Special Zones at Bao Son Paradise Park

market, exhibition. In addition to its tourism, cultural and economic significance, Bao Son Paradise Theme Park also has a great social significance, creating thousands of job opportunities for local workers here. The presence of Bao Son Paradise amusement and eco-tourism park is a great event and opportunity for cultural - tourism and economic partners, businesses or individuals at home and abroad to develop their brands, products and services, as well as create new opportunities for advanced foreign cultural, tourism and entertainment products to penetrate the Vietnamese market, Vietnamese tourism products to go abroad - a market

potential goodwill investment

Chapter 2

PRODUCT SYSTEM AND OPERATION STATUS OF BAO SON PARADISE PARK

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2.1. Typical subdivisions at Bao Son Paradise Park

Nowadays, the entertainment and cultural tourism park Thien Duong Bao Son is no longer strange to the people of the capital in particular and the people of the whole country in general. People know about this park through books, newspapers, and mass media. In the forecast of entertainment needs of the capital Hanoi from 2001 to 2010, there is a paragraph that says: “ In the 21st century, the world's leisure culture (or entertainment culture) will have many important changes. According to scientists, the entertainment sector of Vietnam as well as the world will change in the following direction: the entertainment culture trend will be closely linked to the strong development of global tourism. In this century, horseback riding tourism will shift to tourism that goes deep into the layers of humanistic culture , new discoveries and new perspectives on the history of civilizations and delve into learning about the unique values in cultural activities, customs and practices of ethnic groups. Thus, the trend of finding national cultural identity in entertainment activities in the context of cultural diversity will stimulate countries and ethnic groups to exploit unique and distinctive forms of entertainment of their own ethnic groups to both protect national cultural identity and contribute to contemporary culture.

This is an objective trend. This not only meets the need to affirm the strength of each community and each nation, but also creates a deep international appeal, promoting tourism and service development . 1. Integrating into the general development of the world entertainment industry, the designers of Bao Son Paradise Park have been very sensitive in capturing this trend, and then introducing to the people of the whole country a Bao Son Paradise - a place where unique features converge.

unique of the quintessence of national culture. Few of us can imagine that: the construction of such a comprehensive and large-scale park originated from the idea of the female general director of the company - Ms. Nguyen Thanh Thuy. Following the path of

1 Nguyen Tat Chung: Forecast of entertainment needs in Hanoi from 2001 - 2009

her father's business - Mr. Nguyen Truong Son - Chairman of Bao Son Group since she was very young. After graduating from the Faculty of Tourism, Hanoi University of Foreign Languages, Ms. Nguyen Thanh Thuy went to study abroad. During 4 years of studying and living in a foreign land, the nostalgia for her homeland was always present in her. As a person trained in tourism, she thought she needed to become a

something that creates a "push" for domestic tourism. After a long time of researching and analyzing the advantages and difficulties, she decided to take the risk of investing in the "entertainment" sector - a business sector that is no longer strange to the world but is still quite new to a developing country like Vietnam. She always asks herself the question: How to build a truly unique park

unique, not overlapping with the existing park model in Vietnam? How to build an amusement park where when visitors come here, they not only enjoy modern entertainment services to relieve stress after tiring working hours, but also want visitors to understand the land, water and people of Vietnam through the construction items in it? How to build

a park where the most unique features of Vietnam converge

so that tourists do not have to go far, go to many places to understand and feel all the quintessence of national culture, and the most important thing is to help all classes of people have awareness to join hands to build an advanced Vietnam with strong national identity in the period of international economic integration. This is what prompted her to find the answer, after a long time of pondering, she and her colleagues created the Bao Son Paradise cultural tourism and entertainment park based on that idea. Bao Son Paradise Park is the only entertainment area that combines both economic and cultural functions. As the title that the founder of this area has named, we can clearly see the two main functions of Bao Son Paradise. Firstly, this is a complex with diverse entertainment activities with many different construction items applying modern technology from many advanced countries in the world such as: America, Russia, France and some Asian countries such as: Japan, China, Thailand, with the criteria set to provide Hanoi people in particular and people in the surrounding areas in general with a

A truly attractive tourist destination, with good quality and service standards to meet

best meet the different needs of all customers. The second function,

This is also a place to preserve and maintain the traditional cultural values of the nation. It could be a communal house that is over 100 years old, hidden under an ancient banyan tree. Sometimes it is the image of a banyan tree, a well, or a communal house yard - recreating the peaceful, tranquil space of the ancient people in the Northern Delta. However, sometimes its value is hidden in abstract, invisible things. It could be a Bac Ninh folk song, old Cheo plays, or excerpts from water puppetry - an art form.

unique only in Vietnam. To better understand the “Bao Son Paradise Cultural Tourism and Amusement Park”, we will delve into the functional subdivisions of the park. In the Bao Son Paradise campus, there are a total of 36 different construction items, divided into main subdivisions , including:

- Cultural tourism area

- Eco-tourism area

- High-tech entertainment area.

