added to create more convenience for customers. Most small and medium-sized banks are in this form. 11
E-business
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Completing International Payment Activities By Documentary Credit Method At The Transaction Office Of The Bank For Foreign Trade Of Vietnam -
Evaluating customer satisfaction with savings deposit services at National Citizen Commercial Joint Stock Bank NCB Tan Huong Transaction Office - 3 -
Customer Satisfaction Survey Results on International Payment Activities at Anz Bank Vietnam -
Electronic Bilateral Payment Accounting Between Kbnn And NHtm
In this form, the basic processing of the bank both at the customer side (front-end) and the manager side (back-end) is integrated with the Internet and other distribution channels. This stage is distinguished by the increase in products and functions of the bank with the differentiation of products according to the needs and relationships of customers with the bank. Moreover, the coordination and sharing of data between the bank headquarters and distribution channels such as branches, the Internet, wireless networks, etc. help to process requests and serve customers faster and more accurately. The Internet and science and technology have increased the connection and sharing of information with banks, partners, customers, management agencies, etc. Some advanced banks in the world have built this model and are aiming to build an electronic bank.
complete. 11

Electronic banking (E-bank)
It is the ideal model of an online bank in the electronic economy, a complete change in business model and management style. These banks will utilize the real power of the global network to provide a full range of financial solutions to customers with the best quality. From the initial steps of providing existing products and services through many separate channels, banks can use these multiple communication channels to provide different solutions for each specialized customer group. 11
1.2.2. Electronic banking products and services
In principle, the essence of e-banking services is to establish a channel for exchanging financial information between customers and banks to serve customers' needs for using banking services quickly, safely and conveniently. After much research, testing and application, e-banking services are currently provided by Vietnamese commercial banks through the following main channels: card services, automatic teller machine services (ATM/POS) and modern e-banking services such as home-banking, telephone banking services.
phone-banking, mobile-banking, call-center, internet-banking and kiosk banking. 12
Home-banking
Characteristic
Home - banking is a service distribution channel of the electronic bank, allowing customers to conduct transactions with the bank (where the customer opens an account) at home or at the company office without having to go to the bank through the internal network built by the bank. Through the home - banking service, customers can perform transactions such as account inquiries, transfers, payments, etc. 12
Customer benefits when using the service
Using home-banking service, customers will have a direct connection channel to the bank, thereby being proactive in terms of time in transactions with the bank, not depending on the opening and closing hours of the bank, as well as paperwork procedures when transacting directly at the bank. This is a transaction channel built specifically for businesses, customers should ensure safety when making transactions, avoiding risks of fraud, theft of account information, and users. Therefore, from the customer's side, home-banking has brought practical benefits thanks to fast, safe, convenient transactions and 24/7 banking services.
is a great advantage that electronic banking products and services have. 12
Conditions for using the service
Home-banking service is built on one of two platforms: the application software system (Software Base) and the web technology platform (Web base), through the server system, the Internet network and the customer's workstation, financial information will be established, encrypted, exchanged and confirmed between the bank and the customer. The application and development of home-banking is a step forward for commercial banks.
12 Electronic banking products and services. Source: Nguyen Huu Thang, 2014, Solutions for developing “Electronic banking” products at Military Commercial Joint Stock Bank – Viet Tri Branch . Master's thesis. Hanoi University of Science and Technology. Pages 5-11.
Vietnam's banking sector is under great pressure from the global integration process in banking services. 12
Risks and dangers for customers and banks
Besides the benefits it brings to customers, this service also has potential risks such as:
- For banks: Because this service creates a direct connection channel to the bank, it will be very dangerous for the banking system when hackers access and gain access control from the customer side.
- For customers: From easily performing transactions through the established system and the security key given to the customer, it leads to risks in managing access rights and using the customer's security key. If the customer discloses access information and security key to others, it is very easy to lose money in the account. 12
Phone - banking
Characteristic
The bank's phone-banking system offers customers a new banking utility. Customers can use their landline or mobile phones anytime, anywhere to hear information about the bank's products and services, and personal account information quickly, conveniently and time-savingly. 12
Customer benefits when using the service
When registering to use the Phone - banking service, customers will be provided with a customer code, or account code and depending on the registered service, customers can use many different services. Through phone - banking, customers can use many banking services such as: instructions on how to use the service, introduction of information about banking services, providing account information and transaction statements, debt and credit notifications, providing banking information such as interest rates, exchange rates, money transfers, bill payments and customer support services, ... anytime, anywhere, even outside of business hours. Phone - banking also provides customers with the above information via fax when
customer request. 12
Conditions for using Phone - banking service
It is an automatic answering system that operates 24/7. Customers press the keys on the phone keyboard according to the code specified by the bank to request the system to respond with the necessary information. This service is also provided through a server system and management software located at the bank, linked to customers through the service's switchboard. Through predefined function keys, customers will be served automatically or through switchboard staff. 12
Risks and dangers for customers and banks
Phone-banking is built on the basis of a server system and automatic management software, so for customers and banks there will be the following risks:
- For banks: reputational risks can arise when product and service systems do not function as expected and create negative reactions from customers.
- For customers: customers' failure to properly manage their access codes (accounts) and passwords can lead to information about their accounts and transactions being leaked, causing risks such as falsifying transaction information and stealing money from customer accounts. 12
Mobile banking service
Characteristic
Along with the development of mobile information networks, banking services in Vietnam have also quickly applied these new technologies. Mobile-banking is a channel for distributing banking products and services through mobile telecommunications networks.
In principle, this is the process of information being encrypted, secured and exchanged between the bank's processing center and the customer's mobile device. This is also a form of online payment via mobile network. This method was born to solve payment needs with small transaction values or automatic services without human service. 12
Customer benefits when using the service
Mobile banking service is a utility provided by the bank to customers with bank accounts to use money in their accounts to pay bills.
services, shopping for goods and services is simple, safe, anytime, anywhere without using cash.
