Research on the value of key historical and cultural relics of the Tran Dynasty in Quang Ninh to serve tourism development

HANOI NATIONAL UNIVERSITY

UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES

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Dong Thi Hue

RESEARCH ON CULTURAL TOURISM DEVELOPMENT IN QUANG NINH PROVINCE

MASTER'S THESIS IN TOURISM

HANOI NATIONAL UNIVERSITY

UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES

------  ------

Dong Thi Hue

RESEARCH ON CULTURAL TOURISM DEVELOPMENT IN QUANG NINH PROVINCE

Major : Tourism

( Training programs for candidates )

MASTER'S THESIS IN TOURISM

Professor , Doctor of Philosophy : LE CHI QUE

INDEX

INTRODUCTION 1

1. Reason for choosing topic 1

2. History of research problem 2

3. Purpose and research objects 3

4. Tasks and research content 3

5. Scope and research methods 4

6. Contribution of the thesis 5

7. Thesis structure 5

CONTENT 6

CHAPTER 1: OVERVIEW OF ISSUES RELATED TO TOPIC 6

1.1. Some concepts related to topic 6

1.1.1.Concept of cultural tourism 6

1.1.2.. Cultural tourism resources: 7

1.1.3. Concept of tourism products: 8

1.1.5. Tourism facilities and techniques: 10

1.1.6. Tourism human resources: 11

1.1.7. Cultural tourism destination 11

1.1.8. Cultural tourism market 12

1.1.9. Organization and management of cultural tourism 13

1.2. Lessons learned in research and development of cultural tourism 15

1.2.1. Domestic lessons learned 15

1.2.2. Lessons from foreign experience 18

Chapter 1 Summary 23

CHAPTER 2: CURRENT STATUS OF CULTURAL TOURISM ACTIVITIES IN QUANG NINH PROVINCE 24

2.1. General introduction to Quang Ninh province. 24

2.1.1. Geographical location 25

2.1.2. Terrain. 25

2.1.3. Climate 26

2.1.4. Rivers and hydrological regime 26

2.1.8. Potential for tourism development 29

2.2. Current status of cultural tourism activities in Quang Ninh province 43

2.2.1. Overview of tourism activities in Quang Ninh 43

2.2.2.Tourism products 46

2.2.3.Technical facilities 71

2.2.4.Infrastructure 79

2.2.5. Human resources for tourism activities 83

2.2.6.Tourism management activities 86

2.2.7. Evaluation of cultural tourism activities of Quang Ninh province 91

Chapter 2 Summary 93

CHAPTER 3: SOME SOLUTIONS TO DEVELOP CULTURAL TOURISM IN QUANG NINH PROVINCE 95

3.1. Basis for proposed solution 95

3.1.1 State policies 95

3.1.2 Orientation and development strategy of the province 96

3.2.Tourism product solutions 97

3.2.1. Building a featured product 97

3.2.2. General solution 100

3.3.Mapping the tourist area address to bring visitors to 101

3.4. Building infrastructure to serve tourism activities 101

3.4.1. Transportation Systems 101

3.4.2. Food and accommodation facilities system 102

3.4.3. Investment in entertainment facilities 103

3.5. Training and developing high-quality human resources for tourism 104

3.5.1. Human resources for state management of cultural tourism 104

3.5.2. Human resources in tourism businesses 105

3.5.3. Local human resources 105

3.5.4. Tourism training facilities 106

3.6. Promotion, advertising and state management of tourism activities 108

3.6.1. Tourism promotion and advertising activities 108

3.6.2. State management activities on tourism 110

3.7. Attract and seek domestic and foreign investment capital for tourism development projects. 115

Summary of chapter 3. 117

REFERENCES 120

APPENDIX 131

LIST OF ABBREVIATIONS

European Union ( European Union )
ICOMOS	International Council on Monuments & Sites ( International Council on Monuments and Sites )
KDT	Relic site
Publisher	Publishing house
UNESCO	United Nations Educational, Scientific and Cultural Organization ( United Nations Educational, Scientific and Cultural Organization )
UNWTO	United Nation World Tourism Organization ( World Tourism Organization )
People's Committee	People's Committee
Culture, Sports and Tourism	Culture, Sports and Tourism

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LIST OF TABLES

Table 2.1. Current statistics on hotel establishments by star rating 73

Table 2.2. Water supply and drainage system in Quang Ninh province 81

Table 2.3. Area, population and population density in 2013 83

Table 2.4. Education level of hotel staff in Ha Long 84

Table 2.5. Required skill levels by 2020 85

Table 2.6. Number of tourists visiting Yen Tu in the past 5 years 59

Table 2.7. Tourism revenue growth, current and by 2020 44

Table 2.8. Income from tourists in the past 5 years 45

INTRODUCTION

1. Reason for choosing the topic

Cultural tourism is a trend in developing countries because it brings great value to the social community. Cultural tourism is becoming the choice of developing countries. In addition to types of tourism such as eco-tourism, medical tourism, adventure tourism, educational tourism, etc., cultural tourism is recently considered a special product of developing countries, attracting many international tourists. Cultural tourism mainly relies on cultural products, traditional ethnic festivals, including religious customs, etc. to attract local tourists and tourists from all over the world. For tourists who are interested in researching and exploring local culture and customs, cultural tourism is an opportunity to satisfy their needs. Most cultural tourism activities are associated with the locality - where many cultural festivals are preserved and where poverty exists. Tourists in developed countries often choose festivals of other countries to organize their foreign trips. Therefore, attracting tourists to participate in cultural tourism means creating a new flow and improving the lives of local people. In underdeveloped or developing countries, the foundation for development is largely not based on large investments to create expensive tourist attractions, but often on natural tourism resources and diversity in national identity. These resources do not create great value for the tourism industry, but contribute significantly to the development of the social community. "Cultural tourism is a trend in many countries. This type of tourism is very suitable for the context of Vietnam, very good for national poverty reduction activities, so it must be considered a development direction of Vietnam's tourism industry".

Quang Ninh province is a province with great potential to develop tourism in general and cultural tourism in particular, but currently the exploitation, use and development of cultural tourism in this province has not been invested in, focused on and has not really developed, has not fully exploited cultural tourism resources to serve the development of cultural tourism, causing waste of resources.

Research on the value of key historical and cultural relics of the Tran Dynasty in Quang Ninh to serve tourism development - 1

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