The Impact of Website Quality on Tourist Satisfaction and Purchase Intention - The Case of a Travel and Tourism Business - 14
Small and medium sized travel agencies Vietnam Travel Unitour Travel Thuan Viet Tourism
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Research Model of the Impact of Website Quality on Purchase Intention Through Customer Satisfaction
Therefore, to examine the impact of website quality on customer satisfaction and the impact of this relationship on purchase intention, an empirical study in the Vietnamese market with a research model testing the indirect impact of website quality on purchase intention through customer ...
Study on the impact of website quality on satisfaction and online booking intention of tourists in Ho Chi Minh City: The case of homestay tourism - 26
5. Testing the variable of Internet usage experience Test of Homogeneity of Variances PUI Levene Statistic df1 df2 Sig. 1,008 3 223 .390 ANOVA PUI Sum of Squares df Mean Square F Sig. Between Groups 3,637 3 1,212 3,943 .009 Within Groups 68,568 223 .307 Total 72,206 226 N Mean Std. Deviation Std. ...
Study on the impact of website quality on satisfaction and online booking intention of tourists in Ho Chi Minh City: The case of homestay tourism - 1
MINISTRY OF EDUCATION AND TRAINING MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF ECONOMICS NGO THI HUYEN TRAN RESEARCH ON THE IMPACT OF WEBSITE QUALITY ON SATISFACTION AND ONLINE BOOKING INTENTION OF TOURISTS IN HO CHI MINH CITY: CASE OF HOMESTAY TOURISM MASTERS THESIS ...