Building Management Consulting Centers, Building and Developing Corporate Culture

Nam and consider this a typical example for other travel companies, even businesses in other fields, to consider learning.

4.3.3. Building management consulting centers, building and developing corporate culture

In the current economic conditions of our country, when the awareness of the management team is not yet deep about corporate culture, consultants are the ones who help businesses better understand the role of corporate culture and help businesses orient the construction and development of their corporate culture. Currently, Vietnam has economic, social, scientific, technological, legal centers... but management consulting centers are not yet popular, especially in consulting, corporate culture is not mentioned. Moreover, consulting activities are currently developing spontaneously, without direction, practitioners are also not well-trained, management work is not strict... so the efficiency of operations is still low, not creating trust with customers.

Initially, agencies such as the General Department of Tourism, Vietnam Tourism Association... can organize a number of management consulting centers to help businesses in the initial steps of building their corporate culture, thereby replicating this model. To do this, the State needs to have policies to support and facilitate the operation of consulting organizations, such as creating a legal corridor (laws, guidance documents...) for consulting activities, establishing an association of consultants so that members have the opportunity to learn and improve their qualifications.

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CONCLUSION OF CHAPTER 4

Above are some solutions and recommendations that the author proposes based on the results of the study of the current status of building and developing corporate culture of Vietnamese tourism companies. Hopefully, Vietnamese tourism companies can consider and implement solutions suitable to their company's circumstances; at the same time, we also expect that the business environment in general and the tourism industry in particular will have positive signals in the coming period. Thereby, Vietnamese tourism companies will have favorable conditions to build and develop their corporate culture better. At that time, they can build and develop a strong and suitable corporate culture, as a foundation for sustainable success in the future.

CONCLUDE

1. General conclusion

From the above studies as well as the current business and operational situation of enterprises, we see that corporate culture and the factors affecting it are decisive to the existence and development of enterprises in general and tourism companies in particular. Enterprises should know the strengths and weaknesses in their own culture and choose the right time to make a breakthrough to be able to go the long way, especially in the process of continuous elimination of the market. In an organization, the most important factor is the human factor. Therefore, how culture affects the people of the enterprise will affect the way individuals and the whole group work and further, the results of the enterprise's operations, just like the way a gene works determines human characteristics. Competition in the industry is inevitable, so companies and businesses that want to stand firm in the market must have a strong internal structure, as well as a connection with customers. The more developed the corporate culture is, the smoother all activities in the organization will be and vice versa. Therefore, understanding and understanding the factors that affect corporate culture will bring great benefits in building a strong culture. From there, many outstanding problems are solved, helping the company overcome difficulties and increase its competitiveness. In recent years, due to the awareness of the importance of corporate culture in production and business, Vietnamese enterprises have begun to pay attention to corporate culture.

The survey results show the current situation of the work of building and developing corporate culture of Vietnamese tourism companies. They have made many efforts and focused on roles, tasks and people. They emphasize the collective nature of the business, tasks are carried out in groups to achieve the highest results. The community spirit is also clearly shown through the decision-making process, when employees are directly able to contribute ideas to the overall development of the business. However, everyone has the right to decide on their own work, sharing the impacts in the group. They participate in the company's activities and have the opportunity to develop themselves. However, it can also be seen that the influence of

The positive influence of leadership and management roles in the enterprise. They are the ones who orient employees, set development goals and evaluate capacity. Corporate culture is national but flexible and ready to accept new things imported from outside. The study also pointed out six factors that affect corporate culture: national culture, imported culture, leaders, social responsibility, internal communication, and characteristics of the tourism industry. This corporate culture is influenced by both internal and external factors but still has consistency in core values ​​and proactively adapts to change.

Thus, from the research results obtained, the topic will partly help leaders of Vietnamese tourism companies have clearer and more specific views on the level of influence of factors, and at the same time give recommendations to company leaders to improve and develop corporate culture.

2. Limitations of the topic and future research directions

In addition to practical contributions, this study still has certain limitations. Specifically, corporate culture is a difficult issue, formed through human behavior, so it is a rather broad field, difficult to evaluate by any standard. Therefore, the survey requires a lot of time and effort. The survey data is not comprehensive, only a few surveys have been conducted. Data collection is limited because the data is internal and difficult to access. Some survey forms were completed by respondents carelessly. In addition, there are still unavoidable errors due to objective factors such as time, qualifications, knowledge sources, and the Covid 19 pandemic, which has had a strong impact on the tourism industry and travel companies in the recent past.

Further studies on the topic of factors affecting corporate culture of Vietnamese tourism companies can be conducted using qualitative and quantitative research methods to analyze and demonstrate more clearly the factors affecting corporate culture of Vietnamese tourism companies and the level of influence of those factors. In addition, the author can study the impact of corporate culture on the performance of tourism businesses such as revenue, profit, innovation, employee satisfaction, customer satisfaction, etc., thereby drawing more useful conclusions for Vietnamese tourism companies.

LIST OF PUBLISHED WORKS RELATED TO THE THESIS

1. Hoang Anh Duy, Current status of corporate culture of Vietnamese tourism companies, Journal of Education and Society - Association of Vietnamese Universities and Colleges, special issue 8(2020) ISSN 1859 – 3917

2. Hoang Anh Duy, Organizational culture of Japanese firms and lessons for Vietnamese enterprises , Journal of Economic Science - University of Danang - 8

(01) 2020 ISSN 0866 – 7969 (co-author)

3. Hoang Anh Duy, Green hotel management - experiences of many hotels in the world and lessons for hotels in Vietnam, Journal of Education and Society - Association of Vietnamese Universities and Colleges, No. 105 (166) ISSN 1859

– 3917 (co-author)

4. Hoang Anh Duy, Factors affecting Organizational Culture of Foreign Trade University from Denison model , Asia Pacific Economic Journal, No. 530, 0868 - 3808 (co-author)

5. Hoang Anh Duy, Comparison of tourism services in Sapa, Da Lat and Moc Chau, Travel Magazine, No. 450, 0648-3486 (co-author)

6. Hoang Anh Duy, Some methods of researching and analyzing corporate culture, Journal of Education and Society - Association of Vietnamese Universities and Colleges, special issue 8(2020) ISSN 1859 – 3917

7. Hoang Anh Duy, Applying MBTI tool in training and developing human resources in Vietnamese enterprises, Journal of Education and Society - Association of Vietnamese Universities and Colleges, No. 66(125) ISSN 1859 – 3917 (co-author)

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