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Research on developing Cham cultural tourism in Khanh Hoa - 1

HANOI NATIONAL UNIVERSITY

UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES


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LE VAN TRONG

Research on developing Cham cultural tourism in Khanh Hoa - 1


RESEARCH AND DEVELOPMENT

CHAM CULTURAL TOURISM IN KHANH HOA


MASTER'S THESIS IN TOURISM


Hanoi-2020

HANOI NATIONAL UNIVERSITY

UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES



LE VAN TRONG


RESEARCH ON DEVELOPING CHAM CULTURAL TOURISM IN KHANH HOA


Master's Thesis in Tourism Code: 8810101


Scientific supervisor: Associate Professor, Dr. Nguyen Pham Hung


Hanoi, 2020

COMMITMENT


I hereby certify that the thesis " Research on the development of Cham cultural tourism in Khanh Hoa" is my own research work, all data and results in this thesis are honest and have not been published in any other previous scientific work.


Hanoi, May 26, 2020

Thesis author


Le Van Trong

ACKNOWLEDGEMENTS


To complete this thesis, I would like to sincerely thank the teachers of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, who have provided me with valuable knowledge during my time studying at the school. I would like to sincerely thank Associate Professor, Dr. Nguyen Pham Hung, who has enthusiastically guided me with valuable knowledge to complete this thesis. I would like to thank the agencies, departments, and tourism business units in Khanh Hoa for helping and creating conditions for me to survey and research this thesis.


Hanoi, May 26, 2020

Thesis author


Le Van Trong

INDEX

INTRODUCTION 1

1. Reasons for choosing topic 1

2. Research purpose and tasks 2

3. Research object and scope 2

4. Research method 3

5. Thesis layout 3

Chapter 1. OVERVIEW OF RESEARCH ON DEVELOPING CHAM CULTURAL TOURISM IN KHANH HOA 4

1.1. Cham cultural heritage in Khanh Hoa tourism development 4

1.1.1. Overview of Cham cultural heritage in Khanh Hoa 4

2.1.2. Typical values ​​of Cham cultural heritage in tourism development

................................................................ ................................................................ ..........................13

1.1.3. The attractiveness of Cham cultural heritage in tourism 20

1.2. Overview of research documents 20

1.2.1. Studies on Cham culture in Khanh Hoa 20

1.2.2. Research and introduction on Cham cultural tourism in Khanh Hoa ..21

1.3. Overview of research theory 22

1.3.1. Cultural heritage 22

1.3.2. Historical and cultural relics 22

1.3.3. Cultural tourism 23

1.3.4. Heritage tourism 23

1.3.5. Tourism development 24

1.3.6. Cultural heritage tourist attractions 25

1.3.7. Cultural heritage tourism route 26

1.2.1. Conditions for developing Cham cultural tourism in Khanh Hoa 26

1.4.2. Market, Cham cultural tourists in Khanh Hoa 30

1.2.3. Technical facilities serving Cham cultural tourism in Khanh Hoa ...32 1.2.4. Human resources serving cultural tourism 33

1.2.5. Promoting Cham cultural tourism in Khanh Hoa 34

Chapter 2. CURRENT STATUS OF CHAM CULTURAL TOURISM DEVELOPMENT IN KHANH HOA 36

2.1. Conditions for developing Cham cultural tourism in Khanh Hoa 36

2.1.1. Natural conditions of Khanh Hoa province 36

2.1.2. Historical and social conditions of province 38

2.2. Background of Cham cultural tourism development in Khanh Hoa 42

2.1.1. International context 42

2.2.2. Domestic context 42

2.3. Cham cultural tourism products in Khanh Hoa 43

2.3.1. Festival tourism 43

2.3.2. Historical site sightseeing tour 47

2.4. Technical facilities serving Cham cultural tourism in Khanh Hoa 50

2.4.1. Traffic 50

2.4.2. Postal, telecommunications and internet systems 53

2.4.3. Power supply system 54

2.4.4. Water supply system 54

2.4.5. Banking, insurance 54

2.4.6. Accommodation services 54

2.4.7. Shopping, sightseeing and entertainment services 55

2.5. Cham cultural tourism human resources in Khanh Hoa 57

2.5.1. Khanh Hoa tourism human resources 57

2.5.2. Human resources for Cham cultural tourism 59

2.6. Management of Cham cultural tourism in Khanh Hoa 60

2.6.1. Achievements in Cham cultural tourism management 60

2.6.2. Limitations in the management of Cham cultural tourism 62

2.7. Cham cultural tourism market in Khanh Hoa 62

2.7.1. Number of tourists to Khanh Hoa 62

2.7.2. Number of tourists visiting Cham cultural heritage in Khanh Hoa ...66

2.8. General assessment of Cham cultural tourism in Khanh Hoa 66

Chapter 2 Summary 68

Chapter 3. SOME SOLUTIONS TO CONTRIBUTE TO THE DEVELOPMENT OF CHAM CULTURAL TOURISM IN KHANH HOA 70

3.1. Basis for proposed solution 70

3.1.1. Legal basis 70

3.1.2. Practical basis: Limitations of Cham cultural tourism in Khanh Hoa 71

3.2. Specific solutions contributing to the development of Cham cultural tourism in Khanh Hoa 73

3.2.1. Solutions for market development and Cham cultural tourism 73

3.2.2. Solutions for developing Cham cultural tourism products 75

3.2.3. Solutions to promote, advertise and invest in Cham cultural tourism 76

3.2.4. Solutions for human resource development to serve Cham cultural tourism 80

3.2.5. Solutions for managing Cham cultural tourism 81

3.2.6. Solutions to protect Cham cultural heritage in tourism 83

Summary of chapter 3 85

CONCLUSION 86

REFERENCES 89

APPENDIX 95

LIST OF TABLES


Table 1. Average annual temperature distribution table in Khanh Hoa 37

Table 2. Statistics of domestic and international tourists visiting Ponagar Tower in the period 2013-2017 47

Table 3. List of national historical and cultural relics and scenic spots in Khanh Hoa province 48

Table 4. Forecast of direct tourism human resource demand in Khanh Hoa province to 2020 58

Table 5. Statistics on the survey of management staff qualifications in agencies and departments ..60 Table 6. Statistics on tourists visiting Po Nagar Tower in the period 2013-2017 67

Table 7. Growth table of tourists visiting Hon Chong in the period 2013-2017 67

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