Cronbach'S Alpha Reliability Test

Professional, accurate and error-free service staff left
10	Restaurant staff have good communication skills
11	Staff are friendly, polite and attentive
	Empathy	1	2	3	4	5
12	The staff always show me concern.
13	Staff come to share when they see an unfriendly attitude. my satisfaction
14	Staff always pay attention to the arising needs of me throughout my use of the service.
15	The staff understood my needs.
	Tangibility	1	2	3	4	5
16	Convenient restaurant location.
17	Facilities in DMZ Bar are modern (machinery and equipment) modern equipment, wifi, TV, Internet, drinking water, toilets…)
18	Impressive restaurant decoration style
19	The restaurant has a beautiful view and airy space.
20	Staff uniforms are polite and impressive
	Satisfaction	1	2	3	4	5
21	I am completely satisfied with the quality of service at DMZ. Bar
22	I would recommend the service at DMZ Bar to my friends, relatives
23	I will continue to use the services at DMZ Bar in the future. next time

Maybe you are interested!

Cronbach's Alpha Reliability Coefficient of Components of the Scale of Factors Affecting Investment Capital Attraction for Tourism in Ba Ria Vung Tau Province
Cronbach'S Alpha of the Tourist Scenery Factor Scale Table 4.1: Reliability Assessment of the Tourist Scenery Scale
Reliability Testing Using Cronbach'S Alpha Coefficient
Testing of Scales – Cronbach'S Alpha Reliability Coefficient.
Assessing the Reliability of Scales Through Cronbach'S Alpha Analysis

SECTION 3: PERSONAL INFORMATION

Question 1: Your gender

□ Male □ Female

Question 2: Your age

□ Under 20 years old □ From 20 to under 35 years old

□ From 35 to under 50 years old □ Over 50 years old

Question 3: What is your occupation?

□ Students □ Business

□ Officials, civil servants, public employees □ General workers

□ Retirement □ Other

Question 4: Your income

□ Under 4 million/month □ From 4 to under 7 million/month

□ From 7 to under 10 million/month □ Over 10 million/month

Thank you for your cooperation!

APPENDIX 3: DESCRIPTIVE STATISTICS

Statistics

News	Age	Learning	Listening	Income
	Valid	106	106	106	106	106
N	Missing	0	0	0	0	0

1. Gender

sex

Frequency	Percent	Valid Percent	Cumulative Percent
	male	67	63.2	63.2	63.2
Valid	woman	39	36.8	36.8	100.0
	Total	106	100.0	100.0

2. Age

fresh

Frequency	Percent	Valid Percent	Cumulative Percent
	under 20 years old	9	8.5	8.5	8.5
	20-35 years old	53	50.0	50.0	58.5
Valid	35-50 years old	36	34.0	34.0	92.5
	over 50t	8	7.5	7.5	100.0
	Total	106	100.0	100.0

3. Occupation

industry

Frequency	Percent	Valid Percent	Total and Percent
	student	24	22.6	22.6	22.6
	civil servant	53	50.0	50.0	72.6
	knowledge	9	8.5	8.5	81.1
Valid	business	3	2.8	2.8	84.0
	general labor	9	8.5	8.5	92.5
	other	8	7.5	7.5	100.0

Total

106

100.0

4. Income

elastic

Frequency	Percent	Valid Percent	Cumulative Percent
	under 4 million	15	14.2	14.2	14.2
	from 4-7 million	53	50.0	50.0	64.2
Valid	from 7 to 10 million	27	25.5	25.5	89.6
	over 10 million	11	10.4	10.4	100.0
	Total	106	100.0	100.0

5. Know about DMZ Bar

DMZ Bar

Frequency	Percent	Valid Percent	Cumulative Percent
	yes	96	90.6	90.6	90.6
Valid	No	10	9.4	9.4	100.0
	Total	106	100.0	100.0

6.Sources of information about DMZ Bar

source of information

Frequency	Percent	Valid Percent	Cumulative Percent
	friends, acquaintances	32	30.2	30.2	30.2
	social	26	24.5	24.5	54.7
	big and small	15	14.2	14.2	68.9
Valid	website, news	20	18.9	18.9	87.7
	agent	5	4.7	4.7	92.5
	other	8	7.5	7.5	100.0
	Total	106	100.0	100.0

7. Reasons to choose DMZ Bar service

reason

Frequency	Percent	Valid Percent	Total and Percent
	company brand	42	39.6	39.6	39.6
	attractive promotion	16	15.1	15.1	54.7
	professional staff	30	28.3	28.3	83.0
Valid	product price	4	3.8	3.8	86.8
	product quality	6	5.7	5.7	92.5
	other	8	7.5	7.5	100.0
	Total	106	100.0	100.0

8. Number of times using DMZ Bar service

frequency of use

Frequency	Percent	Valid Percent	Cumulative Percent
	first time	23	21.7	21.7	21.7
	monday	57	53.8	53.8	75.5
Valid	third time	18	17.0	17.0	92.5
	order from top to bottom	8	7.5	7.5	100.0
	Total	106	100.0	100.0

APPENDIX 4: RELIABILITY TESTING OF CRONBACH'S ALPHA SCALE

1. Reliability

Reliability Statistics

Cronbach's Alpha

N of Items
,768	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
DTC1	11,6698	3,157	,551	,726
DTC2	11,7453	3,830	,424	,782
DTC3	11,6981	3,318	,599	,697

DTC4

11,7264

3,020

,719

,629

2. Ready to respond

Reliability Statistics

Cronbach's Alpha

N of Items
,839	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
DU1	11,7170	4,091	,684	,791
DU2	11,7547	3,825	,747	,762
DU3	11,7736	4,215	,693	,788
DU4	11,7075	4,533	,570	,839

3. Warranty

Reliability Statistics

Cronbach's Alpha

N of Items
,788	3

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
SDB1	7,4906	2,005	,600	,744
SDB2	7,4434	2,002	,639	,702
SDB3	7.4245	1,942	,648	,692

4. Empathy

Reliability Statistics

Cronbach's Alpha

N of Items
,801	4

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

SDC1

11,5283	2,880	,522	,796
SDC2	11,5660	2,724	,712	,705
SDC3	11,3774	2,656	,569	,778
SDC4	11,5472	2,841	,683	,722

5. Tangible means

Reliability Statistics

Cronbach's Alpha

N of Items
,850	5

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
HH1	15,1132	5,682	,756	,791
HH2	15,3491	6,610	,634	,825
HH3	15,2642	6,577	,608	,832
HH4	15,3491	6,267	,709	,806
HH5	15,3019	6,708	,595	,835

6. Satisfaction

Reliability Statistics

Cronbach's Alpha

N of Items
,740	3

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
SHL1	7,6132	1,458	,623	,586
SHL2	7,6604	1,865	,537	,689
SHL3	7,7830	1,791	,547	,677

APPENDIX 5: EXPLORATORY FACTOR ANALYSIS EFA

KMO and Bartlett's Test

,673

70,133

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Bartlett's Test of Sphericity

Approx. Chi-Square

Sig.

,000

Total Variance Explained

Component

Initial		Eigenvalues	Extraction Sums of Squared Loadings
Total	% of Variance	cumulative %	Total	% of Variance	cumulative %
1	1,977	65,888	65,888	1,977	65,888	65,888
2	,586	19,519	85,407
3	,438	14,593	100,000