P31
+ Then, the teacher asks students to list the necessary details and tools -> Students can list: Thin, transparent plastic pieces; 502 glue, knife, scissors.
- Step 2: Guide students to propose manufacturing steps
+ The teacher asks students to repeat the general steps to manufacture a technical product:
Machining of main parts; Joining of main parts; Fixing of parts;
Complete other details;
Operate, check, and adjust (if necessary) tools.
+ Then, the teacher asks students to base on the general steps mentioned above and the listed tools to come up with a diagram of the steps to make a water tank.
wish 1
- Measure and cut plastic sheets;
- Make holes in 2 plastic sheets so that water can be poured in.
wish 2
Glue the plastic sheets together;
wish 3
Attach the newly created TK to a hard plastic plate;
wish 4
Fill the tank with liquid; Check operation,
edit (if necessary).
Activity 9: Homework (3 minutes)
a. Operational objectives:
- Students can apply the knowledge they have just learned in the lesson to expand their understanding of related phenomena in reality.
- Students can make water tanks.
- Students can state the criteria for evaluating self-made technical products.
P32
b. Organization of activities
- Teachers set up communication channels with student groups to support students;
- Teachers require students to: Have a notebook to record activities, results, or even equipment damage during the manufacturing process; take photos or record videos during the manufacturing and operating of the tools.
- Teachers guide students on criteria to evaluate technical products made by students themselves and evaluate the manufacturing process:
+ Safety during implementation: This is an important factor and is highly weighted. Safety is demonstrated in ensuring the safety of members, supporting tools and the surrounding environment during the process of manufacturing and operating the tool.
+ Implementation time: Suitable for the time assigned by the teacher (for this task, the time is 1 week)
+ Product feasibility: The product must work.
+ Aesthetics: The balance of the size of the details, the correlation of the colors of the parts, the connection points of the details are moderate and neat.
+ Creativity: Expressed through size, color, connection points of details, arrangement of details, and materials used to make the product.
STT
Criteria for assessment price | Dark spot Multi | Group Points self-assessment | GV Score Evaluate | Midpoint jar | |
1 | Safety | 3 | |||
2 | Real time presently | 2 | |||
3 | Feasibility of the product | 2 | |||
4 | Feasibility of the product | 2 | |||
5 | Creativity | 1 |
Maybe you are interested!
-
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Enforcement of fines from practice in District 2, Ho Chi Minh City - 8 -
Crime of rape of people under 16 years old from the practice of Soc Trang province - 10 -
Characteristics of the Practice of the Right to Prosecute During the Investigation Stage of a Case of Intentionally Causing Injury or Harm to the Health of Another Person. -
Practice database programming with VB.net - 39

- The teacher asks students to make the product and prepare a product report in the next class next week.
P33
- The teacher asks students to study the content of lesson 35 in advance. "Practice: Determine the focal length of a diverging lens".
IV. TEACHING EXPERIENCES
...................................................................................................................................................
...................................................................................................................................................
................................................................................................................................................
Lesson 35. Practice: Determining the focal length of a diverging lens (lesson 1)
I. LESSON OBJECTIVES
1. Knowledge:
- Identify the purpose and theoretical basis of the experiment.
- State the steps to conduct the experiment according to the agreed plan.
2. Attitude:
- Have team spirit, active in activities.
- Be honest, careful, scientific and creative in activities.
4. Determine behavioral indicators, required levels of student achievement and measures to foster student learning ability
a. Determine the behavioral indicators of NLTHTN and the level of achievement required of students
The corresponding target levels are shown specifically in Rubric P.3.
- HV1. M4. Determine the purpose of the experiment;
- HV2. M2. Proposed experimental plan;
- HV14.M3. Proposed manufacturing tools.
- HV15. M4. Determine the materials and tools required for fabrication.
- HV16.M3. Proposed manufacturing steps.
b. Identify measures to foster students' natural talents
Measures used to foster the HV indexes of NLTHTN in the lesson "Practice: Determining the focal length of a diverging lens (lesson 1)" include:
- Measure 1: Use natural resources to foster students' natural ability;
- Measure 3: Guide students to make experimental equipment;
- Measure 4: Innovate the assessment of students' learning outcomes in the direction of fostering self-learning ability.
II. PREPARATION OF TEACHERS AND STUDENTS
1. Teacher preparation
- Study the content of the practice lesson and refer to other relevant documents.
- Identify student objects.
- A set of TN is provided as shown in Figure 1, including the following tools:
Device Name | Quantity | Unit | |
1 | 1000 mm long optical stand with mm scale | 1 | Female |
2 | Converging lens | 1 | Female |
3 | Diverging lens | 1 | Female |
4 | Lighting 12V-21W | 1 | Female |
5 | Power supply 12V-3A | 1 | Female |
6 | Object AB has the shape of number 1 and is located in a round hole. | 1 | Female |
7 | Screen | 1 | Female |
8 | Sliding base for mounting lamp, object, 2 lenses and screen | 5 | Female |
- A self-made experimental set to measure the focal length of the microscope as shown in Figure 2, including the following tools:
Device Name | Quantity | Unit | |
1 | Stand | 1 | Female |
2 | Diverging lens | 1 | Female |
3 | Round bar 10 mm | 3 | Bar |
4 | Light catcher 200x250mm | 1 | Female |
5 | 150x150mm light shield, with hole in the middle round 57 mm | 1 | Female |
- Student study sheets, student evaluation sheets, teacher evaluation sheets of students' natural ability.
