Research on factors affecting tourists' satisfaction with the quality of community tourism services in Can Tho city

Pond fish slapping,

fish caTChing gathering vegetables

Camping and playing traditional games

(Team Building)

Enjoying traditional music

music

Cooking and enjoying

local specialties

APPENDIX 4:

QUESTIONNAIRE

STUDYING FACTORS AFFECTING THE SATISFACTION OF TRAVELER ON THE QUALITY SERVICES OF COMMUNITY TOURISM IN CAN THO CITY

TOURIST SURVEY FORM (ENGLISH)

Hi! I'm ……………………………………………In fulfillment of my thesis, I am required to research the topic “STUDYING FACTORS AFFECTING THE SATISFACTION OF TRAVELER ON THE QUALITY SERVICES OF COMMUNITY TOURISM IN CAN THO

CITY”, please take your time about 30 minutes to fill out this survey. I am appreciated for your cooperation. All information in this survey is strictly confidential.

SECTION 1: GENERAL INFORMATION

Interviewee: ……………………… Gender:  Male  Female

Phone Number: ……………………………

Email: ……………………………………..

Interviewer: …….................................

Day of interview:…………………….. Place of interview: …………………

Maybe you are interested!

Q1. What country do you come from?

(If you live in Vietnam, which city do you live in?) :……………..

Q2. Your age: …………………………………………..

Q3. Marriage status: 1.  Single 2.  Married 3.  Other

Q4 . Academic background:

1.  Under high school 2.  Middle school/ College

3.  University 4.  Higher Education 5.

 Other

Q5. Your main job:……………………………………………….

Q6. Your monthly income: …………………… (million dong /month)

SECTION 2: TOURIST BEHAVIOR

Q7 . When traveling in Can Tho, where did you travel?

2.  Ninh Kieu quay 2.  My Khanh tourist village

3.  Binh Thuy ancient house 4.  Orchards (Vam Xang, Hoang Anh)

5.  Cai Rang floating-market 6.  Con Son

7.  Other: …………

Q8 . How many times did you travel Con Son in 12 months?…………………

Q9 . What are travel purposes in Con Son?

(1) Sightseeing, relaxing

(2) Doing business, meeting

(3) Visiting relatives

(4) Getting married

(6) Researching

(7) Other (specify): ………………………..

Q10 . Who did you visit Con Son with?

(1) Alone

(2) Family

(3) Friends, coworkers

(4) Partners

(5) Other: …………

Q11 . What are your main sources of information when choosing Con Son (you can choose more than one answer)

(1) By yourself

(2) Media

(3) Friends/ Relatives

(4) Coworkers

(5) Travel company, Event Company

(6) Others (specify): ………………………..

Q12 . When do you prefer to travel?

(1) Holidays/Tet Holiday

(2) Weekends

(3) Summer vacation

(4) Cultural events

(5) Other: (specify): ………………………..

Q13 . Types of vehicles: (you can choose more than one answer)

2.  Car 2.  Motorcycle

3.  Bicycle 4.  Boat

5.  Other (specify): …………………..

Q14 . Types of visits ? (you can choose more than one answer)

1.  Self - organization 2.  Travel package

3.  Demand tour 4.  Other (specify):………

Q15 . Do you stay at night when visiting Con Son?

2.  Yes  continue to Q17, Q18 2.  No  continue to Q19 Q16 . How many nights did you stay in Con Son? .............................................. Q17 . Types of accommodation:

1.  Hotel 2.  Hostel

3.  Homestay 4.  Relative's house 5.  Other (specify):…………………..

Q18 . Reasons not to stay in Con Son?

1.  Without nightlife activities (playing games, eating, shopping...)

2.  Old accommodation systems, less comfort

3.  One day tour

4.  Other (specify):…………………………………..

Q19 . How much did you spend when traveling in Con Son?..................... (million dong)

SECTION III. SERVICE QUALITY EVALUATION IN CON SON?

