Bank loans often account for a large proportion and have lower costs than other debt costs, so they play an important role in forming a reasonable capital structure for businesses.
- Create conditions for businesses to expand production or invest in depth
Banks are financial intermediaries that contribute to bringing temporarily idle capital mobilized from the population to those in need of loans. For any business, capital is always an indispensable factor in all production and business activities. Capital is a condition for innovating technological equipment, expanding production, improving product quality, etc., thereby creating conditions for businesses to increase their competitiveness in the market and improve production and business efficiency. In a market economy, it is rare for a business to only use its own capital to operate effectively. This not only limits the ability of businesses to expand production and business but also increases the cost of capital of the business. For some newly established enterprises or small and medium enterprises, the initial investment capital is often small, combined with the use of accumulated profits that are often not enough to meet investment capital needs, so these enterprises need to mobilize external funding sources such as: issuing bonds, borrowing from banks and other credit institutions... Bank loans are an important capital mobilization channel for enterprises. Bank loans contribute to increasing the financial strength of enterprises, applying advanced science and technology to expand production and business activities, improving designs, improving product quality, dominating the market, and increasing competitiveness.
- Contribute to improving production and business efficiency and promoting businesses to use capital economically and effectively:
To borrow capital from banks, businesses must have good business results, effective business plans and transparent, healthy financial status to meet the requirements of the bank, ensuring the ability to repay the bank. In addition, businesses are also subject to strict control by the bank when using. These factors make businesses
Enterprises are more cautious when investing borrowed capital in production and business to save costs and bring high efficiency.
1.1.4. Loan process for corporate customers
The lending process for corporate customers commonly used at Vietnamese commercial banks today is shown in the following figure:

Diagram 1.1: Business loan process diagram
1.2. Expanding lending to corporate customers
1.2.1. Viewpoints on expanding lending to corporate customers of commercial banks
The concept of expansion is to make the scope and scale larger than before. There have been many different views on lending expansion:
There is a view that expanding lending can be understood as increasing the proportion of loans in a bank's assets to meet customers' increasing demand for loan size.
Meanwhile, there is a view that, in the banking sector, expanding lending means that banks increase the scale of lending through increasing market share, increasing outstanding loans, and controlling credit risks to ensure capital safety for banks.
Based on understanding and awareness, the author's point of view: Expanding corporate lending can be understood as increasing the volume of loans both in breadth and depth, but must ensure the safety and profitability of the bank due to lending activities. Specifically, it can be understood that: expanding in breadth is an increase in the scale of loans such as the number of customers, outstanding loans increase, and the lending market share increase; expanding in depth is a change in the nature and structure in a reasonable direction of loans such as: reasonable structure of short-term, medium- and long-term loans, the proportion of outstanding loans of corporate customers compared to other customer groups; expanding ensures the safety and profitability through the quality and efficiency of corporate lending such as: reducing bad debt ratio, increasing income from expanding corporate lending, improving appraisal and risk management of loans.
In general, for any bank, lending is always considered the main activity that brings high profits but at the same time also has many potential risks that threaten the bank's business operations. Therefore, expanding lending to corporate customers while still ensuring efficiency in business operations at
Commercial banks are always a necessary requirement, a prerequisite for the existence and development not only of each bank but also of the entire banking system and the economy.
1.2.2. Criteria for evaluating the expansion of lending to business customers
a. Quantitative indicators
* Group of indicators to assess the expansion of the scale of lending to corporate customers
- Growth scale of number of corporate customers : reflects the increase or decrease in the number of corporate customers borrowing capital this year compared to last year. This indicator is high and increases annually, proving that lending activities for corporate customers have the potential to expand and vice versa.
increase/decrease
Number of business loans= | Number of customers loan year (n) | - | Number of customers loan year (n-1) |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Factors affecting the debt repayment ability of corporate customers at Vietnam Joint Stock Commercial Bank for Investment and Development - Long An Branch - 1 -
Completing the appraisal of loans for additional working capital for corporate customers at Vietnam Joint Stock Commercial Bank for Industry and Trade - Dong Anh Branch - 5 -
Credit Procedures Of Asia Commercial Joint Stock Bank - Hue Branch For Corporate Customers -
Evaluation of credit risk control in lending activities for corporate customers at Military Commercial Joint Stock Bank - Hue Branch - 1
- Business loan scale :
+ Increase/decrease in outstanding loans to corporate customers: This indicator reflects the increase/decrease in outstanding loans to corporate customers in year (n) compared to year (n-1).
corporate lending
Increase/decrease in outstanding balance= | Outstanding Loans KHDN year (n) | - | Outstanding Loans KHDN year (n-1) |
+ Growth rate of outstanding loans to corporate customers: Reflects the growth rate of outstanding loans to corporate customers at the end of the period compared to the loan balance of the previous fiscal year. If this indicator increases compared to the previous year, it shows that the bank is expanding its lending to corporate customers and vice versa.
KHDN year (t)
Loan balance growth rateIncrease/decrease in outstanding loans to corporate customers in the year (t) | |||
= | × | 100% | |
Total outstanding loans to business customers year (t-1) | |||
- Growth rate of market share of corporate loans : is assessed by the increase in market share of the bank over time compared to other credit institutions in the same operating area in a fiscal year. This indicator assesses the capacity
The bank's ability to dominate and expand its market share in lending to corporate customers can be expressed through the number of corporate customers, outstanding loans, and quality of corporate customer loans.
