strict about appearance and pathologies like Ballet. Students who are studying dance at the center and want to switch to ballet will be tested for ability.
Age: Unlimited (From 3 years old and up)
Modelkids
With the aim of creating confidence for children, orientation in dressing style, and a professional fashion show environment, Gia Bao center started opening Model Kids 01 course on August 10, 2019.
Students who register to study at Gia Bao will have the opportunity to study and work professionally in leading art programs and fashion shows in the region. Opportunity to improve themselves, develop all their strengths in appearance and communication. Opportunity to earn extra income, experience the modeling profession.
Tuition for the 3-month training course is 4,500,000 VND, but if you sign an exclusive contract with the company, it will be reduced to 2,000,000 VND.
Other services:
Acting
1 Group of less than 4 students and divided by age (Age from 8 years old and up). Tuition: .1.8 million/24 sessions
Classes are taught by highly qualified teachers.
Learn to play drums, record and hire performers for events
sue
Tell
2.1.7 Business performance of Gia Music Training Center Revenue and profit
Revenue accounting principles according to Article 78 of Circular 200 stipulate that revenue is
Economic benefits obtained increase the enterprise's equity except for additional contributions from shareholders. Revenue is recognized at the time the transaction occurs, when it is certain that economic benefits will be received, determined at the fair value of the amounts received, regardless of whether the money has been received or will be received.
Up to now, after five years of operation, Gia Bao Music Center has made significant progress. The number of students has continuously increased over the years, revenue and profit have also grown, which is shown in the table below about the center's business results in the last three years.
Table 4: Business situation of Gia Bao Music Center in the period of 2017-2018
Target
Year 2017 | Year 2018 | Year 2019 | 2018/2017 | 2019/2018 | |||
+/- | % | +/- | % | ||||
Number of students (People) | 134 | 156 | 194 | 22 | 16,417 | 38 | 24,359 |
Total revenue revenue | 386,400 | 480,200 | 674,850 | 93,800 | 24,275 | 194,650 | 40,535 |
Total cost (tr.đ) | 252,000 | 346,000 | 426,080 | 94,000 | 37,301 | 80,080 | 23,145 |
Total profit profit (tr.đ) | 116,400 | 134,200 | 248,770 | 17,800 | 15,924 | 114,570 | 85,372 |
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Analysis of online communication activities of Gia Bao music training center - 13 -
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Company's Business Performance Results for 3 Years (2018-2020)
(Source: Company)
The business results table shows that: The center's revenue has increased over the years, especially strongly from 2018 to 2019. Specifically, revenue in 2018 increased by 24.275%, equivalent to 93.8 million VND compared to 2017, revenue in 2019 increased by 40.535%, equivalent to 194.65 million VND compared to 2018. Although costs showed no signs of decreasing, profits still increased steadily from 2017 to 2019. In 2018, profits increased by 15.924%, equivalent to 17.80 million VND compared to 2017; profits increased sharply from 2018 to 2019 by 85.372%, equivalent to 114.57 million VND.
Marketing costs
Table 4 shows that the total marketing costs of the center have continuously increased from 2017 to 2019, in which the investment costs for online activities are greater than the investment costs for offline activities. This shows that the center pays great attention to online channels when doing marketing and that is the marketing trend of businesses today.
Marketing costs in 2017 were 24 million VND; in 2018 they were 28 million VND and 39 million VND in 2019. Of which, marketing costs for online channels accounted for a larger proportion than offline in 2018 and 2019. In 2017, the budget allocation was 50-50 for online and offline channels, each with 12 million VND. In 2018, the budget allocation ratio changed to 64-36 for online channels at 18 million VND and offline channels at 10 million VND. In 2019, it was 62-38 with online orders at 24 million VND and offline channels at 15 million VND.
Table 5: Marketing costs of Gia Bao Music E-commerce in the period 2017-2019
Year
Marketing Budget | Marketing budget | Allocation ratio according to transmission budget online, offline | ||||
Online | Proportion | Offline | Proportion | |||
Tr.đ | % | Tr.đ | % | Tr.đ | % | |
2017 | 24 | 6.21 | 12 | 50 | 12 | 50 |
2018 | 28 | 5.83 | 18 | 64 | 10 | 36 |
2019 | 39 | 5.78 | 24 | 62 | 15. | 38 |
(Source: Company)
2.2 The effectiveness of online communication activities of Gia Bao music training center
2.2.1 Current status of online communication activities that the company has implemented
2.2.1.1 Objectives of marketing activities
Thanks to investing in marketing activities, especially online channels, the number of students for the center has increased, leading to a continuous increase in revenue through
years. However, with the fierce competition between music training centers in Hue, Gia Bao Music Training Center has increasingly promoted its online marketing activities to increase awareness among target customers, thereby attracting more students to register to study at the center. Therefore, Gia Bao Center has also focused and invested a lot in online marketing activities to bring information about the center's courses to as many customers as possible, while enhancing the center's brand through achievements in searching and training musical talents.
