violate regulations and protect the personal rights and property rights of performers, producers of sound and video recordings, radio and television broadcasting organizations for programs made based on the original works of copyright owners.
Industrial property rights include rights to inventions, semiconductor integrated circuit layout designs, industrial designs, trademarks, geographical indications, trade names, business secrets and other industrial property rights as prescribed by law. Industrial property rights protect the exclusive right to use for economic purposes and the right to dispose of industrial property objects by owners, against illegal exploitation on an industrial scale.
An invention is a technical solution in the form of a product or process that solves a specific problem by applying natural laws. An invention will be protected by a patent if it is new; creative and capable of industrial application. If the product or process is not common knowledge and meets the requirements of novelty and industrial application, it will be protected by a patent for a utility solution. In addition, the following subjects will not be protected by the name of an invention: inventions, scientific theories, mathematical methods; diagrams, plans, rules and methods for performing mental activities, training animals, implementing games, doing business, computer programs; ways of expressing information; solutions that are only aesthetic in nature; plant varieties, animal varieties; processes for producing plants and animals that are primarily biological in nature and not microbiological processes; methods for preventing, diagnosing and treating diseases in humans and animals.
Industrial design is the external appearance of a product expressed in shape, color or a combination of these elements. Industrial design
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Contributing capital to establish a business using intellectual property rights in Vietnam - 2 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The impact of social capital on business performance - a case study of the Textile and Garment industry in the Southern region of Vietnam - 36 -
The impact of social capital on business performance - a case study of the Textile and Garment industry in the Southern region of Vietnam - 26 -
Contributing capital to business with intellectual property in Vietnamese law - 16
Industrial designs are protected if they meet the following conditions: novelty; creativity and industrial applicability. In addition, objects that are the external shape of a product required by the technical characteristics of the product; the external shape of a civil or industrial construction work; or the shape of a product that is not visible during use will not be protected under the name of an industrial design.

A trademark is a sign used to distinguish the goods and services of different organizations and individuals. A trademark establishes the exclusive right to use signs to distinguish the products and services of one entity from those of another. To be protected under the name of a trademark, the following conditions must be met: (i) it must be a visible sign in the form of letters, words, drawings, images, including three-dimensional images or a combination of these elements, expressed in one or more colors; (ii) it must be capable of distinguishing the goods and services of the trademark owner from those of another entity. Signs that are not protected under the name of a trademark are signs that are identical or confusingly similar to the national flags and national emblems of countries; Signs identical or confusingly similar to symbols, flags, badges, abbreviations, full names of State agencies, political organizations, socio-political organizations, socio-political-professional organizations of Vietnam and international organizations, if not permitted by such agencies or organizations; signs identical or confusingly similar to the real names, nicknames, pen names, images of leaders, national heroes, celebrities of Vietnam or of foreign countries; signs identical or confusingly similar to the certification marks, inspection marks, warranty marks of international organizations that such organizations request not to use, except in cases where these organizations themselves register such marks as certification marks; signs that mislead, confuse or deceive consumers about the origin, provenance,
features, uses, quality, value or other characteristics of goods or services.
Geographical indications are a broader concept than appellation of origin, including signs, symbols, and images used to indicate a geographical area where the goods originating there have “characteristics of quality, prestige, reputation or other characteristics” mainly due to their geographical origin. Conditions for protection of geographical indications: (i) products bearing geographical indications have geographical origin from the area, locality, territory or country corresponding to the geographical indication; (ii) products bearing geographical indications have reputation, quality or characteristics mainly determined by the geographical conditions of the area, locality, territory or country corresponding to that geographical indication. Objects not protected under the name of geographical indications: names and indications that have become common names of goods in Vietnam; geographical indications in foreign countries where the geographical indication is not protected, has been terminated or is no longer used; Geographical indications that are identical or similar to a protected trademark, if the use of such geographical indications causes confusion about the origin of the product; geographical indications that mislead consumers about the true geographical origin of the product bearing such geographical indications. The ownership of geographical indications belongs to the State.
Semiconductor integrated circuit layout design . A semiconductor integrated circuit is a finished or semi-finished product in which the elements with at least one active element or some or all of the interconnections are integrally formed inside or on a semiconductor material to perform an electronic function. A semiconductor integrated circuit layout design is the spatial structure of the circuit molecules and the interconnections of those elements in a semiconductor integrated circuit. A layout design is protected if it meets two conditions: it is original and it is commercially novel. The following objects are not protected as layout designs:
Principle, process, system, method implemented by semiconductor integrated circuit; information, software contained in semiconductor integrated circuit.
A trade name is the name of an organization or individual used in business activities to distinguish the business entity bearing that name from other business entities in the same field and business area. The business area is the geographical area where the business entity has partners, customers or reputation. To be protected as a trade name, the trade name must be capable of distinguishing the business entity bearing that trade name from other business entities in the same field and business area. Subjects not protected as a trade name: names of state agencies, political organizations, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations or other entities unrelated to business activities.
