- Key findings and recommendations: Overview of key findings from the study and presentation of some recommendations corresponding to the issues identified.
- Detailed content: In-depth analysis of each question and each section of the survey. Always includes: Questions, purpose/requirements of the question, tables/charts, data analysis and summary of answers.
- Appendices: Appendix to questionnaire, main answers/comments for open questions…
The report will be the basis for leaders and managers to quickly perceive the situation and make reasonable decisions. At the same time, it helps the Marketing Department to make plans that are close to the actual situation, increasing operational efficiency.
2.1.2.2 Marketing planning
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Marketing planning is simply an outline of everything that is important for Library marketing activities. This helps specific tasks in marketing activities to be carried out consistently, on track and successfully. The marketing plan was created by NUI Lib staff with the following main contents:
- Investor positioning: Based on the results of market segmentation, determine the target audience.
- Marketing objectives: Objectives to be achieved after the marketing campaign is implemented.
- Participants: Responsible officers/departments and designated or invited officers/departments and individuals. There is a specific assignment of tasks for each individual and department.
- Budget: Estimate the budget needed for marketing campaign activities in accordance with the Library's budget.
- Analyze the target audience: Analyze the characteristics (strengths, weaknesses, opportunities, challenges...) of the library and its products and services using the SWOT model.
- Marketing and approaching activities: This is the most important activity and the surface of marketing campaigns. Come up with ideas for marketing and approaching activities to achieve the set goals. NUI Lib always organizes rich and diverse activities suitable for users such as: Exhibitions, fairs, conferences, seminars, seminars, combined tour programs, parties, festivals, leaflets, billboards, increasing visibility on websites or media, organizing clubs...
2.1.2.3 Implement marketing plan with promotion and community outreach
NUI Lib conducts market segmentation and builds and implements marketing plans for each market segment.
Based on the provided funding, marketing staff coordinate with relevant individuals/groups/organizations. In addition to activities organized specifically for each campaign such as festivals, events, fairs, parties..., basically, marketing activities at NUI Lib aim to approach and provide information to each target group of investors through the following main and regular activities:
a) For full-time university students
Information provided:
- Library information resources
- Introduce website utilities
- Library study spaces: Quiet area, group study room, short break area.
- Direct training programs on the proliferation of electronic documents and how to use them, along with other information services and resources.
- Computer suites are available throughout the library, allowing readers to access the internet, email and utility software using their own student accounts.
- Wifi is always on everywhere to ensure convenience for a large number of readers to use.
- The Library and Information Services Desk is always ready to support and answer all questions from readers.
- Self-service options are always tried to provide maximum for students where possible, but if readers need assistance, staff are always ready to help in the spirit of "We are always happy to serve".
- Professional librarians have expertise in many fields and topics and are always ready to support and guide readers.
- Essay and article writing support services at the Academic Writing Center
Key activities and strategies:
The organization shall inform new students as early as possible about the Library's resources, facilities and services.
- Schedule regular tours and training during the school year.
- Ensure online training on updated and timely information sources.
- Maintain and strictly control the Library website
- Regularly update information screens in the Library. Conduct activities to connect with students through various means.
popular media
- Develop social media policies and strategies.
- Collect readers' feedback and plan activities based on those contributions.
- Always present and ready to assist NDT in each field.
b) Part-time students
All notices addressed to full-time students are also addressed to part-time students. However, the Library also has special ideas aimed at this group of readers.
Information provided:
- Extend opening hours to serve part-time students in the evenings and on weekdays.
- Increased borrowing time: Double the borrowing time of full-time students
- Organize training classes on library usage in the evenings
- Provided services for receiving documents, accessing databases, e-journals and e-books remotely.
- A 24/7 online booking and support desk service is available for remote use at http://servicedesk.nuigalway.ie
Key activities and strategies:
In addition to the same activities and strategies as for full-time students, the Library has its own strategies and activities such as:
- Implement activities to provide students with the fastest information about resources, facilities and services.
Regularly update printed information leaflets and library user guides.
