Some Forecasts About The Market And Development Orientation Of Binh Minh Irrigation Technology Joint Stock Company Until 2025, Vision 2030

In addition to the stores and branches, the company's marketing team also sells to provinces and countries in the Southeast Asian region.

- The company's distribution system operates effectively, supporting the company in distributing products to consumers.

- The company has focused on managing and training the sales force, an indispensable link in the company's distribution system. Strengthening the marketing team, market research, and planning long-term marketing strategies.

With the motto "Prestige - Quality - Efficiency", a department was established to monitor each stage: Store system, market marketing system, product supply system, general management system for domestic business management, with a computer system connecting internal networks between stores, branches, warehouses and functional departments.

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- The company has a timely reward policy for individuals who complete their tasks well, have initiatives and contributions to the company, and also has strict disciplinary and penalty measures for individuals who do not complete their tasks and damage the company's reputation.

The company establishes good relationships with suppliers and customers at home and abroad.

2.3.2 Limitations and causes

Besides the achievements, the company still has a limitation that needs to be solved:

- With the provincial market segment being the target market, the company's branch system and distributors are still few. The reason is that the company does not have really attractive reward and punishment policies for the distribution system in the provinces, the sales team mainly introduces nozzle products and sells in the area of the branch management, and is still afraid to go far.

- Not focusing on investing in existing agents in the area to promote consumption. Marketing strategies are not effective, the company has not clearly positioned its image in the public eye, so building or investing in level 1 agents

Politiv brand has not been able to be implemented, besides the financial problem of investing in local agents to promote consumption.

- Advertising and marketing campaigns for new products are not many and strong. Market research and marketing activities are limited. The development of distribution strategies is slow and ineffective. The reason is that the company does not have an independent marketing department, so the marketing staff cannot perform their work well. Marketing activities are mainly carried out individually, without unity.

Long-term business strategies have been specifically set out, however, the synchronous implementation of short-term goals has not been completed on time.

The implementation of goals is delayed due to unreasonable division of resources, at some stages due to reasons such as lack of human resources, lack of finance, and incomplete facilities.

CHAPTER III: SOLUTIONS TO IMPROVE THE BUSINESS STRATEGY OF BINH MINH IRRIGATION TECHNOLOGY JOINT STOCK COMPANY

PERIOD 2020-2030

3.1 Some forecasts about the market and development orientation of Binh Minh Irrigation Technology Joint Stock Company until 2025, vision to 2030

3.1.1 Some forecasts on the greenhouse film market situation in the coming time

Currently, the domestic market consumes about 70% of agricultural products produced. However, there is a big difference in the domestic consumption rate between industries: industries with high domestic consumption rates are corn, soybeans, cotton, eggs, milk 100%, sugar nearly 100%, livestock products over 95%, rice 75 - 80%, vegetables and fruits 85%; industries with low domestic consumption rates are coffee, pepper, cashew nuts under 5%, rubber 15%, tea 30 - 35%.

The main domestic agricultural product consumption markets of Lao Cai province include: Hanoi, Hai Phong, Quang Ninh, etc.

- Vegetables of all kinds: The demand for vegetables is estimated at 9 - 11 million tons, of which 3 million tons are for urban residents. Of which, processed, canned, jarred vegetables and fruits and fresh fruits and vegetables ready for cooking will be consumed more and more.

- Fruits of all kinds: Domestic fruit consumption is forecasted to be around 10 million tons by 2020 (average 100 kg/person/year) and around 14 million tons by 2030 (120 kg/person/year). Of which, delicious, safe fruits are often sold at high prices, and demand is increasing.

- Biosafe poultry meat and eggs: According to calculations by international strategists, the annual growth rate of consumption in developing countries from now to 2020 for pork is 2.8%, beef 2.8%, poultry 3.1% and milk 3.3%, while the growth rate of per capita income is 6.1%, so the demand for livestock products continues to increase strongly in our country.

