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Local marketing to attract foreign direct investment FDI in Quang Nam province - 24


of Quang Nam province to implement together with the National Investment Promotion Program and consider providing financial support for localities to carry out local marketing activities.

c) Propose that the Ministry of Industry and Trade advise the Government to issue specific mechanisms and policies for each region and locality, especially in developing supporting industries for localities with development conditions to attract FDI capital sources.

d) The Ministry of Foreign Affairs and Vietnamese Embassies abroad support investment information and support the organization of investment promotion conferences of Quang Nam province in other countries.


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CONCLUSION OF CHAPTER 4

Based on the orientation of socio-economic development and local marketing activities to attract foreign direct investment, along with the results of evaluating the current status of local marketing activities in the past time, the PhD student proposed 7 groups of solutions associated with the content and tasks of the research such as: Analyzing the current situation; Determining local marketing goals; Building a marketing program; Implementing marketing-mix activities; Checking, evaluating, etc.

Local marketing to attract foreign direct investment FDI in Quang Nam province - 24

Each solution is presented with the proposed basis, implementation content and expected results. With the implemented synchronous solution system, the investment environment in Quang Nam will be more competitive and attractive to foreign investors, contributing to the implementation of the province's socio-economic development strategy in the coming time.


CONCLUDE

- The thesis has conducted an overview study on local marketing by domestic and foreign authors such as: Kotler, P.(1993); Kotler, P., and Gertner, D., (2002); Brossanrd, H. (1977); Nairisto, SK(2003)'' Parvex, F. (2009); Che- Ha, N. et al.,(2015); Ho Duc Hung (2005); Nguyen Duc Hai (2013); Pham Cong Toan (2010); Cao Thai Huy (2019); etc.; and identified the gap and research necessity of the topic in Quang Nam province.

- In Chapter 2, study:

+ Theoretical issues on: Local marketing, Local marketing content according to the Ashworth and Voogh models (1990); Fretter's model (1993); Kotler & associates model (1993) etc.

+Theoretical issues on the relationship between local marketing and FDI attraction according to the models of Lall (1977), Metaxas (2010), Pham Cong Toan (2010), Vu Tri Dung and Nguyen Duc Hai (2011)

Based on theoretical research and practical topics on local marketing, the author proposed a model of local marketing research in Quang Nam province.

-Chapter 3 analyzed and evaluated the current status of local marketing in Quang Nam province in the period of 2015-2018 in stages from analyzing the current situation, setting marketing goals, building marketing programs, implementing local marketing activities, checking and evaluating.

-Chapter 4: Based on the orientation of socio-economic development and local marketing activities to attract foreign direct investment along with the results of evaluating the current status of local marketing activities in the past time, the researcher proposed 7 groups of solutions associated with the content and tasks of the research such as: Analyzing the current situation; Determining local marketing goals; Building a marketing program; Implementing marketing-mix activities; Checking, evaluating, etc.

Each solution is presented with the proposed basis, implementation content and expected results. With the implemented synchronous solution system, the investment environment in Quang Nam will be more competitive and attractive to investors.


abroad, contributing to the implementation of the province's socio-economic development strategy in the coming time.

According to the author, the thesis is expected to have theoretical and practical contributions.

like:


*In theory:

- Systematize the theory of local marketing, introduce models of

Local marketing of domestic and foreign authors.

-Clarifying Marketing content of authors and researchers

- Mention the relationship between local marketing and attracting foreign direct investment

- Proposing a model of local marketing research in attracting FDI in Quang Nam province, combined with detailing the components of marketing

- mix in FDI attraction activities of local government.

* In practice

- The thesis has studied local marketing in Quang Nam province combining 02 perspectives, which are the perspective of the supplier (supply aspect) and the perspective of the investor (demand aspect).

-Applied Marketing-Mix tools in reviewing and evaluating the implementation of local Marketing activities of Quang Nam government.

- Proposing 07 groups of specific and feasible solutions on Local Marketing to attract foreign direct investment in Quang Nam province in the period of 2020-2025

- Propose specifically 03 Lists of priority projects to attract FDI capital in the period of 2021-2030 on: Construction of infrastructure for Economic Zones, Industrial Parks, Industrial Clusters; Tourism, trade - services; Construction of Industrial Parks


The researcher would like to sincerely thank Dr. Nguyen Ngoc Quang and Associate Professor. Dr. Le Duc Toan, teachers and faculties of Duy Tan University, departments, districts, enterprises in Quang Nam province, and scientists for their guidance, comments, and data support; and family and parents for their encouragement and motivation to help the researcher complete the research topic.

Although the author has made many efforts in researching and solving the objectives


The topic is still limited in terms of conditions, time and capacity; therefore, the author hopes to receive comments and contributions from scientists, managers and teachers to improve the quality of the topic.

Thank you very much./.


PhD student NGUYEN NGOC THUYEN


LIST OF AUTHOR'S WORKS


1. Nguyen Ngoc Thuyen , (2018) "Promoting local marketing to increase FDI attraction in Quang Nam province", Journal of Socio-Economic Information and Forecast , No. 145+146, January 2018, page 42.

2. Nguyen Ngoc Thuyen , (2018) "Discussion on local marketing activities to attract FDI in Quang Nam province", Journal of Socio-Economic Information and Forecast , No. 153, August 2018, page 09.

3. Nguyen Ngoc Thuyen & Le Duc Toan (2020) " Local marketing in attracting foreign direct investment in socio-economic development of Quang Nam province", Industry and Trade Magazine , No. 6, April 2020, pp. 72-77.

4. Nguyen Ngoc Thuyen & Le Duc Toan (2020) " Analyzing the current situation and setting local marketing goals to attract FDI to Quang Nam province in the period of 2020-2025" Industry and Trade Magazine , No. 8, April 2020, pp. 69-75.

5 Toan Duc Le, Phu Huu Nguyen, Thuyen Nguyen Ngoc , Tam Quang Nguyen, Man Quang Le "Research on factors affecting customers' intention to online shopping: Empirical evidence in Vietnam emerging economy" (2020), Wseas Transactions on Business and Economics , Volume 17, pp. 441-453 (Scopus Q4).

6. Toan Duc Le, Phu Huu Nguyen, Yen Thi Phi Ho, Thuyen Nguyen Ngoc . The Influences of FDI, GFCF, OPEN on Vietnam Economic Growth (2021). Asian Business And Information Management , Vol.12, Issue.3, Article 26


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