Table 3.4: Corporate Reputation Scale Encryption Original scale Adjustable scale Source CR1 Customers are always aware that my company sells products. high quality Tourists recognize your company as a quality tour seller. quantity Taghian et al. (2015); Expert Interview CR2 Customers know my ...
131. Phillips, RA, 2003. Stakeholder Theory and Organizational Ethics. San Francisco: Berrett- Koehler Publishers Porter, ME and MR Kramer, 2011. Creating shared value. Harvard Business Review , 89(1/2):62–77. 132. Polonsky, MJ, 1994. An Introduction to Green Marketing. Electronic Green Journal, ...
Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance cumulative % Total % of Variance cumulative % 1 7,264 80,716 80,716 7,073 78,585 78,585 2 .508 5,646 86,362 3 .477 5,299 91,661 4 .235 2,616 94,277 5 .156 1,730 96,008 6 .149 1,651 97,658 7 ...
In general and businesses operating in the tourism industry in particular in a competitive environment, with the remaining characteristics of a developing economy. 5.3. Management implications The test results show that the impact of corporate social responsibility on corporate reputation (H1) is ...