- Performing arts area

2.1.1. Cultural tourism area

This area is a place to gather and recreate the unique features of Vietnamese culture in terms of architecture, art, traditional products, including areas such as: craft village area, old town museum area, culinary area. Passing through the main gate, where the words: Bao Son Paradise Park welcomes you, visitors stop at the park's ticket gate to check, then you have officially set foot on the Bao Son Paradise campus to start your tour by learning and exploring the construction items here.

2.1.1.1. Traditional Vietnamese Craft Village Area

Following the order of sightseeing in Bao Son Paradise, the traditional Vietnamese craft village is the first stop for tourists on the journey.

Located on an area of 10,000m2 , the craft village area is home to more than 10 famous traditional craft villages of Vietnam such as: Van Phuc silk village,

Quat Dong embroidery village, Phu Vinh bamboo and rattan weaving village. As soon as we step into the craft village, we will feel the ancient and peaceful space like the ancient villages of the people in the Northern Delta. Entering this craft village area, you will go through a gate with 3 paths built to simulate the architectural style of the communal houses and pagodas of Vietnam. After going through this gate, an extremely familiar image for the Vietnamese people

appeared, that is: banyan tree, well, communal house yard. Because this area is limited in a relatively narrow space, it is very difficult to recreate a vivid and realistic scene like the countryside. If you need a guide, you need to contact Thien Duong Bao Son in advance to hire a tour guide, this is also a weakness not only in the craft village area but also in most of the subdivisions in Thien Duong Bao Son, the tour guide team is very small. This is also a weakness that Thien Duong Bao Son park needs to overcome. The special thing when visiting the craft village area, visitors not only learn about the production process of traditional handicrafts of some typical craft villages through the skillful hands of artisans here but also admire the architectural beauty through nearly 12 ancient houses in the craft village area, these houses are all about 100 years old, most of them were purchased by Thien Duong Bao Son from the northern provinces of Vietnam such as: the house to build the Dinh Cong silver and jewelry craft village in this craft village area was purchased from Mr. Hoang Van Tu's house, Cong Du village - Cam Nhan commune, Yen Binh district - Yen Bai province, built in 1902 - renovated in 1958 or the house in Van Phuc Ha Dong craft village was purchased from Mr. Nguyen Van Tien, Ba Bac district - Hoa Binh province, built in 1900 - renovated in 1960. Most of the craft villages have signs in front of them stating the address of the house purchase, the owner of the house and the year of inauguration. and renovation. The head manager of this area said: when the idea of building a craft village was formed, the park sent people to find old houses from different regions such as Yen Bai, Ninh Binh, Nam Dinh. The search was very difficult, because where can you find ancient roofs hundreds of years old in the modern era when all the houses are made of reinforced concrete and especially it has gone through countless historical ups and downs, until now these houses

not knowing if there are still... For two years, since the idea was born, the park's people have spent a lot of time traveling to all the countryside areas of the Northern Delta. Whenever someone said that there were ancient houses somewhere, they would take the trouble to go there to find out if it was true or not? And then during those trips, they came across many ancient houses in the provinces of Nam Dinh, Thai Binh, Ha Nam, especially the coastal provinces. There are many houses that are still quite intact, including the simple decorative items that the owners and their descendants have preserved for generations, very familiar in the daily life of Vietnamese people. Rosewood beds, tea cabinets, incense burners, parallel sentences. Find

Got the house I wanted but how to convince its owners?

agreeing to give it up to me is a problem... That family tradition has been preserved for many years.

It is not easy to build a new village and to be attached to it so many memories of the family and clan. With their enthusiasm, they expressed the idea of rebuilding an old craft village for everyone to visit and learn. After many trips, there is an old house like the one in Bat Trang pottery village, they had to go back and forth dozens of times to persuade the family up and down until

agreed, but forced them to make a commitment, to carry out the idea exactly as they said. After buying the house, how to dismantle it skillfully so that when it was rebuilt it would be exactly as it was originally was also a challenge, in the end their efforts were well done. These ancient houses were bought and rebuilt one by one in the craft village campus of Thien Duong Bao Son. More than 10 houses are located next to each other, gathered around the communal house which is over 100 years old with an area of 440m2 , the communal house consists of 9 rooms, separated by empty columns dividing the rooms, in the center of the communal house people place an altar to 2 gods, worshiping the village's tutelary god and worshiping the village's craft founder, in the 9 rooms there are 3 sets of sofas

carved quite delicately on 4 sides, it could be images of chrysanthemums, apricot blossoms in bloom ...