2.2.1.2 Human resources for implementation
Currently, the center's online marketing activities are carried out by three members: The company's deputy director is responsible for planning, hiring people to film promotional videos and run ads on Facebook; posting videos on YouTube. Second, the center's fanpage is managed by a main manager and a sub-manager. The main manager is responsible for posting, consulting customers in need and has the support of the sub-manager.
2.2.1.3 Online communication channels of Gia Bao music training center
Gia Bao Music Training Center mainly uses Facebook as an online marketing channel. In addition, the center also uses a YouTube channel but does not invest much.
Facebook Channel
Since 2016, Gia Bao Music Center has started to carry out communication activities on Facebook. With the trend of applying Facebook ads, doing business on social networking sites, especially creating and taking care of a reputable and quality fanpage, Facebook is considered a quick, effective and easy-to-reach communication channel for customers.
Current fanpage of the center: Gia Bao Music & Arts Performing Academy
- GBM&A
Figure 8: Fanpage of Gia Bao music center
(Source: facebook)
It can be said that fanpage is a tool that brings the most students to the company and this is also the main online communication channel that the company invests in and uses regularly. Currently, the company's fanpage always has employees posting and being on duty regularly to ensure providing all necessary information to customers and responding to customers quickly.
About fanpage content
On the fanpage homepage, videos and information about the center's outstanding students performing in events such as: Countdown 2020 event; Future Stars; "Tet Flavor" Art Program of Hue City People's Committee; etc. In the introduction section, the company posts contact information, company description, and the company's business philosophy very clearly as shown in the image below.
Table 6: Activities on the fanpage of Gia Bao Music Information Center
Posting time
About 8am to 11am and 2pm to 8pm. | |
Posting frequency | About 3 to 5 days a post depending on demand, availability events and promotions that the center implements. |
Post content
Information about courses at Gia Bao. | |
Introduce promotions. | |
Announcements of upcoming events. | |
Show some pictures and videos of Gia Bao students performing at events. | |
Notice of absence. | |
Send greetings on holidays and New Year. | |
In addition, Gia Bao center also reports on programs. Search for musical talent and submit the registration form to the fanpage. | |
Number of people interacting on fanpage | Number of people liking the page: 6,516 people |
Number of followers: 6,816 people | |
Number of reviewers: 40 people (Most of the reviews are good). | |
Number of people checked in here: 3,053 people checked in here This | |
Number of people who have reached the ad recently: 2.3 thousand people |
(Source: Company)
Table 7: Recent promotions.
Promotion program
Promotion | Time | Number register (person) | |
Celebrating Gia Bao Music & Arts Performing Academy's 4th Anniversary | All students who register for Vocal, Piano, Ballet, Dance, ModelKids will Get 10% off now. | 03/2016 – 03/2020 | 35 |
Opening of vocal and acting courses (registration age: 8 years and up) | 10% discount for 10 students first registration | November 20, 2020 | 5 |
October 2019 Promotion | Register for vocal and piano courses at Gia Bao Music Academy and you will have the opportunity to learn more about Dance. | Ballet for only 50% tuition. | 10/1/2019 - October 30, 2019 | 2 |
Happy Vietnamese Women's Day October 20, 2019 | 10% discount on tuition for female students. | 10/25 - 10/20 | 41 |
(Source: Company)
Results of the company's online marketing activities on Facebook
Christmas tree lighting festival.
Program time: 18:30 December 1, 2019.
Location of the program: 6-way intersection in Hue city center.
The program features prominent faces: Thanh Tam GHV Kids 2019, Xuan Phuong The Voice Kids 2018, Nhat Thanh Future Star 2018, Young Violinist Van Linh and Gia Bao's young singers and dancers.
Posting time: December 1, 2019 at 8:30 am on the same day as the night of the program.
Target audience: This program includes performances by young students who are currently studying at Gia Bao, so the target audience of the program is parents of children from 3 to 13 years old and children from 14 to 16 years old.
Total number of likes: 64 likes Number of shares: 9
Results: After the program ended, some recorded videos were posted on the company's fanpage and attracted a lot of views. The videos were posted on the same day, December 5, 2019. The video that attracted the most views was 1.9 thousand views.
MV August Lantern Procession and Full Moon Festival.
On the occasion of Mid-Autumn Festival 2019, Gia Bao Music Center has released the MV "August Lantern Procession" to express gratitude to customers and send best wishes to all children across the country. The song is performed by the Young Trio group consisting of 3 members: Xuan Phuong - Bao Ngoc - Nhat Thanh, who are students trained at Gia Bao.
MV release date: September 10, 2019 (solar calendar)
has achieved 3.7k views and 16 shares on facebook and 181 views on youtube.
To help children celebrate a meaningful Mid-Autumn Festival, Gia Bao Music Training Center organized a "full moon festival" program for its young students.