It is necessary to improve the financial situation of state-owned enterprises before carrying out equitization, including thoroughly handling outstanding financial problems in the enterprises before determining the enterprise value.
The effectiveness of SOE equitization needs to be demonstrated through a number of criteria:
- Economic efficiency is demonstrated through creating momentum and developing competitiveness;
- Social efficiency is to solve employment, ensure income, improve living standards and qualifications for workers. Create more jobs for young, qualified workers after handling surplus labor due to the impact of the equitization process of state-owned enterprises.
- Financial efficiency is to increase revenue for the city budget, supplement capital and develop GDP.
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Solutions to promote the process of restructuring and innovating state-owned enterprises to improve the efficiency of state-owned enterprises in Quang Binh province today - 10 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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State management of enterprise equitization in Hanoi city - 2
3.2.2. About goals and orientation
3.2.2.1. Goals and orientations of the Party and State

Complete the arrangement and equitization of existing SOEs to focus on key industries, fields, important areas, and industries and fields that bring national benefits. Complete the restructuring and equitization of large state-owned corporations and groups, and implement the national strategy on socio-economic development. Implement equitization in which the State holds controlling shares in fundamental industries, natural monopolies, important areas, and essential public services. The State does not hold controlling shares when equitizing SOEs in the fields of providing public services, trade, and investment; enterprises that innovate technology, apply science and technology, proactively integrate, operate effectively in production and business, and are competitive in the region and internationally.
Accelerate the equitization of state-owned enterprises, divestment of capital from non-core businesses, and sale of all state capital in enterprises operating in industries and sectors that the state does not need to hold. This is an important step in restructuring state-owned enterprises, changing the ownership structure and improving corporate governance efficiency, focusing resources on investment and development and implementing the national strategy on socio-economic development.
Early establishment of a ministerial-level agency to perform the function of representing state ownership in enterprises. Apply a modern governance framework and complete a synchronous legal framework to strengthen management, inspection and supervision of state ownership and improve the effectiveness of state management of state-owned enterprises; attract talented staff and ensure autonomy and self-responsibility in production and business of state-owned enterprises.
The organization and operation of state-owned enterprises after equitization must comply with the objective laws of the market economy and comply with trade agreements on the principle of equality with other types of enterprises.
The goal by 2020 is to basically complete the reform of state-owned enterprises, forming a system of modern enterprises with international competitiveness, focusing on development so that by 2020, some enterprises will reach regional level; improve the efficiency of allocation and use of state capital. Build a team of dedicated and visionary entrepreneurs; perfect the management, supervision and anti-corruption system. Enterprises after equitization will focus on key and important industries and fields that bring national benefits. SOEs after equitization will innovate technology, apply science and technology, proactively integrate, have effective production and business activities, and be competitive in the region and internationally.
3.2.2.2. Goals and orientations of Hanoi city
In the period of 2016-2020, the City strives to complete the equitization plan of affiliated SOEs, focusing on guiding enterprises subject to restructuring and equitization to carry out steps according to the process, ensuring work quality and timeliness according to regulations.
The city also requires enterprises to organize and restructure in accordance with their management and supervision capacity, and improve the governance capacity of state-owned enterprises in accordance with international principles and practices; and link the responsibility of the head to the results of the organization and implementation of the enterprise restructuring project to ensure progress and efficiency.
In addition, the City People's Committee also continues to review and supplement the list of enterprises to be restructured and equitized according to the criteria and classification list of State-owned enterprises. The City's state-owned corporations are required to have specific plans to implement the approved restructure and equitization contents.
The city continues to divest state capital in SOEs subject to equitization and in sensitive areas, outside the main production and business lines according to the approved restructuring plan.
3.3. SOLUTION SYSTEM TO PROMOTE AND IMPROVE STATE MANAGEMENT OF ENTERPRISE EQUITIZATION
3.3.1. Group of solutions to create necessary premises for equitization of state-owned enterprises
3.3.1.1. Ideological and propaganda work
It is necessary to strengthen education and training on political qualities, guidelines and policies of the Party and the State for cadres and employees in state-owned enterprises. Party committees at all levels need to periodically review, summarize and evaluate the results of implementing the proposed equitization goals, thereby providing directions and tasks that are realistic for the equitization process of state-owned enterprises in the area in the following period.
It is always necessary to mobilize and do ideological work to get business leaders to agree with the equitization of SOEs. However, this should only be considered as a measure to make the implementation of the State's policy faster and more convenient, but absolutely cannot be considered as a definitive condition that must be ensured before carrying out the equitization of SOEs as it is now. This means that when the professional staff has carefully analyzed, the City's plan on the equitization of SOEs is the ultimate decision for this enterprise, and the management staff as well as the employees and workers of that enterprise must comply.
The propaganda, mobilization, and persuasion to create support for the policy of equitizing state-owned enterprises must first be carried out with the enterprise's management staff, and then deployed to other employees. When doing ideological work and mobilizing employees and management staff, it is necessary to make it clear to them that if these solutions cannot be implemented, the enterprise must also handle it according to other options that are less favorable to them (such as merger, dissolution).
