Qualitative method in researching Vietnamese consumer behavior on motorbike products

French

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Appendix

Appendix 1: Interview and observation guide

Personal interview questionnaire

(interview in conversational and transcription)

I. Personal information

1. How old are you?

2. What is your gender?

3. Your marriage: No family yet () D7 has ()

4. Are you currently using a motorbike as your main means of transportation?

II. Exchange issues

1. Can you name some motorcycle brands that you know?

2. Can you tell us about your first motorbike, your family's first motorbike, how did it affect your thinking?

3. Have you ever had difficulty buying a motorbike that you liked? Tell us about that difficult situation and your wishes before buying it.

get the car you want.

4. Can you remember and recount the feelings when your friends all had motorbikes but you didn't have one (maybe for another item).

5. Can you tell me about the motorbike that you like best or is most suitable for you?

6. Here are pictures of different types of motorbikes (introducing pictures of motorbikes), what types of motorbikes do you know? Can you comment on these aspects of motorbikes:

Beauty, fashion

Moderate and athletic

Quality - price

Convenient to use and repair

Save gas, low repair costs

Suitable for use, convenient to use

Other features that you consider important

* Do you often change these opinions of yours? In what situations does this opinion usually change?

7. Hypothetically, in the following cases, which type of car would you choose to buy and use? Explain why you made that choice?

a. when your age is 18-28, 29-45 over 45 years old

b. When your income is low, medium, high

c. when you live in the city, live outside the city

d. when you have children, when you don't have children

e. when you are a student, when you start working, when your job is considered good and stable, when you are unemployed

8. Please describe a group of people who have the most influence on your motorbike purchase and use (could be a group of close friends, colleagues at work, etc.), and how much?

Does this influence change over time? If so, in what direction?

9. According to you, is Vietnamese society divided into many social classes? If so, how many social classes can the above motorcycle brands be grouped into?

10. Tell me about a situation where you felt your motorbike brought you the most confidence and pride.

11. Tell me about a situation where you felt your motorbike caused you the most lack of confidence and confusion.

12. Do you consider yourself a successful person, do you often achieve the goals you set, are you a role model for your family, friends, and colleagues to follow? How do people around you evaluate your success or failure? Can you relate it to the assets you are using and owning (including your motorbike)?

13. In your opinion, how does Vietnamese culture influence the types of motorbikes that Vietnamese people use?

14. Do you think that people's lifestyle (outside) affects the motorbike they use? Can you give some examples?

15. Do you think that each person's personality traits (internal) influence the motorbike they use? Can you give some examples?

16. Can you think of anything else that you think should be included in this interview?

Fill in the blanks, complete the sentences

(distributed to individual interviewees)

A. Of the motorcycle brands introduced, please choose no more than four brands that best suit the people described below.

1. A man drives a truck, has a stable income

2. A young graduate, recently employed

3. A professional motorbike taxi driver

4. A young girl working in the fashion industry

5. A worker in the suburbs

6. A shop owner in Hanoi's Old Quarter

7. A female teacher of a high school

8. A middle-aged man, a business owner

9. A rich young man without a family

10. A suburban farmer over 50 years old

11. A young woman, owner of a fashion and cosmetics store

12. A young man is currently working at a joint venture.

13. A young woman is currently working at a joint venture.

14. A middle-aged male university lecturer

15. An unemployed young man in the center of Hanoi

16. A consumer goods marketer

17. A male student in a middle-class family

18. A female student in a business family

19. A middle-aged civil servant in a middle-class apartment building

B. Complete the sentences below

1. The basic characteristics of Honda motorbikes are: ...........................................

2. The basic characteristics of Yamaha motorbikes are: ...........................................

3. Basic characteristics of Suzuki motorbikes are: ...........................................

4. Basic characteristics of SYM motorbikes are: ............................................

5. The basic characteristics of motorbikes of domestic enterprises are:

.........................

6. The basic characteristics of imported motorbikes are: ............................. 7. The basic characteristics of scooters are: ...........................................

8. What do you find missing in the car you are driving is ...........................

9. A person riding a Piaggio reminds you of .......................

10. A person riding a Honda Dylan reminds you of .......................

11. A person driving an old car reminds you of .......................

12. A person riding a BMW sports bike reminds you of .......................

13. A person riding a big motorbike like a Harley Davision reminds you of .......................

14. A person riding a racing motorbike reminds you of .......................

C. For each car brand below, write down the first words that come to mind (no more than 5 words).

Piaggio LX_

_	_	_
Piaggio GT	_	_	_
Piaggio Liberty _	_	_	_
Honda Dylan __	_	_	_
Honda SH __	_	_	_
Honda Dream __	_	_	_
Honda Wave_	_	_	_
Honda Future_	_	_	_
Honda Space_	_	_	_
Yamaha Mio_	_	_	_
Yamaha Nouvo	_	_	_
Yamaha Sirius	_	_
Yamaha Jupiter	_	_	_
Yamaha Exciter	_	_	_
Suzuki Vitara	_	_	_