The growth rate of capital mobilization remained above 20%, but in the following years the growth rate of capital mobilization only reached above 12% (see chart 4.1).

Chart 3.3: Capital mobilization growth rate of Vietnam's commercial banking system
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Increasing capital mobilization from individual customers of commercial banks - Case study of Vietnam Joint Stock Commercial Bank for Investment and Development, Phu Tho Branch - 1 -
Interest rate risk management at Vietnam Joint Stock Commercial Bank for Industry and Trade - 32 -
Solutions to Improve Capital Mobilization Efficiency at Vietnam Foreign Trade Bank -
Capital mobilization management at Northern Branches of Vietnam Prosperity Joint Stock Commercial Bank - 1
Source: Annual report of State Bank of Vietnam
Some notable points in capital mobilization activities of Vietnamese commercial banks in the period 2011 - 2015 are as follows:
Firstly , capital mobilization interest rates have complicated developments: There is a race for interest rates, showing signs of strained liquidity in the banking system, the risk of lurking insolvency, threatening the stability and safety of the entire banking system.
Second, the actual mobilization interest rate exceeds the interest rate framework prescribed by the State Bank:
Since September 28, 2011, the State Bank has regulated interest rate frameworks, but in the face of weak liquidity, there is still a situation of pushing up deposit interest rates to attract mobilized capital to compensate for liquidity shortages.
When deposit interest rates rise, commercial banks are forced to increase lending rates, increasing the financial costs of businesses. Tensions continue to increase as businesses’ health declines, their ability to repay principal and interest weakens, and bad debts in the banking system increase. The spiral continues to suck both commercial banks and businesses into crisis.
3.1.3.2. Credit activities
Outstanding credit balance of the Vietnamese banking system has increased quite rapidly. In the period 2011 - 2015, the average outstanding credit growth rate was quite high, reaching over 21.2%.
Unit: %
18.10
14.20
12.51
12.62
8.85
2011
2012
2013
2014
2015
Chart 3.4: Credit growth rate of Vietnam's commercial banking system
Source: Annual report of State Bank of Vietnam
The growth rate of outstanding credit shows that the Vietnamese banking system has made a great contribution to the development of the economy. However, in principle, the reasonable relationship between credit growth and GDP is at 3:1, but in Vietnam this ratio is not maintained evenly (chart 4.2). Before the year, bank credit increased sharply but GDP did not increase proportionally, reflecting poor investment efficiency. Since 2011, despite the State Bank's tightening credit policy, credit growth has gradually decreased and in 2012 reached 8.85% but economic growth still reached 5.03%, showing that investment is more effective. On the other hand, credit activities of Vietnamese commercial banks still contain many limitations:
- The ratio of credit to mobilized capital far exceeds the level allowed by the State Bank, making the liquidity of the system always tense.
- Hot credit growth leads to low credit quality: the consequence is high bad debt.
3.1.4. Risks in the Vietnamese commercial banking system
Due to the small scale and the late establishment of the Vietnamese commercial banking system, its operations are still weak compared to the region and the world, so Vietnamese commercial banks cannot avoid many risks in banking business. Some of the most common risks of Vietnamese commercial banks can be seen as follows:
3.1.4.1. Credit risk
Credit risk is associated with the most important and largest activities of commercial banks.
- credit activities. When carrying out a specific financing activity, the bank tries to analyze the borrower's factors so that the safety is the highest. Credit risk
can be identified through a number of quantitative indicators, typically the bad debt ratio of commercial banks. This indicator reflects how many dong of outstanding debt out of every 100 dong of outstanding debt are bad debts - debts that cannot or are difficult to recover.
As analyzed above about the risks that commercial banks face when achieving credit growth, the problem of bad debt has resurfaced. When first announced in 2011, the bad debt ratio of banks only accounted for about 3% of total outstanding credit. Each year, the bad debt ratio gradually increased. And the first 6 months of 2014 also witnessed a sharp increase in the bad debt ratio from 3.6% to 4.2%. But then, according to data reported by credit institutions to the State Bank, the bad debt ratio in September 2014 reached 3.88%, although at the end of the year the bad debt increased to 4.17%, it tended to decrease in 2015 at 3.81% after many efforts to improve by the State Bank and credit institutions, especially after the establishment of the Asset Management Company of credit institutions (VAMC). However, this is only the data updated by the State Bank of Vietnam from the financial reports of credit institutions and the figures through the remote management activities of this agency are often much higher, the nature of bad debt has not changed much in the past period, so in fact, bad debt is still an alarming problem.

