Building business strategy for Prosperity Joint Stock Commercial Bank

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Building business strategy for Prosperity Joint Stock Commercial Bank - 1

Building business strategy for Prosperity Joint Stock Commercial Bank - 1

HA NOI NATIONAL UNIVERSITY UNIVERSITY OF ECONOMICS – NGUYEN THI CAM TU BUILDING BUSINESS STRATEGY FOR PROSPERITY VIETNAM COMMERCIAL BANK HA TINH BRANCH Specialization: Economic Management Code: 60 34 04 10 Master’s Thesis ECONOMIC MANAGEMENT PRACTICE ORIGINAL PROGRAMS SCIENTIFIC GUEST: Dr. QUOC ...

Building business strategy for Prosperity Joint Stock Commercial Bank - 2

Building business strategy for Prosperity Joint Stock Commercial Bank - 2

1.3 Process of developing business strategy for commercial banks 1.3.1 Defining the mission The mission of a commercial bank is defined as the business purpose of the bank. The business mission answers the question: Banks exist and perform business activities in the market for what? The objectives ...

Building business strategy for Prosperity Joint Stock Commercial Bank - 3

Building business strategy for Prosperity Joint Stock Commercial Bank - 3

The SWOT analysis model is suitable for assessing the current state of the company through analyzing the internal (Strengths and Weaknesses) and external (Opportunities and Threats) situation of the company. SWOT performs filtering of information in an order that is easier to understand and ...

Building business strategy for Prosperity Joint Stock Commercial Bank - 4

Building business strategy for Prosperity Joint Stock Commercial Bank - 4

VPBank believes that with the above vision and strategy, the bank will fulfill its mission of bringing the highest benefits to customers, paying attention to the interests of employees and shareholders, building a culture of strong businesses, and effectively contribute to the development of the ...

Building business strategy for Prosperity Joint Stock Commercial Bank - 5

Building business strategy for Prosperity Joint Stock Commercial Bank - 5

Savings in banks is being competed by insurance companies… Besides banking activities, the black market also has a number of activities similar to banks such as accepting deposits, lending with capital. simple procedure that attracts a large portion of the bank’s customers. 2.2.3 Analysis of ...

Building business strategy for Prosperity Joint Stock Commercial Bank - 6

Building business strategy for Prosperity Joint Stock Commercial Bank - 6

Banking is a business of highly intangible products and services, so service quality is the most important thing for a customer to choose and use products. In the current situation that the banking market is still highly competitive, with many strong competitors, it is not possible to compete on ...

Building business strategy for Prosperity Joint Stock Commercial Bank - 7

Building business strategy for Prosperity Joint Stock Commercial Bank - 7

Ensuring loans to the right audience to apply appropriate lending interest rates, thus increasing financial capacity (Strengthening retail lending), limiting lending to risky areas such as pawnshops , loans to buy means of transport etc. Actively deploying products and ...

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