Stay connected, updated on online media and social networks.
- Connect with students through popular media.
Promote the use of Twitter and Facebook utilities.
Develop other social media policies and strategies.
- Digitize documents and learning materials so they can be accessed anytime, anywhere, instead of only being able to use them on paper.
c) Disabled readers
Facilities are always available at the Library to serve readers with disabilities who have registered with the School's Disability Support Committee.
Information provided:
The Library's goal is to create an equitable learning environment for all readers to become independent researchers and highly qualified graduates.
Full-time technical support staff from the Disability Support Unit are available to assist at NUI Lib.
Additional services available to students registered with the Disability Support Unit include:
- Technology support area where disabled readers can use computers, study spaces and audio-visual materials booths.
- Technology support training programs are scheduled from the beginning of each semester. For example: Essay writing support class, Mind mapping thinking class, Time management class...
- Through technology support staff, the Library can create a list of documents that need to be supplemented, create more access methods, and improve essay writing support services for related training programs...
- Increase the time for borrowing documents and borrowing additional documents compared to other university students.
- Detailed and specific information is always provided on the website for readers.
Key activities and strategies:
Research libraries expand services to replace other popular services to suit the needs and characteristics of disabled readers, and diversify service methods for available services.
Introduce and provide information about each staff member along with the working session so that readers can easily contact, request support and locate documents accurately, easily and effectively.
Allow service dogs in the library for disabled readers.
Free water is available at various locations in the Library.
d) Postgraduate students
Information provided:
The Hardiman Building is a major research centre within NUI Galway. The Library’s research services provide a wealth of resources and vital research skills for students.
The library can promote students' publications or research through the Open Access Publishing Source on the University Repository, ARAN.
The library provides this group of readers with consulting and training services in bibliometrics, helping to increase the impact of research.
Create maximum conditions for readers to access and exploit documents: Books, magazines, electronic resources, databases and special collections.
Through the Library, readers can contact and receive support from specialized librarians.
The library offers an interlibrary loan service that allows patrons to access any print materials other than NUI Lib.
Open training courses to improve research information management skills, guide the use of reference management and citation software, create document lists, even audio citation, and improve referencing skills.
Provides access to leading electronic repositories of information and technology.
Key activities and strategies:
The library arranges and promotes direct contact between graduate students and specialized librarians and research support staff.
Implement and promote research support services within the university research community:
- Strengthen contact and information between the Library and research staff and departments in the school.
- Strengthen coordination with school principals, department heads and research institutes.
- Contact and create communication channels with new students, maintain relationships with old students.
- Promote the development of information research skills in universities.
- Develop archives, collections and research materials.
- Organize activities and events to introduce and survey graduate students through forms such as talks, seminars, exhibitions at exhibition spaces and conference rooms in the Hardiman building.
- Increase the organization of exhibitions, seminars and events aimed at the student and graduate student community.
- Organize specialized libraries and research services at student fairs and other events.
e) Readers using Irish
Information provided:
The Library fulfils its commitments under the Official Languages Act 2003 NUI Galway Language Scheme 2012-2015. Accordingly, the Library will respond in Irish to all correspondence written in Irish.
Use Irish in:
- Library and Information Services Desk
- Special collections and archives
- Specialist support groups for readers of the College of Arts, Social Sciences and Celtic Studies, including the University Institute of Ireland.
Key activities and strategies:
- There is a clear indication of Irish language services for readers using the G icon.
- Try to serve readers who need to use other services in Irish as best as possible with existing human resources.
- Provide Irish language enquiry services to patrons via the Library and Information Services Desk, by telephone or email.
- In addition to English, important information of the Library is also announced in Irish, for example: Instructions for using the library...
- Provide training courses and specialist support services in Irish, delivered by library staff, to members of the College of Arts, Social Sciences and Celtic Studies (including the University of Ireland).
- Provide bilingual documents upon request
- Collect and preserve material of special cultural significance and value within NUI Galway including Irish language publications and Irish language research.