Table P.3. Rubric for assessing natural science students on the lesson "Practice: Determining the focal length of a diverging lens (lesson 1)"
Behavioral indicators
Expresses the level of quality | Point | |
HV1. Determine the purpose of TN. - Determine the focal length of the lens | Identify yourself quickly. | 4 |
It is stated but slow. | 3 | |
State the purpose according to the teacher's instructions. | 2 | |
The purpose of TN cannot be stated yet. | 1 |
HV2. Proposed TN plan.
- Combine the coaxial optical system with the optical system to create a real image of the object through the optical system.
- Measure focal length TKPK by method
mirroring
State one of the two ideas above quickly. fast | 4 | |
Can be stated but still slow | 3 | |
Stated with teacher support. | 2 | |
TN plan has not been proposed yet. | 1 | |
HV14. Proposed manufacturing tools. - Focal length measuring tool by shadow method. | Can name the tools by yourself quick | 4 |
Identify the tool as a prism. water but still slow. | 3 | |
Suggested tools are not suitable, not yet feasible, need teacher reorientation. | 2 | |
Cannot suggest tools to make, need detailed instructions of GV. | 1 | |
HV15. Identify the materials and tools needed. - Base, shaft, - Light shield with hole for placing TKPK, - Ball reception from TKPK. - Joints to rotate the screen and TK easily. - Measuring ruler - 502 glue, knife, scissors, | State your full name and purpose. of the details. | 4 |
Can name and purpose of materials and tools but missing, including: Base, shaft, light shield, screen, measure | 3 | |
List some materials and tools Thanks to the support of the new teacher, it is complete. | 2 | |
Name and purpose unknown of materials and tools needed. | 1 | |
HV16. Proposed manufacturing steps. - Step 1: + Base design: + Shaft design: | Self-suggested four steps of manufacturing | 4 |
+ Light shield:
- Step 2:
+ Attach the shaft to the base;
+ Attach the light shield to the shaft.
+ Attach the ruler to the screen.
- Step 3:
+ Adjust the screen and shield parallel to each other, then fix them;
+ Check the adjustment of the increase or decrease of the distance between the TKPK and the screen, adjust the tilt of the shield to be perpendicular to the light beam.
- Step 4: Let sunlight shine through; Check operation
dynamic, edit (if necessary).
Self-suggest at least step 1, step 2 and step 3. | 3 |
Propose manufacturing steps with guidance from the teacher. | 2 |
Cannot suggest manufacturing steps, need teacher to give specific detailed instructions. | 1 |
- Prepare lesson plans.
Figure 1. The TKHT focal length measuring set is equipped with
Figure 2. Self-made TKPK focal length measuring set
2. Students:
- Review the properties of images created by different types of lenses.
- Study the practice content in advance.
III. ORGANIZING LEARNING ACTIVITIES
A. WARM UP (5 minutes)
Activity 1: Create a situation that creates the need to conduct an experiment (5 minutes)
a. Operational objectives:
Create a task that students cannot complete immediately, and to answer, students need to conduct experiments. From there, stimulate, create interest, and attract students to participate in the process of activities to be able to solve the task.
b. Organization of activities
Step 1: The teacher gives each group 1 telescope and 1 parallel telescope, asks students to distinguish between the two types of telescopes and state the focal length of each telescope (Note that the focal length is written on the horizontal telescope, the parallel telescope is not).
Step 2: Teacher calls on group representatives to answer.
Step 3: Then the teacher poses the question: How to determine the focal length of the convex lens?
B. FORMING NEW KNOWLEDGE (35 minutes)
Activity 2: Determine the purpose and propose a research plan (15 minutes)
a. Operational objectives:
- Students state the purpose of the experiment.
- Students can propose experimental options.
- Compare the feasibility of experimental options.
b. Organization of activities
- Step 1: The teacher asks students to state the purpose of the experiment.
-> Students state the purpose of the experiment: Determine the focal length of the telescope.
- Step 2: Teachers guide students to propose experimental options.
+ The teacher asks students to state the formula for calculating the focal length of a lens. After students state the formula again, the teacher asks: So can the focal length (f) of a lens be determined by directly measuring the distance from the object to the lens (d) and the distance from the image to the lens (d')?
-> HS: The image of the object created by the optical illusion is a virtual image so d' cannot be measured, therefore f cannot be determined.
+ Then the teacher asks students to rely on the optical properties of the convex lens, convex lens, study the textbook, discuss in groups and propose a solution to determine the focal length of the convex lens.
-> Students present solutions as in the textbook.
+ The teacher shows the Optical Experiment set provided as shown in Figure 1, asks students to observe and list the tools of the experiment set.
+ Teacher gives other options:
Shadow method: Let sunlight (or light from a flashlight) shine through the lens onto a flat surface, measure the diameter of the lens and the diameter of the shadow obtained on the flat surface, measure the distance from the lens to the flat surface. Then the focal length of the lens is determined by the following formula:
r
AM MB f ,
AH HC f hr '

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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