high quality so that it can be resold when needed at a price close to the purchase price. Aesthetic requirements are also present but not the highest.
2.1.2 Subjects of Vietnam gold market
Like any other gold market in the world, the classification of the subjects of the gold market in Vietnam is based on the motivation to buy gold and the reactions of these subjects to the gold price. These subjects are important factors involved in the formation of gold prices in the market, causing prices to be very far from the real value of gold. Accordingly, the Vietnamese gold market can be divided into the following three subjects:
a. Hoarder
These are entities with idle capital, holding gold for the purpose of “protection”. This gold asset is a contract to protect them against socio-economic fluctuations with the characteristic of being easily converted into cash. The hoarders can be workers, civil servants, farmers or anyone else in society. These entities often have the following characteristics: holding gold as a hidden asset in a safe place, holding it for a long time without considering the profit factor when deciding to buy or sell gold and not caring about the ups and downs of prices.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Current Status of State Management Activities for Tourism Enterprises in Hanoi -
Viewpoints on Perfecting State Management of Business Activities of Non-Life Insurance Enterprises in Vietnam -
State Management Experience on Business Activities of Non-Life Insurance Enterprises of Some Countries -
State management of business activities of non-life insurance enterprises in Vietnam - 25
b. Investors :
Those who buy gold for investment purposes are actually also hoarders but are more “active” than hoarders in the following characteristics: their gold may be in the form of “credit gold” deposited in a bank account, they see gold as a source of profitable investment capital and only keep capital in the form of gold when necessary. Investors often carry out many buying and selling actions, or borrow and lend, thereby increasing their capital. They are interested in the fluctuations of gold prices in both the short and long term and always weigh it against the interest rate.

c. Speculators :
These entities operate similarly to investors, but they can predict and exploit gold prices in the short term and they are willing to take high risks in order to gain more profits by sensing quickly and
React flexibly and sensitively to factors that directly and strongly impact gold prices.
Currently in our country, along with the emergence of more and more gold transactions, the number of investors and speculators is also increasing rapidly. This shows that the Vietnamese gold market is increasingly developing in the direction of increasing professionalism, and gold is gradually becoming an effective investment channel for many people.
2.1.3 Current gold trading network in Vietnam
In the traditional market, where physical gold trading activities (real gold transactions) take place, through a long development process, the Vietnamese gold market has made great strides compared to a few decades ago. The open trend is clearly shown through the diversity of entities participating in transactions on the market. In addition to companies with large proportions and the ability to influence prices such as SJC Gold and Gemstone Company, PNJ, SACOM, ACB, SCB... there are also many commercial banks, thousands of large and small gold shops across the country and a network of individual investors across all regions. The entities approach this potential market for many different purposes, which can be for business, storage, production, payment or simply the need for jewelry... All of these factors form the supply
- The demand for gold in the market is the driving force that helps the market to be "lubricated" and operate.
When mentioning the physical gold trading network, it is impossible not to mention the gold bar producers. In response to the increasing demand of investors, the heat of the gold market has attracted many investors to transfer capital from stocks and real estate to this precious metal. On the other hand, in 2008, although the inflation rate cooled down, it was still high, combined with the impact of the global financial crisis, the trend of people switching from money to gold also increased. In 2008, the State Bank decided to increase the limit on gold bar production for businesses. Specifically, the volume of gold bars produced in 2008 by the Gold and Gemstone Company of the Bank for Agriculture and Rural Development of Ho Chi Minh City
is 1,500 kg; Phu Nhuan Jewelry Company is 2,000 kg and Bao Tin Minh Chau Company is produced with a volume of 700 kg.
Saigon Jewelry Company SJC is the enterprise that produced the largest volume in 2008 with a limit of 50,000 kg; followed by the Vietnam Bank for Agriculture and Rural Development's Gold and Gemstone Handicraft Trading Company with a volume of 9,000 kg. The total volume limit of gold bars produced by the above enterprises in 2008 was 63,400 kg. [23]
The market has more gold bar brands, creating conditions for consumers to choose to buy for reserves as well as for investment. However, that does not necessarily mean that new gold brands will be successful because for a long time, consumers are still used to using familiar brands. SJC is considered the most popular gold bar brand today, with an average revenue of up to 1 billion USD in the past 2 years.
