Some Basic Solutions Contribute to Promoting Vietnamese Tourism in the French Market

Second, it is necessary to develop a promotion strategy. To do well in tourism promotion, tourism promotion agencies of countries focus on researching and developing a promotion strategy closely linked to the general tourism development strategy of the industry and pay attention to investing properly and in depth in this important work.

Third is diversifying tourism promotion products. The above countries always pay attention to diversifying tourism promotion products, regularly innovating promotional activities from the design and quality of publications and tourism products to the scale and form of fairs, conferences and tourism events.

Fourth, the tourism apparatus in general and the tourism promotion apparatus in particular are scientifically organized, with highly qualified personnel. Depending on the conditions and reality of each country, the tourism industry of that country has its own appropriate model, organized and operated closely and scientifically. The tourism staff is well-trained, has high professional qualifications and professionalism, which is an important factor, contributing significantly to the success of promotional activities.

Five is to know how to take advantage of every opportunity and opportunity. Tourism countries know how to take advantage of every opportunity and opportunity when it occurs to develop tourism and promote the country's image. They do well, flexibly and effectively the task of linking the creation of the national image to serve the promotion of tourism.

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• Solutions for tourism development in Tien Lang - 10 zt2i3t4l5ee zt2a3gstourism, tourism development zt2a3ge zc2o3n4t5e6n7ts - District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people. * * * Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete. Chapter III Conclusion Through the issues presented in Chapter II, we can come to some conclusions: Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development. CONCLUDE I Conclusion 1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows: Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas. In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation. 2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role. Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure. REFERENCES 1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993 2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990. 3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990. 4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001. 5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003. 6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006 7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001 8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002) 9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997. 10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996. 11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020. 12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics - National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning - Culture - Society of Tien Lang district to 2010. 14.Website www.HaiPhong.gov.vn APPENDIX 1 List of national ranked monuments STT Name of the monument Number, year of decisiondetermine Location 1 Gam Temple 938 VH/QĐ04/08/1992 Cam Khe Village- Toan Thang commune 2 Doc Hau Temple 9381 VH/QĐ04/08/1992 Doc Hau Village –Toan Thang commune 3 Cuu Doi Communal House 3207 VH/QĐDecember 30, 1991 Zone II of townTien Lang 4 Ha Dai Temple 938 VH/QĐ04/08/1992 Ha Dai Village –Tien Thanh commune APPENDIX II STT Name of the monument Number, year of decision Location 1 Phu Ke Pagoda Temple 178/QD-UBJanuary 28, 2005 Zone 1 - townTien Lang 2 Trung Lang Temple 178/QD-UBJanuary 28, 2005 Zone 4 – townTien Lang 3 Bao Khanh Pagoda 1900/QD-UBAugust 24, 2006 Nam Tu Village -Kien Thiet commune 4 Bach Da Pagoda 1792/QD-UB11/11/2002 Hung Thang Commune 5 Ngoc Dong Temple 177/QD-UBNovember 27, 2005 Tien Thanh Commune 6 Tomb of Minister TSNhu Van Lan 2848/QD-UBSeptember 19, 2003 Nam Tu Village -Kien Thiet commune 7 Canh Son Stone Temple 2160/QD-UBSeptember 19, 2003 Van Doi Commune –Doan Lap 8 Meiji Temple 2259/QD-UBSeptember 19, 2002 Toan Thang Commune 9 Tien Doi Noi Temple 477/QD-UBSeptember 19, 2005 Doan Lap Commune 10 Tu Doi Temple 177/QD-UBJanuary 28, 2005 Doan Lap Commune 11 Duyen Lao Temple 177/QD-UBJanuary 28, 2005 Tien Minh Commune 12 Dinh Xuan Uc Pagoda 177/QD-UBJanuary 28, 2005 Bac Hung Commune 13 Chu Khe Pagoda 177/QD-UBJanuary 28, 2005 Hung Thang Commune 14 Dong Dinh 2848/QD-UBNovember 21, 2002 Vinh Quang Commune 15 President's Memorial HouseTon Duc Thang 177/QD-UBJanuary 28, 2005 NT Quy Cao Ha Dai Temple Ben Vua Temple Tien Lang hot spring div.maincontent .p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent .s1 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 16pt; } div.maincontent .s2 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s3 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s4 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 14pt; } div.maincontent .s5 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; font-size: 14pt; } div.maincontent .s6 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s7 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s8 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 9pt; vertical-align: 6pt; } div.maincontent .s9 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 12pt; } div.maincontent .s11 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; tex
• Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015 zt2i3t4l5ee zt2a3gsnon-credit services, joint stock commercial bank zt2a3ge zc2o3n4t5e6n7ts At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income. Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015 Unit: Billion VND 140 120 100 80 60 40 20 0 63.3 80.34 89.29 110.08 131.99 2011 2012 2013 2014 2015 Profit before tax (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services". 2.2. Current status of non-credit service development at BIDV Tien Giang. 2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times. Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,... 2.2.1.1. Payment services: In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc. Chart 2.3. Net income from payment services in the period 2011-2015 Unit: Million VND 6000 5000 4000 3000 2000 1000 0 3922 4065 4720 5084 5324 2011 2012 2013 2014 2015 Net income from payment services (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment. 2.2.1.2. Treasury services: BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17]. Chart 2.4. Net income from treasury services in the period 2011-2015 Unit: Million VND 350 300 250 200 150 100 50 0 105 122 309 289 279 2011 2012 2013 2014 2015 Net income from treasury services (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services. 2.2.1.3. Guarantee and trade finance services: BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance. Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015 Unit: Million VND 14000 12000 10000 8000 6000 4000 2000 0 5193 5695 2742 3420 8889 3992 11604 12206 5143 5312 2011 2012 2013 2014 2015 Net income from guarantee services Net income from Trade Finance (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area. are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future. 2.2.1.4. Card and POS services: As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services. In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system. Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments. Chart 2.6. Net income from card services in the period 2011-2015 Unit: Million VND 3500 3000 2500 2000 1500 1000 500 0 687 1023 1547 2267 3104 2011 2012 2013 2014 2015 Net income from card services (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25]. Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area. Unit: Machine STT Bank name Number of ATMs Cumulative number of ATM cards POS machine 1 BIDV Tien Giang 23 97,095 22 2 BIDV My Tho 7 21,325 0 3 Agribank Tien Giang 29 115,743 77 4 Vietinbank Tien Giang 16 100,052 54 5 Dong A Tien Giang 26 97,536 11 6 Sacombank Tien Giang 24 88,513 27 7 Vietcombank Tien Giang 15 61,607 96 8 Vietinbank - Tay Tien Giang Branch 6 46,042 38 (Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21]) Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6). div.maincontent .content_head3 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent .s1 { color: black; font-family:"Courier New", monospace; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s2 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: normal; 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Sixth, the State budget should be invested well and effectively in these activities. The State allocates a large amount of investment capital for promotion activities. Thereby, the agencies doing tourism promotion work can confidently and effectively implement activities such as producing publications and tourism products, participating in tourism events, conferences and fairs.