To strengthen propaganda and dissemination, it is necessary to promote the role of mass media such as newspapers, television and information media. It is possible to diversify other forms of propaganda such as: organizing scientific seminars between scientists and business managers, workers on the topics of state-owned enterprise restructuring or exchanging theoretical bases and experiences in other countries. Organizing seminars and interviews between leaders of the City Party Committee and People's Committee with workers interested in the issue of state-owned enterprise restructuring; disseminating policies, answering questions for workers about thoughts and ideas arising from the process of implementing state-owned enterprise restructuring and innovation.
3.3.1.2. Strengthening administrative reform
To successfully implement the equitization of state-owned enterprises, it is necessary to have close direct leadership and direction from Party committees and City authorities at all levels to avoid the situation of
In some places, there is still bureaucracy as at present. In particular, there must be a combination between the City's BDM and PTDN with relevant Departments, branches, and corporations. Specifically, Departments, branches, and corporations need to proactively and promptly provide guidance on policies and implementation orientations, and have a plan to register with the City.
Strengthen and consolidate the role and capacity of the Innovation Board staff and the supporting Working Group, with the following tasks:
- Research issues related to the environment, conditions and requirements for equitization of state-owned enterprises in Hanoi city. Assist enterprises in researching, developing plans and documents for equitization of state-owned enterprises.
- On behalf of the City People's Committee, carry out activities related to the equitization of state-owned enterprises such as inventory, asset classification, enterprise valuation, bookkeeping, and introducing experienced experts to assist or directly undertake enterprise management after equitization.
- Continue to strengthen the role of the Standing Unit specializing in the City's equitization work. The Head of the Unit (01 Deputy Director of the Department of Finance) needs to issue working regulations, assign specific tasks to members; at the same time, carry out weekly, monthly, quarterly and annual reporting. Organize weekly meetings to review the work done in the previous week, develop a work plan for the following week. Regularly urge and guide enterprises in the equitization area to ensure progress and efficiency.
- In case the enterprise cannot organize and renovate itself, it must consult with the City's Management Board and the City's Business Development Department to represent the City People's Committee in presiding over the equitization of state-owned enterprises.
The practice of equitization of SOEs in recent years shows that the role of each Department and sector of the City is not clearly shown, such as: which Department and sector implements first, which Department and sector implements later, and the tasks of each unit. Therefore, based on related policy documents, the thesis would like to propose and specifically define the responsibilities of each Department and sector when implementing equitization of SOEs in the City as follows:
Department of Finance (Corporate Finance Department): As the Standing Committee of the City's Management Board and Enterprise Development Department, the Enterprise Finance Department is a specialized agency, performing State management of enterprise finance, responsible for:
- Check the financial statements of the enterprise up to the time of equitization;
- Guide businesses to prepare documents for handover and receipt of assets, debts, and capital up to the time of equitization;
- Chairing the Working Group to assist the City's Board of Directors and the City's Business Development Department in guiding businesses in developing and appraising financial plans (including handling financial problems);
- Directing enterprises subject to equitization to develop plans: production, business, finance, labor according to the guidance of the sectors; inspecting and urging enterprises in implementing equitization.
Department of Home Affairs: advises on the appointment of the chairman of the board of members, general director, deputy general director, director, deputy director, and chief accountant. The Department of Home Affairs also proactively proposes plans to arrange and assign management staff of the enterprise after equitization.
Department of Planning and Investment: guides enterprises to develop and preside over the appraisal of post-equitization production and business plans, then sends them to the Department of Finance for synthesis.
Department of Labor, War Invalids and Social Affairs: is a specialized agency in the field of labor and employment, so it is assigned to preside over and guide businesses in developing and appraising labor plans (including handling surplus labor), then send them to the Department of Finance for synthesis.
Tax Department: Is a specialized agency that monitors the annual budget collection of enterprises and is responsible for checking the tax settlement of enterprises up to the time of equitization.
Enterprises subject to CPH:
Organize inventory of assets, land, facilities, goods, capital, funds, labor, debts, etc. (with related documents) to hand over in the same condition to the Joint Stock Company according to State regulations.
Prepare financial settlement reports and tax settlement reports at the time of equitization and send them to the Enterprise Finance Department, Tax Department and relevant agencies.
Proactively develop post-equitization production and business plans and labor handling plans to submit to relevant Departments within the prescribed time.
Arrange and reorganize staff and workers according to authority, ensuring stable operations after equitization. Gradually develop production and business according to the plan approved by the City's Board of Directors and Business Development.
City Business Innovation and Development Board: Is a representative body of the City People's Committee responsible for:
- Appraise and approve plans: Production and business after equitization, financial plans, labor handling, initial share issuance. Resolve and propose to the City to handle recommendations from sectors and enterprises.
- Inspect and urge Departments and branches to implement the City's CPH plan.
3.3.1.3. Supplement and complete classification criteria as a basis for developing a plan to equitize state-owned enterprises.
