The whirlwinds hit the fate of each character. This is a work that deeply reflects the image of people being swept away by the whirlwind of material desires in a market economy with countless temptations. They were swept away by trivial desires, whirlwinds of desire in a powerful way. Faced with that reality, many people have lost their personality and character.
Ma Van Khang focuses on reflecting the phenomenon of intellectuals being degraded, losing their own value in a vivid way with a sad mood. The worship of money becomes a crazy race to chase trivial daily material benefits. After years of arduous war, people return to a peaceful life but also have to face many difficulties. Facing all the temptations of money, if they are not steadfast in their consciousness because of losing direction, falling into the darkness of degeneration is natural. The image of the characters in "The Wedding Without a Marriage Certificate " shows us a colorful picture of the paths that lead the personality of intellectuals to the mud. We see there the figures of Xuyen, Trinh, Quynh, Thanh, and teacher Thuat. For Ma Van Khang, besides praising intellectuals who are raised to become models of value, he also focuses on dissecting the personality of intellectuals who are degraded, losing their own ego. The cadres, teachers, and students in his description are mostly immersed in a cold, inhumane lifestyle, a way of living that is indifferent and irresponsible to their own status. Ma Van Khang realized and sadly exclaimed a heartbreaking truth: “Students are now mixed with hooligans. They can strip their teachers naked and play the red paint game” [21, p. 299]. The student Tuan - the son of Secretary Lai, relied on his father's power to be rude and slanderous to his teacher in front of his friends. When teacher Tu punished Tuan with a slap, he said: Your life is now miserable. Besides, the female student Trinh, who was originally a good person, was abandoned and poor because of illness, and lost faith in
life, became cunning, crooked, snatching to take revenge on life. As for Xuyen, Tu's wife, originally a librarian, due to excessive material desire, she became a woman full of instinct, with a desire to be rich and happy.
The character of Mr. Thuat in “ The Wedding Without a Marriage Certificate ” analyzed above is also a character that is both pitiful and blameworthy. He was dragged away from the noble values of life by material benefits. Thuat gradually sank into a life of lost faith and was dragged away by a reckless and arrogant lifestyle. Thuat’s talent declined due to jealousy and the oppression and obstruction of Cam and Duong. He became depraved, becoming an “arrogant, contemptuous and vicious person”[21, p. 266], he “abused the prestige of a good teacher, rushing like crazy into extra classes, escaping from poverty”[24, p. 256 - p. 257], and “only focused on making money to get rich, causing so much bad reputation for the school, … causing sorrow for many students’ families”[21, p. 273]. When he was restrained too much, Thuat lost his value and talent as a good teacher and went crazy in a short time. It was painful and regrettable for Thuat, from an intellectual with courage and passion for his profession, to become a victim of the changing and turning world.
2.2.3. Fake intellectuals, people who pretend to be intellectuals but are incompetent and useless
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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For the people, all benefits should be done, all harms should be abandoned -
Perspectives on Improving the Quality of Law Application in Resolving Land Use Rights Disputes at the People's Court -
Organizing physical education teaching activities at People's Security College I in the current reform period - 14 -
Some Pictures of the Transformation of Traditional Culture of Thai People in Mai Chau
Taking advantage of power to oppress and cause countless tragedies for people with small status and no power is one of the contents that is truly reflected in modern prose. In “The Wedding Without a Marriage Certificate” , Ma Van Khang stated: “The exchange of values for petty interests and the manifestation of the ultimate degeneration of human dignity, hooliganism is becoming a characteristic of the historical era”. The arbitrariness of those in power has violated democratic rights, destroyed the talent and trust of intellectuals. That is the type of fake intellectuals like Principal Cam, Party Secretary Duong, and City Party Secretary Lai.
