Business performance of Digital Media Joint Stock Company 1

MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF COMMERCE

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DO THI KHANH HUYEN

BUSINESS PERFORMANCE OF NO. 1 MEDIA JOINT STOCK COMPANY

MASTER'S THESIS IN ECONOMICS

Hanoi, 2021

MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF COMMERCE

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DO THI KHANH HUYEN

BUSINESS PERFORMANCE OF NO. 1 MEDIA JOINT STOCK COMPANY

Major: Business Administration Code: 834.01.01

Master's thesis in economics

Scientific supervisor: Dr. Vu Van Hung

Hanoi, 2021

COMMITMENT

I hereby declare: The thesis with the topic "Business efficiency of Digital Media Joint Stock Company 1" is my own research under the guidance of Dr. Vu Van Hung, not copied from any original work. I will take full responsibility for my own research. I hereby declare that if there is any problem, I will take full responsibility.

Hanoi, July 13, 2021

Author

Do Thi Khanh Huyen

ACKNOWLEDGEMENTS

In fact, in the research process, there is no success without the support and help, more or less, directly or indirectly, of others.

To successfully complete this research, first of all, I would like to express my sincere and deep gratitude to Dr. Vu Van Hung, who has enthusiastically guided, helped, and imparted practical experience to create the premises and knowledge for me to be able to approach, analyze, and solve the problem.

I would like to express my sincere gratitude to the Board of Directors and teachers of the University of Commerce.

I would like to sincerely thank the Onecorp Board of Directors for creating favorable conditions for me to learn about practice and share experiences so that I can complete my research well.

Finally, I would like to thank my family and friends for their encouragement, sharing, and help to complete this research successfully.

Despite many efforts, this research paper cannot avoid shortcomings and limitations. I respectfully hope that teachers, experts, and those interested in the topic will continue to have comments and contributions to help the topic become more complete.

Thanks again!

Hanoi, July 13, 2021

Author

Do Thi Khanh Huyen

INDEX

COMMITMENT i

ACKNOWLEDGEMENTS II

TABLE OF CONTENTS III

LIST OF ABBREVIATIONS vi

LIST OF TABLES, CHARTS, AND DRAWINGS VII

INTRODUCTION 1

1. Urgency of the topic 1

2. Overview of research situation on topic 2

3. Research objectives and tasks 5

4. Research object and scope 5

5. Research methods 6

6. Structure of the thesis 7

CHAPTER 1: THEORETICAL BASIS OF BUSINESS PERFORMANCE OF ENTERPRISES 8

1.1. Concept and necessity of improving business efficiency of enterprises 8

1.1.1. Concept of business efficiency 8

1.1.2. The nature of business performance of enterprises 10

1.1.3. Distinguishing between business results and efficiency 11

1.1.4. The need to improve business efficiency 12

1.2. Indicators for evaluating business performance of enterprises 14

1.2.1. Indicators for assessing profitability 14

1.2.2. Indicators for evaluating capital efficiency 16

1.2.3. Indicators for evaluating cost efficiency 20

1.2.4. Indicators for evaluating labor efficiency 21

1.2.5. General indicators of financial situation 21

1.3. Factors affecting business efficiency 27

1.3.1. Group of internal factors of the enterprise 27

1.3.2. Group of factors outside the enterprise 29

CHAPTER 2: CURRENT BUSINESS PERFORMANCE STATUS OF DIGITAL MEDIA JOINT STOCK COMPANY 1 36

2.1. Overview of the Company and overview of the Company's business performance 36

2.1.1. Overview of Digital Media Joint Stock Company 1 36

2.1.2. General analysis of business performance of Digital Media Joint Stock Company No. 1 in the period 2016 - 2020 41

2.2. Analysis of the current business performance of Digital Media Joint Stock Company No. 1 in the period 2016 - 2020. 47

2.2.1. Analysis of profitability assessment indicators 47

2.2.2. Analysis of indicators for evaluating capital efficiency 50

2.2.3. Analysis of cost efficiency assessment criteria 59

2.2.4. Analysis of indicators for evaluating labor efficiency 62

2.2.5. Analysis of general indicators of financial situation 65

2.3. Analysis of factors affecting the business performance of Digital Media Joint Stock Company 1 70

2.3.1. Group of internal factors of the enterprise 70

2.3.2. Group of factors outside the enterprise 71

2.4. General assessment of business performance of Digital Media Joint Stock Company 1 in the period 2016 - 2020 73

2.4.1. Achievements 74

2.4.2. Limitations 75

2.4.3. Causes of limitations 76

CHAPTER 3: SOME SOLUTIONS TO IMPROVE BUSINESS EFFICIENCY OF DIGITAL MEDIA JOINT STOCK COMPANY 1 78

3.1. Development orientation of Digital Media Joint Stock Company No. 1 in the period 2021 - 2025 78

3.1.1. Main objectives of Digital Media Joint Stock Company 1 78

3.1.2. Long-term and medium-term strategies of Digital Media Joint Stock Company No. 1 ...

................................................................ ................................................................ ...................78

3.2. Some solutions to improve the business efficiency of Digital Media Joint Stock Company No. 1 in the period 2021 - 2025 79

3.2.1. Group of solutions to increase revenue 79

3.2.2. Group of solutions to increase cost efficiency 82

3.2.3. Group of solutions to increase labor efficiency 84

3.2.4. Group of solutions to increase capital efficiency 86

3.2.5. Risk management solution group 90

3.3. Some recommendations 92

CONCLUSION 94

REFERENCES 96

LIST OF ABBREVIATIONS

Information technology
JSC	Joint Stock Company
DN	Business
DT	Revenue
Business	Business activities
HQKD	Business performance
Labor force	Labor force
LN	Profit
ONECORP	Digital Media Joint Stock Company No. 1
Production and business	Production and business

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