When you come to Dalat, what kind of entertainment do you like?

Comment

7. When you come to Dalat, what kind of entertainment do you like?

Type of entertainment

Prefer	Dislike	No comment
Play golf
Sightseeing
Horse riding
Mountaineering - Hunting
Other Sports
Fun on the lake
Rest
Visit ethnic village

Maybe you are interested!

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The Current Situation of Tourism Marketing in Dalat City
Factors Affecting the Culture of Communication with Tourists at Dalat Tourism Businesses

8. When you come to Dalat, what do you like to learn about?

Ornamental plants	Culture	Architecture	Nation	Religion
Have
Are not
No comment

9. Tourists' interests in Dalat:

Climate	The quiet	Pine forest	Sightseeing	Other
Have
Are not
No comment

10. Traveler Reviews:

Environment	Human	Serve	Security	Other
Good
Not good
Bad

11. Opinions on the types of tourism that should be developed:

Vacation

Sightseeing	Sport	Camp	Conference, seminar

12. Investment priority:

Traffic

Landscape	Urban	Ethnic village	Commerce

Other comments: ..........................................................................................................

................................................................ ................................................................ ..........................

Thank you very much for your help.

6.3 EXPERT OPINION FORM

(Dalat - Lam Dong Tourism Company)

Ladies and gentlemen: We would like to sincerely thank you for your contributions to Dalat tourism in the past and hope to continue to cooperate with you in the future. Please give us your comments by crossing them in the corresponding boxes and comments to help us improve and enhance the quality of our services.

1. Please rate the current service quality of Dalat Tourism:

Review content

2. Please give your opinion on the prices of services - Dalat tourism:

Review content

Priority order	Rating Level
Priority order	Very poor	Least	Average	Good	Very good
Hotel
Restaurant
Fun and entertainment
Cloud transfer
Souvenirs

3. Please give your review of the tourist attractions

Review content

4. Please give your opinion on promotional programs, customer care advertising:

Review content

5. Please give your opinion about the service process and customer communication:

Review content

6. Please give your assessment of the level of service of Dalat tourism:

Review content

7. Please give your review of Dalat tourism images:

Review content

8. Please share with us any other comments:

................................................................ ................................................................ ..........................................

Overall review : General comments on Dalat tourism situation

Strong : ............................. ..................................................................................

Weak : ................................................................................................................

Opportunity : ............................ ................ .................................................................

Risk: ............................ .................................................................................................

Thank you very much for your cooperation .

Dalat, date month year 2007

Signing expert

6.4 CUSTOMER REVIEWS

About Dalat - Lam Dong tourism activities

With the desire to serve you better and better, we sincerely hope that you will give Dalat tourism your comments in a spirit of cooperation, openness and frankness according to the following contents by marking (x) in the appropriate boxes according to each criterion. If necessary, please add your comments.

Write number 4 (best rating); write number 3 (fair); write number 2 (average); write number 1 (weak)

Evaluation form please pick it up at the company. This is important information to

Dalat tourism aims to increasingly satisfy the maximum needs of customers.

You come to Dalat by:

VISIT FOR OTHER PURPOSES

Evaluation criteria Hotel Restaurant Travel Other

1. Target market, segmentation

2. Rich potential

3. Service quality, price

4. Brand reputation, trademark

5. Competition intensity, profit

6. Technological competitiveness

7. Research and development strategy

8. Management and Marketing performance

9. Seasonality, product diversification

10. Political, Social, Legal, Tax Environment

Please share a summary of the quality of Dalat tourism services :

- Sightseeing .............................................. ................................................................ ...............................

................................................................ ................................................................ .................................................

- Rest ........................................................................................................................................ ...

................................................................ ................................................................ .................................................

- Travel .............................................................................................................................. ...

................................................................ ................................................................ .................................................

- Reception ................................................................................................................................ ..

................................................................ ................................................................ .................................................

- Fun, entertainment ................................................................................................................ ..

. ................................................................ ................................................................ ................................................

- Other services ...................................................................................................................................... ...