Q20. Activities that you like doing in Con Son:

Not

yet tried

Really dislike

Dislike

Indifferent

Really like

Food harvesting/fruit

picking up

boat rowing, seeing

the sights, fishing

Q21. How much do you agree with the following statements? Check (X) in appropriate answer (from 1: bad to 5: very good). (1: strongly disagree 2

disagree 3 indifferent 4 agree 5 strongly agree)

[1]: bad [2]: not good [3]: indifferent [4]: good [5]: very good

Importance

degree

Stated	Reality Degree
Stated	1	2	3	4	5	1	2	3	4	5
Reliability
				1	Destination offers services as promised
				2	Clear and exact information about location, service
				3	ATCractive books and pictures about the tourist village
				4	Resolving immediately complaints, or accidents of tourists
				5	Security condition in Con Son is good
Guarantee
				6	Tour guide has good Vietnamese and English communication
				7	Tour guide is able to serve professionally
				8	Employees/travel household businesses have polite and honest aTCitude
				9	Food hygiene is guaranteed

	10	Service price is reasonable
Empathy
		11	Local people are friendly and hospitable
		12	Employees/travel household businesses understand the needs of each customer
		13	Employees/travel household businesses take care of customers
		14	Employees/travel household businesses pay special aTCention on demands of customers
		15	Good looking and neat appearance of staff
		16	Polite and elegant staff uniform
		17	Varied and abundant local specialties
Tangibles
		18	Accommodation systems (Equipment, furniture..)
		19	Safe and modern vehicles
		20	Convenient transportation system in Con Son
		21	Modern information system
		22	Large-scale fruit orchards
		23	Vietnamese folk games
		24	Beautiful natural sights and landscapes
		25	Handicraft shops and live performance of artists
Meeting (requirements meeting)
		26	Having seasonal fruit gardens
		27	Meeting tourists' demands during peak seasons
		28	Having liaison with other destinations in Con Son without coincidence with others
		29	Having friendly and ready-to-help staffs/tour guides
		30	Various and unique souvenirs and local products
Satisfaction
		31	Do you satisfy with the way of service in Con Son?
		32	Do you satisfy with infrastructure in Con Son?
		33	Do you satisfy with the service quality in Con Son?

Q22 In general, how satisfied or dissatisfied are you with the service in Con Son?

6. Very dissatisfied

7. Dissatisfied

8. Neither satisfied nor dissatisfied

9. Satisfied

10. Very satisfied

Q23. In the future, how likely are you willing to return Con Son?

3.  Yes, please give your most important reason: ……………………

4.  No, please give your most important reason: ……………………

Q24. Please give your suggestions to improve the service quality in Con Son?

…………………………………………………………………………………………………………………

Thank you for your contribution

APPENDIX 5:

HOUSEHOLD SURVEY FORM

SURVEY FORM

RESEARCH ON FACTORS AFFECTING TOURIST SATISFACTION ON THE QUALITY OF COMMUNITY TOURISM SERVICES IN CAN THO CITY

Thank you for deciding to participate in the survey on the factors “ STUDY OF FACTORS AFFECTING TOURIST SATISFACTION ON THE QUALITY OF PUBLIC TOURISM SERVICES

COINS IN CAN THO CITY ”. The survey consists of two parts: (1) Demographic questions; (2) Questions about the ability to participate in tourism development in Con Son. Your information will be encrypted and will be kept confidential. Thank you very much for your support!

Interviewer Name: ..........................................................................................................

Interview date: ................................................................................................................

Interview location: ............................................................................................

I. BASIC INFORMATION SECTION

Full name:................................................ Phone number: .................................................

Age:................................................. Education level ................................................. Are you in the tourism business?..........................................................

...................................................................................................................................

III. CONTENT

1. Total number of members currently living in the family? ................................. 2. Total area of agricultural land? ..............................................................(m 2 )

3. What is the family's main source of income?

Industry

Specifically

Number of family workers involved

Land area (m2)

Experience (years)

1. Tourism business


2. Livestock
3. Cultivation
4. Other:..............................

4. Do you participate in any organizations/associations?

a. No

b. Yes (specify): ...................................................................................................

5. Are there financial resources available? ..........................................................

6. What is the average age of members still in working age?.....................

7. Age of household head/decision maker of the family? ........................ 8. Gender of household head: ............................................................................................. 9. Ratio of male/female in the family: ............................................................................ 10. Is there access to credit markets?.......................................... 11. Is there access to output markets? .......................................................

3.1 SECTION FOR HOUSEHOLDS WORKING IN TOURISM

12. Number of years in tourism business: ................................................................... years

13. Main business tourism services:

a. Visiting the fruit garden b. Catering services

c. Recreational fishing d. Accommodation services

e. Folk games g. Selling goods h. Other:…………………

14. How many visitors came to the facility in 2016? …………………... people.

In which: Domestic visitors: ……………………………………… people. International visitors: ………………………………………………… people.

15. The business you have invested in:

Portfolio