Production and business of the Union, as well as of processing enterprises, are still under the subsidy - supply - delivery mechanism.
Thus , in the pre-renovation period, although there were many improvements and changes for the development of the tea industry, in general, the management of the tea industry was still in a state of confusion in management methods, cumbersome, overlapping in the management apparatus and there was no breakthrough solution to release production capacity and improve the efficiency of the whole industry. Specifically:
Regarding the management apparatus: Although there have been changes, the management apparatus in the tea industry is still cumbersome, with many intermediate levels. The functions and tasks of each agency and department as well as the relationships between them are not clear, management staff lack dynamism and are not proficient in business. Tea processing enterprises must be under the management of many different scattered focal points such as central and local ministries and branches such as: Ministry of Trade, Ministry of Commerce, Ministry of Light Industry, Ministry of Food and Foodstuffs, Ministry of Food Industry, Ministry of Agriculture and local departments and branches... Therefore, at the local level, a Department is also under the vertical direction of many corresponding ministries, causing overlap in management.
Regarding the management mechanism: The management mechanism during this period was heavily centralized and bureaucratic. Economic management was mainly carried out by administrative orders with a system of top-down legal indicators; state management agencies deeply intervened in the production and business activities of grassroots units but were not materially responsible for their decisions; grassroots economic units did not have autonomy and were not bound to be responsible for production and business results; command planning, not paying attention to commodity-currency relations and economic efficiency, mainly implementing the allocation and delivery regime based on in-kind relations...
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Suitable waste business management model for Vietnam - 13 -
Characteristics of Business Activities and Business Management Organization at Small and Medium Enterprises in Vietnam
2. Tea industry management after renovation

This is the period of transformation of tea makers from the subsidized supply-delivery mechanism to the initial step of the production and business mechanism, self-financing, self-responsibility, self-reimbursement according to the spirit of innovation outlined by the Resolution of the 6th Congress (December 1986) and the following Central Conferences.
Decision 217 and Resolution 10 of the Politburo opened a new business direction for agriculture and state-owned economic units. However, in the tea industry, the transformation was initiated by Decision 220-CT dated July 6, 1987 of the Chairman of the Council of Ministers allowing 5 sectors of light industry, food industry and agriculture to be autonomous in the cooperation program with foreign countries.
2.1. Tea industry management organization
Before Decision 217 - HDBT, the following types of enterprise organizations existed in the tea industry:
The agricultural-industrial enterprise includes a farm and a processing plant.
Farms and factories under the Union.
Large-scale industrial-agricultural joint venture (with 2 units) (located in Hoang Lien Son province (old) and Vinh Phuc province (old), with 5-7 member units which are merged farms and tea factories).
Production and scientific and technical service units (tea mechanical factory, tea research institute, tea canning factory, tea technical worker school).
After Decision 217-HDBT, the Union has rearranged and reorganized to link the stages of the tea production process, reduce intermediaries, and create favorable conditions for production. From 47 direct
belonging to 23 farms, 18 processing factories, 2 industrial-agricultural enterprises, the tea industry has been adjusted into 29 production and service units, including 23 industrial-agricultural enterprises with the scale of merging 1 farm with 1 processing factory, and 6 service units including Import-Export and Development Investment Company, Production and Life Service Company, Tea Mechanical Factory, Product Quality Inspection Center, Construction Company, Tea Research Institute.
The scale of the enterprise after adjustment has an average area of 300 - 400 hectares, associated with a processing unit with a capacity of 13 - 16 tons of fresh buds/day. Enterprises with larger processing scale are organized in association with raw material areas to ensure full utilization of processing capacity. The essence of the above organizational rearrangement is to widely implement agro-industrial linkage in tea production. The agro-industrial tea enterprises here become the main economic units in a tea sub-region, the linkage center, the service center for tea production satellites: cooperatives and tea-growing households. With this linkage, the division of labor in each region is more reasonable, creating healthy competition, forcing state-owned tea enterprises to strive to maintain a leading role.
