Research on customer journey at ILEAD AMA Hue International English Center System - 21


Research phase

Group Statistics


Gender N Mean

Std. Deviation

Std. Error Mean

Friends, relatives, colleagues,…

Male

24 3.83

.381

.078

Female

48 3.69

.879

.127

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Research on customer journey at ILEAD AMA Hue International English Center System - 21

Independent Samples Test


Levene's Test for Equality of Variances


F Sig.


t-test for Equality of Means


t


df


Sig. (2-tailed)


Mean

Friends, relatives, colleagues,…

Equal variances assumed

17,645,000

.775

70

.441


Equal variances not assumed


.980

69,027

.330


Group Statistics



Gender N Mean

Std.

Deviation


Std. Error Mean

Google search

Male

36 3.75

.770

.128

Female

52 3.71

.848

.118

Independent Samples Test


Levene's Test for Equality of Variances


F Sig.


t-test for Equality of Means


t


df


Sig. (2-tailed)


Mean Difference

Google search

Equal variances assumed

1.397 .241

.217

86

.829

.038

Equal variances not assumed


.221

79,829

.826

.038


Group Statistics


Gender N Mean

Std. Deviation

Std. Error Mean

Website ILEAD AMA

Male

36 3.08

.967

.161

Female

54 3.13

1,010

.137

Independent Samples Test


Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Website ILEAD AMA

Equal variances assumed

Equal variances not assumed

.012

.912

-.217

-.219

Sig. (2-tailed) Mean Difference 88 .829 -.046

77.386 .828 -.046

Group Statistics


Sex

Third party websites, newspapers about Nam

N

ILEAD AMA Women

Mean Std. Deviation Std. Error Mean 14 3.57 .514 .137

33 3.36 .859 .150

Independent Samples Test


Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Third party websites, newspapers say Equal variances assumed

2,815

.100

about ILEAD AMA Equal variances not assumed

.840

1,023

Sig. (2-tailed) Mean Difference 45 .405 .208

39.558 .312 .208

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Fanpage, group of the center

Male 19

3.32

.749

.172

Female 42

3.64

.791

.122

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Fanpage, group of the center

Equal variances assumed .000

.990

-1.520

59

.134

-.327

Equal variances not assumed


-1.552

36,630

.129

-.327

Group Statistics


AGE N

Mean

Std. Deviation

Std. Error Mean

Chatbox consultation on fanpage

25 to 40 years old 26

3.31

1,050

.206

40 to 60 years old 12

4.33

.778

.225

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Chatbox consultation on fanpage

Equal variances assumed .928

.342

-3.015

36

.005

-1.026

Equal variances not assumed


-3.366

28,402

.002

-1.026

Group Statistics


Gender

calculate

N

Mean

Std. Deviation

Std. Error Mean

Course consultation call

Male

30

3.77

.774

.141


Female

54

.113

3.65

.828

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Course consultation call

Equal variances assumed 1.087

.300

.643

82

.522

.119

Equal variances not assumed


.656

63,538

.514

.119

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Central office

Male 21

4.10

.301

.066

Female 44

3.84

1,010

.152

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Central office

Equal variances assumed 17,674

.000

1.126

63

.264

.254

Equal variances not assumed


1,534

56,282

.131

.254

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Consultant

Male 32

4.16

.628

.111

Female 59

3.95

.797

.104

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Consultant

Equal variances assumed .986

.323

1,270

89

.207

.207

Equal variances not assumed


1,363

77,312

.177

.207

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Consultant

Male 32

4.16

.628

.111

Female 59

3.95

.797

.104

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Consultant

Equal variances assumed .986

.323

1,270

89

.207

.207

Equal variances not assumed


1,363

77,312

.177

.207

Action phase

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Website ILEAD AMA

Male 16

3.19

.834

.209

Female 32

3.56

1,014

.179

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Website ILEAD AMA

Equal variances assumed 2.650

.110

-1.277

46

.208

-.375

Equal variances not assumed


-1.364

35,877

.181

-.375

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

ILEAD AMA Office

Male 24

3.63

.924

.189

Female 54

3.67

.932

.127

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

ILEAD AMA Office

Equal variances assumed .214

.645

-.183

76

.855

-.042

Equal variances not assumed


-.183

44,546

.855

-.042

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Consultant

Male 24

3.79

1,215

.248

Female 54

3.65

.872

.119

Independent Samples Test

Levene's Test for Equality of

Variances t-test for Equality of Means



F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Consultant

Equal variances assumed 4.614

.035

.592

76

.556

.144

Equal variances not assumed


.522

33,966

.605

.144

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Contact form

Male 21

3.29

.956

.209

Female 44

3.11

.970

.146

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Contact form

Equal variances assumed .523

.472

.672

63

.504

.172

Equal variances not assumed


.675

39,973

.503

.172

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Teaching staff

Male 21

3.86

1.108

.242

Female 46

3.74

1.104

.163

Independent Samples Test

Levene's Test for Equality of

Variances t-test for Equality of Means


F Sig. t df Sig. (2-tailed) Mean Difference


Teaching staff

Equal variances assumed .797

.375

.405

65

.687

.118

Equal variances not assumed


.405

38,698

.688

.118

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Teaching staff

Male 21

3.86

1.108

.242

Female 46

3.74

1.104

.163

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Teaching staff

Equal variances assumed .797

.375

.405

65

.687

.118

Equal variances not assumed


.405

38,698

.688

.118

Group Statistics


Gender N

Mean

Std. Deviation

Std. Error Mean

Extracurricular activities and projects

Male 21

3.95

1,071

.234

Female 44

3.70

1.212

.183

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Extracurricular activities and projects

Equal variances assumed 1.907

.172

.799

63

.427

.248

Equal variances not assumed


.835

44,222

.408

.248

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