Table 2.7: Number of items paid by check
Unit: number of items
Target
2011 | 2012 | 2013 | Difference in 2012 vs. with 2011 | Difference in 2013 vs. with 2012 | |||
Absolute | Relative (%) | Absolute | Relative (%) | ||||
Check transfer | 358 | 804 | 842 | 446 | 124.58 | 38 | 4.73 |
Guaranteed check | 154 | 269 | 210 | 115 | 74.68 | (59) | (21.93) |
Total | 512 | 1,073 | 1,052 | 561 | 109.57 | (21) | (1.96) |
How to get the most out of your product The explosion of the firecrackers | 69.92 | 74.93 | 80.04 | 5.01 | - | 5.11 | - |
The number of people lying on the ground is very small. The explosion of the firecrackers | 30.08 | 25.07 | 19.96 | (5.01) | - | (5.11) | - |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Compare Annual Expenditures for Education Based on Purchasing Power Parity

(Source: General Administration Department)
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Table 2.8: Sales paid by check
Unit: million VND
Target
2011 | 2012 | 2013 | Difference in 2012 vs. with 2011 | Difference in 2013 vs. with 2012 | |||
Absolute | Relative (%) | Absolute | Relative (%) | ||||
Transfer check (CK check) | 412.5 | 418.5 | 415.2 | 6 | 1.45 | (3.3) | (0.8) |
Guaranteed check | 267.5 | 272 | 284.5 | 4.5 | 1.68 | 12.5 | 4.6 |
Total payment by check | 680 | 690.5 | 699.7 | 10.5 | 1.54 | 9.2 | 1.33 |
Percentage of employees working in the company (%) The explosion of the firecrackers | 60.66 | 60.61 | 59.34 | (0.05) | - | (1.27) | - |
Percentage of total revenue (%) The explosion of the firecrackers | 39.34 | 39.39 | 40.66 | 0.05 | - | 1.27 | - |
(Source: General Administration Department)
For bank transfer checks
Transfer checks are applied in 2 payment ranges (within a province or city). However, with simple procedures and no need to deposit a sum of money, it gives users more flexibility in using their money. Perhaps that is the reason why this form is more popular than guaranteed checks at the State Bank of Vietnam, Soc Son branch.
The ratio of Cash on delivery by check/Total payment by check tells us how many out of 100 dong paid by check are paid by check. Through table 2.7 and table 2.8, we can see that check is used more than guaranteed check. This superiority is shown through both the number of items and payment turnover. In detail, the number of items paid by check has increased steadily over the years, but the payment turnover by check has decreased slightly over the years. The reason is that the number of payment items is high but the payment value is small, leading to uneven growth in the payment method by check.
46
On the other hand, issuing a money order check is very simple so as a buyer, they prefer to pay by money order check
For certified checks
A certified check is a check that is guaranteed by the issuer's bank that there are sufficient funds in the account to cover the payment. In this case, the bank writes or stamps the check.
The ratio of Certified Check Sales/Total Check Payments shows how many out of every 100 dollars paid by check are paid by certified check. However, for the Soc Son branch of the State Bank of Vietnam, the number of payments by guaranteed checks has gradually decreased over the years (in 2011 it accounted for 30.08%, in 2012 it decreased by 5.01% compared to 2011 and in 2013 it decreased to only 19.96%), the payment turnover by guaranteed checks has almost no fluctuation although the scope of payment by guaranteed checks is wider than payment by transfer checks and is guaranteed, there is no situation of issuing more than the balance, but perhaps due to the customer relationship characteristics of the Soc Son branch of the State Bank of Vietnam, the payment coefficient by guaranteed checks is always lower than the payment coefficient by transfer checks in the years 2011, 2012, 2013. To overcome this imbalance, at the branch, the deposit amount is deposited in the payment account of guaranteed checks to receive interest, to reduce the loss for customers when there is an amount of money deposited without generating interest.
2.2.2.2. Payment by UNC
UNC is widely used in money transfer transactions within the same system or other banking systems. Businesses receive many incentives when using UNC: free transfers within the same system, reduced transfer fees for large customers. UNC accounts for about 80% of total non-cash payment transactions at the Soc Son branch of the State Bank of Vietnam.
In terms of qualitative indicators
Safety and accuracy: at the Soc Son branch of the State Bank of Vietnam, UNC is one of the non-cash payment methods considered to be highly safe and economical, with few errors in the process of checking procedures. At the same time, customers are also quite satisfied with the payment method using UNC, so most of the current sales transactions mainly use this payment method.
Minimize payment risks: payment procedures using UNC are quite simple, fast, and compact. Bank staff do not make many mistakes in this payment method, so operational and payment risks are almost non-existent.
47
Ensure fast and timely: due to the large demand of customers in payment activities by UNC, to meet that, the branch has appropriate policies, the expertise of bank staff has also been improved so payment activities are guaranteed to be fast and timely.
In terms of quantitative indicators
Similar to check payments, UNC payment fees are also competitive. Moreover, UNC payments account for the largest proportion of both the number of payments and the payment volume in total non-cash payments. This shows that customers really like this form of non-cash payment.
Chart 2.2: Payment by UNC
Unit: number of items
100,000
25,000
20268.7
80,000
18088.5
16125.9
20,000
60,000
15,000
40,000
10,000
number of items
sales
20,000
5,000
0
54859
66367
78547
0
2011 2012 2013
(Source: Data from table 2.5)
Based on Table 2.5, Table 2.6 and Chart 2.1, the coefficient of TT Sales by UNC/Total Non-Cash Payments tells us how many VND are paid by UNC in 100 VND of non-cash payments. The higher this coefficient, the better. At the State Bank of Vietnam and the Rural Development of Soc Son, this coefficient has not fluctuated much over the years. However, in terms of the number of items that the bank has made, UNC has increased significantly over the years. In 2011, it was 54,859 items, in 2012, it increased by 11,508 items compared to 2011, and in 2013, it continued to increase by 12,180 items compared to 2012, which was 78,547 items. In terms of payment turnover, UNC has also increased steadily over the years. This shows that customers still prefer to use the payment method by UNC for total non-cash payments. The reasons are:
The payment order execution period is agreed upon by the payment service provider and the payment service user.
