trade. In addition, the United States also committed to assisting Vietnam in the process of perfecting its legal system and implementing the Agreement. Vietnam also committed to the following roadmap for implementation of Intellectual Property Rights:
For obligations to protect trademarks and patents: 12 months from the date the Agreement comes into effect.
For obligations to protect copyright and related rights and obligations to protect confidential information: 18 months from the date the Agreement comes into effect.
For the protection of encrypted program-carrying satellite signals, subject to the provisions of the Geneva Convention, the Convention relating to the Distribution of Program-Carrying Signals Transmitted by Satellite, and compliance with the term requirements for copyright and related rights: 30 months after the entry into force of the Agreement.
For any other obligations: 24 months after the Agreement enters into force.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Trade in services
In the service sector, Vietnam commits to comply with WTO regulations on the principles of Most-Favored Nation, National Treatment and principles in national law. This chapter of the Agreement is built according to the provisions of the WTO General Agreement on Trade in Services (GATS) with some minor technical changes and has been revised to be more reasonable and complete. On the US side, this country commits to open its service market to Vietnam as it does to other WTO member countries. Therefore, Vietnamese enterprises will have access to the US service market and will not be limited in terms of capital and forms of service provision. In addition, compliance with some technical standards will be applied to service providers.

Vietnam is like many other countries. Vietnamese enterprises will face many difficulties in competing with foreign service providers because the level of service market opening in Vietnam's commitments is much lower than that of the United States.
Banking Services: Vietnam agrees to implement the following liberalization measures: Within 9 years from the date of entry into force of the Agreement, US banks are allowed to establish joint ventures with Vietnamese partners, in which the US capital contribution is from 30% to 49% of the legal capital of the joint venture. After 9 years, it is allowed to establish a bank with 100% US investment capital.
Telecommunications : Vietnam allows the establishment of joint ventures after 2 years from the date the Agreement comes into effect with the maximum US capital contribution being 50% of the legal capital of the joint venture for high-end telecommunications services; 4 years with a control level of 49% of the legal capital of the joint venture for basic telecommunications services.
Insurance : According to the Bilateral Trade Agreement, for compulsory insurance sectors such as vehicle and construction insurance, after 3 years of the Agreement taking effect, Vietnam will allow US companies to establish joint ventures, with no limit on US capital contribution. After 6 years, it will allow the establishment of 100% US-invested enterprises. For life insurance and other non-compulsory insurance sectors, after 3 years from the date the Agreement takes effect, it will allow the establishment of joint ventures with a maximum US capital contribution of 50% of the legal capital of the joint venture. After 5 years, it will allow the establishment of 100% US-invested enterprises.
Legal services : US service providers can provide services in the form of branches, 100% US-owned companies; these branches receive operating licenses for 5 years and can be renewed for no more than 5 years each time.
Accounting and auditing services : Allows 100% US-owned companies to operate in this field. Licenses are granted on a case-by-case basis, valid for 3 years, with no restrictions thereafter. May provide services to foreign-invested companies for the first 2 years, with no restrictions thereafter. Architectural, engineering and other related services: Allows companies to
100% US-owned companies are allowed to do business. Can provide services to foreign companies for the first 2 years, then unlimited.
Educational services : Only under the form of joint ventures, 7 years after the Agreement comes into effect, schools with 100% US capital will be allowed to be established.
Medical services : Allowed to establish 100% US-owned medical facilities. Minimum investment capital for hospitals is 20 million USD, general clinics is 2 million USD and specialized clinics is 1 million USD.
Investor Relations
Regarding investment, the Agreement provides guarantees on Most-Favored-Nation treatment, national treatment, transparency and protection in case of expropriation. On the Vietnamese side, the Government agrees to allow investment in Vietnam, reserving national treatment in certain sectors such as investment in broadcasting, banking, fishing and seafood, real estate business, etc., maintaining indefinitely the investment licensing regime for projects under the Prime Minister's decision-making authority. Vietnam agrees to eliminate all trade-related investment measures (TRIMs) inconsistent with WTO regulations within 5 years of the Agreement's entry into force.
