Group 1: Indicators reflecting bank income
Income (revenue) is an amount of money in an accounting period that a commercial bank receives when performing banking services to the market. Income is the first factor that needs to be considered when evaluating the business performance of a bank because, like normal businesses, the profit-making activities of a commercial bank are to meet the goal of covering expenses and making a profit. Good income growth is a necessary condition to improve the business performance of a bank. A bank's income can be assessed through the following indicators:
- Income growth rate
Income growth rate
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NHTM's Business Performance Evaluation Indicators -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Indicators for Evaluating Business Sales Activities -
Indicators for Evaluating the Efficiency of Consumer Lending Activities of NHTM: -
Group of Indicators Reflecting Factors Affecting Agribank's Agricultural Lending
=Income in year N – Income in year N-1 Income in year N - 1

*100%
The income growth rate reflects how much the income of the following year increases/decreases compared to the previous year. A high income growth rate shows that the bank's income-generating activities are expanding or the bank's business activities are becoming more effective and vice versa.
- Income structure
Income ratio =
from activity i
Income from operations i
Total income *100%
This ratio shows how much activity i contributes to total income. This ratio shows the strength of the activity, bringing in large income for the bank so that the bank can more clearly define its operating strategy, promote its strengths to improve business efficiency. The income of commercial banks includes: income from credit activities, income from investment activities, income from non-credit activities. In which, income from credit and investment activities are income with high potential risks, while income from non-credit activities has low potential risks. Therefore, if business activities are effective and safe, the proportion of income from non-credit activities tends to increase.
- Growth rate of each type of income
Growth rate of income from Activity i
= Income from Contract i in year N-Income from Contract i in year N-1
Income from Contract i year N-1
*100%
The growth rate of income from activity i reflects how much the income of the following year increases/decreases compared to the previous year. A high growth rate of income from this activity shows that the bank's business activities are expanding, bringing in more income for the bank and vice versa.
Group 2: Cost assessment criteria of commercial banks
Expenses are the amount of money that a commercial bank must pay in an accounting period to conduct its business activities. To evaluate the efficiency of a commercial bank's business activities, in addition to income, it is necessary to determine the expenses that the commercial bank spends to generate that income. If income increases but expenses increase more than income, the commercial bank's business activities are not considered effective. Therefore, to evaluate the efficiency of a commercial bank's business activities in terms of costs, it can be evaluated through the following criteria:
- Cost increase rate
=
Year N Cost - Year N-1 Cost
* 100%
Cost of year N-1
Rate of cost increase
When evaluating the rate of cost increase, it is necessary to compare it with the rate of income growth. If the rate of cost increase is less than the rate of income growth, then the business activities of the commercial bank next year will be more effective than the previous year and vice versa.
- Cost structure
Type i cost
Cost structure = Total cost * 100%
Type i costs include: costs for credit activities, costs for non-credit activities and operating costs. In banking business, it is impossible to clearly allocate operating costs (salary expenses, fixed asset expenses, etc.) to each activity. Therefore, the division is relative. Credit operating costs are the cost of paying interest on the amount of capital mobilized for use in credit activities. Non-credit operating costs are costs related to that activity such as (expenses for treasury, agents, consultants, etc.).
for payment service provision activities, losses in foreign exchange trading, compensation costs in insurance service provision activities...)
The cost structure shows what percentage of the total cost of a commercial bank is cost of type i. For commercial banks operating in the monetary sector, the input cost is interest cost, so the proportion of interest cost is the main cost in the total cost of a commercial bank. Therefore, if the proportion of operating costs is high, it shows that the bank's business activities have not been cost-effective. The high proportion of risk provision costs means that the business's capital use activities are potentially risky.
- Rate of increase of each type of cost
Rate of increase of cost type i =
Cost type i year N - Cost type i year N-1
Cost of type i year N-1 * 100%
The cost growth rate of each type shows how much that cost type increased/decreased compared to the previous year.
For interest expenses, compare the rate of increase in interest expenses with the rate of growth in income from credit and investment and compare the scale of expansion of mobilized capital sources to evaluate. If the rate of increase in interest expenses is lower than the rate of growth in income from credit and investment and the rate of growth in capital sources, it means that the commercial bank has mobilized many cheap sources of capital to save costs and vice versa.