complete and grand, creating a good impression, launching extensive, large-scale and impressive tourism promotion campaigns. In addition, they also know how to proactively and flexibly promote all domestic and foreign resources so that tourism promotion activities can develop strongly.

3.3. Some basic solutions to contribute to promoting Vietnamese tourism in the French market

3.3.1. General solution

3.3.1.1. Well implement the contents of the signed Tourism Cooperation Agreement

The Vietnam-France Tourism Cooperation Agreement signed in Paris on January 17, 1996 is an important legal basis for promoting tourism cooperation between the two countries. The main contents of the Agreement include: Encouraging the development and enhancement of bilateral tourism cooperation and investment, increasing delegation exchanges and facilitating businessmen operating in the tourism sector; Encouraging technical assistance and exchange of tourism information and sectors affecting tourism; Researching and implementing tourism investment projects, encouraging technical assistance, exchange of experts, services, and tourism promotion activities; Facilitating the opening of national tourism representative offices of one country in the other; Facilitating third-country citizens to travel to Vietnam and France.

Following the Agreement was the Vietnam - France Tourism Cooperation Program for the period 1997 - 2000 signed in Hanoi on April 11, 1997. The main content focused on the field of human resource development and tourism planning: opening graduate courses in tourism administrative management; building a training facility on tourism in Hai Phong; organizing for Vietnamese tourism staff to study and research in France; researching the establishment of a Center for regular training in French for Vietnamese tourism staff; cooperating in research on

Vietnam's tourism planning project; organizing delegations of Vietnamese tourism officials to France to learn about French tourism management experience [11].