Regarding transparency, Vietnam agrees to implement a fully transparent trade regime by allowing comments on draft laws and regulations, ensuring that such laws and regulations are made public by publishing all texts, and allowing U.S. citizens and companies to challenge these regulations. Consistent with Vietnam’s commitments, the United States also maintains or may grant certain exceptions to most-favored treatment.
national treatment in areas such as fisheries, banking, transportation, securities , etc. The United States also maintains exceptions for most countries that have bilateral investment treaties with the United States.
2.1.3. Significance of the Vietnam – United States Trade Agreement (BTA)
The signing of the Vietnam-US Trade Agreement has created a foundation for the two sides to establish and develop equal and mutually beneficial economic and trade relations on the basis of respect for each other's independence and sovereignty. Therefore, the Agreement is of great significance not only to Vietnam but also to the United States.
The signing of the Vietnam - US Trade Agreement has opened up great opportunities for Vietnam, especially in increasing exports and attracting foreign investment. It can be said that this is the most comprehensive bilateral trade agreement among the trade agreements that Vietnam has ever signed with other countries. The agreement will have a profound and lasting impact on the economic, cultural and social life of Vietnam, thereby creating opportunities to expand the huge import market and promote the development of Vietnam. Since the US lifted the embargo in 1994, the Vietnam-US Trade Agreement has been an important step for Vietnam in the process of obtaining Normal Trade Relations (NTR) status for Vietnamese goods. In addition, the Agreement promotes the transformation of Vietnam's economy towards openness, expanding free business opportunities for Vietnamese enterprises in many areas of commercial activities. The requirements on transparency and the right to appeal administrative decisions of the Agreement will encourage and enhance the application of the rule of law in the mechanism of trade in goods, services, investment and intellectual property of Vietnam. In addition, through the mechanism of fair competition based on the principles of the Agreement, Vietnamese enterprises will pay attention to
The Agreement focuses on technological innovation, management innovation, improving productivity, quality, and reputation in the market, contributing to promoting and shifting the economic structure to suit market demand, thereby enhancing the competitiveness of Vietnamese goods in the international market. The implementation of the Agreement will help Vietnam have the conditions to absorb modern science and technology, while also creating great opportunities for labor use and human resource training in Vietnam. In the process of using our abundant human resources, we can learn experiences and management techniques, and train highly qualified human resources. Finally, the Agreement not only promotes the development of the domestic economy, but also has a strong impact on Vietnam's foreign economic relations with other countries, economic organizations in the region and around the world. Proactively approaching international trade laws and practices through the process of signing and implementing the Trade Agreement with the United States is the basis for Vietnam to expand cooperative relations with many countries around the world.
As the second largest country in Southeast Asia with a largely young population, Vietnam has great potential to become a continuously growing trade partner of the United States in the coming years. The Bilateral Trade Agreement between the two countries has created many opportunities for the United States. The Agreement has expanded import and export rights from a limited number of businesses and gradually to most US companies in Vietnam. The experiences of the Vietnamese market that US businesses have gained during the implementation of the Agreement will be very useful for them in enhancing their competitiveness and expanding their market in Vietnam. In addition, the Agreement will create many great trade opportunities for US businesses to export and do business in Vietnam thanks to the immediate and long-term benefits in Vietnam. By eliminating tariff and non-tariff barriers to the import of goods, opening the market in a number of key areas such as telecommunications, insurance, banking, intellectual property protection and eliminating policies
In addition to investment barriers, the Agreement will facilitate for the first time easy access for US manufacturers and service providers to a market of more than 80 million people and growing in many other sectors of Vietnam.
