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Boosting exports through local marketing - 2

The author would like to sincerely thank the supervisor , Associate Professor, Dr. Nguyen Thanh Binh, for her valuable contributions and dedicated guidance during the process of writing this thesis. The author would also like to sincerely thank the teachers of Foreign Trade University, family and ...

Other Marketing Policies Supporting Pricing Policy

Pricing higher than the competitive price means that the business actively sells at a higher price than its competitors and uses product differentiation. However, if this method is not used carefully, it will encourage customers to use alternative products because they think the price is not ...

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