For costs of non-credit activities, compare the costs of each non-credit activity with the income generated by that service, and consider the reasons to evaluate the effectiveness of that service.
Regarding operating costs, the goal of commercial banks is to save operating costs. However, when business activities expand, operating costs will increase. Therefore, it is necessary to consider the causes of increased operating costs to evaluate operating costs.
For risk provision expenses, this high rate shows that the bank's off-balance sheet asset/commitment item has a larger value or is more risky than the previous year and vice versa.
Group 3: Net income from commercial bank business activities
- Net income from interest
Net interest income is the difference between interest earned from credit and investment securities activities and interest expenses incurred to raise capital (excluding operating expenses) over a given period of time.
Net income reflects the level of maximizing income and minimizing costs of commercial banks, reflecting the efficiency of commercial banks' business operations. Net income from credit and investment activities can be assessed through the following indicators:
+ Net interest income growth rate
Growth rate
net interest income =
Net income from interest year N-Net income from interest year N-1
Net income from interest year N-1 *100%
The growth rate of net income from credit and investment activities reflects how much the net income from this activity increases/decreases in the following year compared to the previous year. A high growth rate of net income shows that the bank's lending and investment activities are expanding or the bank's operations are more effective and vice versa.
+ Net interest margin (NIM)
NIM =
Net interest income
Total assets *100% =
Interest Income-Interest Expense
Total assets * 100%
Reflects the efficiency of capital creation and capital use of the bank. If many cheap capital sources are mobilized and invested in assets with high profitability, the NIM will be larger. A large NIM shows that the bank is operating effectively on one unit of assets. For banks with traditional credit business with a high ratio of capital use to total assets (over 80%), a high NIM index reflects the high efficiency of capital creation and capital use of commercial banks.
The standard for evaluating business performance through NIM is based on the NIM of the commercial bank itself in the previous year, the average NIM of the industry or the NIM of commercial banks of similar size in the same market. If the NIM of the following year is larger than the previous year, or larger than the average of the industry or other commercial banks, then the business performance is considered more effective and vice versa.
- Net non-interest income
Net non-interest income is the net income from non-credit activities. This is the difference between income from non-credit activities and expenses for those activities (excluding operating expenses) in a certain period of time. Non-credit activities are activities that contain a low level of risk, so the higher the income from this activity, the more it proves that this activity is expanded and the level of safety in the total income of the commercial bank. Net income from non-credit activities can be assessed through the following indicators:
+ Net income from non-credit activities
Net income from non-credit activities
= Income from non-credit activities
Costs from non-credit activities
+ Growth rate of net income from non-credit activities
Net income growth rate from non-credit activities
= Net income from non-commercial activities year N-Net income from non-commercial activities year N-1 *100%
Net income from non-credit activities year N-1
The growth rate of net income from non-credit activities reflects how much the net income from this activity increases/decreases in the following year compared to the previous year. A high growth rate of net income shows that the bank's non-credit activities are expanding, banking activities are safer and more effective, and vice versa.
- Cost of Operating Ratio/Net Operating Income (CIR)
Operating costs
CIR = Net income from operations * 100%
This ratio indicates the level of efficiency in the business operations of commercial banks. If this ratio is high, it shows that the ability to save operating costs of commercial banks is low, operating efficiency is low and vice versa.
The standard for evaluating business performance through CIR is based on the CIR of the commercial bank itself in the previous year, the average CIR of the industry or the CIR of commercial banks of similar size in the same market. If the CIR of the following year is smaller than the previous year, or smaller than the average of the industry, the
Other commercial banks demonstrate that commercial banks save operating costs so they can evaluate business operations more effectively and vice versa.
Group 4: Profitability
- Pre-tax profit is the difference between income and expenses (excluding corporate income tax payable) that a commercial bank earns in an accounting period.
Profit before tax = Income – Expenses
- Profit after tax is the difference between income and expenses (including corporate income tax payable) that a commercial bank earns over a period of time.
