odor and inhibit the growth of Coliform bacteria in waste. The ingredients of the product include: Bacillus subtilis , Lactobacillus and Sacharomyces cereviciae . The effective density of microorganisms is 10 8 CFU/gram [68,69].
2.4. Analysis method
2.4.1. Method for determining COD
Determination of COD by Kalidichromate method according to ISO 6060: 1989 Standard Method. On Thermoreactor TR320, Merck- Germany.
- How to proceed:
Take 2 ml of sample wastewater into the COD tube. Add 1 ml of K 2 Cr 2 O 7 and 3 ml of Ag 2 SO 4 . Close the lid and record the sample symbol. Do the same with a blank sample. Put the COD tube in the sample stove to decompose the sample for 2 hours, then let it cool. Pour the solution into a conical flask and add 1 to 2 drops of ferroin indicator. The titration with Morth's salt is finished when the solution changes from ink blue to reddish brown.
- Calculate the result:
The COD content in water samples is calculated according to the following formula:
COD=[ C − CMoth ].C m .8000 (mg/L)
2
In there:
C is the volume of Morth's salt solution consumed for the blank sample standardization (ml) C Morth : the volume of Morth's salt solution consumed for the sample standardization (ml) C m : the equivalent concentration of Morth's salt solution
8000: conversion factor to mg O 2 /l
- Calculate COD treatment efficiency H = (C in – C out ) x 100/C in
- Calculate the retention time T = V/Q in
- Calculate COD load
L = C in (mg/L) x Q in (L/day)/(V x 1000)
In there:
T: Wastewater retention time (hours)
V: Volume of water in the reactor (liters) Q: Flow rate (liters/hour)
H: Processing efficiency (%)
C in : COD concentration (mg/L) C out : COD concentration (mg/L)
L: COD load (kg/m 3 .day)
2.4.2. Method for determining Ammonium
+ Determine NH 4 + by Phenat method (standard Method 1995), compare color on UV – 2450 machine (Shimazu, Japan).
+ Procedure: use a 25ml volumetric flask, containing: Volume of sample for analysis; 11.1% phenol solution; Natrinitroproside solution and oxidizing solution respectively 1ml; 0.5ml; 0.5ml and 1.25ml. Make up to the 25ml mark with distilled water. Leave in soft light for 45 minutes then compare the color at 630nm.
2.5. Manufacturing of improved EBB materials
2.5.1. Method for determining material porosity
2.5.1.1. Improved EBB method for determining void volume
Determine the mixing quantity of materials using the LP7516LCD New electronic scale, then dry mix the material mixture within 5 minutes, the purpose is to make the sand and cement adhere evenly to the surface of other materials. Measure the water using the Duran glass measuring cylinder and mix the material mixture again for 5 minutes. Observe with the naked eye and evaluate the adhesion of the material mixture before putting it into the mold. Determining the dry mix content is carried out twice, according to Table 2.2 .
Table 2. 2. Mixing content of dry materials.
Time
Material | |||||
Sand (%) | Keramzit (%) | Zeolite (%) | Coal (%) | Cement (%) | |
1 | 14 | 22 | 28 | 14 | 22 |
2 | 14 | 36 | 14 | 14 | 22 |
Maybe you are interested!
-
Study on the effectiveness of hospital wastewater treatment by anaerobic (AO) method using improved ECO - BIO - BLOCK (EBB) biological media - 10 -
Study on the effectiveness of hospital wastewater treatment by anaerobic (AO) method using improved ECO - BIO - BLOCK (EBB) biological media - 2 -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Research on the treatment of seafood wastewater by electrocoagulation method combined with USBF - 19 tank -
Evaluation of Cod, Ammonium, Tss Treatment Efficiency on Pond System Using Improved Ebb Biological Media.
After determining the binding content of materials and the water content, the research was conducted to test the improved EBB blocks to determine the effectiveness of the product and select the most superior mixing content. The monitoring and experiment were conducted under room temperature conditions, with natural oxygen. The experimental model for the improved EBB experiment is shown in Figure 2.2.
