Qualitative method in researching Vietnamese consumer behavior on motorbike products - 26
French 39.Dussart Christian (1983), Comportement du Consommateur et Strategy Marketing, McGraw Hill, Montreal, pp. 158. 40.Kapferer JN (1984), Les chemins de la Persuasion , Dunod, Paris, pp. 38. 41.Marc Filser (1994), Le comportement du consommateur, Dalloz, pp.8. 42.Mucchielli Alex (1992), Les ...