Table 2.8: Payment turnover in the period 2010 - 2014
Unit: billion VND
Target
Year 2010 | Year 2011 | Year 2012 | Year 2013 | Year 2014 | |
Bar Sales foreign currency | 254,952 | 403,674 | 743,610 | 807,348 | 839,586 |
Bar Sales domestic math | 1,987,778 | 2,186,555 | 2,623,866 | 3,122,401 | 3,566,579 |
Add: | 2,242,730 | 2,590,229 | 3,367,476 | 3,929,749 | 4,406,165 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The Nature of Commercial Banking Business -
Research on analyzing the cost-volume-profit relationship in business decision making at animal feed processing enterprises in Vietnam - 25 -
Enhancing the Role and Responsibility of the Media in Preventing and Detecting "Immoral" Manifestations in Banking Business, Detecting and Reporting -
Tourism and Travel Services Business is a Conditional Business Line

(Source - Annual Report of NHCT 2010-2014)
Payment services include many service products:
Domestic money transfer: Money transfer service; Open one account to transact in many places; Value added tax refund; Manage and connect specialized accounts and securities accounts of investors; Collect state budget; Road maintenance fee collection service; Collect electricity, water, telephone bills, etc.
Foreign currency remittance: International payment and trade finance; Overseas study remittance; Overseas medical treatment remittance; Settlement remittance; Remittance to relatives; Capital and profit remittance back home... In addition, NHCT has cooperated with the Industrial and Commercial Bank of China and the Agricultural Bank of China to provide cross-border payment services via the Internet. Payment turnover has grown relatively steadily and in 2012, it increased by 30% compared to 2011, the highest growth year. However, foreign currency payment turnover in 2014 only reached 70% of the plan set by the Executive Board.
- Remittance services:
NHCT has established more direct money transfer channels to Vietnam, especially from countries with many overseas Vietnamese and Vietnamese workers such as Malaysia, Korea, Taiwan, Middle East, USA, Australia... with the online remittance product Vietin-Bank eRemit. NHCT has also signed a contract
directly and became an official agent of Western Union, greatly increasing sales and the amount of foreign currency purchased from this service and implementing remittance services in cooperation with Wells-Fargo Bank.
The result in 2011 reached 1.3 billion USD, an increase of 8.3% compared to 2010 and in 2012 - NHCT Global Money Transfer Company (formerly the Remittance Service Department of TSC) officially came into operation on February 10, 2012 - reaching 1.4 billion USD, an increase of 10% compared to 2011. 2013 was a year of continued growth in remittance services reaching 1.68 billion USD, an increase of 20% compared to 2012 and in 2014, a strong increase of 2.9 billion USD, nearly double that of 2013, accounting for over 15% of the market share of Remittances transferred to Vietnam and exceeding 400 million USD compared to the plan assigned by the Executive Board.
- Card services:
NHCT currently provides customers with two types of cards: domestic debit cards and international credit cards. With diverse and modern product lines, suitable for many ages and interests, and payment via a network of ATMs and POS machines spread across the country, NHCT's card products have been chosen by consumers. The number of cards issued has been constantly increasing over the years. In 2010, the number of domestic debit cards increased by nearly 65% to 5,300 thousand cards compared to 2009. In 2011, the number of domestic debit cards issued by NHCT reached nearly 7,100 thousand cards, an increase of 34% compared to 2010. In 2012, the number of cards reached 11 million cards, an increase of 55% compared to 2011 and an increase of 243% compared to 2010. In 2013, NHCT issued 12,150 thousand domestic debit cards, accounting for 23.5% of the market share.
Table 2.9: Number of NHCT cards issued in the period 2010-2014
Unit: thousand cards
Year
Target
2010 | 2011 | 2012 | 2013 | 2014 | |
Number of domestic debit cards issued | 5,300 | 7,100 | 11,000 | 12,150 | 12,600 |
Number of QT credit cards issued | 120 | 211 | 400 | 480 | 530 |
(Source - NHCT Annual Report 2010-2014)
Although the number of international credit cards is not high compared to the number of domestic debit cards, the growth rate over the years is also very fast, accounting for 9.5% of the market share. In 2010, the growth rate was 400%, in 2011 it was 34%. The number of international credit cards issued by NHCT in 2012 reached 400 thousand cards, an increase of 55% compared to 2011. In 2013, 480 thousand cards were issued, an increase of 20% compared to 2012. In 2014, growth continued but the growth rate was only 10% compared to 2013.