Input wastewater
1
2
3
Improved EBB solid blocks and tanks
Output
Metering pump
Figure 2. 2. Improved EBB experimental diagram.
The experiment was conducted on a test system with a total volume of 38 liters of wastewater tank. Of which, the useful volume is 19 liters. Domestic wastewater was collected from the sewer in Nghia Do ward, Cau Giay and poured into tank number 1. Here, domestic wastewater was transferred to tank number 3 by a metering pump (2). Wastewater in tank 3 automatically flows through the improved EBB material blocks. The COD and NH 4 + indicators were collected and analyzed daily with a flow range from 0.5 to 5 L/hour. The porous volume of the improved EBB material was calculated according to TCVN 7572-6:2006.
Step 1: Calculate the volumetric weight of the foam using the formula
ρ vx = m2 – m1 (kg/m 3 )
V
ρ vx : Foam volume mass of material ( g/m 3 ) m 1 : Mass of measuring tank (kg)
m 2 : Mass of measuring tank with material sample (kg) V: Volume of measuring tank (m 3 )
Step 2: The porosity of the material is calculated using the formula
V h = ( 1 - ρ vx ) . 100%
ρ v . 1000
ρ v : Bulk density of material (g/cm 3 )
ρ vx : Foam volume mass of material (kg/m 3 )
2.5.1.2. Improved EBB method for determining surface area
The study uses a scanning electron microscope (SEM) to create high-resolution images of a specimen surface by scanning the surface of the specimen with a narrow beam of electrons. The electron beam interacts with atoms near or at the specimen surface, generating signals (radiation) that contain information about the image of the specimen surface, elemental composition, and other properties such as electrical conductivity.
Normally the sample chamber of SEM is quite small, however in special SEM machines with large chambers, it is possible to measure samples with diameters up to 200 mm, height about 50 mm. The sample must be placed in a vacuum chamber to obtain high-resolution secondary electron images, chamber pressure about 10-5 ÷10-6 torr.
To obtain the most accurate sample information, sample preparation is very important. For non-conductive samples such as coal, kezamzit, zeolite, sand, cement to reduce the phenomenon of static electricity generated when exposed to X-rays, the sample surface needs to be coated with a thin layer of carbon (for normal samples) and the samples must be stabilized with stopping solutions, injected or immersed in aldehydes, osmium tetroxide, tannic acid, or thiocarbohydrazide, or immersed in a 1.5% glutaraldehyde solution containing 0.1 M cacodylic acid buffer (pH 7.3) and incubated overnight at 4 o C.
2.5.2. Method for determining water mixing content
The optimal water content is determined through experience in adding or removing water from each batch of improved EBB casting, in order to strictly control to avoid mixing too dry leading to an inadequate bond or mixing too much water leading to the cement and sand being washed out or locally clogged.
Table 2. 3. Additional water content for mixing
Content 1
Content 2 | Content 3 | |
100 ml | 120 ml | 150 ml |
The study has proposed three water contents to be mixed with the materials to form the improved EBB product. The amount of water added to the mixture is presented in Table 2.3.
The mixed material mass of the improved EBB was selected for a void content of 64% corresponding to 300 g of dry material. The quality assessment results of the improved EBB pellets were qualitatively evaluated visually to select the most suitable water content while maintaining the stability of the improved EBB block.
2.5.3. Experimental fabrication of improved EBB
Through evaluation, material selection and analysis methods to create improved EBB materials, the study gives the material manufacturing formula as shown in Figure 2.3.
For example, the material mixture to produce improved EBB is 10 kg, so in which sand material accounts for 14% corresponding to 0.14 × 10 = 1.4 kg; kezamzit material accounts for 36%.