The purpose of placing the sofas here is to serve the performances of unique national art forms, which could be an excerpt of Cheo with the play "Thi Mau len chua", a quan ho tune from Bac Ninh that takes us back to the North.

fertile land with industrious, life-loving people has entered the national poetry for generations. Traditional village communal houses usually have 3 main functions: administrative function,

religious function, cultural function. However, at this communal house, the cultural function is more obvious. Unique art forms of the nation are performed in the sacred space of the ancient communal house, which will increase the attraction for visitors while enjoying these art performances. The communal house is also an ideal stop after visitors have visited the craft villages at Thien Duong Bao Son. All the craft villages in the park are mostly similar in terms of architectural layout. In front of each house is a wooden gate with 3 entrances.

go, the roof is covered with yin and yang tiles, the wood is painted in dark brown or mahogany to create an ancient space when entering each craft village. The houses are built in accordance with the feng shui theory as well as the traditional architecture of our ancestors in the past. The gate is always built to one side, from the feng shui perspective - to avoid the poisonous wind from penetrating directly into the house, from the aesthetic perspective - strangers cannot see directly into the house they are living in. After passing through the gate to enter each booth displaying traditional handicraft products at Thien Duong Bao So, there is also a small garden growing familiar trees of the Vietnamese countryside, including fruit trees such as: areca, grapefruit, tangerine, longan; ornamental plants, shrubs such as: cycads, ginseng. Sometimes more simple can be: a few rows of water spinach or rows of mustard greens in the flowering period. In front of the house, there is a yard paved with Bat Trang tiles or bricks, where production activities or exchanges will take place on beautiful days. In addition, depending on the house, there are also wells, water tanks or earthenware jars to hold water. All of these simple things have created for the craft village a peaceful, quiet space of the Northern Delta countryside. Each house in the craft village has 5 rooms, divided into 3 main areas: The solemn middle room is where the altar of the founder of the craft is placed and has a set of tables and chairs to receive guests, the 2 rooms on the left are where each stage of production of the craft's products is demonstrated, the 2 rooms on the right are where traditional products made on the spot are displayed and sold. The meticulousness in building the house as well as recreating the peaceful space in the traditional craft village is enough to show the dedication of the designer. This

What's unique is that visitors not only get to see firsthand the technical operations of producing handicrafts through the skillful hands of artisans.

or craftsmen at each booth, but also admire or own extremely sophisticated items by buying them as gifts for relatives after each visit to Thien Duong Bao Son. Even more attractive is that visitors can directly participate in one of the production stages at any booth in the craft village area. Visitors can sit next to the looms to weave a few threads and feel elated when hearing the clacking, clacking sound from the frame. Or when you sit to embroider leaves and flowers with different colors of thread at the Quat lace embroidery village booth

Dong, although the needlework is still very clumsy and it takes a long time to complete your "masterpiece of art", you will be very happy when your "brainchild" is born, if you want you can buy it back to bring home as a souvenir. There are more "difficult" guests who do not like the items sold here, they can order according to their design ideas, the time that customers receive the product depends on the item that visitors order. Designers at Thien

Bao Son Street has exploited this psychological characteristic to attract tourists, this is also one of the unique business methods that deserves to be recognized.

To maintain, preserve and promote the traditional cultural values of the nation, Bao Son Paradise Park has dedicated over 10,000 hectares to build a craft village area. There are 13 traditional craft villages, visitors to the park will be able to directly participate in the production process and purchase exquisite handicraft products.

The craft villages put into operation in the area include: Quat Dong Embroidery, Luc Yen gemstone paintings, Dinh Cong traditional silver and jewelry station craft village, Bat Trang pottery and onyx stone craft village imported from Pakistan, Son Dong statue carving craft village, Thuy Ung horn stone craft village, Phu Tuc upper class rattan and bamboo weaving craft village, Du Du sculpture craft village.

Quat Dong Embroidery House: This embroidery stall was invited by Thien Duong Bao Son to artisan Thai Van Bon and his family to sell and display items made by his talented hands and those of his apprentices. Someone said that the embroiderer is a folk artist , the hands of the Quat Dong embroiderer are very skillful, just need to sketch the patterns on the fabric with light chalk, the worker holds

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