FOREIGN TRADE UNIVERSITY FACULTY OF INTERNATIONAL BUSINESS AND ECONOMICS
MASTER OF FOREIGN ECONOMICS
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GRADUATION THESIS
Topic:
QUANG NINH TOURISM. CURRENT SITUATION AND SOLUTIONS
: | To Thi Hai An | |
Class | : | Russia 2 |
Lock | : | 44G |
Instructor | : | Dr. Bui Thi Ly |
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PREFACE
During the process of researching and writing the thesis, despite great efforts, the author still encountered many difficulties. However, thanks to the enthusiastic support and help from teachers, family and friends, the author successfully completed this thesis. The author would like to express his sincere thanks to the teachers in the office of the Faculty of Economics and International Business, especially Dr. Bui Thi Ly, who enthusiastically guided the author during the process of writing the thesis. The author would also like to send his sincere thanks to the Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh: Bui Van Chien, Deputy Head of the Department of Tourism Resources: Nguyen Nam, who were very enthusiastic in helping and providing documents for the author to use to write the thesis. And finally, the author would like to send his deepest and most sincere thanks to his family members and friends who have always been there to encourage and support the author throughout the time of researching and writing the thesis!
INDEX
PREFACE
PART I - INTRODUCTION 1
PART II: CONTENT 4
CHAPTER I. GENERAL THEORY OF TOURISM ACTIVITIES 4
1. Tourism and Types of Tourism 4
1.1. Concept of tourism and nature of tourism products 4
1.1.1. Concept of tourism 4
1.1.2. Tourism products - the nature of tourism products 6
1.2. Types of tourism 7
1.2.1. Based on the needs that give rise to tourism activities 7
1.2.2. Based on tourism resource environment 7
1.2.3. Classification by contract method 8
1.2.4. Classification by geographical characteristics 9
1.2.5. Based on the territorial scope of the tour 10
1.3. Tourism development environment 11
1.3.1. Internal development environment of the enterprise 12
1.3.2. External development environment of the enterprise 14
2. Tourism business activities 23
2.1. Travel business activities 23
2.2. Tourist transportation business 24
2.3. Accommodation business 27
2.4. Other tourism services business 27
3. The role of tourism 28
3.1. Economic role in the national economy 28
3.1.1. Impact on the process of creating national income 28
3.1.2. Tourism is the most effective export activity 28
3.1.3. Tourism encourages and attracts foreign investment 29
3.1.4. Tourism promotes the development of other economic sectors according to 29
3.2. Social role for the country 30
3.2.1. Tourism contributes to solving employment for workers 30
3.2.2.Tourism strengthens and develops international economic relations 30
3.2.3. Tourism reduces urbanization in economically developed countries 30
3.2.4. Tourism is an effective means of advertising and propaganda.
CHAPTER II. CURRENT STATE OF TOURISM BUSINESS ACTIVITIES 31
1. Current status of tourism business organization in Quang Ninh 31
1.1. State management organization of tourism in Quang Ninh 31
1.2. Organization of tourism businesses 33
1.3. Main factors affecting the development of tourism business activities in Quang Ninh 34
1.3.1. Tourism resource environment 34
1.3.2. Legal environment 43
2. Current status of tourism business activities in Quang Ninh 46
2.1. Current status of travel business and tourist transportation services 54
2.2. Current status of accommodation, food and beverage and other services business activities
................................................................ ................................................................ ................... 56
2.3. Tourism investment situation in Quang Ninh province 59
3. General assessment of tourism activities in Quang Ninh 63
3.1. Results achieved from tourism activities 63
3.1.1. Advantages 63
3.1.2. Remaining difficulties 68
3.2. Causes of difficulties in tourism activities in Quang Ninh
................................................................ ................................................................ ................... 72
CHAPTER III. SOLUTIONS TO DEVELOP TOURISM ACTIVITIES IN QUANG NINH PROVINCE IN THE TREND OF INTEGRATION WITH THE WORLD ECONOMY 74
1. Development trends and some forecasts on the development prospects of world tourism activities 74
2. Orientation for tourism development in Quang Ninh in the coming years 75
2.1. Development perspective 75
2.2. Development goals 76
2.2.1. General purpose 76
2.2.2. Specific objectives 77
2.2.3. Main objectives in 2009 78
2.3. Development orientation according to tourism industry 78
2.3.1. Tourist market orientation 79
2.3.2. Tourism revenue orientation and tourist target structure .. 84
2.3.3. Orientation of tourism product development 85
2.3.4. Orientation for developing human resources for tourism 86
2.3.5. Orientation for development of accommodation facilities and tourism services 87
3. Solutions to develop tourism in Quang Ninh province 87
3.1. On the government side, Quang Ninh provincial government 87
3.1.1. Creating a favorable environment for competition and sustainable development of tourism activities in Quang Ninh 88
3.1.2. Prioritize investment in capital, technology, and infrastructure construction... 89
3.1.3. Creating favorable conditions for human resource development 91
3.1.4. Support the development of businesses operating in the tourism sector, preserve cultural relic sites and take measures to protect the tourism environment 92
3.1.5. Organize large conferences and international competitions to promote and introduce scenic spots throughout Vietnam in general and Quang Ninh province in particular 94
3.1.6. Simplifying administrative procedures 95
3.2. On the side of businesses 96
3.2.1. Continuously promote and improve service quality to suit the needs of tourists 97
3.2.2. Implement a strategy to attract tourists through diversifying service types and offering special programs to attract tourists 98
3.2.3. Focus on promoting the image of the business, promoting the whole industry by applying e-commerce and marketing strategies.