- Mushrooms: Classified as a high-class food, consumption trends are increasing. World mushroom prices have continuously increased over the years (price of salted straw mushrooms in 2009 was

1,300 USD/ton, 2010 was 1,800 USD/ton and is currently above 2,000 USD/ton).

- Flowers: Although the Vietnamese flower market has grown significantly in recent years, it is still considered a young market. Cut flowers are used most for worship, festivals, receptions and exchanges. The Vietnamese flower market is still a virtually closed market. Most of the flowers produced are consumed domestically.

People are increasingly paying attention to using clean products and safe food. Products manufactured according to technological processes and applying technical advances will be the main products serving the daily life of the majority of people in the country.

Technology and technology transfer in the world have become an important service industry, with high profits. CNC has now truly become a powerful competitive “weapon” and an enterprise’s industry. For CNC applied to the development of commodity agriculture, it has become a hot spot of competition, especially important for maintaining food security and economic safety of each country and the world.

In fact, in our country today, the technology of multiplying some hybrid rice varieties has been commercialized; the Israeli water-saving irrigation technology line; the Israeli CNC for raising dairy cows transferred to the TH True Milk dairy company; the CNC equipment line for raising chickens in cold cages from the Federal Republic of Germany; the technology and equipment line for growing flowers in greenhouses from the Netherlands used at Dalat Hasfarm, Bonnic Farm, Apolo; the cold-water fish farming technology transferred by the Institute of Aquaculture I to companies in Da Lat, Sa Pa, etc.

However, looking back, the number of CNC or CNC equipment lines commercialized in our country is not much because the market for transferring and trading CNC applied to agriculture is just beginning to form. Every year, the Ministry of Agriculture and Rural Development organizes 1 to 2 technology fairs (techmarts), the number of technologies demonstrated and transferred is still very small. Therefore, the period 2011 - 2020 in the socio-economic development strategy was clearly stated by the 11th National Congress of the Communist Party of Vietnam:

(1) Development of NNCNC;

(2) Support the development of high-tech agricultural zones;

Decision No. 1895/QD-TTg dated December 17, 2012 of the Prime Minister approving the Project on developing CNC-applied agriculture until 2020 determines:

- Promote the application of CNC and advanced technology to produce agricultural products with high productivity, good quality, safety and high competitiveness; bring the proportion of CNC agricultural production value to about 35% of the total agricultural production value of the whole country;

- Form and develop about 200 high-tech agricultural enterprises in key economic provinces; build 1-2 more high-tech agricultural zones in each agro-ecological zone and 2-3 high-tech agricultural zones in each key economic province.

The target of the hi-tech agricultural zones is hi-tech agricultural production areas, the main targets of which are enterprises, farms, cooperatives and farmer households. From farms, it is possible to incubate hi-tech agricultural enterprises. This is the market that needs technology transfer that hi-tech agricultural zones need to target.

Therefore, according to consultants, a significant amount of CNC applied in agriculture will be commercialized. This is a market with great potential, especially when Vietnam develops agriculture in a modern, efficient, sustainable and high value-added direction.

With the above factors, the greenhouse film market will continue to develop in the coming time, it is expected that by 2025 the market will reach saturation point. In addition to Da Lat, the agricultural land area using greenhouse models for economic development in other provinces and cities accounts for a very modest proportion. With the presence of Vietnamese glass films, Chinese glass films, Apolo glass films from Belgium, French glass films, Sofatra glass films from Spain, Ginegar glass films, Politiv from Israel, the glass film market will have very fierce competition in the coming time.

3.1.2 Some development orientations of Binh Minh Irrigation Technology Joint Stock Company until 2025, vision to 2030

Binh Minh Irrigation Technology Joint Stock Company determines its mission as a guideline for development goals:

- Become a leading enterprise in Vietnam and the region in the field of high-tech agriculture, specifically Politiv Israel glass membrane products.