Cam is a type of ignorant and mean pseudo-intellectual, with only a seventh-grade education and little knowledge, but thanks to luck, he took advantage of the loopholes in society and was able to wriggle his way to become legitimate. “Cam is the product of a time when three generations of poverty were used as the sole measure of a person’s worth, using tons of green manure and manure as the sole measure of value…”[21, p. 133]. “Cam’s three generations of history are beyond reproach. His grandfather, paternal grandfather, and father were all village crier, the lowest class at that time”[21, p. 133]. Having been a principal for a long time, “Cam is still a bad person. He still cannot erase the village crier character of his family line”[21, p. 133]. Furthermore, Cam is a literature teacher, but he cannot teach students because he lacks the ability and aesthetic sense of literature. Explaining wrong words, forcing students to correct the phrase "Dong A's heroic spirit" into "Southeast Asia's heroic spirit", more specifically, in each literature class, Cam turned the essay into a silly political, logical, and moral essay. Not only was he an ignorant intellectual, but Cam was also lazy to improve his knowledge and was very afraid of reading books. "Books turned out to be both a luxury and a useless product. For Cam, at best, they only played the role of a sleeping pill" [21, p. 132]. As a literature teacher, Cam had never read the Tale of Kieu , so when students asked him the meaning of the verse "Who split the moon in two/ Half printed on the lonely pillow, half illuminated the long journey", he could only give a general answer: "That's good...that's what is called poetry". When students did not understand the meaning that needed to be explained, he blamed: "This guy is so stupid, that's what is called the great poet Nguyen Du" [21, p. 115]. Despite being so ignorant, Cam's path to advancement was extremely fortunate. Cam was nominated to be the principal because he was the only party member. Because he came from a family of crier-makers, Cam had a very clear crier-maker nature: "He was insatiably greedy and mean, reckless, sometimes even in love... he had suffered many times because of women" [21, p. 124]. With his greedy desires, he caused scandals with women. Being inherently mean, ignorant and mean, he was always jealous of others. When he had power in his hands, thinking that everyone was blocking his path to advancement, Cam did

Tu, Thuat was miserable and falsely accused Mr. Thong of making him disabled. Cam did not give up any plot to strip Tu of all his titles: the title of excellent teacher, class leader, head of the professional group. Cam earnestly wished Tu would be expelled from the school. The fate of Thuat and Mr. Thong also fell into a tragic situation when Cam sabotaged. He lured Thuat into falling, causing Thuat to go crazy and have to go to a mental hospital. Cam accused Mr. Thong of slandering him while he was the one who did the wrong thing by changing the students' scores to avoid being branded as a school that taught poorly, causing Mr. Thong to have a high blood pressure attack and fall unconscious.
Besides Cam, Duong also stands out as a dangerous type of pseudo-intellectual. Duong held the position of Party Secretary for 15 years with 30 years of Party membership, always proud of himself as the pinnacle. Although he often talked about Marxism-Leninism, Duong had no idea who Lenin was, whether he was one person or two people. His educational level was “first grade two”, but Duong graduated from advanced theory, so he was sent by the Ministry of Education to work as a political teacher. Therefore, he was nicknamed “short-cut official”, short-cut intellectual because “he did not have an elementary school degree but was a high school teacher”. He also knew how to take advantage of the words of famous people to deceive people: Duong “cited Chairman Mao’s definition of knowledge, and said that revolutionary practice was the greatest university, his revolutionary practice was richer than all the knowledge of all universities combined”[21, p. 156]. Duong lived by rigid principles, everything was attributed to ideology and political stance. Duong looks at life and everything in a very absurd and harsh way, always saying the catchphrase: "From a comprehensive point of view", "considered from a comprehensive point of view", familiar as a universal treasure in theory to criticize others "Duong considers himself a wise leader of the collective". In reality, "Duong is deceived by his position. He identifies himself with his position and the longer he holds that position, the further he is from a natural, normal person. Or is it a characteristic of
uneducated people. Putting on airs and exaggerating one's role is a habit of the mentally underdeveloped. Being mentally underdeveloped, lacking breadth and depth of understanding, in reality, Duong betrayed his intentions: He carried out party work in an extremely vulgar and mundane manner"[21, p. 159]. Duong's personality was exposed by Ma Van Khang to the very core of his nature: "Principles and mechanical habits, dogmatism, blind faith in superstition. Persistence and stubbornness, conservatism, opposites, unfortunately coexisted, hiding in each other's shadows, intertwined and confused, in Duong"[21, p. 158]. "Two phenomena belonging to two opposite poles occurred in each of Duong's actions. Duong considered himself the wise leader of the collective, but in reality he was secretly despised by the collective. Always thinking of himself as a commander fighting on the political and ideological front, but in reality Duong was just Don Quixote fighting windmills and sheep: He had no opponents. Unfortunately, Party work, the great driving force of life, the living soul of development, through Duong, turned into a series of trivial, silly tasks... Duong, sometimes was an old, ignorant man, sometimes played the role of a cruel stepmother, sometimes appeared as a policeman who only wanted to fine pedestrians, and sometimes acted like a cunning secret agent. And finally, in this group of experienced intellectuals, he was a ridiculous joke"[21, p. 159]. To emphasize more deeply and specifically, Ma Van Khang further affirmed: Duong, the speculator of other people's political lives, he can only do the brutal work of a jailer, which is to whip prisoners, to submit or to cruelly destroy holy souls full of aspirations. Duong cannot create around himself the slightest spiritual attraction. Duong is only blatant or unconscious oppression, or a gentle suffocation. Although ignorant, studying is hateful to Duong: "Duong and Cam are like twins with the same nature and this ignorance has destroyed many lives and intellectual talents of the high school.
This secondary school education. Duong lacked breadth and depth of knowledge. For decades, he had been superficially complacent about his role as the leader of his department, and he never thought about cultivating and studying further…”[21, p. 239].
