Table 2.6: BIDV's growth indicators 2007-2018
Year
Total assets | Total equity | Profit after tax | ||||
Billion VND | % | Billion VND | % | Billion VND | % | |
2007 | 204,511 | 11,635 | 1,531 | |||
2008 | 246,520 | 20.54 | 13,484 | 15.89 | 1,997 | 30.44 |
2009 | 296,432 | 20.25 | 17,639 | 30.81 | 2,818 | 41.11 |
2010 | 366,268 | 23.56 | 24,220 | 37.31 | 3,761 | 33.46 |
2011 | 405,755 | 10.78 | 24,390 | 0.7 | 3,200 | (14.92) |
2012 | 484,785 | 19.48 | 26,494 | 8.63 | 3,281 | 2.53 |
2013 | 548,386 | 13.12 | 32,040 | 20.93 | 4,051 | 23.47 |
2014 | 650,340 | 18.59 | 33,606 | 4.89 | 4,986 | 23.08 |
2015 | 850,670 | 30.8 | 42,335 | 25.97 | 6,377 | 27.9 |
2016 | 1,006,404 | 18.31 | 44,144 | 4.27 | 6,229 | (2.32) |
2017 | 1,201,662 | 19.4 | 48,986 | 10.97 | 7,060 | 13.34 |
2018 | 1,313,038 | 9.27 | 54,693 | 11.65 | 7,542 | 6.83 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Factors affecting the debt repayment ability of corporate customers at Vietnam Joint Stock Commercial Bank for Investment and Development - Long An Branch - 1 -
Factors affecting customer satisfaction with the quality of international money transfer services at Dong A Commercial Joint Stock Bank - 1 -
Factors affecting customer loyalty to international payment services at Asia Commercial Joint Stock Bank - 12 -
Foreign Research on Factors Affecting Commercial Bank Business Performance

Source: [22]; same calculation by author
* Profitability indicators (ROA, ROE) of BIDV in the period 2007-2018
Unit: %
60.00
50.00
40.00
30.00
20.00
10.00
- (10.00)
(20.00)
(30.00)
(40.00)
(50.00)
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
ROA
ROA Growth
ROE
ROE growth
Chart 2.11: Business efficiency ROA, ROE of BIDV
Source: [22]; same calculation by author
Through chart 2.11, it can be seen that BIDV has had quite clear fluctuations in ROA and ROE over the years. As mentioned above, profit after tax, total assets and total
The strong fluctuations in equity from 2007 to 2018 directly affected ROA and ROE. The common point of ROA and ROE is that they both had negative growth rates in 2011, 2012, 2016 and 2018. In 2011, the growth rate of after-tax profit was negative while the growth rate of total assets and total equity both showed signs of increasing (although quite small), causing both indicators reflecting the business performance of commercial banks, ROA and ROE, to fall into negative levels (specifically, ROA and ROE were: 26.96%% and 26.73%, respectively). In this year, BIDV's risk provisions increased dramatically, affecting the two indicators of ROA and ROE. In contrast, 2012 marked an increase in after-tax profit and total assets, but ROA continued to decrease. In 2012 alone, the growth of after-tax profit was much lower than the growth rate of total assets, which affected ROA, causing this indicator to decrease compared to the same period last year (the decrease was lower than in 2011). On the other hand, in 2015, although after-tax profit had a relatively high positive growth rate of 27.9% (equivalent to 1,391 billion VND), ROA still tended to decrease. The reason for ROA's decrease this year was the relatively large increase in growth rate, but a very strong increase in the scale of total assets: 200,330 billion VND. 2016 was one of the years with a very large increase in the size of bank assets, but the slight increase in equity as well as the decrease in profit after tax caused both ROA and ROE indicators in this year to decrease, respectively 21.05% and 14.22%. In 2018, BIDV continued to have an increase in total assets, profit after tax and total equity, however, the growth rate of profit after tax only reached 6.83%, lower than the growth of equity and total assets. This is the reason why ROA and ROE in 2018 both showed signs of decreasing compared to the same period in 2017.