................................................................ ................................................................ ............... 99
3.2.4. Effective investment in human resource training 100
3.2.5. Strengthen cooperation for mutual development among enterprises, expand the industry-wide network throughout Vietnam 102
CONCLUSION 103
REFERENCES 105
LIST OF TABLES
Table 1: Potential of construction material minerals of Quang Ninh 37
Table 2: Number of domestic tourists and domestic tourists staying in Quang Ninh 49
Table 3: Total number of cruise ship passengers arriving in Quang Ninh 51
Table 4: Number of international tourists and international tourists staying 52
in Quang Ninh 52
Table 5: Ten typical markets of international visitors to Quang Ninh 53
Table 6: Revenue from travel and transportation services 55
Tourist 55
Table 7: Statistics on the number of accommodation establishments in Quang Ninh province 57
Table 8: Revenue statistics from accommodation and food services 59
and other services 59
Table 9: Results of capital mobilization for tourism industry in Quang Ninh 60
period 2001-2010 60
PART I - INTRODUCTION
1. Urgency of the topic:
In recent decades, along with the operation of the socio-economic system, human life has also changed a lot. In particular, with the advent of scientific and technological advances, new inventions have changed the way people think about life. They increasingly want to explore the natural landscape, the world around them, discover new things, explore the customs and practices in attractive lands. And tourism has become an indispensable need in human social life.
Tourism - a dynamic economic sector of every economy, developing at an increasingly rapid pace worldwide. High growth rates and large investment flows in tourism have a positive impact on various economic sectors (state or private) and created an important industry - the tourism industry. Tourism accounts for 6% of the world's gross domestic product, 7% of global investment, 1/16 of jobs, 11% of world consumer spending. Tourism has become one of the key economic sectors of many countries. The development of the tourism industry will lead to the development of a series of other industries such as transportation, post, commerce, finance, personal activities, entertainment services, cultural and sports activities... On the other hand, tourism activities also have the effect of strengthening social relations, friendship and mutual understanding between peoples and countries. Therefore, today it is impossible not to notice the enormous impact of tourism on the world economy.
With such effectiveness, many countries focus on tourism development, considering tourism as an important economic sector in their socio-economic development strategy. Vietnam is no exception. Vietnam is a country with great potential for tourism development. Quang Ninh tourism is one of the extremely potential bright spots, a place where hidden and charming beauties converge; has been, is and will be a wonderful destination for tourists who love to admire beauty, love
explore the amazing natural landscape here. However, from a certain perspective, Quang Ninh tourism has not really developed commensurate with this great potential.
To make tourism a key economic sector in Quang Ninh province, it is necessary to have effective solutions to overcome the difficulties and limitations of the current situation of tourism development in the province. Therefore, the author has chosen the topic " Quang Ninh Tourism. Current Situation and Solutions " as the topic for his graduation thesis.
2. Research purpose and tasks:
Research purpose: The thesis is written to provide realistic, specific and accurate assessments of the current state of tourism development in Quang Ninh province. On that basis, the author would like to propose effective solutions to develop industry activities in the period of international economic integration.
Research tasks: To achieve the above research objectives, the thesis must conduct research on the following basic contents:
Generalize basic theories of tourism, nature of tourism products, tourism development environment.
Research and study the current status of tourism development in Quang Ninh province, the potential, opportunities and challenges of tourism, the business performance of the industry, and at the same time investigate the causes leading to those results.
Based on research and analysis of causes, the thesis must propose effective solutions to promote the development of tourism activities in Quang Ninh.
3. Research objects and scope:
The research object of the thesis is tourism business activities in Quang Ninh province (travel business, tourist transportation services, accommodation and food services... of the tourism industry in Quang Ninh province).
The scope of the thesis is Quang Ninh province, however, to make the thesis clearer and more concise, in addition to analyzing economic activities,