Website
89. Fiordelisi, Franco; Li, Kai; Stentella-Lopes, Saverio; Ricci, Ornella. 2016. “Corporate Culture and Mergers and Acquisitions (Working Paper)”.
< http://sifr.org/wp-content/uploads/2016/04/Fiordelisi_Corporate-Culture-and- Mergers-and-Acquisitions.pdf. >
90. Marcel & Marcella & team. 2012. “Report the Organizational Culture Assessment Instrument (OCAI) Company”. < https://www.ocai-online.com/about-the- Organizational-Culture-Assessment-Instrument-OCAI >
91. Trinh Quoc Tri. 2013. “Corporate culture measurement tool”.
<http://congcu.vita-share.com/chma>.
92. http://cafef.vn/
93. www.sbv.gov.vn
94. https://vanhoadoanhnghiepvn.vn/
95. http://vhdn.vn/
96. https://www.bidv.com.vn/
97. https://vietcombank.com.vn/
98. https://www.vietinbank.vn/
99. https://www.sacombank.com.vn/
100. https://seabank.com.vn/
101. https://mbbank.com.vn/
THESIS APPENDIX
APPENDIX 1A
SURVEY QUESTIONNAIRE
Dear Sir/Madam !
In order to have a basis for assessing the reality related to the issue of corporate culture at commercial banks in Quang Ngai province, thereby building solutions to develop corporate culture at commercial banks, contributing to the development of commercial banks in the province in the process of international integration, we look forward to receiving your answers to the questionnaire below.
The questionnaire will be processed anonymously, and kept confidential. Your cooperation is greatly appreciated.
Thank you very much!
Part A: General Information
Please provide some general information:
yes
Yes
Yes
1. Gender:
2. Age:
25
Yes
guava
46 – 55 years old
musician

3. Professional and educational qualifications:
25 – 35 years old
36 – 45 years old


hamlet, college university
Yes
Yes
4. Time working in Banking industry :
Doctor

Under 2 years
Yes
11 – 15 years
2 – 5 years

6 – 10 years
Yes
Yes
5. Current working time at the Bank :

2 years
Yes
11 – 15 years
2 – 5 years

6 – 10 years
7.Your current position and title are:
……………………………………………………………………………………………. 8. Name of work unit:
…………………………………………………………………………………………….
9. Your current workplace:

Quang Ngai province or equivalent

Branch of Quang Ngai province

10. You are originally from: Quang Ngai province

Elsewhere:……………………………………………………………………………….
Part B: Expression of corporate culture at commercial banks in Quang Ngai province
For each of the following statements, please mark your choice so that it best fits the Bank 's corporate culture . For each question, please choose 1 of 5 response levels according to the following convention:
(1)-Strongly disagree, (2)-Disagree, (3)-Undecided, (4)-Agree, (5)-Strongly agree .
Symbol
Stated | Evaluate | |||||
1 | 2 | 3 | 4 | 5 | ||
VT1.1 | The architecture of the Bank's buildings and offices is uniform. most with other branches in the same system | |||||
VT1.2 | Office decoration (headquarters, branches, transaction points, ATMs...) according to a unified design of the entire banking system | |||||
VT2.1 | Banks use uniform types of stationery | |||||
VT2.2 | The bank has a simple, memorable and expressive slogan. business philosophy | |||||
VT2.3 | Logo is a symbol that represents the Bank's creativity. | |||||
VT2.4 | Staff uniforms reflect the Bank's distinctive colors. row | |||||
VT3.1 | The bank has a system of regulations, business processes, and specific communication and behavioral regulations. | |||||
VT3.2 | Members share a common language and understand each other. banking phrases | |||||
VT4.1 | Cultural activities, sports, competitions... are regularly organized by the Bank. | |||||
VT4.2 | The bank uses traditional songs to create pride. Employee Pride in the Bank | |||||
VT4.3 | Trade Unions and Youth Unions have made positive contributions to building corporate culture and creating an environment. work together and coordinate at the Bank | |||||
Maybe you are interested!
-
Corporate culture at commercial banks in Quang Ngai province - 29 -
Corporate culture at commercial banks in Quang Ngai province - 2 -
Corporate culture at commercial banks in Quang Ngai province - 28 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Theoretical Basis of Lending to Corporate Customers at Commercial Banks