48
The payment scope of the payment order is applied quite widely, payment within the same bank, payment between banks in the same or different systems, payment through deposit accounts at the State Bank.
Simple payment procedure. After the buyer completes receiving the goods, he/she will create a payment order requesting the bank to deduct money from his/her deposit account to pay the seller.
Payment content is very diverse, payment for goods, services, money transfer, capital transfer, obligations to the State Bank... so UNC's payment turnover accounts for a high proportion and the number of items involved in the transaction is also large.
2.2.2.3. Payment by letter of credit L/C
In terms of qualitative indicators
Safety and accuracy: legally, the payment method by letter of credit L/C is given special attention by bank officers, so safety and accuracy are very high, with few errors.
Minimize payment risks: due to complex payment procedures, often used in international payments, bank officers closely control payment procedures, thereby minimizing legal risks and operational risks.
Ensure fast and timely: because the time to carry out this transaction is longer than other forms of payment, the risk is also higher. However, in the payment method by letter of credit L/C, bank officers pay special attention and care so that payments by letter of credit L/C are guaranteed to be fast and timely.
In terms of quantitative indicators
Payment by domestic letter of credit is rarely used at commercial banks as well as at the Soc Son branch of the State Bank of Vietnam. The amount and number of items account for a very small proportion, insignificant compared to non-cash payments. When using this form, customers (buyers) must deposit a sum of money in the "Letter of Credit Payment Guarantee" account without receiving interest, causing capital congestion for customers. That is the reason why payment by letter of credit L/C is rarely used in non-cash payments.
The number of payment items in 2011 was 5 items, in 2012 was 6 items but in 2013 it decreased to 1 item. Payment turnover also fluctuated over the years. In 2011 it was 453.1 million VND, in 2012 it decreased by 52.2 million VND compared to 2011 to 400.9 million VND, in 2013 it increased to 407.8 million VND. Thus, in 2013 the number of payment items by letter of credit L/C was very small, only 1 item but the payment value
49
by letter of credit was almost as large as in 2011 and 2012. This shows that the value of payment by letter of credit L/C in 2011 and 2012 was quite small.
2.2.2.4. Payment by UNT
UNT is a payment document issued by the seller to authorize a payment service provider to collect an amount of money from the buyer corresponding to the value of goods and services provided.
In terms of qualitative indicators
Safety and accuracy: simple payment procedures, bank staff do their job well in payment so errors rarely occur.
Minimize payment risks: because the payment method by UNT is only applicable to small payments or reputable partners and at the Soc Son Branch of the State Bank of Vietnam in general and bank staff in particular cannot ensure correct, sufficient and timely payment to exporters, the risk in payment activities is quite high.
Ensure promptness and timeliness: due to the nature of UNT payment activities relying on the reputation of the partner, the branch cannot meet the goal of ensuring promptness and timeliness.
In terms of quantitative indicators
Because banks cannot guarantee the rights of exporters, and UNT is only applied to small payments or to reputable partners, the volume of non-cash payments is usually very small. Although the fee for using UNT payment is small, it is not enough to attract more customers to use this service. Therefore, the number of items and the volume of payments using UNT often account for a very small proportion of the total non-cash payments.
50
Chart 2.3: Payment by UNT
Unit: million VND
20
250
199.7
207.1
15
171.2
10
200
150
100
50
0
number of items
sales
5
0
8
12
15
2011 2012 2013
(Source: based on table 2.5)
The ratio of TT Sales by UNT/Total non-cash payments tells us how many VND are paid by UNT out of 100 VND of non-cash payments. The higher this ratio is, the better. However, through Table 2.5 and Table 2.6, we see that the payment method by UNT at the Soc Son branch of the State Bank of Vietnam accounts for a very small proportion of total non-cash payments in terms of both payment proportion and number of payment items (the number of payment items is very small, almost 0%; the payment turnover by UNT also does not exceed 1% of the total non-cash payment turnover at the branch).
In reality, we see that this form is used to collect money for goods and services periodically and has the effect of accurately measuring electricity, water, telephone, etc. Thus, the service users regularly follow the motto "use first, pay later". That also partly explains why UNT is rarely used in non-cash payments at branches.
We can give a comparison chart of number of items and payment turnover between UNC and UNT
51
Chart 2.4: Comparison of number of payments between UNC and UNT
Unit: Number of items
78,547
80,000
66,367
60,000
54,859
40,000
UNC UNT
20,000
8
12
15
0
2011
2012
2013
(Source: based on table 2.5)
Chart 2.5: Comparison of payment turnover between UNC and UNT
Unit: million VND
25000
20268.7
20000
15000
10000
18088.5
16125.9
TT Sales in UNC TT Sales in UNT
5000
0
171.2
199.7
207.1
2011 2012 2013
(Source: based on table 2.5)
Through the chart above, we can see a huge difference between UNT and UNC. The reason for such a big difference is that UNT is only used in collection services between consumers of goods and services for those who use those goods and services (reflected in the pre-agreed contract between the supplier and the consumer). This form is extremely complicated and cumbersome, not suitable for banking activities in a market economy, only suitable for the State Treasury or procedures applied in foreign trade. Therefore, the payment method by UNT is less applied than the payment method by UNC.
52




![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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