BIDV has made great efforts to increase ROA after consecutive decreases in 2011 and 2012. Although ROA in 2013 only had a slight growth rate of 6.42%, this was a year when BIDV had great success in both growth in total assets and profit after tax. However, in the following three years, BIDV's ROA tended to decrease compared to the same period of previous years due to the increase in
balance between total assets and profit after tax. Although the growth rate of profit after tax is quite large, in these two years (especially in 2015 after the merger of MHB), the scale of BIDV's total assets has increased dramatically. This is the reason why in 2014 and 2015, although BIDV's profit after tax still tended to increase, ROA tended to decrease.
2013 was a year of relatively high growth in BIDV's after-tax profit (27.08%), but the growth rate of total equity was only 4.89%, causing ROE to increase by 7.33%. The increase in ROE stopped in 2016 due to the decline in after-tax profit as well as the small increase in equity.
Table 2.7: ROA of 12 major commercial banks in Vietnam
Unit: %
Commercial Bank
2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
BIDV | 0.75 | 0.81 | 0.95 | 1.03 | 0.79 | 0.68 | 0.74 | 0.77 | 0.75 | 0.62 | 0.59 | 0.57 |
VCB | 1.22 | 1.14 | 1.54 | 1.38 | 1.15 | 1.07 | 0.77 | 0.79 | 0.79 | 0.87 | 0.88 | 1.39 |
MB | 1.66 | 1.57 | 1.7 | 1.59 | 1.38 | 1.32 | 1.27 | 1.25 | 1.14 | 1.13 | 1.11 | 1.81 |
TCB | 1.29 | 2 | 1.84 | 1.38 | 1.75 | 0.43 | 0.41 | 0.62 | 0.8 | 1.34 | 2.39 | 2.87 |
ACB | 2.06 | 2.1 | 1.31 | 1.14 | 1.14 | 0.04 | 0.5 | 0.53 | 0.51 | 0.57 | 0.74 | 1.67 |
STB | 2.16 | 1.4 | 1.61 | 1.25 | 1.41 | 0.66 | 1.38 | 1.16 | 0.22 | 0.03 | 0.32 | 0.46 |
SCB | 1 | 1.2 | 0.58 | 0.46 | 0.43 | 0.02 | 0.04 | 0.03 | 0.02 | 0.03 | 0.01 | |
SHB | 1.03 | 1.36 | 1.16 | 0.97 | 1.06 | 1.45 | 0.59 | 0.47 | 0.39 | 0.39 | 0.56 | 0.55 |
CTG | 0.69 | 1.45 | 0.53 | 0.93 | 1.36 | 1.23 | 1.01 | 0.87 | 0.73 | 0.72 | 0.68 | 0.48 |
NCB | 0.76 | 0.52 | 0.76 | 0.78 | 0.74 | 0.01 | 0.06 | 0.02 | 0.01 | 0.02 | 0.03 | 0.05 |
HDB | 0.88 | 0.63 | 1.01 | 0.78 | 0.95 | 0.62 | 0.25 | 0.48 | 0.59 | 0.61 | 1.03 | 1.48 |
EIB | 1.37 | 0.53 | 1.73 | 1.38 | 1.66 | 1.26 | 0.39 | 0.03 | 0.03 | 0.24 | 0.55 | 0.43 |
Source: [20]; [21];[22]; [23]; [24]; [25]; [26]; [27]; [28]; [29]; [30]; [31] same
Author's math
In the period 2007-2018, BIDV only had one year, 2010, with ROA above 1% (specifically 1.03%), while the remaining years had ROA below 1%. This shows that BIDV's business efficiency is only at an average level. When compared with other large commercial banks in Vietnam, BIDV's ROA is still relatively low, especially when compared to Vietcombank, Vietinbank, MB, Techcombank,
ACB - these are commercial banks with ROA over 1% for many years. Of which, MB is the only commercial bank in the 11-year research period that has an ROA over 1%. In the last years of the research period (2016-2018), it is easy to see that the ROA of commercial banks has a downward trend. Among the large commercial banks in Vietnam, only MB and Techcombank achieved high ROA levels in all three years. In 2018, VCB and ACB also recorded a strong increase in ROA. BIDV and other commercial banks in the last 3 years only achieved relatively low ROA levels.