A notable thing in the two years 1987-1988 was that the policy of reducing the area, reducing the labor scale, reducing the management apparatus and "management level" was strongly implemented with the main intention that the area reduction must go hand in hand with increasing productivity per unit area (from 3-4 tons to 7-8 tons of fresh tea buds/ha) and associated with a processing line with a capacity of about 8-10 tons/day to create a volume of products of about 2,000 tons of fresh tea/year on that basis, forming an agricultural-industrial production model suitable to the management level at that time. At the same time, the new contracting mechanism , linked to individual responsibility and the experiment of expanding the forms of processing "at home, in the garden", created the ability to reduce the management apparatus of the team, of the
farms, of agricultural and industrial enterprises (about 1/2-1/3 compared to before). To gradually implement the above intention, the Union has carried out the following tasks: Putting into trial use 3 production lines of 8-10 tons/day manufactured by mechanical factories, the Tea Research Institute has implemented the project of designing and manufacturing small family-style equipment sets, producing 50 kg of fresh buds/day for common use in all tea-making households belonging to cooperatives in raw material areas that factories purchase. The Institute has also researched and designed a processing factory with a capacity of 8-10 tons/day in Ba Vi, Hanoi.
Thus , the reorganization of tea production has been carried out on the following issues: re-determining the product structure to facilitate the reassignment of production in member units of the Union; re-organizing production of member units (linking planting with processing), and re-organizing production in sub-regions and regions (through the division of production and economic linkage between state-owned enterprises - cooperatives - family tea producers); applying forms of economic linkage (in addition to organizing agro-industrial enterprises, there is product processing, processing in livestock farming, advance investment, development investment in the form of capital contribution...); developing services (State-owned enterprises and the Union of Vietnamese agro-industrial tea enterprises perform the function of "general service").
During this period, the tea industry was organized in the form of large-scale enterprises. In essence, it was a form of horizontal economic association of enterprises in an economic-technical sector, a form of accumulation and centralization of production to expand the scale of business in each economic unit as well as the entire sector under the online-functional organizational model , originating from the requirements of production organization, from the development level of production forces and the management level of cadres during this period. (see figure 2.3)


Figure 2.3: Management organization model of the tea industry after renovation
VIETNAM TEA ASSOCIATION
UNION OF VIETNAM TEA AGRICULTURAL INDUSTRY COMPANIES
COUNCIL OF SECRETS
Non-union units
Agricultural enterprises
career
Dry tea processing factories
Import export company
Construction company
General service company
KCS Center
Tea mechanical factory
Tea Research Institute
Source: [23]
With this model, the Vietnam Tea Industry and Agricultural Enterprises Union has gathered, on the basis of merging state-owned tea growing, processing, and tea import and export units from the central to local levels into a unified organization, in which the Union is the superior level of the enterprises, the intermediate management level between the Ministry and the enterprises, and the focal point to help the Ministry manage the industry. The grassroots units are concentrated into one organization, the Union, because: the enterprises themselves have close relationships with each other in the reproduction process and all find advantages when being in the Union (in terms of science and technology, market research, import and export, capital investment, etc.). The objective requirements of economic development require those units to establish linkages to fully exploit the potentials that each individual unit cannot do or if they do, the efficiency is low. However, it is necessary to clearly distinguish between the functions and tasks of the Union and the enterprises. The Union of Tea Agricultural and Industrial Enterprises only does things that the Ministry does not have the function of and things that the enterprises do not do effectively. For example: training activities for specialized technical staff, supply activities.
- domestic consumption, import-export activities, scientific and technical research and development activities, planning general development goals for the whole industry, harmonizing and coordinating all activities of the Union... These are
This is a task that only the Union is capable of undertaking and doing well. Thus, the existence of the Union is an objective requirement that has been recognized by practice and by its members.
