REFERENCES
1/ Associate Professor, Dr. Nguyen Ke Tuan (editor-in-chief): Textbook on Commercial Management of Industrial Enterprises. Education Publishing House, 1997.
2/ Associate Professor, Dr. Le Van Tam (editor-in-chief): Business Administration Textbook,
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3/ JM Comer, Le Thi Hiep Thuong, Nguyen Van Quyen (translator): Management
Sales value. Statistical Publishing House, 1995.
4/ P. Kotler: Marketing Management. Statistical Publishing House, 1998.
5/ Associate Professor, PhD Tran Minh Dao (editor-in-chief): MAKETTING Textbook, Statistics Publishing House, April 2000
6/ Market Strategy and Business Administration. Institute of Science and Technology Research, 1990
7/ Truong Dinh Chien, Prof. Dr. Nguyen Van Thuong: System administration
Product distribution system. Statistical Publishing House, 2001.
8/ Late Professor Ngo Dinh Giao (editor-in-chief): International Business Management Textbook I –
II. Statistical Publishing House, 2001.
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INDEX
INTRODUCTION 1
CHAPTER I. GENERAL INTRODUCTION OF DAD 3 COMPANY
1. The formation and development process of Company 3
1.1. Formation 3
1.2. Development process 4
2. Organizational structure of DAD Company 4
2.1. Organizational structure of the Company's management apparatus 4
2.1.1. Functions, duties and powers of the board of directors 6
2.1.2. Functions, duties and powers of departments 6
3. Basic characteristics affecting the Company's product consumption situation
DAD 10 company
3.1. Product and market characteristics 10
3.2. Characteristics of production technology 12
3.3. Characteristics of the quality of the labor force 14
4. Some achievements the Company has achieved in the past 15 years
4.1. Average income of employees 15
4.2. Company Revenue 17
CHAPTER II: STATUS OF CONSUMPTION OF THE COMPANY'S PRODUCTS
DAD 18
I. ANALYSIS OF THE COMPANY'S PRODUCT CONSUMPTION SITUATION
DAD 18
1. Analysis of product quantity - product consumption of DAD Company.18 2. Analysis of consumed items 20
3. Analysis of consumer market 22
3.1. For products in the public utility sector 27
3.2. For products in business sector 27
4. Analysis of Company 28's pricing policies
5. Analyze the company's sales performance and financial situation during the period.
past 29
6. Analyze the causes of fluctuating consumption situation 37
II. ASSESSMENT OF THE CURRENT STATUS OF PRODUCT CONSUMPTION
OF COMPANY 42
1/ Advantages 42
2. Disadvantages 43
3. Cause 44
CHAPTER III SOLUTIONS TO PROMOTE CONSUMPTION OF DAD COMPANY'S PRODUCTS 47
I. GOALS, DIRECTIONS AND BUSINESS PRODUCTION PLAN
BUSINESS IN THE COMING YEARS 47
1. Goal 47
2. Development orientation of Company 47
3. The Company's development plan in the coming time 48
II. SOLUTIONS TO PROMOTE CONSUMPTION OF THE COMPANY'S PRODUCTS
DAD 49
1. Build a reasonable product policy and pricing policy 49
1.1. Building product policy 49
1.2. Building a pricing policy 50
2. Establish a Marketing Department and promote market research 52
2.1. Establish Marketing Department 52
2.2. Strengthen market research 54
3. Strengthening distribution channels 56
4. Promote communication and promotion policy 57
5. Reduce sales and management costs 58
6. Improving the quality of human resources 59
CONCLUSION 62
REFERENCES 63