Table 2.8: ROE of 12 major commercial banks in Vietnam
Unit: %
Commercial Bank
2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
BIDV | 13.16 | 14.81 | 15.98 | 15.53 | 13.12 | 12.38 | 12.64 | 14.84 | 15.06 | 14.11 | 14.41 | 13.79 |
VCB | 17.76 | 18.39 | 23.61 | 20.49 | 14.72 | 10.64 | 10.15 | 10.55 | 11.8 | 14.24 | 16.84 | 25.15 |
CTG | 10.79 | 22.73 | 10.05 | 18.58 | 21.81 | 18.23 | 10.7 | 10.37 | 10.19 | 11.35 | 11.71 | 8.26 |
MB | 14.17 | 14.88 | 15.66 | 17.91 | 18.6 | 18.03 | 15.09 | 15.11 | 10.84 | 10.85 | 11.79 | 19.17 |
ACB | 28.12 | 28.47 | 21.78 | 20.52 | 26.82 | 6.21 | 6.61 | 7.68 | 8.04 | 9.42 | 13.19 | 27.73 |
TCB | 14.27 | 21.03 | 23.21 | 22.08 | 25.21 | 5.76 | 4.73 | 7.22 | 9.29 | 16.08 | 23.94 | 21.5 |
STB | 19.02 | 12.31 | 15.84 | 13.63 | 13.72 | 7.31 | 13.06 | 12.28 | 2.93 | 0.4 | 5.05 | 7.48 |
SCB | 9.84 | 16.52 | 7.03 | 5.9 | 5.67 | 0.33 | 0.68 | 0.52 | 0.51 | 0.81 | 0.04 | |
SHB | 28.35 | 8.61 | 13.16 | 11.81 | 12.91 | 17.75 | 8.21 | 7.55 | 7.06 | 6.9 | 10.42 | 10.66 |
NCB | 12.95 | 5.3 | 12.18 | 7.76 | 5.16 | 0.06 | 0.56 | 0.25 | 0.19 | 0.34 | 0.68 | 1.11 |
HDB | 16.33 | 3.59 | 10.8 | 19.81 | 12.01 | 6.04 | 2.54 | 5.38 | 6.4 | 9.19 | 12.24 | 19.03 |
EIB | 7.36 | 2.01 | 8.48 | 13.43 | 18.64 | 13.53 | 4.49 | 0.4 | 0.3 | 2.3 | 5.78 | 4.44 |
Source: [20]; [21];[22]; [23]; [24]; [25]; [26]; [27]; [28]; [29]; [30]; [31] same
Author's math
BIDV's ROE in the 11-year period had three years reaching above 15%, namely: 2009 (15.98%), 2010 (15.53%), and 2015 (15.06%). In the remaining years, ROE was at
below 15%, showing that BIDV's profitability is still quite low. However, when compared with other domestic commercial banks, it is easy to see that BIDV is almost catching up with its competitors, and increasingly affirming that BIDV's profitability tends to surpass the remaining commercial banks. Evidence for the increasing gap between BIDV's ROE and other commercial banks is shown starting from 2012. 2012 is a
The year of great change for banks such as ACB and TCB - commercial banks that previously led in ROE with a ratio of over 20% - has dropped sharply to below 10%. In contrast to the majority of commercial banks under consideration, BIDV has had a strong increase in ROE since 2012, peaking at 15.06% in 2015, leading the commercial banks under consideration. Starting from 2013, the difference in ROE between BIDV and its competitors was only 2.45%. In 2014 and 2015, BIDV increased its profitability, becoming one of the commercial banks with the highest profitability in the Vietnamese commercial banking system. Thus, from 2013 to 2016, BIDV has been in the top 4 commercial banks with the highest profitability in Vietnam for 4 consecutive years. However, the profitability of Vietnamese commercial banks in general and BIDV in particular is still limited, mostly below 15%. In the last 2 years (2017 and 2018), ROE of some commercial banks reached over 20%, including VCB, Techcombank and ACB. While rival commercial banks had impressive growth in ROE, BIDV only reached 13.79% at the end of 2018.
