Marketing measures contribute to promoting the image of Ha Long Bay - 15



11

Tran Ngoc Nam, Tran Huy Khang (2005), Tourism Marketing, Publishing House

Ho Chi Minh City version.

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Tran Nhoan (2005), Overview of tourism, University of Culture, Hanoi

cradle

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Collective authors (2000), Theoretical Marketing Textbook, Education Publishing House.


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Travel magazine issues 2007-2008.

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General Department of Tourism, National Action Program on Tourism Phase

2006-2010.

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Quang Ninh Department of Tourism, Preliminary report on the implementation of Resolution 08/NQ-TU of the Provincial Party Standing Committee on innovation and development of Quang Ninh tourism.

Ninh period 2001-2010.

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Vu Duc Minh (2004), Overview of Tourism, Education Publishing House, page 18

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Alastair M. Morrison (1996), hospitality and travel marketing, Delmar

Publisher.

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David Merce, Michael Merce (2005), Marketing Management

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Dennis L. Foster, Sales and marketing for the travel professional, Mc

Graw-Hill, 1992.

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Michael M. Colman, Tourism Marketing, Cmie group and Service Center

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Maybe you are interested!

Marketing measures contribute to promoting the image of Ha Long Bay - 15


II) List of reference websites:

1. Development strategy for Ha Long Bay tourism (April 1, 2006), www.vneconomy.com.vn/vie

2. www.dulich.org.vn

3. www.gso.gov.vn

4. www.halongbay.com.vn

5. Http:// www. Lamdong/.gov.vn/ Tourism

6. http:// my.opera.com

7. To develop tourism, we must improve the environment, http:// www.vnn.vn

8. www.vietnamtoursim.gov.vn 9. www. 210.245.5.189/gov 10. www.vnn.vn 11.www.uct.edu.vn

12. Http:// www.uct.edu.vn/Giaotrinh/ Kinh te/M arketing/4.4.htm

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