Chart 3.5: Bad debt ratio of Vietnam's commercial banking system over the years
Source: Compiled from annual reports of the State Bank of Vietnam
Specifically, regarding the bad debt ratio of each bank, the end of 2014 is the period when banks are racing to reduce bad debt to 3% - the target set by most credit institutions. As of the third quarter of 2014, bad debt of commercial banks has changed a lot compared to the previous quarter. Some banks even reduced their bad debt ratio lower than the figure at the end of 2013 such as SHB, BIDV, Vietcombank, Sacombank, Techcombank. Among these, Sacombank stands out with a bad debt ratio much lower than other banks.
while it is only at approximately 1%, SHB is the bank that has reduced its bad debt ratio the most compared to the third quarter, from 4.1% to 2.4% (excluding Vinashin's debt).
3.1.3.2. Interest rate risk
When mobilizing capital from businesses and individuals, banks must pay interest. When financing, banks earn interest. Interest rates on loans, deposits and securities fluctuate frequently, which can increase profits for banks and conversely cause losses for banks. It can be said that interest rates are an important tool for banks to compete in mobilizing capital as well as lending to the market. Depositing money in banks is still a quite attractive investment channel today and especially there is almost no risk while the stock market is falling, the real estate market is stagnant, investing in gold and USD can be risky because the free market is strictly controlled.
In addition to the basic interest rate issued by the State Bank in 2010 at 9% and maintained at this level until now in early 2011. In fact, interest rates have been continuously decreasing over the past few years, since 2011. At that time, lending interest rates were at 20-25%/year, liquidity was tense, and races to mobilize funds beyond the interest rate ceiling were common in banks.
With a reasonable “injection therapy” to stabilize liquidity for banks through the open market, interest rates have stabilized. By October 2013, the interest rate level had decreased by 2-5%/year compared to the end of 2012, in which the mobilization interest rate decreased by 2-3%/year, the lending interest rate decreased by 3-5%/year and returned to the interest rate level of the 2005-2006 period.
Continuing the downward trend, in 2014, the State Bank flexibly adjusted down the operating interest rates by 0.5%/year, reduced the ceiling interest rate for short-term loans in VND for priority sectors by 2%/year, reduced the ceiling interest rate for VND mobilization by 1.5%/year combined with a 0.5%/year reduction in the ceiling interest rate for USD mobilization.
The interest rate level in 2014 continued to decrease by 1.5 - 2%/year compared to the end of last year; in which, the mobilization interest rate decreased by about 1.5 - 2%/year, the lending interest rate decreased by about 2%/year. The lending interest rate level is commonly about 7 - 9%/year for short term, the medium and long term interest rate is commonly about 9.5 - 11%/year, state-owned commercial banks apply the medium and long term lending interest rate for priority sectors commonly about 9 - 10%/year. There are even enterprises with healthy and transparent financial situation, effective operation, effective production and business plans and projects, the interest rate is only about 5 - 6%/year.
3.1.3.3. Exchange rate risk
Exchange rate risk is the basic exchange rate risk in the Vietnamese foreign exchange market and is the issue that attracts the top concern of capital managers. Due to the complex developments of the market and the differences in state management, the exchange rate mechanism in our country has some unique features, exchange rate fluctuations greatly affect the foreign exchange business activities of commercial banks.
The tension of the USD/VND exchange rate at the end of 2010 was carried over to the beginning of 2011. And what the market was waiting for finally came with the event on February 11, 2011: for the first time in history, the State Bank decided to increase the exchange rate so strongly, with 9.3% along with tightening the margin from +/-3% to +/-1%. During this year, the exchange rate was affected by the global financial and economic crisis and had many fluctuations. In each period, the State Bank made adjustments and interventions with monetary and fiscal policies, thereby minimizing the negative effects of exchange rate fluctuations, helping commercial banks turn challenges into opportunities for successful foreign exchange trading.
The VND/USD exchange rate in early 2012 remained stable with no fluctuations.
+/-1% according to the BQLNH exchange rate and with a downward trend from 21,030 VND/1USD, down to about 20,850 VND/1USD at the end of the year. In the first 6 months of 2012, the VND/USD exchange rate tended to increase slightly, but in the last 6 months of the year decreased, and the whole year the exchange rate decreased by nearly 0.88%. This is a phenomenon opposite to the exchange rate movement in the market during the turbulent years (2008 - 2011) when the exchange rate always fluctuated in an upward direction from the beginning of the year to the end of the year. The reason is that the State Bank implemented measures to stabilize the exchange rate, especially with the joint efforts of commercial banks, which reduced the exchange rate after a period of fluctuations. With strong fluctuations in the exchange rate, the foreign exchange business activities of Vietnamese commercial banks were greatly affected, net income decreased sharply compared to 2011, many banks even had negative net income from foreign exchange business.
At some points in 2013, the exchange rate pressure increased slightly following developments in the domestic and international financial markets, reflecting the correct law of exchange rate movement. In particular, the longest period of increase occurred at the end of April 2013, when a number of commercial banks raised the USD price to the ceiling of 21,036 VND/USD, even increasing the buying price equal to the selling price to the ceiling of 21,036 VND, the selling price of USD on the free market reached 21,320 VND. To match the market signal, on June 27, 2013, the State Bank adjusted the average interbank exchange rate up by 1% to 21,036 VND/USD, after 1.5 years of stability at 20,828 VND/USD. After that time, the demand
USD at commercial banks has gradually cooled down, causing a spillover effect to the free market, which only accounts for a very small share of the national foreign exchange market. The stable exchange rate has contributed positively to stabilizing inflation, attracting foreign investment, and increasing foreign exchange reserves. Economic organizations and individuals tend to increase the sale of foreign currency to commercial banks to get VND, and remittances have also increased sharply. Therefore, the USD source of commercial banks has become more abundant and the foreign exchange business activities of commercial banks have been promoted.
With the exchange rate developments in 2014, the State Bank has had the third consecutive year of success in controlling exchange rate fluctuations, in the whole year of 2014, the exchange rate was only adjusted by 1%. The liquidity of the currency market thanks to that stability has been significantly improved, effectively serving the operations of the commercial banking system and the operation of the economy. The demand for import, debt repayment, payment, foreign currency transactions from foreign currency sources earned from exports, attracting foreign investment, remittances, smooth operations between customers and banks and on the interbank market.
3.2. Current status of liquidity risk of Vietnamese commercial banks
3.2.1. Current status of liquidity risk of Vietnamese commercial banks
There are many methods to reflect and measure liquidity risk in the Vietnamese commercial banking system. However, with data collected from annual reports and financial statements of commercial banks in the period 2011-2015, the author of the thesis chose to reflect the liquidity status of the Vietnamese commercial banking system through the following indicators.
Minimum Capital Adequacy Ratio CAR