Ma Van Khang not only painted a portrait of a person wearing a Party uniform, acting in the name of the Party, abusing power and using foul language to find every opportunity to oppress, insult and humiliate his subordinates, but also revealed the despicable nature of their ignorance. A typical example of this type of character is Secretary Lai of the City Party Committee. He is a humorous, scribbled sketch of a type of cadre who always has a grudge against intellectuals. He wears the uniform of a dignitary but in essence is ignorant, incompetent, uneducated, rude, greedy for fame, jealous of the talents of others. Because he is too ignorant and the more ignorant he is, the more he cannot stand people who are more talented than others. Therefore, he has found every way to mock and ridicule his opponents. This is Lai's inherent, chronic disease. Once, on the occasion of the opening ceremony, he raised his voice and turned the opening ceremony into a very funny-sounding lecture: "Today, our town opens a high school. Then we will open high schools, high schools, and high schools. Just like our province currently has a fat Muong Khuong pig breed, then we will have a hybrid pig breed that is economical, lean, and gains weight quickly”[21, p. 107]. He ruined the solemnity and dignity of the ceremony, threatening the students: “Hey, students…don’t be so arrogant. And be careful, don’t be arrogant, relying on a few knowledges to be arrogant…remember that”[21, p. 108]. Turning to the teachers sitting on the seats of honor, he also threatened and slandered them with impolite language: “You all bow your heads, embarrassed and sad”… “Teacher! Let me tell you. You petty bourgeois intellectuals are nothing more than genitals, that is, the genitals of men…”[21, p. 109]. Finally, the opening ceremony became a time for Lai to slander everyone, causing the teachers to "be impatient" and "ask for opinions".
The "golden" contribution of the City Party Secretary. City Party Secretary Lai himself used his power to launch revenge attacks on the intellectual class, mainly targeting teacher Tu because he had slapped his son, student Tuan, in the face. Relying on Lai, his assistants such as the police and the City Party Committee's Organizing Committee violated human rights and tried to run amok. Tu's lessons were distorted and falsified by them, and the high school was considered a place of chaos. Tu's books and house were exposed, they falsely accused him of arson, he was chained like a criminal, and had his desk and chair smashed to threaten him, causing Mr. Tu to sometimes be unable to bear the vile and deceitful behavior of Cam, Duong and Lai, who had degenerated to the point of losing their humanity.
In the novel“Against the Flood”, Ma Van Khang described a cultural agency but there existed a number of officials with authority but low culture, greedy like Pho, Dieu, Lieu and opportunistic flatterers like Phu, Khoai, Ty Hoi who were always lurking, taking advantage of opportunities to harm others. For them, this agency was “their kingdom of arbitrary power and for the sake of interests, they could sell out their conscience and friendship”.
The most typical is General Director Nguyen Van Pho in "Against the Flood" with the degradation in personality that we analyzed above. Besides Pho, Ma Van Khang also saw through the darkness of those who were greedy for fame and profit to the point of "drying up their hearts" like Duc, Hien, Quanh Le... When he learned that Khiem was pushed out of his position by Pho, Quanh fawned over Pho in hopes of being considered for the position of director to replace Khiem. This sycophant followed his master and betrayed Khiem without hesitation. That incompetent and meaningless crowd, built by Pho with his power and personal motives to keep his seat, Pho built around himself a devilish alliance of ignorant and immoral people to oppose Khiem and consolidate his position.
Hien (Against the Flood) was originally a driver who fell asleep and caused the car to crash, causing his eyes to go bad. He was transferred to work as a Youth Union cadre, but was found guilty of peeping at a female worker changing clothes. He was despised by everyone. However, because he was good at flattery and opportunism, Hien was given a new coat of paint by Pho with a rewritten resume and promoted to the position of Chief Executive Officer. Taking advantage of his position, he always suppressed and demoted talented people, even though they were the people who had once guided and supported him.
In the novel “Lonely in the Middle of Life”, Ma Van Khang clearly saw the portraits of the authorities of the time. They had no sense of serving the people. On the contrary, they took advantage of their power to exploit and oppress the people. The sole purpose of the authorities in “Lonely in the Middle of Life” was to plunder as much money as possible for themselves, no matter what tricks they had to use. Mr. Luong - Chairman of Ngoc Sinh Ward, who lived in a house “closed with high walls, only entering the yard could be done through three layers of iron doors. Sharp pieces of glass were scattered on the wall of the wall, above that was barbed wire woven into a high mesh net. He had a bunch of twenty-one keys… to enter the bedroom, he had to go through seven doors with locks and deadbolts”[23, p. 35] were such people. Ma Van Khang let the ten-year-old Duy look back at his childhood and realize with horror: “So that’s how people are, he, he himself is often the culprit causing so much injustice and pain to his fellow human beings. People are called human, but how can they be so cruel and mean?”[23, p. 134]. Not only Mr. Luong but Hung also did not hesitate to use any means to rob the property of three grandmothers and grandchildren who were living in a sad and desperate situation. When an old woman nearly 70 years old was forced by circumstances to take care of and raise two orphaned children. The lives of the three grandmothers and grandchildren had to go through dangerous and desperate days, having to sell all their belongings, eating vegetables and porridge one day, going hungry one day and full the next… Indeed, anyone who has read and witnessed this tragic situation cannot help but feel sorry and hurt. So

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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