2.2 Forms of gold trading in Vietnam
2.2.1 Gold trading through accounts (gold trading floor):
Before 2010, many banks and gold and gemstone companies were allowed to implement this business, including: Eximbank, Sacombank, Viet A, Asia and Phuong Dong Phuong Nam; Saigon Jewelry Company - SJC, Vietnam Bank for Agriculture and Rural Development Gold and Gemstone Handicraft Trading Company, Ho Chi Minh City Bank for Agriculture and Rural Development Gold and Gemstone Company. This business was allowed to be implemented by the State Bank and the Foreign Exchange Management Department since 2006 and is a very promising business. The first bank in Vietnam to operate a gold trading floor was Asia Commercial Bank ACB, followed by Viet A, Eximbank, and Phuong Nam banks. Due to the lack of specific management regulations, investors participating in the gold trading floor often encounter many difficulties when gold trading organizations change regulations at will. Trading gold through an account requires a small deposit as a leverage factor to trade on a large volume, and the continuous buying and selling at publicly updated prices currently attracts many investors to participate. This form of trading has both advantages and disadvantages. The advantages can be listed as follows:
The amount of physical gold stored by the population is reduced and the amount of foreign currency in the gold market is also limited.
Gold mobilization sources are improved.
Linking prices with the international market, moving closely according to supply and demand, increasingly integrating with gold trading on accounts and derivative products on financial markets around the world.
However, after a period of operation, these gold trading floors have clearly revealed their shortcomings, the most typical of which is that due to the lack of a unified management policy, each floor has its own regulations, leading to investors here often being disadvantaged. According to gold trading statistics of banks in recent times, the profit from gold trading of banks each year is from 20 to 30 billion VND and obviously when banks make a profit, a large number of investors suffer losses. That means that banks have not really supported investors in their business and the goal of banks is not to seek profit in the international market but to seek profit from the difference between international gold prices and domestic gold prices when there are influencing factors. [27]
2.2.2 Spot trading
Gold trading is a transaction carried out at the price at the time of agreement. However, it takes time to make accounting entries and pay for gold, so it can take time if the purchase quantity is large.
2.2.3 Forward transactions
A commitment to buy or sell gold at a specified price and on a specified date in the future. The purpose of a futures contract is to hedge against the price risk of an asset when the investor has that asset in the future.
2.2.4 Option business:
Is the right to buy or sell a quantity of gold within a specified period of time in the future at a price determined at the time of the transaction. There are two options: Call option and Put option. There are two types of options:
American option: Allows the buyer the right to exercise the option at any time during the term of the contract.
European style options: options can only be exercised on the expiration date.
2.2.5 Golden Credit
To ensure payment needs, gold credit is used to ensure the value of money. For example, in real estate transactions, when a buyer has not paid or has not bought a house, he will buy gold and deposit it in the bank to keep it in case the gold price increases. On the contrary, when a seller has not received the money and is afraid that the gold price will decrease, he will borrow from the bank the gold he is about to receive and sell it to the outside to collect the money in advance, and when he receives the buyer's money, he will return it to the bank. However, the current credit activities of banks rarely serve this purpose but mainly serve the business needs of customers.
Suppose an investor predicts that the price of gold will increase, and will borrow money from the bank to buy gold for savings. The loan amount is obtained by mortgaging the gold just purchased to the bank, then the loan amount from the bank will be paid to the gold shop that brought the gold to sell.
On the contrary, if investors predict that the price of gold will decrease, they will go to the bank to borrow gold to sell to the store. The gold store brings money to buy, and this money is put into the bank first to be used as collateral for the borrowed gold. Thus, investors only spend a small amount of money, equal to 1/10 or less, depending on the bank's rate regulations, to be able to carry out this transaction. The bank simply performs credit transactions, but the customer makes investments. This transaction is risky for both sides. If the direction is wrong, the investor will have to lose a lot of assets, because they use their capital as financial leverage. On the contrary, if the bank buys gold at a high price and lends it out for sale without recovering it, or cannot buy it when the price of gold is low because it has lent money to keep the gold, the bank has suffered a loss. At the same time, when the gold price fluctuates, assuming that gold loans are secured by cash, when the gold price increases, there is a risk that the collateral will not be enough to pay off the debt. On the contrary, when lending gold in VND, if the gold price decreases, the bank will be at risk because when customers sell gold, they will not be able to pay off the amount of cash borrowed from the bank. Because of the large profits, this business attracts many investors.
2.2.6 Direct buying and selling – brokerage
Banks buy and sell gold to secure funds, so this activity is similar to brokerage and gold trading businesses, this activity does not bring much profit to banks.
