In a buying and selling relationship, customers can exert pressure through their ability to negotiate with businesses in terms of price and quality, and some other factors such as delivery terms and payment terms, thereby affecting the business's ability to make profits. In addition, customers' tastes and needs are always changing. Obviously, customers are an uncertain factor for businesses.
Supplier
When it comes to suppliers, we immediately think of businesses or people who specialize in providing input factors for businesses such as: raw materials, machinery, equipment, capital, labor. For business managers, the requirement is to find and ensure that their business has a stable source of input supply at a reasonable cost or the lowest possible price.
Business operations will be affected as soon as these inputs are uncertain - that is, if they are not available or delayed, it may reduce the efficiency of the business. Production and business activities will then be interrupted, taking longer than expected and causing the business to incur additional costs. Thereby reducing the business's ability to make a profit.
Current competitors
For each business, competitors are businesses that provide products and services that satisfy the same needs, in the same market. Today, businesses compete on many fronts, creating pressure on each other through price, accompanying services, product features and new product development.
Hidden competitors
In addition to analyzing and evaluating current competitors, businesses also need to pay attention to the threat from potential competitors. These are businesses that are not currently operating in the same industry but have the ability to compete if they choose and decide to join the industry.
Alternative products
Substitute products are other products that can satisfy the same type of customer needs as the company's products. Substitute products can put pressure on existing businesses in the following aspects:
- Force businesses to adjust prices.
- Businesses must always improve features, functions, designs or innovate products to maintain and increase competitiveness.
- Enterprises must analyze and regularly monitor the progress of technology that is directly related to the product, along with changes in market demand and consumer trends.
1.3.3 Internal environment of the enterprise
Marketing Activities
To evaluate marketing activities in a business, the main issues that need to be focused on include market analysis and research, the business's marketing policies with 4 issues: products, pricing issues, distribution issues and trade promotion activities. Through that, we can see an overview of the marketing activities in the business as well as the effectiveness they bring to the business.
Finance, accounting
This activity helps managers as well as external parties who are interested in the business to know the business situation. Therefore, this department needs to accurately and honestly reflect the financial information of the business. Indicators to evaluate the financial situation, balance sheet, and business results must also be calculated fully and accurately to promptly serve the decision-making of related parties.
Production activities
This is the activity of transforming input factors into output products to meet market needs, creating value for customers. To ensure the operation
For this activity to operate well, businesses need to control issues regarding production capacity, production time and product quality.
Research and development activities
Research and development is a factor that brings qualitative development to enterprises. This activity not only helps enterprises find new production methods and develop new products, but it also helps enterprises consolidate and rise above their current position, creating a competitive advantage over competitors. Here, new production methods can be new technologies that contribute to improving the production process, thereby reducing costs or improving product quality, while new products are products that are improved from previous products or are completely new products compared to current products.
Human resources
The human resources are the people who directly participate in the production and business activities of the enterprise. Therefore, if the work of the enterprise is proposed only to solve the wishes of the management without taking into account the workers, it will cause certain harm and negatively affect the efficiency of the work.
Another important issue that regularly affects the staff is the company's labor management and use policies. This includes policies on recruitment, training, compensation, performance evaluation, and employee control.
CHAPTER II - CURRENT STATUS OF BUSINESS STRATEGY OF BINH MINH IRRIGATION TECHNOLOGY JOINT STOCK COMPANY
2.1 Introduction to Binh Minh Irrigation Technology Joint Stock Company
2.1.1 History of formation and development
Binh Minh Irrigation Technology Joint Stock Company is the largest and oldest unit in the field of importing and distributing landscape irrigation equipment, agricultural irrigation and greenhouse - net house materials in Vietnam since 2009. Looking back on the 10-year journey since its establishment, Binh Minh Company has achieved many important milestones. In particular, Binh Minh has successfully built a bridge to supply high-quality agricultural equipment products from Israel, the United States, Spain ... to Vietnam. With a system of agents as well as customers nationwide, we are honored for our service and always commit to the quality of each product.
Staff size: 50 people
Company type: Joint stock company Charter capital: 5 billion VND
VISION
The backwardness in agriculture is not due to lack of investment capital or talent, but rather the lack of vision of an agricultural country. If you want to innovate agriculture, you cannot ask anyone to help you.
HUMAN
Not appreciating the contribution of agriculture to society, makes a potential agricultural country forever potential. There is no progress without the great contribution of people. Have passion but need to change your own attitude.
PRIDE
Agriculture is struggling to find outlets for its products. But we forget to find a way to be proud of our own products.