The focus of the NHCT card system is the corporate market with collective card issuance services, card payments, corporate salary payments... the individual market with international credit cards Cremium Visa & MasterCard, E-partner G-Card, E-Partner PinkCar, E-partner S-Card, E-partner C-Card, E-Partner 12 Zodiacs... NHCT provides many services to help cardholders perform many types of transactions from ATMs, Mobile phones to the Internet. In addition, NHCT has also successfully connected with many telecommunications and financial organizations to provide services such as bill payment, train and plane ticket sales, state budget collection at banks, tax collection services via the Internet, etc. Online ATM account inquiry service, VNTopup service (a service that allows E-Partner cardholders to withdraw money from their ATM accounts to directly top up their prepaid mobile phone accounts and pay for postpaid subscribers without using scratch cards or top-up codes), SMS Banking service, Receiving remittances via E-Partner cards, Savings deposit service with
Term deposit at ATM, Online bill payment service at ATM, VnMart service; Prepaid card purchase service at ATM; NHCT iPay and Mobile Banking service allows customers to perform banking financial transactions via internet-connected computers and mobile phones quickly, simply, safely, conveniently and securely when querying account and bank information; transferring money; depositing savings; borrowing capital, repaying loans via the internet. (USA), Cathay United Bank (Taiwan), Kookmin Bank (Korea) ...
- Electronic banking services:
NHCT identifies that in the transformation of the retail business model towards a more modern direction, the development of e-banking is expected to be an effective distribution channel of the future.
The electronic banking service of NHCT in recent times has shown initial effectiveness when the number of users has increased rapidly, mainly in transactions of balance notification (up 400% compared to 2010); transaction history inquiry (up 280% compared to 2011); strong increase in money transfer... In April 2011, NHCT was honored by Western Union Company as "the bank with the fastest and most effective network development in the Asia Pacific region". At the same time, the transaction point of NHCT - Cua Lo Branch (Nghe An) was awarded the award "The transaction point leading in payment transaction growth in Vietnam". NHCT cooperated with Western Union Company to deploy remittance services. Realizing that this is a service with high development potential, NHCT has actively upgraded technology, money transfer software, and expanded the transaction network, thanks to which the growth rate of Western Union payment service via NHCT in 2013 reached more than 50% compared to the previous year.
In addition, the categories of electronic banking products and services have had significant changes. Some new products are being deployed.
such as: State budget collection service online, non-stop toll collection service, petrol payment service via card, payment service via e-wallet, money transfer via SMS and payment via iPay network for new individual customers "Customer decides interest rate" exclusively for customers who are export enterprises. The product is deployed to support and create the greatest incentives for export customers, meeting customers' working capital loan needs for a maximum period of 04 months. With this product, customers can proactively decide the interest rate applied to short-term VND loans and can sell foreign currency to the State Bank of Vietnam at a higher exchange rate than the spot exchange rate.
With the orientation of developing modern banking services, NHCT has focused on investing in technology development, introducing many modern banking products, enhancing product utilities, bringing consumers many high-tech products. Through IPAY, VBH, SMS banking, Bankplus services... now customers can perform many transactions with the bank with simple operations via the Internet, mobile phones without having to spend time going to the bank, the number of customers registering to use electronic banking services has increased with nearly 2.6 million customers, cumulatively reaching more than 7 million.
To promote product development, NHCT has cooperated with a number of foreign partners such as: cooperating with Standard Chartered to develop payment services, investment products, capital markets, foreign exchange trading, derivative products, etc. with an initial cooperation scale of about 600 million USD;
In summary, the research and development of NHBL products and services at NHCT has been based on customer needs and future trends. NHCT is constantly researching and introducing new products to better meet the needs of customers. These products can be
New products and services can be familiar products but with easier and more attractive forms and utilities.