The two sides need to urgently exchange experiences on the implemented contents and continue the pending contents, promote tourism cooperation between the two countries and soon concretize the contents that the two sides have agreed on.

3.3.1.2. Actively and proactively participate more in tourism promotion activities in the French market.

As a traditional and potential market, Vietnam tourism needs to focus on investment to promote more in France. Vietnam tourism needs to actively and proactively participate in more tourism promotion activities in this market such as fairs, conferences, tourism seminars, tourism promotion events such as organizing Vietnam Day, Vietnamese cuisine...

Actively participating and participating in many promotional activities in France contributes significantly to promoting the image of Vietnam in general and the image of Vietnamese tourism in particular. After a period of time when the number of French tourists traveling to Vietnam showed signs of slowing down, proactively and actively participating in activities will contribute significantly to building prestige, image and increasing the number of French tourists traveling to Vietnam. It has an effect not only on the French people but also has a strong effect on French tourism professionals, so that they can better understand the country, people and tourism of Vietnam on the path of innovation and integration, and know how to effectively exploit its rich tourism potential.

In the key tourism market of France, recently Vietnam Tourism has organized a number of events, launched the market, participated in many international tourism fairs, and organized Roadshows. These market launch programs,

Destination introduction is often organized in combination with activities of a number of other industries to form comprehensive events such as culture - tourism week, Vietnamese culture and cuisine week, Vietnam Day.

In general, the above events and programs have achieved certain successes. Vietnam tourism needs to further strengthen its presence through promotional activities in this key market.

3.3.1.3. Pay more attention to the quality of participation in events in France

Vietnam tourism needs to quickly overcome the situation of attending events in France but not really creating a deep impression on tourists as well as French tourism professionals, overcoming the small scale of booths, monotonous and duplicated decorations, products brought to promote tourism (publications, items, tapes, etc.) still lacking professionalism, small quantity, and low quality.

Pay more attention to the quality of participation in events to promote the effectiveness of participation in both form and content, from decoration to people assigned specific tasks, depending on each event, there is a suitable participation model. Mobilize all resources to increase the effectiveness of tourism promotion activities in France.

When participating in tourism promotion activities in this key market, Vietnamese tourism businesses must have proper support and attention from the government to create conditions for businesses to effectively exploit this potential market.

Participation in international tourism fairs, exhibitions and events in France has brought initial results for Vietnam Tourism, creating an image of Vietnam as safe, friendly and attractive. It contributes to strengthening

The number of French tourists to Vietnam has increased, creating conditions for Vietnamese tourism businesses to expand their markets, cooperate with French partners, and learn from the tourism promotion experience of this country with one of the most developed tourism sectors in the world.

3.3.1.4. Increase promotion on mass media

Welcoming some Famtrip groups of French press and television reporters to survey, then returning to report news and images of Vietnamese tourism to the international market such as Voyages Ebdo of France recently, at the same time organizing to welcome large French travel companies, coordinating with Air France to organize many groups to introduce and promote the potential of Vietnamese tourism is very effective. In particular, although Vietnamese tourism is still poor, due to awareness of the importance and effectiveness of this work, it has sponsored money for some prestigious French newspapers to write articles praising and promoting Vietnamese tourism such as Humanite newspaper, Paris Matche newspaper.

However, in addition to the effectiveness in building the image and increasing tourist attraction, in the coming time, Vietnam Tourism must have a plan to strengthen and pay more attention to this work. Documents promoting Vietnam tourism in French (Vietnam tourism brochures, culinary brochures, festivals, craft villages, eco-tourism, national parks, world heritages in Vietnam, discovering Vietnam, Vietnam tourism beaches, tourism maps, large-sized photos...), CD-ROMs about Vietnam tourism must be strengthened in both quantity and quality to achieve great effectiveness, creating an impressive image of Vietnam in the hearts of French tourists.

Website is a very convenient information channel to promote and advertise tourism effectively, contributing to bringing Vietnamese tourism to French tourists. It is necessary to upgrade, improve and build a system of many websites.

not only the central and local tourism management agencies but also the block of tourism businesses with good quality to attract the attention of a large number of French tourists.