% respectively is 0.36 × 10 = 3.6 kg; cement material accounts for 14% respectively is 1.4 kg, similarly activated carbon 1.4 kg and zeolite material accounts for 0.22 × 10 = 2.2 kg. After determining the mixing content, the mixture is put into a Mini concrete mixer (MTBT 350 L, 2.2 kw/220v engine) for dry mixing, the dry mixing time takes 15 minutes, the sand and cement materials will adhere evenly to inert materials such as kezamzit gravel, zeolite and activated carbon. Next, clean water is added to the evenly mixed mixture, the amount of water added is calculated as 120 ml/300 g of material. After wet mixing for 5 minutes, the mixture is put into the mold with a pressing force of 10 to 20 kg/cm 3 . After 24 hours, the cement binds the materials, remove the mold and dry the improved EBB material.

Figure 2. 3. Experimental diagram of improved EBB production
2.6. Evaluation of characteristics of improved EBB materials.
2.6.1. Method of inoculating microorganisms into improved EBB materials
Air blower
Bacteria culture tank
After casting and drying the product for 24 hours, 50 improved EBB blocks were soaked and washed to remove dirt on the blocks and layers of cement dust that had not yet adhered to the improved EBB blocks.
Material
Figure 2.4. Inoculation of VSV into improved EBB
The time to inoculate microorganisms onto the EBB block from Sagi - Bio2 preparation is within 10 days. The improved EBB is put into the inoculation tank with a capacity of 50 liters. The qualitative results are shown in Figure 2.4 .
With a microbial density of 108 CFU /ml, the study added 50 ml of Sagi - Bio2 preparation to the microbial culture tank, along with an internal water mixing pump to enhance the adhesion and growth of microorganisms, supplement nutrients for microorganisms at a BOD:N:P ratio of 100:5:1 and monitor daily with the naked eye.
(i) Microbial culture process
The process of cultivating microorganisms includes two steps: cultivation and inoculation.
+ Breeding: creating the process of ensuring and maintaining the most favorable conditions for the operation and development of microorganisms.
+ Transplantation: the act of transferring microorganisms from their living environment to a more favorable environment for their growth.
- Quantification of microorganisms in experimental samples
- Method of quantifying bacteria by counting colonies on agar plates [70,71]
+ Sample dilution
Pipette 1 ml of the modified EBB membrane into the first test tube containing 9 ml of sterile distilled water.
Mix the solution thoroughly by sucking up and blowing down 3 times. The sample dilution is now 10-1
Continue to draw 1 ml from the first test tube into the second test tube containing 9 ml of sterile distilled water.
Mix well and the dilution is now 10-2
Continue like this to get samples at dilutions of 10-3 , 10-4 , 10-5 ....
Depending on the estimated concentration of microorganisms in the sample, dilute the sample at different rates.
+ How to proceed
Prepare agar plate medium: MPA, Czapek, Hansen medium is sterilized at 1 atm for 30 minutes, poured into sterile petri dishes, wait for the agar to solidify and dry the agar surface
Write on the bottom of the petri dish containing the appropriate agar medium for each type of microorganism the following information:
Dilution concentration
Planting date
Use a sterile pipette with a conical tip to drop 0.1 ml of appropriate dilutions (equivalent to 2 drops of solution) into each Peptide dish. Each dilution is repeated 3 times. Use a sterile spreader to spread the cell suspension evenly over the agar surface.
Petri dishes were inoculated with cell suspension, sealed and placed upside down in a 37 o C incubator. After 24 hours, the number of colonies in each dish was counted.
- How to count
Use a pencil to draw two perpendicular lines on the bottom of the petri dish and label each region I, II, III, IV.
Count the number of colonies in each area and mark the counted colonies.
The number of VSV cells in 1 ml of sample is calculated according to the following formula:
In there:
Number of cells
=
𝑚𝑙𝑚𝑢
𝑛
× 𝐷
𝑣
determine
n: Average number of colonies in a petri dish at a given dilution
v: Volume of sample to be cultured D: Dilution factor
2.6.2. Method for determining the effect of pH on microorganisms and COD treatment efficiency in improved EBB materials
To conduct the experiment, Sagi – Bio 2 preparation was inoculated into improved EBB. In this experiment, it is important to determine the number of microorganisms in improved EBB material at different pH levels.



![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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