c. NHBL service operating profit
Pre-tax profit of NHCT:
Table 2.10: Pre-tax profit by business segment at NHCT in the period 2010-2014
Unit: billion VND
Year
Target
2010 | 2011 | 2012 | 2013 | 2014 | |
Profit from credit activities and investment | 3,553 | 5,261 | 5,229 | 4,795 | 4,234 |
Compared to total profit (%) | 76.61 | 62.69 | 64.02 | 61.86 | 58.16 |
Service operating profit | 938 | 1,796 | 1,989 | 2,097 | 2,255 |
Compared to total profit (%) | 20.22 | 21.40 | 24.35 | 27.05 | 30.98 |
Profit of Subsidiaries | 92 | 268 | 256 | 333 | 352 |
Compared to total profit (%) | 1.98 | 3.19 | 3.13 | 4.30 | 4.83 |
Profit from foreign exchange trading and other income | 55 | 621 | 548 | 526 | 439 |
Compared to total profit (%) | 1.19 | 7.40 | 6.71 | 6.79 | 6.03 |
Total profit | 4,638 | 8,392 | 8,168 | 7,751 | 7,280 |
(Source: Annual report of NHCT from 2010-2014)
Comment: pre-tax profit in 2011 of NHCT grew strongly compared to previous years and in 2012, in the economic situation with a tendency to stagnate and gradually decrease, pre-tax profit in 2012 was about 176 billion VND less than in 2011, but it was still the bank with the highest profit and was awarded the title of No. 1 Commercial Bank in Vietnam in 2012 by the State Bank. In 2013 and 2014, the total demand of the economy was still weak, many businesses were still facing difficulties, along with macroeconomic policies gradually taking effect, NHCT proactively
sharply reduce costs, continuously reduce lending interest rates to support economic recovery. Therefore, pre-tax profit in 2013 of NHCT decreased compared to 2012, but still achieved the target set by the Shareholders' Meeting and continued to maintain safe and effective growth momentum.
Revenue from service activities is the least risky but most effective income and this indicator is an important indicator to evaluate the NHBL service. Through table 2.9, it can be seen that the total service fee revenue has increased gradually over the years, especially in 2011, it increased sharply by 858 billion VND, equivalent to 91.47% compared to 2010. In 2013, the proportion of service fee revenue accounted for 27.05% of total income and in 2014, it reached 2,255 billion VND, accounting for more than 30% of total pre-tax income, this is the highest increase ever, this proves that the quality of NHBL products and services of NHCT has been significantly improved.
Profits from the operations of Fund Management Companies, Global Money Transfer Companies, Financial Leasing Companies, Securities Companies, Gold and Gemstone Companies, NHCT Insurance Companies, Debt Management and Asset Exploitation Companies have had many positive changes and their business results, although accounting for a small proportion, have also contributed to the overall business results of NHCT.
Profit from foreign exchange trading and other revenues: NHCT prioritizes and meets the maximum demand for foreign currency to import essential goods according to Government regulations such as gasoline, fertilizers, pharmaceuticals, pesticides (accounting for nearly 90% of total foreign currency sales of NHCT). In 2013, the market share of foreign currency trading increased from 8.6% at the beginning of the year to 11% at the end of the year. This affirms that the position of NHCT's foreign exchange trading activities continues to be enhanced in the market, so the revenue from foreign currency trading has had significant results. Other revenues are revenues from bad debt settlement, asset liquidation, other extraordinary revenues (bonuses from banks that NHCT has contributed capital to)... Profit
Profits from foreign exchange trading and other revenues have contributed significantly to the profits of NHCT.
- Profit from credit and investment activities always accounts for the highest proportion of the bank's total profit.
Table 2.11: Profit from lending and investment of NHCT in the period 2010-2014
Unit: billion VND
Year
Target
2010 | 2011 | 2012 | 2013 | 2014 | |
Profits from personal loans and DNVVN | 781 | 1,059 | 1,189 | 1,397 | 1,288 |
Compared to total revenue (%) | 21.98 | 20.13 | 22.74 | 29.13 | 30.42 |
Profit from customer loans Large and Investment | 2,772 | 4,202 | 4,040 | 3,398 | 2,946 |
Compared to total revenue (%) | 78.02 | 79.87 | 77.26 | 70.87 | 69.58 |
Add: | 3,553 | 5,261 | 5,229 | 4,795 | 4,234 |
(Source: Annual report of NHCT from 2010-2014)
Through the table above, we can see that the proportion of profit from lending to individuals and SMEs increased steadily over the years 2010, 2011, 2012, accounting for an average of 21% and in 2013, 2014, accounting for an average of nearly 30% of total profit. This proves that the NHBL service on capital use has changed and grown, but has not met the requirements of the plan set by the Executive Board in 2014, specifically, the rate of profit from lending activities must reach 40%.
- Profit from service activities:
Table 2.12: Profit from NHCT service activities in the period 2010-2014
Unit: billion VND

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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