Products at other banks are still traditional and lack innovation, so it is difficult to attract attention and customers. The software system still has problems and network congestion when there are too many accesses, especially on peak days such as the beginning of the month and the end of the ...
CHAPTER 1 SUMMARY Chapter 1 has introduced the general issues of urgency, objectives, objects, scope and research methods of the thesis. In particular, the thesis focuses on clarifying the urgency of the research topic from a theoretical and practical perspective. The urgency from a theoretical ...
- Assurance: Is a factor that creates trust and confidence of customers in the Banks services. This is shown through: professional knowledge of staff, working style, professional service, peace of mind when using banking services. - Empathy: It is the best possible care and attention to customers. ...