The shortcomings in the review and classification work to develop the plan for equitization of state-owned enterprises according to Decision No. 37/2014/QD-TTg have been presented in Chapter 2. In this part, the thesis recommends the development of additional criteria for classifying state-owned enterprises in the City to arrange these enterprises in the direction of equitization. According to this classification, state-owned enterprises only need to be divided into 3 groups:
Group 1 : State-owned enterprises hold 100% capital.
Based on the reality of Hanoi, it is proposed to add to the list of SOEs that continue to hold 100% of charter capital to operate in sensitive areas: housing management, development and business, housing services. Because these are enterprises that manage the city's large public housing fund in many prime locations.
Group 2: Enterprises when equitized, the State holds more than 50% of shares.
part.
Proposal to put state-owned enterprises into operation in the field of infrastructure exploitation
Railways or maritime security are subject to equitization, there is no need for the State to hold 100% of charter capital to attract capital from other organizations and enterprises to buy shares.
It is proposed to add to this group commercial businesses that own stores and locations in prime locations in the inner city of large centrally-run cities with high land rent differences.
Group 3: The remaining enterprises when equitized, the State holds less than 50% of shares or holds no shares.
It is proposed to put enterprises under Decision 37/2014/QD-TTg operating in road and railway maintenance when equitization is not necessary for the State to hold 75% of shares; State-owned enterprises growing and processing rubber also do not need to have the State hold from 65% to less than 75% of shares. Or the fields of environmental sanitation, lighting, and railway transport that need to attract capital from society do not need to have the State hold more than 50% of shares when implementing equitization. When equitizing these enterprises, the State only needs to hold less than 50% of shares.
The implementation of the classification of existing SOEs in this way demonstrates the will and determination of the Party and State in redefining the position and role of State intervention in the economy as well as the participation of the non-state economic sector in socio-economic activities. This is the idea of ​​promoting internal strength for the development of the whole country in general and the Capital in particular in the context of Vietnam's deep integration into the world economy.
3.3.1.4. Completing the plan for equitization of state-owned enterprises
According to Official Letter No. 2252/TTg-DMDN dated December 29, 2012 of the Government approving the plan to reorganize and innovate 100% state-owned enterprises in Hanoi in the period of 2012-2015, it is necessary to merge 04 urban environmental enterprises in the districts of Gia Lam, Dong Anh, Soc Son, Thanh Tri into the Urban Environment One Member Co., Ltd. Although the City has directed very strongly, the districts and enterprises still have documents expressing their wishes to be equitized. To resolve this issue, we would like to propose to the Government to allow the addition of the above 05 enterprises to the list of equitized enterprises in 2016-2017.
In addition, Hanoi General Production-Import-Export One Member Co., Ltd. (Haprosimex) is subject to equitization, however, the financial situation of the Company in recent years has been very difficult, with prolonged business losses. The management agency has even recommended that the enterprise sell the Knitting Factory and the Wastewater Treatment and Supply Station to partially resolve the loss. This situation leads to the possibility that the enterprise cannot implement the equitization plan. Therefore, the thesis recommends that the City propose and report to the Prime Minister to allow this enterprise to switch to another form of arrangement such as dissolution in 2016.
On the other hand, based on the actual implementation situation in the City and according to the request of the SOEs subject to restructuring, we would like to propose adjusting the equitization plan for the period 2012-2015, switching to equitization with the parent company for the period 2016-2020 for 04 business divisions including:
- Bac Ha Enterprise belongs to Hanoi Agricultural Investment and Development One Member Co., Ltd.
- 03 Hanoi Bus Enterprises, Hoan Kiem Toyota Enterprise, South Hanoi Passenger Car Enterprise belong to Hanoi Transport Corporation.
- Not implementing the equitization of Dong Da Spare Parts Factory under Thong Nhat One Member Co., Ltd. because the Factory has been dissolved.
- Allow to supplement the equitization plan for the Agricultural Service Enterprise under Hanoi Agricultural Investment and Development One Member Co., Ltd. at the request of the parent company.
(Plan for arrangement and equitization of State-owned enterprises in the period 2016-2020 adjusted according to Appendix 3.1).
3.3.1.5. Solutions on organization and human resources of state management
From the reports of the City People's Committee, the author synthesizes and proposes solutions suitable to local characteristics regarding organizational structure as follows:
Add and upgrade functions for the Corporate Finance Department (under the Department of Finance):
Propose to the Government to allow Hanoi city to add functions to the Department of Enterprise Finance (under the Hanoi Department of Finance) as a state administrative agency according to the following two options:
Option 1. Maintain the current name of the Department, add the function of representing the owner of the state capital invested in enterprises according to the provisions of Decree No. 99/2012/ND-CP dated November 15, 2012 of the Government on the assignment and decentralization of the implementation of rights, responsibilities and obligations of the owner of state-owned enterprises and state capital invested in enterprises; including the function of representing the management of state capital when implementing the equitization of state-owned enterprises in the plan until 2020.
Option 2. Allow the City People's Committee to establish a State management agency to uniformly and effectively perform the function of representing the owner of state capital invested in enterprises in accordance with the spirit of Resolution 9 of the Central Committee (9th tenure), Conclusion No. 78-


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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