2.2.7 Status trading
The buying and selling of gold by the bank does not take place at the same time, it is called a status because it will show a positive balance in the account (if buying gold) and a negative balance in the account (if selling gold). The negative account is not a short sale but the bank can take advantage of the mobilized resources from customers, on the contrary, the bank can buy gold reserves to serve lending or to resell at a time when the price is higher. Because this activity, the bank must eventually balance the status, so it is different from short selling, that is, there is a movement of goods and currency, buying and selling gold and currency also means that the bank is conducting investment activities. Because there is a difference between the time of buying and selling, there will be a very large price risk, and it is this difference that creates a very large profit or loss for the bank. Therefore, if the bank is able to predict the fluctuations of gold prices in the world, this activity is very profitable. Currently, this activity is rare and if it does occur, it will last for a relatively short time to avoid risks. Banks have a great advantage because of the large amount of capital mobilized from the population in gold. Banks can sell to investors and buy it back at another time when the gold price drops. Conversely, banks can buy gold when the price is low and solve this inventory by lending to customers.
2.2.8 Cold closing, buying gold for customers
The bank performs this business because it has the advantage of gold import quota and available foreign currency to make profit. Due to the difference in time between gold import and gold stamping, there is a delay and the bank sells at high prices and chooses to import at low prices from international markets.
2.2.9 Joint business
This activity is a combination of activities that are allowed to be carried out to make a profit and reduce risks for the bank. For example, the bank can sell the gold savings mobilized from customers to investors, then, to balance the status, the bank
The bank will execute a Spot contract on account or a Forward contract for the foreign market. Thus, the bank has insured its risk position. Conversely, the bank can buy domestic gold and sell gold on account or execute a Forward contract to balance the position.
In addition, when the interbank gold options market exists, when domestic customers want to execute an option contract with a bank, the bank will re-sign this option contract to the international market.
Gold trading coordination demonstrates the level and class of the bank to maximize profits with the lowest risk by coordinating the permitted activities.
3. Current status of state management of gold trading activities in Vietnam from 2000 to present
3.1 Regulatory body
Article 5 of the Law on the State Bank of Vietnam issued in 1997 stipulates the duties and powers of the State Bank of Vietnam. One of the duties and powers of the State Bank of Vietnam stipulated in Point h, Clause 1 is “management of foreign exchange activities and management of gold trading activities”. Gold trading activities include many areas, from production, processing, and crafting of gold jewelry, fine arts, and gold bars to the purchase, sale, import and export of raw gold, gold jewelry, and fine arts. [1]
In addition to the State Bank, which is the direct management agency responsible to the Government for implementing state management of gold trading activities, there are also ministries, ministerial-level agencies, government agencies, and People's Committees of provinces and centrally run cities responsible for management within their scope and authority.
Decree 63/1998/ND-CP on foreign exchange and gold management has a whole chapter, Chapter VI, to regulate the management of international standard gold. Article 31 of this chapter clearly stipulates the tasks and powers of the State Bank regarding the management of international standard gold:
Develop and submit to competent authorities draft laws and other projects on international standard gold management, and issue legal documents on international standard gold management under authority.
Grant or revoke international standard gold trading licenses domestically and abroad for credit institutions and gold trading enterprises.
Organize and operate the domestic international standard gold market
Grant or revoke international standard gold import and export licenses for credit institutions and enterprises licensed to trade in gold.
Inspect and examine the implementation of legal regulations on international standard gold management.
Carry out the purchase and sale of international standard gold in the domestic market, import and export of international standard gold for the purpose of national monetary policy; purchase and sale of international standard gold in the international market and carry out other international standard gold transactions in accordance with the provisions of law.
Perform other tasks and powers on international standard gold management as prescribed by law.
The Governor of the State Bank may authorize the Directors of State Bank branches in provinces and cities to perform within the scope of their management the tasks and powers prescribed in the regulations. [4]
3.2 Legal system
Implementing the renovation policy, regulations on gold and silver trading activities have also been increasingly improved in a favorable direction for business organizations and investors. The main and basic legal documents regulating gold trading activities can be mentioned here as Decree 63/1998/ND-CP on gold and silver trading management and trading, Decree 174/1999/ND-CP also on gold trading management, Decree 63/1998/ND-CP on foreign exchange management, Foreign Exchange Ordinance 2005. Currently, the State recognizes the legal ownership of gold of all organizations and individuals in the form of gold bars, gold ingots, gold nuggets, gold leaves, placer gold, gold base, and jewelry. Domestic and foreign enterprises, organizations, individuals, and foreign-invested enterprises are entitled to store, transport or deposit gold at banks.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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