* Group of indicators to assess the level of quality assurance for corporate loans
- Income indicators from lending to corporate customers: The quality of the bank's lending expansion to corporate customers is improved when this activity actually contributes to improving the bank's profitability.
+ Income from lending to corporate customers is net interest income from lending to corporate customers plus other fees. The higher the value of this indicator, the greater the efficiency of lending to corporate customers and vice versa.
KHDN lending activity
Income from operations= | Net income from KHDN lending activities | + | Other fees |
+ The proportion of corporate lending profit in the total lending profit of the bank. This proportion reflects how much corporate lending profit accounts for in the total lending results of the entire bank.
KHDN
Loan profit ratioProfit from lending to business customers | |||
= | Total lending profit of the bank | × | 100% |
- Bad debt index : is debt in group 3,4,5, according to regulations. This index reflects debts with high risk level and low recovery ability.
Expanding lending to corporate customers must go hand in hand with increasing the quality of corporate lending.
KHDN
Bad debt ratioBad debt balance for corporate loans | |
= | Total outstanding loans to corporate customers |
The lower the bad debt ratio of a bank's corporate loans, the higher the level of
The risk of losing capital is reduced. In fact, risks in business are inevitable, so banks often accept a certain bad debt ratio as a safe limit.
- Level of provisioning and use of credit risk reserves (CRR):
In Vietnam, according to Circular No. 02/2013/TT-NHNN dated January 21, 2013 on debt classification and risk provisions, risk provisions are the amount set aside and accounted for in operating expenses to provide for possible losses on debts of credit institutions and foreign bank branches.
Business loan
DPRR ratio for= | DPRR for corporate loans | × | 100% |
Total outstanding loans to corporate customers |
The risk provision ratio for corporate loans reflects the level of risk provisioning to cover possible losses on corporate loans. The higher the level of risk provisioning and risk provisioning in corporate loans, the greater the potential losses that can be covered by the bank during the lending process and vice versa.
b. Qualitative indicators
- Customer trust and satisfaction when using the bank's services: the bank has orientations to build strategies and policies to expand lending activities for corporate customers, also with the main purpose of meeting the maximum needs of customers, specifically corporate customers. Therefore, to evaluate whether the expansion of lending to corporate customers is effective or not, it is possible through the attitude, satisfaction, and evaluation of customers towards this service of the bank.
- The level of popularity of the brand and image in the bank's lending activities to corporate customers: expanding lending to corporate customers is how to make this activity known and trusted by many businesses. Whenever there is a need for capital, businesses immediately think of the bank they trust, this is what any bank wants. Therefore,
The popularity of the bank's brand, image, and corporate lending services is also a criterion for evaluating the expansion of this activity at the bank.
1.3. Factors affecting the expansion of commercial banks' lending to corporate customers
1.3.1. Factors related to the bank
a. Policy and procedures for lending to corporate customers
A commercial bank's lending policy and procedures for corporate customers are a system of policies, orientations, and measures to expand or limit lending to achieve planned goals, and are considered the guiding principles in the lending activities of that bank. Typically, lending policies include: credit limits, types of loans, regulations on collateral, loan terms, directions for handling loans exceeding the approved limit, debt repayment methods, etc. A bank's lending policy and procedures outline a clear development direction and reference framework as a basis for considering loan needs.
Lending policies and procedures play a role in regulating activities such as capital mobilization, lending, interest rates, lending products, lending risk management and customer attraction... to achieve the goals, orientations and strategies set out in business. When there is a correct, synchronous, scientific, reasonable and unified lending policy and procedure, it will help the bank have the right direction when lending, thereby improving the economic and social efficiency of lending activities. However, when lending policies and procedures are inadequate, rigid and inflexible, it will create a distorted orientation for lending activities, leading to the provision of loans to the wrong subjects, for the wrong purposes or creating loopholes for capital users and thereby not bringing economic efficiency and even leading to risks for the loan.
b. Bank reputation
When corporate customers have a need for loans, they will first choose banks with close relationships, reputation, and brand names, possibly through friends, relatives, mass media, etc. Because they believe that these are banks with large financial resources, helping them quickly access loans. At the same time, with reputable banks, the policies will often be more favorable than other banks in terms of interest rates, loan terms, etc. Therefore, the reputation and brand name of the bank also affect the expansion of lending to corporate customers.
c. Quality of KHDN loan officers
The quality of human resources and lending officers is a very important factor that directly affects the success of a bank's business operations because lending officers are the ones who directly perform lending operations and are the bridge between the bank and the customer. The needs of customers, especially the group of corporate customers, are often very diverse, requiring lending officers to have qualifications, a firm grasp of the profession, an understanding of the law and the market, the ability to advise and support customers, and to be competent and dedicated to the profession. The high quality and professionalism of lending officers will be the premise for creating a brand and trust of corporate customers when they need to borrow capital, which affects the effectiveness of expanding lending to corporate customers of the bank. If loan officers work too principledly, rigidly, and are not professional, they will not attract customers to the bank. The problem is that loan officers must know how to flexibly apply loan policies and procedures in the most effective way to attract more customers and increase the bank's competitiveness.
d. Technical infrastructure and information technology applications of the bank
Commercial banks today are very interested in applying modern information technology, equipping high-quality technical means because this will facilitate the simplification of procedures, shortening transaction time.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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