Profit after tax = Profit before tax - Income tax
These indicators reflect the profitability of commercial banks. This large figure shows that the profitability of commercial banks is high and vice versa. In addition, after-tax profit also depends on tax policies according to State regulations.
Net profit year N-Net profit year N-1
- Net profit growth rate =
Net profit year N-1 * 100%
This indicator shows how much this year's net profit increased/decreased compared to last year's net profit. The higher this rate, the more effective the operation will be next year and vice versa.
- Return on Equity
Profit after tax
Return on Equity (ROE) =
Equity * 100%
This is an indicator that reflects the profitability of equity, indicating how much profit 1 dong of equity generates, reflecting the business performance achieved in relation to the capital structure of the bank. ROE is the indicator that shareholders are most interested in because it reflects their income each year. Therefore, this is considered an indicator that attracts investors and is of primary interest to investors.
The standard for evaluating business performance through ROE is based on the ROE of the commercial bank itself in the previous year, the average ROE of the bank.
industry or ROE of commercial banks of similar size in the same market. If the ROE of the following year is greater than the previous year, or greater than the industry average, other commercial banks, then the business performance is considered more efficient and vice versa.
- Return on assets (ROA)
Return on assets (ROA) =
Profit after tax
Total assets * 100%
This ratio shows how much profit after tax is generated for every dollar of assets. It measures the efficiency and ability of the management in using assets to generate net income.
The standard for evaluating business performance through ROA is based on the ROA of the commercial bank itself in the previous year, the average ROA of the industry or the ROA of commercial banks of similar size in the same market. If the ROA of the following year is greater than the previous year, or greater than the average of the industry or other commercial banks, then the business performance is considered more effective and vice versa.
- The relationship between ROE and ROA
ROE =
LNST
Total assets
Total assets
* Equity
= ROA *
Total assets Equity
From the above formula, it can be seen that ROE is very sensitive to the way the bank uses capital to finance the formation of assets. A bank can have a low ROA, but can still achieve a high ROE if the bank mainly operates with mobilized capital. Conversely, a bank can have a high ROA but can still only achieve a low ROE if the bank uses a lot of equity in its business to form assets. The problem is that high financial leverage means higher risk for the bank.
1.2.4.2. Indicators reflecting the safety of commercial bank business operations
a. Group 1: Group of indicators reflecting financial security
Indicators reflecting the level of capital safety
Capital adequacy is the amount of capital that can help banks cope with risks such as credit risk, operational risk, market risk to absorb losses and protect the interests of depositors.
To determine the level of capital safety for each credit institution, people use the minimum capital adequacy ratio (CAR). This is an index given to suggest the minimum capital ratio for banks in the world. The goal of this ratio is to ensure that the bank can withstand a certain rate of capital loss before falling into a state of insolvency.
According to Basel 2 standards,
CAR
=
Equity
Credit risk RWA+Market risk RWA+Operational risk RWA * 100%
Tr
bee
there :
- Equity capital includes tier 1 capital and tier 2 capital
+ Tier 1 capital (basic equity): includes common shares, long-term preferred shares, capital surplus, undistributed profits, general reserves, other capital reserves, convertible trust vehicles and credit loss reserves. This is the charter capital and published reserve funds.
+ Tier 2 capital (additional equity capital): this capital is considered to be lower quality capital including: undisclosed reserves, revaluation reserves, general provisions/general loan loss provisions. Hybrid capital instruments (debt/equity), subordinated debt. However, unsecured short-term debts are not included in this definition of capital.
Limits in calculating total bank capital: Total Tier 2 capital must not exceed 100% of Tier 1 capital, secondary debt must be at most 50% of Tier 1 capital, general reserves must be at most 1.25% of risk-weighted assets, revaluation reserve must be discounted at 55%, remaining maturity of secondary debt must be at least 5 years, bank capital does not include intangible assets.[78]
- RWA is total assets adjusted for credit risk, market risk, and operational risk.
This ratio is the basic measure for the Central Bank to assess the financial health of a bank. If a bank fails to ensure its own capital, it is considered to be unable to operate normally and will be placed under special control or forced to close. According to Basel 2, CAR ≥8% [78].
This ratio reflects the impact of asset structure on the safety level of bank operations. If the bank determines the level of risk it can


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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