3.3.1.5. Coordinate with relevant ministries, branches, localities and organizations in France to implement promotional activities.

The good coordination with relevant ministries and sectors such as Foreign Affairs, Culture, Vietnam Airlines, Vietnam Chamber of Commerce and Industry, Vietnamese Embassy in France and overseas Vietnamese living in France to effectively organize events promoting Vietnamese Tourism in recent times shows that the Tourism Industry needs to soon develop a coordination plan. From there, a roadmap is proposed, the implementation contents are agreed with the above units and organizations to achieve high efficiency in implementing promotional activities, reducing waste and avoiding overlap in France.

In order to maximize its strengths, Tourism, which is currently under the Ministry of Culture, Sports and Tourism, needs to realize that this is a good condition, together with the cultural and sports sectors, to promote and promote the image of Vietnam abroad through common interdisciplinary promotional activities. Promoting the image of the country to thereby promote the image of tourism, attracting visitors is a good way of many countries with developed tourism, Vietnam Tourism needs to learn and apply.

3.3.2. Some specific solutions

3.3.2.1. Unilateral visa exemption for French visitors

One of the important contents in the Tourism Cooperation Agreement between Vietnam and France is to create conditions for citizens of both countries and third countries to travel to Vietnam and France. Currently, the two countries have made adjustments to support tourists from both countries to travel to each other. However,

However, the procedures for traveling are still quite cumbersome. In order to increase the attraction of French tourists to Vietnam, we should propose that the Government consider, proactively and unilaterally exempt visas for French tourists, reducing time and costs for French tourists who want to travel to Vietnam. This will be a highlight for the sudden increase in French tourists to Vietnam because the Government has officially abolished visas for overseas Vietnamese living and working all over the world.

3.3.2.2. Establishment of Vietnam Tourism Representative Office in France

Faced with the reality and needs of the industry, in order to develop tourism into a spearhead economic sector, after researching and consulting with relevant ministries and sectors, the Government has agreed to allow the pilot establishment of a Vietnam Tourism Representative Office in France.

The lack of tourism representatives abroad has put Vietnam Tourism in front of great challenges. As a national tourism representative, the Office will be proactive in promoting activities about the country, people and Vietnam Tourism, acting as a bridge to tourists.

When Tourism is under the Ministry of Culture, Sports and Tourism, this is an opportunity to unify the promotion of Vietnam Tourism. Currently, the Culture sector has the Vietnam Cultural Center in Paris, the two sectors jointly promoting the country at one location is very convenient, suitable for the actual situation of Vietnam, while saving costs from the state budget. This is a very practical work, which needs to be implemented soon.

3.3.2.3. Implementing the campaign "Vietnam's hidden beauty"

The new logo and slogan of the National Action Program on Tourism of Vietnam Tourism in the period 2005 - 2010 affirms a developed and professionalized Vietnam Tourism in promotion and advertising. The implementation

This campaign represents a stable, friendly Vietnam, containing many attractive human and natural values.

There should be action plans to introduce the new logo and slogan of Vietnam Tourism to international tourism markets. Research, develop and promote new tourism promotion products under the theme of "hidden beauty". There should be coordination with related sectors to unify the implementation of tourism promotion events under the new logo and slogan of the Tourism Industry.

The “Vietnam - Hidden Beauty” campaign of the Vietnam National Administration of Tourism is currently being implemented as the Vietnamese tourism industry enters a new stage of development and international integration. Specific campaigns are identified to enhance the image of Vietnam tourism or contribute to increasing market share. Specific campaigns can be tourism image enhancement campaigns, market launching campaigns, publication distribution campaigns or thematic tourism product introduction campaigns. The campaigns are implemented simultaneously but prioritize specific market promotion measures.

Successfully implementing the activities of this Campaign has great significance in promoting Vietnam's tourism promotion to a new step, affirming the professionalism of the Industry to the Vietnamese Government and to international friends.

3.3.2.4. Diversify and improve the quality of promotional activities

Because France is the hub of communication in Europe, the gathering point of many foreign tourism representative offices, and is also a traditional and key market of Vietnam, Vietnam Tourism tries to regularly participate in the world's largest and most important professional tourism fair TOP RESA (this is one of the five most important fairs for Vietnam tourism), Salon Mondial du Tourisme fair (in Paris and for the public).