provincial People's Committee, Quang Ninh Department of Culture, Sports and Tourism, Co To District People's Committee need to closely coordinate in issuing policies for investment, development, creating a favorable investment environment for domestic and foreign private enterprises to participate in investment, avoiding complicated and overlapping administrative procedures. Moreover, in the beginning, there should be preferential policies for enterprises on taxes, land fees, land lease terms, human resources, creating equality between domestic and foreign investment, between private and state... to create opportunities to attract investment capital for the development of the tourist area.

In order for Co To marine eco-tourism area to become a national and international tourist area, Co To district must complete the system of technical facilities and good infrastructure. Co To sea is a tourist area with strengths in ecological tourism potential and large scale, Co To district attracting domestic investment capital is not enough but must have policies to mobilize foreign investment capital. The Department of Culture, Sports and Tourism of Quang Ninh must develop a strategy to promote and advertise the tourist area and favorable investment environment, special incentives for investment, potential prospects when investing in the tourist area... In order to mobilize large and small investment capital sources: Direct investment capital (FDI), non-refundable aid sources (ODA) or other credits. In which, foreign direct investment (FDI) capital is used to build large and small scale projects, restaurant and hotel systems that meet national and international standards, high-class service systems, modern and large-scale entertainment facilities for tourists. Non-refundable aid (ODA) capital is used to build infrastructure,

Support ecosystem conservation, waste treatment, natural environment protection, conservation and restoration of historical and cultural relics...

The Department of Culture, Sports and Tourism of Quang Ninh needs to demonstrate its role in the management and use of capital. The effective use of investment capital is extremely important. If investment capital is used without a plan or a specific purpose, capital mobilization will become meaningless. It is necessary to develop a plan for the use of investment capital in each specific stage to avoid ineffective use. In addition, the Department of Tourism of Quang Ninh needs to inspect and supervise planning activities using investment capital in tourist areas, avoiding embezzlement and waste of capital.

Solutions to enhance ecotourism promotion

Tourism marketing and promotion activities play a very important role in the development of Co To eco-tourism area. Co To island district is a newly exploited eco-tourism area in the early stages, so strengthening tourism promotion is very necessary to bring the image of the remote islands of the Fatherland to domestic and international tourists.

First of all, the management board needs to establish a marketing department specializing in advertising and marketing the image of Co To island tourism with many different images. This department needs to propose a specific strategy, implement it in a synchronous and professional manner. Research tourism products and services, research the potential customer market to come up with reasonable plans, bringing high efficiency.

Quang Ninh Provincial Department of Tourism and Co To District People's Committee need to coordinate with mass media such as: Radio, television, Vietnam Tourism Magazine to increase advertising, build the image of Co To island tourism. This is a highly effective form of media advertising. In addition, it is possible to use modern forms of advertising such as making image tapes and discs, advertising websites...

There are preferential policies to reduce high-speed train tickets for students, especially students of tourism schools because they are the ones who advertise the tourism image of Co To district.

In addition, Co To district needs to cooperate with travel agencies, provide information to them, and invite tour guides of travel agencies to attend classes and seminars on tourism, so that they can gain more knowledge to convey to tourists who receive tours. These companies contribute greatly to bringing the image of Co To to tourists, especially foreign tourists, because they are the ones who regularly contact tourists and provide a large number of tourists to the tourist area.

Tour guides and local communities working in tourism are the ones who directly serve tourists, so they must regularly organize skill training classes and provide them with new information. In fact, local communities are the ones who have a deep understanding of the tourist area. They guide visitors, help them understand the importance of protecting the ecological environment, raise awareness of environmental protection for visitors, make their trips more meaningful, and make visitors want to come back more. This is also a way to spend less on advertising but still bring high efficiency.

Chapter 3 Summary

Chapter 3 outlines the orientations for tourism development in Co To Island. In addition, the thesis also proposes solutions to promote tourism development. The solutions for implementation are very diverse, including immediate and long-term solutions such as: solutions on policy mechanisms, investment planning, technical infrastructure, improving the qualifications of staff, tour guides, local communities, national security and defense... All of the above orientations and solutions need to be implemented synchronously and with close coordination of tourism participants.

Developing eco-tourism in Co To Island, Quang Ninh in a sustainable direction - 9

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