Development of consumer credit of finance companies under commercial banks in Vietnam - 24



Interview results:

+ 6/8 respondents: POS, Telesales, DSA, Partner. Of which, 1 respondent added information about the financial company deploying a distribution channel via the parent bank's APP since the beginning of 2020. However, this distribution channel is mainly for receiving information about demand and has not processed loans directly.

+ 2/8 respondents: POS, Telesales, DSA, Partner, APP

Maybe you are interested!

- Which distribution channels has CTTC focused on developing in recent years? Interview results:

+ 6/8 respondents: POS, DSA.

Development of consumer credit of finance companies under commercial banks in Vietnam - 24

+ 2/8 respondents: DSA. The reason is that CTTC mainly focuses on cash loans and not on durable goods/vehicles.

- What marketing programs have CTTC been implementing recently? Give examples of some specific marketing programs?

Interview results: popular programs are being implemented by financial companies such as programs to reduce loan interest rates compared to the current loan interest rate framework, giving travel and dining vouchers, refunding customers who fully repay their debts within 06 months, accumulating points, giving cash vouchers when introducing acquaintances to borrow capital, 0 VND interest rate program applied when customers borrow capital and repay the loan within the first 06 months.

3. Risk management model

- Can you tell us how business strategy is related to risk management model?

Interview results: Below are some of the respondents' opinions on the above question:

+ Business strategy is closely related and decisive to the application of risk management model.

+ Close relationship and long-term changes because the risk management model cannot be changed in the short term in time in case the business strategy changes too quickly.

+ Business strategy is also affected by the ability to implement a risk management model. For example, a strategy for rapid growth and market share acquisition in lending requires a risk management model that is flexible and adaptable.



- Could you tell us about the risk management model currently applied by financial companies? What is the role of the parent commercial bank in supporting financial companies in implementing the risk management model?

Interview results: Below are some of the respondents' opinions on the above question:

+ Centralized risk management model. Parent commercial bank transfers model, personnel, and management platform to the actual financial company.

+ Centralized risk management model. The parent bank sends key and experienced risk management staff to its affiliated financial companies to share experiences in building a risk management system, in building credit policies and internal credit processes...

+ Centralized risk management model. Parent bank shares human resources/technology in both risk management and IT.

General conclusion: The model being applied by the affiliated financial companies is the Centralized Risk Management Model. The parent commercial bank supports the method, experience in building the model, QTRR personnel, IT personnel, and applied technology.

4. Human resources expertise

- According to you, what is the average employee turnover rate of CTTC? Is a high employee turnover rate a characteristic of CTTC?

Interview results:

+ 1/8 respondents: employee turnover rate is above 25%

+ 1/8 respondents: employee turnover rate is above 40%

+ 6/8 respondents: employee turnover rate is 30%-40%

+ 8/8 respondents said that high turnover rate is typical of CTTC.

General conclusion: according to the interview results and the author's opinion/understanding, the rate of employees quitting at CTTC fluctuates between 30%-40%.

- According to you, which of the following reasons reflect the reasons for CTTC staff to quit their jobs: Low salary, lack of promotion opportunities, lack of training to improve professional capacity, unclear work assignments.

Interview results: 8/8 respondents said that low salary, lack of promotion opportunities, lack of training to improve professional skills, and unclear work assignments were all reasons for CTTC staff to quit their jobs.

- According to you, which of the following reasons help create attachment and loyalty among CTTC staff: Clear corporate culture, Clear KPI assignment and accurate assessment, Good compensation policy creates motivation to work and attachment.



Interview results: 8/8 respondents all agreed that the factors of clear corporate culture, clear KPI assignment and accurate assessment, good remuneration policy to motivate work and commitment will help CTTC staff to be attached and loyal to the Company.

- According to you, what forms does the company choose to ensure that employees comply with the internal regulations of the Company and the State?

Interview results:

+ 6/8 respondents: Code of conduct, professional ethics standards, labor regulations.

+ 2/8 respondents: Professional ethics standards, labor regulations

5. Information technology expertise

- Currently, CTTC is applying AI (artificial intelligence) to which stages of internal control and which stages of the credit process?

- Interview results: the stages of AI application as reported by respondents are as follows:

+ Loan information consulting: CTTC provides chatbot automatic response software for customers interested in the product and asking questions on the chatbot.

+ Collect loan documents: scan personal documents using OCR technology

+ Loan appraisal and approval: automatically screen ineligible applications, automatically approve loans.

+ Disbursement: compare credit documents with approval notice

+ Debt collection: automatic debt reminder, debt due warning via email/sms.

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