2.2. Permanent Normal Trade Relations (PNTR)
PNTR is a status related to common tariff standards or treaties that the US Government grants to certain countries in exchange for tariff treaties that are favorable to US exports. As a member of the World Trade Organization (WTO), the United States must provide basic trade treatment to goods from other members of this organization. Therefore, when Vietnam joined the WTO, the United States had to grant Vietnam Permanent Normal Trade Relations (PNTR). However, under the US Trade Act of 1974, Vietnam is currently in a conditional normal trade relations (NTR) status, which is renewed annually. The condition for NTR review is that Vietnam must accept the condition of allowing free migration under the Jackson - Vanik Act of the Trade Act of 1974. The Jackson - Vanik Act applies to countries that the United States considers to be non-market economies, including Vietnam. Therefore, to achieve PNTR, the most important thing is that the US legislature will have to repeal the Jackson - Vanik Act with Vietnam. The main issue now is that the US Congress must vote to grant PNTR to Vietnam. The consideration and approval of this statute will be applied like most other laws in the US Congress. Discussions are limited to 20 hours in the Senate and the House of Representatives and the time is divided equally between the supporters and opponents. After the consideration procedure is passed, it means that the US officially repeals the Jackson - Vanik Act with Vietnam. The US Congress has 60 days to pass this bill, after which
forwarded to the President for signature and will make a formal decision on accepting PNTR status.
On December 9, 2006, the US Senate and House of Representatives passed Permanent Normal Trade Relations (PNTR) with Vietnam, with a majority of votes in favor. On December 20, 2006, US President G. Bush signed the Permanent Normal Trade Relations (PNTR) with Vietnam. The bill establishing PNTR with Vietnam includes the following main contents:
1. Cancel the application of the Jackson – Vanik Act to Vietnam
2. Prescribe procedures for determining unauthorized subsidies;
3. Regulations on consultation responsibilities between the two countries regarding subsidy issues;
4. Provide for the participation and consultation of interested parties in investigations into unauthorized subsidies;
5. Provisions on arbitration and imposition of quotas on textile products determined to have received unauthorized subsidies;
6. The final section of the PNTR bill with Vietnam discusses the concepts and definitions of the terms used in the text of this bill.
This ratification marks the complete normalization of relations between Vietnam and the United States. The decision is completely consistent with the positive developments in the relationship between the two countries. The application of PNTR will create a sustainable foundation for the development of relations between Vietnam and the United States in many areas, especially economics, trade and investment. From now on, Vietnam and the United States will be equal trading partners, applying to each other their commitments within the WTO framework. American businesses are very excited about this event because they will benefit more when doing business in Vietnam, an emerging economy considered to be a
is developing explosively with the fastest growth rate in Southeast Asia. Vietnamese businesses also welcome the approval of PNTR by the United States because after the WTO accession officially takes effect. Vietnam's exports to the United States will no longer be regulated by quotas as in the past years. Accordingly, Vietnamese goods and services entering this market will no longer be subject to discriminatory tariffs as before. With that condition, trade turnover between the two countries will certainly increase rapidly.
2.3. Trade and Investment Framework Agreement (TIFA)
The Trade and Investment Framework Agreement (TIFA) was signed on June 22, 2007, witnessed by President Nguyen Minh Triet and US Secretary of Commerce Carlos Guitierez. The main content of the Agreement revolves around the establishment of a bilateral cooperation council consisting of officials from the two governments to discuss major orientations and policies related to liberalization in the fields of trade and investment. At the same time, the council will also discuss measures to resolve obstacles, difficulties, and recommendations in economic and trade cooperation between the two sides. Issues of great concern such as intellectual property, consideration to recognize Vietnam as a market economy, technical barriers, measures related to animal and plant inspection, etc. will be the main contents discussed.
Although TIFA is only a framework and does not impose any obligations, it opens up more opportunities for cooperation in trade issues, an area that both the United States and Vietnam give top priority to. After signing TIFA, Vietnam will have the opportunity to make recommendations in areas that are still facing many difficulties such as services, banking, telecommunications, etc. , and Vietnamese businesses will have easier access to the market. Through TIFA, businesses will have the opportunity to make comments to the





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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