Liquidity is entirely possible, especially during periods of tightening monetary policy by the State Bank.
The State Bank said that the interests of depositors are guaranteed by the State, the rights of shareholders are maintained, and the responsibilities and obligations of the merged banks are transferred in accordance with the provisions of law. Therefore, the number of customers withdrawing money due to concerns about the liquidity situation of the merged banks has not occurred, and the operations of the merged banks are still operating normally.
The issue of concern is that, when analyzing these three banks based on their financial statements and annual reports in 2010, the financial indicators are all at a good to very good level compared to other banks in the same system. Especially for First Commercial Joint Stock Bank, the figures on operational safety ratios are all at or even much better than the regulations under Circular 13/2010/TT-NHNN.
Table 1.4. Operational safety ratios of First Commercial Joint Stock Bank in 2010
Some operational safety indicators
Proportion | Standard | |
CAR | 43.54% | >=9% |
Affordability ratio | 20.38% | >=15% |
Credit to deposit ratio | 22.4% | <=80% |
Ratio of short-term capital used for medium and long-term loans | 0% | <=30% |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Assessment of the Current Status of Access to Bank Credit Capital of Small and Medium Enterprises in Thai Nguyen Area in the Period of 2013 - 2018 -
Solutions to Improve Capital Mobilization Efficiency at Vietnam Foreign Trade Bank -
Current Status of Working Capital Efficiency of Song Da Corporation -
Current status of investment activities in bond trading of Vietnam Commercial Bank

According to the report of the Board of Supervisors of First Commercial Joint Stock Bank in 2010
In fact, in just one year of 2011, the financial situation and liquidity of these banks have decreased sharply, leading to temporary loss of liquidity, which is worth considering. In addition to objective reasons from the economy, the biggest reason is the weak management capacity of the bank, especially risk management, or the unreliable data provided by this bank. The above is a typical case of capital mobilization efficiency of Vietnamese commercial banks in recent times.
According to the Vietnam Banking Association, inflation is still high, total capital mobilized in the banking sector is increasing, but medium and long-term capital is still limited, over 90% of the capital proportion of banks is currently short-term capital, causing difficulties for commercial banks in capital management, difficult to ensure term balance. The average term of capital mobilization tends to shorten while the average lending term is mainly medium and long-term, creating risks of term and interest rate risks.
Recently, although the capital mobilization interest rate is high, people and businesses still do not deposit their savings in banks. The amount of mobilized capital increases slowly and is unstable, causing many difficulties for banks. In fact, the capital mobilization situation shows that some commercial banks have advantages in network, brand, and strong increase in mobilized capital, some small-scale commercial banks have difficulty mobilizing capital in market 1, some others have weak liquidity risk management, mobilized capital depends heavily on market 2, hold few valuable papers, and compete to avoid mobilizing capital with high interest rates, which has affected the operations of other credit institutions, causing instability in the monetary market.
From the fact that banks mobilize and use capital ineffectively leading to loss of liquidity, to ensure development, improve capacity and operational ability as mentioned above, with the goal of ensuring safety and efficiency in business operations of each commercial bank in particular and the entire system in general, each commercial bank and the State Bank need to have specific solutions as follows:
For the State Bank:
The State Bank of Vietnam shall strengthen supervision of capital mobilization activities of commercial banks, prevent unhealthy competition on interest rates among banks, and promptly detect and handle organizations and individuals who illegally mobilize capital.
The State Bank still needs to support liquidity for commercial banks through monetary policy management tools. In the context of implementing tight monetary and credit policies to control inflation. For large commercial banks with many qualified valuable papers, liquidity support will be provided through open market operations at
SBV. For small commercial banks that do not have enough valuable papers or are not able to compete in the open market, SBV provides support through refinancing tools. This support from SBV is very short-term and commercial banks are required to adjust their source structure and use sources appropriately, minimizing liquidity risks.
For commercial banks:
Restructuring liabilities and assets appropriately. This is a very important task to manage liquidity risks of commercial banks. Banks need to review the structure of their liability and asset portfolios appropriately to minimize possible risks, which is restructuring mobilized capital and lending in the market; restructuring outstanding short-term loans with medium-term loans, between short-term mobilized capital used for medium- and long-term loans.
Implement good management of interest rate risks and interest rate gaps: It is necessary to complete regulations related to mobilization and lending (especially medium and long-term mobilization and lending) according to market interest rates; there must be a scientific solution to avoid the situation where depositors withdraw money before maturity when market interest rates increase or when other competitors offer higher interest rates, more attractive to customers.
Implementing good maturity risk management: The imbalance in maturity between the bank's liabilities and assets is an important reason for banks' liquidity difficulties in recent times. The problem of using short-term capital to lend medium and long-term with a large proportion or both short-term and medium and long-term but with different specific terms (for example, mobilizing medium and long-term for two years but lending medium and long-term for three years) also makes it difficult for banks to control their cash inflows and outflows.
CONCLUSION OF CHAPTER 1
Chapter 1 helps us have a more general view of the capital mobilization efficiency of commercial banks. Specifically: The concept of capital mobilization and capital mobilization efficiency. Thereby, we can see the types of capital mobilized by banks, the factors affecting the scale of mobilized capital as well as the methods of analyzing and controlling mobilized capital, the ability to manage and maximize the use of mobilized capital, thereby drawing experience in evaluating the capital mobilization efficiency of commercial banks.