Customers can choose additional utilities such as account balance notifications when transactions occur, helping customers continuously monitor their balance and account activity.
With the growing development of telecommunications and mobile technology, using smartphones, customers can control their financial transactions anytime, anywhere. 12
Conditions for using the service
The bank must equip a modern server and software system, closely linked with telecommunications service providers and software companies to have applications on customers' phone platforms. To participate, customers must register and provide important information such as mobile phone number, personal account number used for payment. Then, the customer will be provided with an identification number (ID) by the service application provider through this network to help provide customer information when making payment quickly, accurately and simply. Along with the identification number, the customer is also given a personal identification number (PIN) for customers to confirm transactions.
payment when requested by the payment service provider. 12
Risks and dangers for customers and banks
Similar to Phone - banking, Mobile - banking service also has potential risks for banks and customers.
- For banks: reputational risks can arise when the product and service system does not operate as expected and creates negative reactions from customers. At the same time, the security of this service is also a factor that causes concern for customers when choosing a product.
- For customers: if customers do not manage their identification numbers and personal codes well, they may risk losing money and revealing transaction information. In addition, when smartphones are currently developing, the risk of viruses stealing account information to withdraw money is also a risk for customers when using this service channel. 12
Call - center
Characteristic
Call center is a telephone banking service with the task of: providing all information about the bank's products and services, including: payment deposits, savings, loans, money transfers... Introducing the bank's card products over the phone, registering for cards over the phone, registering loans for customers over the phone, making payments for electricity, water, telephone, Internet bills... and other forms of money transfer, receiving complaints and questions from customers over the phone when using the bank's products and services. 12
Customer benefits when using the service
Customers will be provided with complete information about the bank's products and services through 24/7 call center staff. This is the bank's free service channel for customers, helping to answer questions and provide remote service consultation to customers, thereby helping customers access and use the service easily and conveniently. 12
Conditions for using the service
The basic requirement for this service is a telephone switchboard system capable of responding to several hundred to several thousand calls at the same time, along with a team of telephone operators on duty 24/7. 12
Internet banking services
Characteristic
Internet - banking is a channel for distributing banking products and services via the internet. Customers with computers connected to the internet can access Internet - banking anywhere and anytime and will be provided with full instructions on all banking products and services. 12
Customer benefits when using the service
Internet Banking service helps customers transfer money online through accounts as well as control the activities of these accounts. To participate, customers access the Bank's website and perform financial transactions, collecting necessary information. The information is very rich, down to every detail of the customer's transaction.
as well as other information about the bank. Customers can access other websites to make purchases and make payments to the bank. 12
Infrastructure conditions
Internet-banking is built on a web-based technology platform, including a system of servers that ensure the reception and processing of a large amount of transaction information. The requirement for this system is to use security technologies, transmission encryption (such as RSA, SSL, OTP...) to ensure that transactions from the customer's workstation are carried out in the safest way. 12
Risks and dangers for banks and customers
Compared to other current products and services, Internet-banking is a product and service with the fastest growth rate but also contains the most risks.
- Risks for banks: this service channel is implemented on the web and internet platforms, so it always faces security risks such as DDOS denial of service attacks, hackers illegally accessing and stealing account information, customer information... creating technological risks for banks. From technological risks, it will lead to reputational risks when customers do not trust to use this service.
- Risks to customers: due to the technological risks of this service channel, customers can become victims of hackers or criminals who defraud money from their accounts. 12
1.2.3.Some means of electronic payment transactions
Digital cash
Electronic money is a means of payment on the Internet. People who want to use electronic money send a request to the bank. The bank that issues electronic money will issue a telegram signed by the bank's private key and encrypted by the customer's public key. The content of the telegram includes information identifying the issuer, Internet address, amount of money, serial number, expiration date (to avoid double issuance or use). The bank will issue money to each specific customer. Customers store electronic money on their personal computers. When making a purchase or sale, the customer sends the supplier an electronic message
encrypted by the public key of the service provider. The provider uses its private key to decrypt the message, and at the same time checks the authenticity of this payment message with the issuing bank using the issuing bank's public key and checks the serial number of the electronic money. 13
Digital check
The same technique is used to transfer electronic checks and drafts over the Internet. Electronic checks have the same content as regular checks, the only difference is that the check is electronically signed (ie the message is encrypted with the personal password of the person signing the check). When the beneficiary's bank performs the check collection operation, they will mark the electronic message and the fact that this message is encrypted with the public key of the check issuing bank will be the basis for payment of this electronic check. 13
Smart card - Electronic wallet (Stored value smart card)
It is a plastic card attached to a micro-processor chip. The card user loads money into the card and uses it to make purchases. The amount written on the card will be deducted until it reaches 0. At that time, the owner can load money or discard the card. Electronic wallets are widely used in transactions such as ATM (Automated Teller machine), Internet banking, Home banking, Telephone banking or shopping on the Internet with a smart card reader connected to a personal computer. 13
1.2.4.The role of electronic banking services
- For customers: Electronic banking services help save costs, time and effort for customers as well as bank staff and help customers access the bank faster and more effectively.
- For banks: The emergence of e-banking services creates more opportunities for banks to increase profits, helping banks create better relationships with customers, allowing effective exploitation of achievements in science and technology. Developing e-banking helps banks improve their competitiveness and position.
13 Some means of electronic payment transactions. Source: Nguyen Thi Phuong Tram, 2008, E-Banking Service Quality: Comparison between two models SERVQUAL and GRONROOS . Master's thesis. Ho Chi Minh City University of Economics. Page 10-11.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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