Cash position index: (Cash + Deposits at credit institutions)/Total assets
Liquidity ratio: (Trading securities + Available-for-sale securities)/Total “existing” assets
3.2.1.1. Minimum capital adequacy ratio CAR
Capital adequacy ratio represents the amount of equity capital to support the bank's business operations. The capital adequacy ratio is calculated as a percentage of total Tier I and Tier II capital compared to the bank's total risk-adjusted assets.
CAR = [(Tier I Capital + Tier II Capital) / (Risk-adjusted assets)] * 100%
By this ratio, people can determine the ability of the bank to pay its term debts and face other types of risks such as credit risk and operational risk. For the above reason, managers of the commercial banking system of countries always clearly identify
and requires commercial banks to maintain a minimum capital adequacy ratio.
From October 1, 2010, according to Circular No. 13/2010/TT-NHNN, commercial banks in Vietnam will ensure a minimum capital safety ratio of 9%. During the period 2011-2015, the implementation of Circular No. 13 by the Vietnamese commercial banking system was quite complete.
As of early 2011, there are still 14 banks that will have to rush to complete the target according to the requirement of increasing charter capital to 3,000 billion VND before December 31, 2011 of the State Bank. This race to increase charter capital requires banks to overcome many "obstacles" in the context of the economic difficulties still existing, along with the tight monetary policy, the stock market is unlikely to improve in the short term, and the growth rate of the banking sector is also unlikely to reach expectations. To attract investors when increasing capital, banks must ensure that the dividend level must also increase accordingly. That is, if they want to increase capital by 50%, profits must also increase by 50%. However, this is almost impossible in the context of the State Bank tightening lending to non-production sectors and requiring credit institutions to only develop credit growth plans of less than 20%. Meanwhile, for small and medium-sized commercial banks, profits mainly come from credit activities, especially lending to non-production sectors such as real estate, securities, etc. Therefore, increasing capital from the money of strategic investors and existing shareholders or new shareholders is not easy. Because domestic strategic investors are mainly corporations and state-owned corporations that are currently being strictly managed in terms of investment outside the industry, especially investment in the finance and banking sector. Foreign strategic investors are also considering in the context of the economic situation in Vietnam and the world still having many uncertainties, the business prospects of small and medium-sized banks are uncertain. The gloomy stock market due to economic difficulties and credit restrictions in this sector also discourages existing investors. Not to mention, many large banks, although exceeding the legal capital of 3,000 billion VND as prescribed, have continued to plan to increase capital many times to expand their business as well as meet the requirement of minimum capital safety ratio CAR of 9% as prescribed by Circular 13/2010 and Circular 19/2010 of the State Bank. This also increases the pressure on each dong of capital of banks, especially for small-scale banks. In this race to increase capital, anticipating a possible merger in the near future is something that many experts have mentioned.
Unit: %
13.7 13.64
12.75
11.02
11.92
2011 2012 2013 2014 2015
Chart 3.6: CAR ratio of Vietnam's commercial banking system over the years
Source: Annual report of the State Bank of Vietnam
When charter capital increases, the CAR ratio of each bank as well as the whole system is improved. In 2011, the average capital adequacy ratio of Vietnamese commercial banks was 11.02%, in 2012 it increased to 11.92%, after reaching the highest level in the period 2010-2015 in 2013 at 13.7%, CAR decreased to 13.64% in 2014 and 12.75% in 2015, the basic reason is that charter capital did not increase, while total assets increased very quickly, some loans and investments were not previously included in total outstanding debt, now the State Bank requires banks to include credit in the form of investment trusts, guarantees, corporate bonds, etc.

Chart 3.7: CAR ratio according to Circular 36 of Vietnamese commercial banks in 2015
Source: Compiled by VCBS and author (* 2014 data)

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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