................................................................ ................................................................ .................................................

- Price ................................................................................................................................. ...

................................................................ ................................................................ .................................................

- Service progress, product type ................................................................................ ...

................................................................ ................................................................ ................................................

- Service method ................................................................................................................

................................................................ ................................................................ .................................................

- Employee communication style ................................................................................................ ...

................................................................ ................................................................ .................................................

- Need for investment and provision of additional services .............................................................. ....

................................................................ ................................................................ .............................................. ...

In addition to the above issues, we would like to ask for your comments or advice on other issues that you are interested in, for example: What is the biggest challenge you face when becoming a tourist of Dalat? Who are the biggest competitors, what are their strengths and weaknesses? What does Dalat do that no one else in the market does? What do you like most about coming to Dalat? What will make you continue to come to Dalat in the next 15 years? And what other capabilities or services would you like to provide or change...?

................................................................ ................................................................ ..........................................

Comprehensive assessment : Classify and list content and services according to their level of satisfaction.

Strong : ........................ .......................................................................................

Weak : ...............................................................................................................

Opportunity : ........................ ................ ......................................................................

Risk: ........................ ......................................................................................................

We sincerely thank you for your cooperation and support for Dalat tourism in the past time. We will promptly adjust any shortcomings in the process of serving you.

Thank you very much

The average results of each statistical criterion in order are : 30% - 40% - 20% - 30% - 20% - 20% - 30% - 20% - 20% - 30%

Dalat tourism services surveyed are generally at average and above average level.

RESULT 6.1 : CUSTOMER EVALUATION OF TOURISM MARKETING ACTIVITIES

1. On the level of influence on the success of Dalat - Lam Dong tourism .

Influencing factors	Level of influence				Rating Points	Weight
Influencing factors	1	2	3	4	Rating Points	Weight
1	Tourism potential (especially natural conditions)	3	10	36	51	3.35	0.08
2	Mode, awareness of the role of promotion - marketing	2	18	43	37	3.15	0.07
3	Policy on tourism development investment projects	5	17	41	37	3.10	0.07
4	Environmental awareness and competitiveness	5	18	37	40	3.12	0.07
5	Professionalism and quality of team	3	18	29	50	3.26	0.08
6	Festival programs promote tourism	3	18	44	35	3.11	0.07
7	Relationships, partnerships and distribution systems	7	25	51	17	2.78	0.07
8	Specialized system for tourism marketing	10	25	28	37	2.92	0.07
9	Diversify tourism types and products	2	18	37	43	3.21	0.08
10	Key investments, scale, and progress of putting into operation	12	23	38	27	2.80	0.05
11	Coordinate with relevant authorities and departments	7	22	38	33	2.97	0.07
12	Seasonality, industry policy, pricing in tourism	0	15	30	55	3.40	0.08
13	Competition of major domestic tourist centers	3	20	39	38	3.12	0.07
14	Attracting human resources (especially experts)	5	23	32	40	3.07	0.07
15	Vietnam has tourism potential and is a safe destination.	2	13	22	63	3.46	0.09
16	The government is interested in investing in tourism and taxes.	2	17	31	50	3.29	0.08
17	Travel trend back to nature, health	3	8	38	51	3.37	0.08
18	Urban planning policy, landscape upgrade	12	17	31	40	2.99	0.07
19	Traditional festival program, human resource training	7	18	43	32	3.00	0.07
20	Increased tourism demand (especially international visitors)	5	10	35	50	3.30	0.08
21	Science and technology development, information explosion	18	20	30	32	2.76	0.07
22	The trend of regional and global competition is increasing.	13	10	54	23	2.87	0.07
23	Environment, limited resources, natural disasters and epidemics	7	25	22	46	3.07	0.08
24	Cultural identity is threatened, social evils are increasing	10	13	29	48	3.15	0.08
25	Marketing Expert Level Before Integration	5	27	53	15	2.78	0.07
26	Prices are rising, investment capital is limited, and budgets are tight.	7	20	33	40	3.06	0.08
27	Scale, technology, product quality, service	7	15	41	37	3.08	0.08

Note : Evaluation score = Total (score by level * number of evaluators) / 100 samples Weight = Take the evaluation score of each criterion / total score of the considered criteria.