Switching to a market mechanism, in addition to the function of managing enterprises, the production and business activities of the Union must be the main activity. However, the existence of the Union at this time is more of a production management level than a business one. Meanwhile, as a production and business entity, the transactional relations, foreign affairs, and cooperation at home and abroad are increasingly complicated. The Union of Tea Enterprises is not qualified to meet the requirements of new management practices, so a new form of management organization is needed to replace it, which is the Vietnam Tea Corporation (VINATEA). With the new model, the Vietnam Tea Corporation is still the superior management agency of state-owned tea processing and production enterprises, import-export companies, and tea production and processing services.
Regarding authority and responsibility: Vietnam Tea Corporation is responsible to the State for planning, plans, and tea development investment projects, receiving and providing capital to all invested entities, being the investor, and at the same time being fully responsible for investment consequences and repaying investment debts within the time limit as prescribed by law. The Corporation is allowed to have direct relations with foreign countries on the basis of the Investment Law; managing enterprises and companies in terms of development orientation, production organization, management apparatus organization, assignment of responsibilities, and deployment of technical and technological advances to employees.
Compared with the previous model of the Union of Tea Agricultural and Industrial Enterprises, the Corporation model has the following notable points:
Firstly , the functions and tasks of the Corporation are expanded more than before, especially service functions.
Second , the organizational model and management apparatus have become more streamlined. Previously, the model of the Vietnam Tea Enterprise Union was:
XNLH - Factory Farm - Team - Workers
Contact
XNCNN - Team, group - Workers
is now replaced by the model of Corporation - Enterprise - Employee.
Third , the command-subsidy management method from top to bottom is replaced by the delegation of the right to organize production, manage personnel, and do business to enterprises, increasing the use of economic contracts, commercializing materials, and buying and selling materials and products on the basis of contracts, agreeing on prices, and taking into account the interests of both sides (the Corporation and its affiliated enterprises); using economic and accounting measures instead of command-based management and regulating products from one enterprise to another.
Fourthly , the Corporation includes joint ventures with foreign countries, joint ventures, and associations with domestic economic sectors. Doing business according to the market mechanism, inevitably there will be joint ventures at home and abroad, and joint stock companies. The birth of these enterprises marks a step in the development level of commodity production. These enterprises are more economically independent than 100% state-owned enterprises. The Vietnam Tea Corporation manages these enterprises in a specialized and development-oriented manner, in which the Corporation may be only a member or a shareholder.
Fifth , joining the Vietnam Tea Corporation is completely voluntary. Currently, most tea production and trading enterprises are in the Corporation because they realize the benefits that the Corporation brings. However, in the production and business process, if they find that operating independently and under the management of the ministry is more beneficial, they can apply to leave. In fact, the organization of the Corporation in the past
Last year, it met production and business requirements quite well, contributing to promoting production development of the whole industry.
2.2. Industry support organizations
2.2.1. Council of Secretaries
The Secretariat Council was established to implement the Party's leadership over the entire industry, to unify viewpoints and directions to demonstrate the Party's leadership over Party organizations of enterprises, and to link the Party's leadership at the local level with the industry. The Secretariat Council includes secretaries at grassroots Party organizations and units under the Union. The Secretariat Council meets, discusses and issues Resolutions on issues related to the development direction of the entire industry, ensuring the Party's leadership over the entire industry from the central to local levels and grassroots units, linking the Party's leadership with economic development issues, implementing Party leadership, State management, and people's mastery. The issues mentioned in the Resolutions are the political tasks of the tea industry.
2.2.2. Vietnam Tea Association
Vietnam Tea Association (Vitas) is a voluntary socio-economic organization of Vietnamese tea makers. Previously, in the tea industry organization, there was no Association. The Union itself was only a management level above the grassroots economic units. The development of the tea industry requires a professional representative organization of economic components to discuss, debate, and decide on socio-economic issues in general related to the tea industry, and the tea industry in particular. Vitas operates on the principles of voluntariness, equality and mutual benefit, is the common voice of tea makers to coordinate tea development activities in Vietnam, advise competent state agencies on development strategies, incentive policies, etc.



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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