Stated | Evaluate | |||||
1 | 2 | 3 | 4 | 5 | ||
PVT1.1 | The Bank's mission states the Bank's reason for existence. What is it? Why? How does it work? Who does it serve? | |||||
PVT1.2 | The Bank builds a business philosophy system that includes core values that are disseminated throughout the Bank and have been fully understood by staff. | |||||
PVT1.3 | The bank clearly builds a strategic plan and defines the roadmap. program and action plan | |||||
PVT2.1 | The Bank periodically organizes activities to remember, mark and honor the proud values of the organization. | |||||
PVT2.2 | The Bank builds stories and anecdotes about its operations (periods of strong development, periods of overcoming crises), stories about people who have made important contributions to the Bank's development, and these stories and anecdotes are widely disseminated among its staff. staff | |||||
PVT3.1 | Members visualize the big picture of the Bank in the future and are aware of their own role. in working together to achieve that state | |||||
PVT3.2 | Most of the staff have faith in the development of the company. Bank of the future | |||||
PVT3.3 | The bank has its own working style, different from other banks. Other banks | |||||
PVT3.4 | Proud to be an employee of the Bank | |||||
Part C: Factors affecting corporate culture at commercial banks in Quang Ngai province
For each of the following statements, please mark your choice that best corresponds to the level of agreement with the following views in the actual situation of the Bank . For each question, please choose 1 of the 5 response levels according to the following convention: (1)-Strongly disagree, (2)-Disagree, (3)-Undecided, (4)-Agree, (5)-Strongly agree .
STT
Stated | Evaluate | |||||
1 | 2 | 3 | 4 | 5 | ||
LD1 | Top management makes all management decisions | |||||
LD2 | Management style, decision making of branch leaders branch | |||||
LD3 | Highly qualified bank leaders | |||||
LD4 | Bank leaders pay great attention to cultural values. office | |||||
NV1 | Staff with professional qualifications bridge | |||||
NV2 | Young and dynamic bank staff | |||||
NV3 | Staff contribute to creating brand image Bank's brand | |||||
NV4 | Employees have a proactive working attitude | |||||
NV5 | The bank always creates conditions to improve professional qualifications. service for staff | |||||
CV1 | Sales targets apply by job position | |||||
CV2 | Work completion time is shortened | |||||
CV3 | Sensitivity in credit product business | |||||
CV4 | Strict working process, requiring high accuracy | |||||
CV5 | Friendly and cooperative working atmosphere | |||||
CT1 | Competitors are appearing more and more | |||||
CT2 | Banks use a lot of new technology. | |||||
CT3 | Diverse and rich product portfolio | |||||
CT4 | Banks all focus on customer attraction strategies. goods and market expansion | |||||
Increased understanding of the product | ||||||
KH2 | Confidence in credit products | |||||
KH3 | Customers demand more attentive service | |||||
KH4 | Customers demand a higher level of commitment | |||||
HN1 | There is the emergence of foreign banking models. on the site | |||||
HN2 | Banks have been learning and applying these models. successful business | |||||
HN3 | Banks regularly proactively absorb values new culture | |||||
HN4 | International cooperation and association help improve qualifications. banker | |||||
VH1 | Architectural features of the workplace are designed appropriately based on the banking system model | |||||
VH2 | External symbols such as logos, slogans, uniforms, High brand recognition form | |||||
VH3 | Banks have a system of regulations and standards of conduct. clear behavior inside and outside the unit | |||||
VH4 | Rituals, ceremonies, events and meetings are held frequent | |||||
VH5 | The bank's business philosophy, mission and strategic vision are widely disseminated to its staff. pill | |||||
VH6 | The historical values and cultural traditions of the bank goods honored by the collective | |||||
VH7 | The staff has a positive and enthusiastic working attitude. confidence in the development of banking |
KH1
Part D: Diagnostic questionnaire, identifying corporate culture model according to Quinn and Cameron model
Family
Creative
Two scholars Quinn and Camaron divided corporate culture into 4 types (A) Family Culture, (B) Creative Culture, (C) Market Culture, (D) Hierarchical Culture. Normally, no business follows only one type of culture but has a certain degree of interweaving of these types of culture (depending on the content of work, specific working environment).
Flexible, adaptive
Before WTO
After WTO
Introvert
Extrovert
Rank
Market
Stability, control
According to the illustration above, the corporate culture of the unit before Vietnam joined the WTO in 2007 tended to be Family Culture and Market Culture. After joining the WTO, the corporate culture of the unit tended to expand to both Creative Culture and Hierarchical Culture in parallel with the two old cultures.
In order to determine the current corporate culture model of the Bank compared to the corporate culture model that the Bank is aiming for, we would like you to answer the following questionnaire. Each question is divided into options A, B, C, D based on the actual fit between the Bank's corporate culture and the description in the option between the two values of the present time and the desired achievement. The total score of the 4 options A, B, C, D is 100 points.
For example: In question 1: Outstanding features in the working environment of the Bank. If you find option A describes most closely to the reality of the outstanding features in the working environment,




![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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