2. About Dalat tourism's reaction

Reaction factors	Reaction level				Rating Points	Classify
Reaction factors	1	2	3	4	Rating Points	Classify
1	Tourism potential (especially natural conditions)	15	17	36	32	2.85	2.9
2	Mode, awareness of the role of promotion - marketing	7	30	26	37	2.93	2.9
3	Policy on tourism development investment projects	15	28	32	25	2.67	2.7
4	Environmental awareness and competitiveness	10	40	22	28	2.68	2.7
5	Professionalism and quality of team	7	23	47	23	2.86	2.9
6	Festival programs promote tourism	10	25	33	32	2.87	2.9
7	Relationships, partnerships and distribution systems	15	35	30	20	2.55	2.6

Specialized system for tourism marketing	12	33	40	15	2.58	2.6
9	Diversify tourism types and products	8	20	39	33	2.97	3.0
10	Key investments, scale, and progress of putting into operation	8	32	35	25	2.77	2.8
11	Coordinate with relevant authorities and departments	12	25	46	17	2.68	2.7
12	Seasonality, industry policy and pricing in tourism	12	17	34	37	2.96	3.0
13	Competition of major domestic tourist centers	7	23	48	22	2.85	2.9
14	Attracting human resources (especially experts)	7	35	33	25	2.76	2.8
15	Vietnam has tourism potential and is a safe destination.	7	15	30	48	3.19	3.2
16	The government has an interest in investing in tourism and taxes.	8	30	30	32	2.86	2.9
17	Travel trend back to nature, health	7	10	30	53	3.29	3.3
18	Urban planning policy, landscape upgrade	2	30	35	33	2.99	3.0
19	Program of traditional festivals, human resource training	13	20	50	17	2.71	2.7
20	Increasing demand for tourism (especially international visitors)	3	20	22	55	3.29	3.3
21	Science and technology development, information explosion	12	25	35	28	2.79	2.8
22	The trend of regional and global competition is increasing.	12	23	33	32	2.85	2.9
23	Environment, limited resources, natural disasters and epidemics	12	25	30	33	2.84	2.8
24	Cultural identity is threatened, social evils are increasing	17	22	33	28	2.72	2.7
25	Marketing Expert Level Before Integration	8	30	32	30	2.84	2.8
26	Prices are rising, investment capital is limited, and budgets are tight.	15	23	20	42	2.89	2.9
27	Scale, technology, product quality, service	12	20	38	30	2.86	2.9

Note : Classification = rounding score = total (score by level * number of people) / 100 samples

3. On the level of influence on the success of Dalat - Lam Dong tourism

Influencing factors	Level of influence				Rating Points	Compared to 2003	Weight
Influencing factors	1	2	3	4	Rating Points	Compared to 2003	Weight
1	General viewpoints, principles and policies	15	42	23	20	2.48	2.2	0.06
2	Tourism information and service system	2	27	44	27	2.96	2.5	0.07
3	Friendliness at tourist destinations	10	20	27	43	3.03	2.9	0.07
4	Foreign language proficiency of the team	8	18	37	37	3.03	2.2	0.07
5	Valuable architectural works	2	23	40	35	3.08	2.5	0.07
6	Infrastructure and transportation systems	3	27	37	33	3.00	2.9	0.07
7	Cost of living, services	5	28	42	25	2.87	2.2	0.06
8	Quality and variety of accommodation/hotels	3	32	32	33	2.95	2.2	0.07
9	Quality and variety of entertainment activities	7	22	31	40	3.04	2.5	0.07
10	Quality and variety of shopping services	10	37	26	27	2.70	2.8	0.06
11	Quality and variety of food services	7	28	38	27	2.85	1.7	0.06
12	Environmental pollution	7	27	18	48	3.07	2.8	0.07
13	Safety for tourists	5	20	38	37	3.07	2.5	0.07
14	Quality and diversity of means of transport	8	18	32	42	3.08	2.3	0.07
15	Quality and diversity of tourist attractions	2	13	45	40	3.23	3.4	0.07
16	Target market, segmentation	7	35	25	33	2.84	2.8	0.09
17	Rich tourism potential	3	20	29	48	3.22	2.8	0.11
18	Service quality, price	3	15	45	37	3.16	2.9	0.10
19	Brand reputation, trademark	5	25	32	38	3.03	4.5	0.10
20	Competitive intensity, profitability	2	25	30	43	3.14	2.0	0.10

