Research phase
Group Statistics
Gender N Mean
Std. Deviation | Std. Error Mean | |||
Friends, relatives, colleagues,… | Male | 24 3.83 | .381 | .078 |
Female | 48 3.69 | .879 | .127 |
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Independent Samples Test
Levene's Test for Equality of Variances
F Sig.
t-test for Equality of Means | ||||||
t | df | Sig. (2-tailed) | Mean | |||
Friends, relatives, colleagues,… | Equal variances assumed | 17,645,000 | .775 | 70 | .441 | |
Equal variances not assumed | .980 | 69,027 | .330 | |||
Group Statistics
Gender N Mean
Std. Deviation | Std. Error Mean | |||
Google search | Male | 36 3.75 | .770 | .128 |
Female | 52 3.71 | .848 | .118 |
Independent Samples Test
Levene's Test for Equality of Variances
F Sig.
t-test for Equality of Means | ||||||
t | df | Sig. (2-tailed) | Mean Difference | |||
Google search | Equal variances assumed | 1.397 .241 | .217 | 86 | .829 | .038 |
Equal variances not assumed | .221 | 79,829 | .826 | .038 | ||
Group Statistics
Gender N Mean
Std. Deviation | Std. Error Mean | |||
Website ILEAD AMA | Male | 36 3.08 | .967 | .161 |
Female | 54 3.13 | 1,010 | .137 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means
F
Sig.
t
df
Website ILEAD AMA
Equal variances assumed
Equal variances not assumed
.012
.912
-.217
-.219
Sig. (2-tailed) Mean Difference 88 .829 -.046
77.386 .828 -.046
Group Statistics
Sex
Third party websites, newspapers about Nam
N
ILEAD AMA Women
Mean Std. Deviation Std. Error Mean 14 3.57 .514 .137
33 3.36 .859 .150
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means
F
Sig.
t
df
Third party websites, newspapers say Equal variances assumed
2,815
.100
about ILEAD AMA Equal variances not assumed
.840
1,023
Sig. (2-tailed) Mean Difference 45 .405 .208
39.558 .312 .208
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Fanpage, group of the center | Male 19 | 3.32 | .749 | .172 |
Female 42 | 3.64 | .791 | .122 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Fanpage, group of the center | Equal variances assumed .000 | .990 | -1.520 | 59 | .134 | -.327 |
Equal variances not assumed | -1.552 | 36,630 | .129 | -.327 | ||
Group Statistics
AGE N
Mean | Std. Deviation | Std. Error Mean | ||
Chatbox consultation on fanpage | 25 to 40 years old 26 | 3.31 | 1,050 | .206 |
40 to 60 years old 12 | 4.33 | .778 | .225 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Chatbox consultation on fanpage | Equal variances assumed .928 | .342 | -3.015 | 36 | .005 | -1.026 |
Equal variances not assumed | -3.366 | 28,402 | .002 | -1.026 | ||
Group Statistics
Gender
calculate | N | Mean | Std. Deviation | Std. Error Mean | |
Course consultation call | Male | 30 | 3.77 | .774 | .141 |
Female
54
.113
3.65
.828
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Course consultation call | Equal variances assumed 1.087 | .300 | .643 | 82 | .522 | .119 |
Equal variances not assumed | .656 | 63,538 | .514 | .119 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Central office | Male 21 | 4.10 | .301 | .066 |
Female 44 | 3.84 | 1,010 | .152 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Central office | Equal variances assumed 17,674 | .000 | 1.126 | 63 | .264 | .254 |
Equal variances not assumed | 1,534 | 56,282 | .131 | .254 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Consultant | Male 32 | 4.16 | .628 | .111 |
Female 59 | 3.95 | .797 | .104 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Consultant | Equal variances assumed .986 | .323 | 1,270 | 89 | .207 | .207 |
Equal variances not assumed | 1,363 | 77,312 | .177 | .207 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Consultant | Male 32 | 4.16 | .628 | .111 |
Female 59 | 3.95 | .797 | .104 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Consultant | Equal variances assumed .986 | .323 | 1,270 | 89 | .207 | .207 |
Equal variances not assumed | 1,363 | 77,312 | .177 | .207 | ||
Action phase
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Website ILEAD AMA | Male 16 | 3.19 | .834 | .209 |
Female 32 | 3.56 | 1,014 | .179 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Website ILEAD AMA | Equal variances assumed 2.650 | .110 | -1.277 | 46 | .208 | -.375 |
Equal variances not assumed | -1.364 | 35,877 | .181 | -.375 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
ILEAD AMA Office | Male 24 | 3.63 | .924 | .189 |
Female 54 | 3.67 | .932 | .127 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
ILEAD AMA Office | Equal variances assumed .214 | .645 | -.183 | 76 | .855 | -.042 |
Equal variances not assumed | -.183 | 44,546 | .855 | -.042 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Consultant | Male 24 | 3.79 | 1,215 | .248 |
Female 54 | 3.65 | .872 | .119 |
Independent Samples Test
Levene's Test for Equality of
Variances t-test for Equality of Means
F
Sig. | t | df | Sig. (2-tailed) | Mean Difference | ||
Consultant | Equal variances assumed 4.614 | .035 | .592 | 76 | .556 | .144 |
Equal variances not assumed | .522 | 33,966 | .605 | .144 |
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Contact form | Male 21 | 3.29 | .956 | .209 |
Female 44 | 3.11 | .970 | .146 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Contact form | Equal variances assumed .523 | .472 | .672 | 63 | .504 | .172 |
Equal variances not assumed | .675 | 39,973 | .503 | .172 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Teaching staff | Male 21 | 3.86 | 1.108 | .242 |
Female 46 | 3.74 | 1.104 | .163 |
Independent Samples Test
Levene's Test for Equality of
Variances t-test for Equality of Means
F Sig. t df Sig. (2-tailed) Mean Difference
Teaching staff
Equal variances assumed .797 | .375 | .405 | 65 | .687 | .118 |
Equal variances not assumed | .405 | 38,698 | .688 | .118 |
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Teaching staff | Male 21 | 3.86 | 1.108 | .242 |
Female 46 | 3.74 | 1.104 | .163 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Teaching staff | Equal variances assumed .797 | .375 | .405 | 65 | .687 | .118 |
Equal variances not assumed | .405 | 38,698 | .688 | .118 | ||
Group Statistics
Gender N
Mean | Std. Deviation | Std. Error Mean | ||
Extracurricular activities and projects | Male 21 | 3.95 | 1,071 | .234 |
Female 44 | 3.70 | 1.212 | .183 |
Independent Samples Test
Levene's Test for Equality of
Variances
t-test for Equality of Means | ||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | |
Extracurricular activities and projects | Equal variances assumed 1.907 | .172 | .799 | 63 | .427 | .248 |
Equal variances not assumed | .835 | 44,222 | .408 | .248 | ||