- Promote trade activities and export goods to third countries in Southeast Asia such as Laos, Myanmar, Thailand, where there is no Politiv distributor and does not have the same import-export advantages as in Vietnam.

-Contribute to the development of Vietnamese agriculture, change the lives of Vietnamese farmers

- Providing quality products for the development of greenhouses and net houses in Vietnam

General objective: To maintain stability and continue to develop in the market mechanism, accelerate the progress of regional and international economic integration, Binh Minh Irrigation Technology Joint Stock Company needs to continue to build and develop according to the modernization strategy, diversify products to become a company with strong financial potential, technology courses and dominate the glass film market in Vietnam. The company continues to invest in depth, develop a variety of products distributed to the market, build modern facilities, focus on training and developing human resources, saving costs, improving labor productivity and competitiveness in the market. The goal of Binh Minh Irrigation Technology Joint Stock Company is to become a leading company in the field of high-tech agriculture, distributing genuine products to the agricultural market in Vietnam and Southeast Asia, focusing mainly on two products: greenhouse films and Israeli insect screens. Expanding international cooperation, maintaining and developing existing cooperation with two companies, Politiv Israel and Azud-Spain, improving the working environment, material, cultural and spiritual life of employees. The company always aims to

long-term sustainable development goals, contributing to the industrialization and modernization of the country. Development orientation:

-Binh Minh becomes a multi-industry company, with its core products being Israeli greenhouse film.

- Leading the glass film market, positioning and developing the Politiv brand in Vietnam, developing agriculture associated with landscape and environmental protection.

-Sustainable growth, enhancing the company's position and reputation in the market.

- Maintain and increase market share in existing markets, expand the distributor system in the provinces, penetrate new markets, potential markets in the country and region.

-Continue to sign a contract to become the exclusive distributor of Politiv products in Vietnam.

-Import new products to serve high-tech agricultural production. Specific objectives:

Economic goals:

Maintain revenue growth at least equal to high-tech agricultural growth rate

In the period 2020-2025, signed an exclusive distribution contract with Politiv, continuing to extend until 2030.

Entering the market with new products: Thai sunshade net, Taiwanese sunshade net, accessories, greenhouse materials...

Positioning the brand as a leading enterprise in high quality glass films.

Ensure sufficient resources for production and business activities, invest resources in capital, human resources, infrastructure, information technology, etc.

Ensure the use of resources for the right purpose, according to plan, economically and effectively.

Ensure that financial policies are optimal, appropriate and effective with business strategies to ensure common goals.

Social goals:

Building a good image in the community, creating jobs for workers, ensuring material and spiritual needs for workers, labor safety; participating in social charity programs.

Building corporate culture: collaborative working environment, learning, raising sense of responsibility to the community, building customer service culture.

Strengthen consumer confidence, trust in imported products, fight against counterfeit and fake goods.

Political goals:

Participate in industry associations, contribute to improving the industry's competitiveness, and build a healthy business environment.

Maintain good relations with local authorities and contribute to local security and order maintenance programs.

Ensure compliance with regulations and policies of the city, Party and State, fulfill tax obligations to authorities, and pay full social insurance for employees.

3.1.3 Perspectives on perfecting the business strategy of Binh Minh Irrigation Technology Joint Stock Company for the period up to 2025, vision 2030

Expanding and developing the market of glass film and insect screen in Vietnam and some countries in the region:

Consolidate and maintain the existing market, develop the market in some potential provinces such as Nghe An, Thanh Hoa, Bac Giang..., sign an exclusive distribution agreement for Greenet insect screen products of Politiv.

Export Politiv glass membranes to third countries such as Laos and Thailand, which have agricultural characteristics similar to the Vietnamese market.

Investing in facilities and equipment with the strategy: Investing in expanding warehouses and factories, purchasing industrial machinery and equipment such as trucks, forklifts, hand pallet trucks, etc.

Invest in building and completing the information technology system with server system, human resource management software, customer management software (CRM), software

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