RESPONSIBILITY
There is nothing great about being responsible for what benefits you.
There is no glory in just meeting the so-called rules.
VALUE
Any intangible benefit can be converted into a tangible one. But what value can be quickly depreciated? What payment is recognition? What reward is gratitude.
RENEW
Finding new solutions and daring to change is a combination of creativity and courage. Exceeding customer expectations is an impersonal journey.
2.1.2 Business lines
Binh Minh Irrigation Technology Joint Stock Company operates in:
-Irrigation equipment system
-Greenhouse equipment and materials
-Politiv Greenhouse Film
-Greenet insect screen
-Consulting on design of automatic irrigation systems, landscape irrigation, mist irrigation, sprinkler irrigation
Products and services:
-Greenhouse film
-Insect screen
-Greenhouse and net house materials
- Types of sprinkler nozzles
-Consulting on irrigation systems, greenhouse and net house design
MANAGER
Accounting Department
Human Resources Department
Tax accounting
Internal accounting
Treasurer
NV
train
NV
recruitment
2.1.3 Company organization and management structure
Sales Department | |||
Sales Manager | NV business | ||
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Warehouse | |||
Storekeeper | NV warehouse | ||
Source: "Human Resources Department of Binh Minh Irrigation Technology Joint Stock Company"
Diagram 2.1: Organizational structure of Binh Minh company
At Binh Minh Irrigation Technology Joint Stock Company: The Director is the person who decides on issues directly related to the company's daily business, organizes and plans the company's business operations, is the person who directly runs meetings as well as develops the company's development strategy.
Organize the implementation of the decisions of the board of directors. Propose plans to change the organizational structure and management regulations of the company.
Appoint or dismiss management positions in the company Decide on salary and allowances for employees in the company Recruit employees
Proposing solutions to handle losses or pay dividends in business
Rights and obligations as prescribed by law, clearly stated in the company charter or decision of the board of directors.
a) Finance and accounting department
The Finance and Accounting Department is responsible for accounting for economic transactions arising at the unit in a timely and complete manner to ensure good service for business activities; preside over and coordinate with relevant departments to prepare annual and long-term business and financial plans of the company; implement, participate in and directly manage financial investment and lending activities at the unit; advise the unit's leaders on directing the implementation or directly inspect and supervise the management and compliance with the financial and accounting regime; research and propose to the unit's leaders measures to manage business activities to ensure good compliance with current regimes and in accordance with the characteristics and business situation of the unit to achieve the highest efficiency.
At Binh Minh Irrigation Technology Joint Stock Company, the accounting department often performs the following tasks: creating orders on Misa, checking daily import and export of goods, creating timesheets, declaring value-added invoices, accounting for revenue and expenses, inventorying funds... Due to the nature of the company, there is no advisory department or board of directors, so accounting is the department that has the greatest influence on the Director's decisions such as consulting on import of goods, salary and bonus regimes, changing business activities and methods.
b) Sales department
Functions and tasks of the sales department:
Implement sales to achieve revenue according to the company's goals. Manage goods, coordinate goods for stores and agents. Advise and propose to the director to handle tasks related to the company's business activities. Check and supervise the work of employees in the department, decide to reward and discipline employees in the department.
Achieve monthly sales targets, allocate targets to sales channels. Monitor actual sales against actual targets. Plan advertising and promotion programs to boost sales. Compare actual revenue with target revenue. Find out the reasons for revenue increases or decreases compared to the plan, and provide timely solutions.
Organize to collect information about new product samples, consult customers' opinions.
Build processes within your department and working relationships with other departments within the company.
c) Human resources department
Roles, tasks and functions of the human resources department at Binh Minh irrigation technology joint stock company:
-Human resource planning
Monitor and evaluate human resource situation Statistics on human resource needs
Forecast future human resource needs in the company based on planned processes, changes and other factors.
Develop human resource programs and plans for the company Propose human resource development policies
Control and implement strategies, policies and plans that have been set out. Monitor personnel changes in the company.
-Recruitment
Plan to prepare human resources (budget, rooms, tests, candidate testing...) for recruiting new employees.
Identify recruitment sources
Receiving, screening and processing candidate applications
Make a list of candidates for interview and notify them
Conduct interviews with candidates and notify them Conduct interviews with candidates
Establish an onboarding program for new employees. Summarize recruitment efforts.
Monitor and evaluate personnel changes in the company Sign labor contracts with new employees
Register labor according to the provisions of law and competent authorities.