Information technology capabilities	7	8	55	30	3.08	1.0	0.10
22	Research and development strategy	7	22	41	30	2.94	1.5	0.10
23	Management performance, Tourism marketing	5	25	40	30	2.95	3.0	0.10
24	Seasonality, diversification of tourism products	10	20	24	46	3.06	2.0	0.10
25	Environmental impact (Social, Political, Legal, Tax)	7	22	36	35	2.99	1.5	0.10

Note : Evaluation score = Total (score by level * number of evaluators) / 100 samples. Weight = Take the evaluation score of each criterion / total score of all considered criteria.

4. About Dalat - Lam Dong tourism activities

Implementation factors	Level of implementation				Rating Points	Classify
Implementation factors	1	2	3	4	Rating Points	Classify
1	General viewpoints, principles and policies	23	32	37	8	2.30	2.3
2	Tourism information and service system	13	25	40	22	2.71	2.7
3	Friendliness at tourist destinations	8	35	35	22	2.71	2.7
4	Foreign language proficiency of the team	0	48	27	25	2.77	2.8
5	Valuable architectural works	8	25	42	25	2.84	2.8
6	Infrastructure and transportation systems	3	30	45	22	2.86	2.9
7	Cost of living, services	5	27	43	25	2.88	2.9
8	Quality and variety of accommodation/hotels	3	13	49	35	3.16	3.2
9	Quality and variety of recreational activities	2	30	43	25	2.91	2.9
10	Quality and variety of shopping services	0	32	40	28	2.96	3.0
11	Quality and variety of food services	5	40	30	25	2.75	2.8
12	Environmental pollution	18	22	43	17	2.59	2.6
13	Safety for tourists	7	28	19	46	3.04	3.0
14	Quality and diversity of means of transport	2	28	24	46	3.14	3.1
15	Quality and diversity of tourist destinations	3	28	23	46	3.12	3.1
16	Target market, segmentation	12	22	44	22	2.76	2.8
17	Rich tourism potential	0	23	44	33	3.10	3.1
18	Service quality, price	8	32	37	23	2.75	2.8
19	Brand reputation, trademark	8	17	52	23	2.90	2.9
20	Competitive intensity, profitability	7	32	41	20	2.74	2.7
21	Information technology capabilities	10	38	32	20	2.62	2.6
22	Research and development strategy	10	30	38	22	2.72	2.7
23	Management performance, Tourism marketing	7	37	29	27	2.76	2.8
24	Seasonality, diversification of tourism products	8	30	34	28	2.82	2.8
25	Environmental impact (Social, Political, Legal, Tax)	12	32	23	33	2.77	2.8

Note : Classification = Rounded assessment score = total (score by level * number of people) / 100 samples

5. Review of domestic tourist centers

Competitive factors for each tourist center	Level of competition				Rating Points	Classify
Competitive factors for each tourist center	1	2	3	4	Rating Points	Classify
1	Product competitiveness (quality)
	Dalat City Tourism - Lam Dong	8	38	44	10	2.56	6
	Ho Chi Minh City Tourism	5	7	50	38	3.21	2
	Hanoi Tourism	6	5	45	44	3.27	1
	Vung Tau Tourism	7	18	47	28	2.96	4

Priority order

Rating Level

Priority order

Quality and efficiency of tourism investment

Diversify types and products

Professional, friendly team

Diverse and rich festival program