Based on the general theory of capital mobilization, managers can easily plan, organize, implement and control the mobilization of capital sources in a way that is appropriate to capital needs and suitable to the business environment to achieve the goals of minimizing costs to increase profits and minimize risks in the capital mobilization process.
CHAPTER 2: CURRENT STATE OF CAPITAL MOBILIZATION EFFICIENCY AT VIETNAM INTERNATIONAL COMMERCIAL JOINT STOCK BANK
2.1. Overview of Vietnam International Commercial Joint Stock Bank
2.1.1. Formation and development process
On September 18, 1996, Vietnam International Commercial Joint Stock Bank, abbreviated as International Bank (VIB) began operations with an initial charter capital of VND 50 billion and 23 employees. The first headquarters was located at 5 Le Thanh Tong, Hanoi. After 13 years of operation, International Bank (VIB Bank) has become one of the top 5 banks in Vietnam.
2009:
Signed a comprehensive cooperation agreement with Commonwealth Bank of Australia (CBA).
Officially launch the new Brand Repositioning project.
Increase charter capital to 3,000 billion VND.
Implementing the business strategy for the period 2009 - 2013, with the goal of becoming the most customer-oriented bank in Vietnam by 2013. Implementing many strategic projects to serve the new business strategy: Retail space design project, Human resource management and work efficiency system development project, Technology strategy project, Branch system transformation program.
2010:
Commonwealth Bank of Australia (CBA) - Australia's leading bank has officially become a strategic shareholder of VIB with an initial share ownership ratio of 15%.
Increase charter capital to 4,000 billion VND.
Business network reaches over 130 units in 27 provinces and cities nationwide.
2011:
On October 20, 2011, Vietnam International Bank (VIB) and Commonwealth Bank of Australia (CBA) officially announced the increase in capital of strategic shareholder CBA at VIB. CBA has completed the additional investment of VND 1,150 billion in VIB to strengthen the capital base, capital adequacy ratio, expand business opportunities and scale of operations for VIB. Accordingly, CBA's share ownership ratio at VIB has increased from 15% to 20% of VIB's charter capital. Currently, VIB has also increased its equity to over VND 8,200 billion.
After 15 years of operation, VIB has become one of the leading joint stock commercial banks in Vietnam with total assets of over 100 trillion VND (equivalent to over 5 billion USD). VIB currently has over 4,000 employees serving over 1 million customers at 165 branches and transaction offices in over 27 key provinces/cities nationwide. VIB is one of the banks that chooses the motto of safe operation and sustainable development with a capital adequacy ratio (CAR) of approximately 14% compared to 9% prescribed by the State Bank. With the vision of "Becoming the most innovative and customer-oriented bank in Vietnam", VIB has consistently applied solutions in its business models to bring the best experience to customers.
2.1.2. Organizational structure
COO
Block Director
KHDN
Block Management
credit management
Director of Banking Block
Partnership
Managers
Department of Education and Training
region
Regional Director
KHDN
Regional Director
NHBL
City of Education
region
Director of Sales
KHDN
Director of NHBL
Big CN
CN
fit
Head of Department of Education
WB
team
❶ CN
small
CN
small
Se.Ex.RM
Se.RM RM KHDN
TP
Customer Service
Se.Ex.RM
Se.RM
Retail RM
KS KSV
Mobile sales
force/VIP clients
GDTD
ARM
Expert
about the industry
KHDN
ARM
retail
GDTD
GDV
Industry and product experts from Head Office will support Branches as required depending on the market
SA
Head
Fund
Product Specialist
Regional Sales Assistant (KD)
Regional Assistant Director (DV)
Regional Sales Assistant (KD)
Regional Assistant Director (DV)
CN
fit
Regional Reassessment
Regional support functions: IT, HR, Administration, TCKT,
Marcom
, BTR…
Human Resources at HO
Staff at Regional Office Staff at Regional Education Department Staff at Branch
❶ Small branch under large branch Small branch under medium branch
WB team: Corporate Customer Service Department at medium branch or Corporate Customer Service Department at small branch
2.1.3. Functions and tasks of departments
The banking system is divided into functional blocks:
Corporate Clients:
Manage the operations of the Corporate Client Division and participate in developing the Bank's overall business strategy.
Organize, develop and operate the functions of the Corporate Banking Division to ensure high specialization, suitable to the scale and characteristics of the bank in each period and ensure compliance with the direction of the business strategy.
Plan, direct and execute the implementation of the Corporate Clients business strategy to achieve set goals and maximize profits within the permitted risk limit.
Implement business plans of branches in accordance with strategic direction.
Organize and supervise the development of new products and services for corporate customers to ensure that the bank's products and services are competitive, appropriately marketed and develop distribution channels for Corporate Banking products.
Retail banking block:
Develop strategies and manage the operations of the Retail Banking Division. Organize and supervise the development of new products and services for individual customers to ensure that banking products and services are competitive and appropriately marketed.
Implement retail banking business strategy (NHBL) to achieve set goals and maximize profits within allowable risk limits.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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