Unit: %
35.00
30.00
25.00
20.00
15.00
10.00
5.00
-
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
NPM
AU
EM
Chart 2.12: Factors affecting BIDV's ROE in the period 2007-2018
Source: [22]; same calculation by author
The three factors NPM, AU and EM have a direct impact on the ROE of commercial banks. In which, NPM represents cost management efficiency, AU represents asset profitability, and EM represents the capital structure of commercial banks. The increase
of the three factors will lead to an increase in ROE and vice versa. Through the chart, it can be seen that BIDV has always made efforts to increase all three factors in 10 years, however, most of the years in the research period still could not ensure the desired target when ROE growth was negative. Each year of ROE decrease comes from different groups of factors. For example, in 2008, the decrease of AU and EM caused ROE to decrease by 0.37%, in 2010, the decrease of AU and EM, in 2011, due to the cause of NPM alone (36.59%), the rate of ROE decrease was the strongest in the 10 years of research (26.73%); in 2012, it was due to NPM and AU; and in 2016, just because of the 20.69% decrease of NPM, ROE decreased by 14.22% compared to the same period in 2015. NPM continued to decrease in the next two years, causing BIDV's ROE in the last two years of the research period to show signs of decrease. In the 7 years of ROE decrease, 6 years had the participation of NPM, which shows that BIDV has not achieved high and stable cost management efficiency. Especially since 2011, after equitization, BIDV's cost management has shown signs of gradual decrease and has only just recovered, not reaching the peak level as before.
In addition, AU and EM also have a relative impact on ROE. BIDV needs to continue to strive to maintain a reasonable level of AU and EM to help increase ROE. EM is an indicator that is gradually increasing, but is not stable, so BIDV also needs to pay more attention to this indicator because it goes hand in hand with the risks that the bank faces. Although higher EM can help increase ROE, it is also a factor that shows that the bank's risks are getting bigger.
* BIDV's Income management efficiency indicators.
BIDV's income comes mainly from interest income and equivalent income. The proportion of this income fluctuates from the lowest level in 2007 at 82.55% to the highest level of 89.4% in 2011. Other operating income is the income with the second highest proportion in BIDV's total income. However, the proportion of this income has shown signs of continuous decrease from 2007 to 2011, gradually recovering from 2012. If in 2007, the proportion of this income was at 10.72%, then by 2011 it was only 2.41% (this is the year with the highest increase in the proportion of interest income). The proportion of other income has shown signs of growth
since 2011 but has not stabilized. During the recovery period, the highest proportion stopped at 6.2% in 2015.
Unit: %
100.00
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
-
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Interest and similar income
Service income
Income from foreign exchange trading Income from trading securities Other operating income
Income from capital contribution, share purchase
Income from trading investment securities
Chart 2.13: BIDV's income structure in the period 2007-2018
Source: [22]; same calculation by author
Another revenue source with a strong fluctuation in the proportion of total revenue is service revenue. This revenue source increased continuously for 3 years from 2007 to 2009, and 2009 was also the year when the proportion of revenue increased impressively, reaching 7.54% - equivalent to an increase of 56.31% compared to the same period in 2008. It can be seen that in 2009, BIDV developed service revenue sources evenly, including: payment activities (44%), guarantee activities (20%), insurance activities (226%) and other services (95%). In the remaining years, the proportion of service income fluctuated between 5.31% and 7.07%.
Other income has a very modest proportion. Income from foreign exchange trading has the highest proportion in 2008 at 4.81%; income from other business activities is the largest in 2009 at 3.07% and the remaining years
Most are below 1%; income from capital contributions and stock purchases during the period from 2007 to 2015 all had a proportion of below 1%, only in 2016 did it reach 1.63%.
BIDV's costs.
Unit: %
80.00
70.00 | |||||||||||||
60.00 | |||||||||||||
50.00 | |||||||||||||
40.00 | |||||||||||||
30.00 | |||||||||||||
20.00 | |||||||||||||
10.00 | |||||||||||||
- | |||||||||||||
2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | ||
interest expense and similar expenses foreign exchange operating costs costs from buying and selling investment securities operating costs | related service costs Securities trading costs other operating expenses | ||||||||||||
Chart 2.14: Structure of BIDV's expense proportions in the period 2007-2018
Source: [22]; same calculation by author
The chart of BIDV's expense structure shows that the total expenses of the bank come from two expenses: interest expenses and similar expenses, and other operating expenses. Of which, interest expenses and similar expenses account for the majority (usually over 65% of the bank's total annual expenses). The proportion of this expense does not fluctuate much between years: the lowest is 65.85% in 2015 to 79.71% in 2007. The expense with the second largest proportion is other expenses, including: employee expenses, depreciation expenses and other operating expenses. This expense has been increasing between years. The remaining expenses all have very small proportions compared to the two main expenses above, with the proportions mainly below 4%.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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