A trade secret is information obtained from financial and intellectual investment activities, which has not been disclosed and is capable of being used in business. A trade secret is protected if it meets the following conditions: (i) it is not common knowledge and is not easily obtained; (ii) when used in business, it will give the holder of the trade secret an advantage over those who do not hold or use the trade secret; (iii) the owner keeps it confidential by taking necessary measures so that the trade secret is not disclosed and is not easily accessible. Confidential information that is not protected under the name of a trade secret includes: personal secrets, secrets about state management; secrets about national defense and security; other confidential information related to business.
Rights to plant varieties: Plant varieties are populations of plants belonging to the same lowest plant classification level, uniform in morphology, stable through breeding cycles, identifiable by the expression of traits determined by genotype or combination of genotypes and distinguishable.
with any other plant variety population by the expression of at least one heritable trait. Plant variety rights are the rights of organizations and individuals to new plant varieties that they have selected, created, discovered and developed, or have ownership rights. The subjects of plant variety rights are plant varieties and breeding materials. Protected plant varieties are plant varieties that have been selected, created, discovered and developed, and are on the list of plant species protected by the State, have novelty, distinctiveness, uniformity, stability, and have appropriate names. Plant variety rights holders are: (i) organizations and individuals that select, create, discover and develop plant varieties, or invest in the selection, creation, discovery and development of plant varieties, or are transferred rights to plant varieties; (ii) Vietnamese organizations and individuals; foreign organizations and individuals from countries that have signed agreements on plant variety protection with the Socialist Republic of Vietnam; Foreign organizations and individuals with permanent residence in Vietnam or with production and business establishments of plant varieties in Vietnam.
Because intellectual property shares many of the characteristics of personal property and real property ownership, the rights associated with intellectual property allow us to buy, sell, license, or even give away our intellectual property like ordinary property.
1.2.1.3 Characteristics of intellectual property rights compared to ownership of tangible assets
Intellectual property rights are ownership rights to intellectual assets. Intellectual property in relation to tangible assets has distinct characteristics due to the nature of intellectual property.
Firstly, intellectual property has intangible characteristics. Unlike tangible assets that usually exist in a specific physical form that we can touch.
visible and tangible. Intellectual property has the characteristics of intangible assets. It does not exist in a specific physical form, people cannot hold or grasp it. It cannot be seen or felt by smell or color, but we can feel it by intuition. Because of this characteristic, intellectual property is more difficult to control than tangible assets.
Second , the possession and use of intellectual property can be jointly owned and used by many people without reducing its value. A piece of knowledge can be owned by many people and one person can use it many times without having to pay more. This is the difference between intellectual property and tangible property due to the intangible nature of intellectual property. Meanwhile, if tangible property is jointly owned and used by many people, the tangible property will no longer retain its value.
Third, the value of intellectual property is influenced and governed by many different factors compared to tangible property. If the value of tangible property is created by the value of the physical structures that form that property or the value of tangible property is created from its physical properties and depends entirely on physical properties. The value of intellectual property depends on the creativity, secrecy, attractiveness, competitiveness of the subject holding that intellectual property and social psychological factors. Because intellectual property exists intangible and has no physical properties, people cannot hold or grasp it, so determining the value of intellectual property cannot be determined in the usual way.
Fourth , the value of intellectual property can be enhanced through state protection. Intellectual property is a special property, the ownership of the subjects of these properties is protected by the state. When protected by the state, the owner of intellectual property will have special control rights over that property such as controlling the volume of products and setting a monopoly price within the scope.
the limit of acceptable product demand. Thereby, contributing to increasing the value of intellectual property.
Based on the above characteristics of intellectual property, in relation to ownership of tangible assets, intellectual property rights have certain characteristics.
Firstly, intellectual property rights are ownership rights to intangible assets. If the subject of ownership of tangible assets is a product or object that people can hold or grasp, the subject of intellectual property rights is intangible assets. These are the results of human intelligence and do not exist in a certain material form.
Second , the basis for the emergence and establishment of intellectual property rights is different from that of tangible assets. Ownership of tangible assets is the time when the owner establishes legal possession of that asset. According to the provisions of the Civil Code, the basis for establishing ownership rights includes: through labor, through legal production and business activities; transfer of ownership rights according to an agreement or decision of a competent State agency; collection of profits and profits; creation of new objects through mixing, merging, and processing; inheritance of assets; possession under conditions prescribed by law for ownerless objects, objects that are dropped, abandoned, or buried, lost livestock and poultry, and naturally moving aquatic animals; possession of assets without a legal basis but in good faith, continuously, and openly in accordance with the statute of limitations prescribed by law [12, Article 170]. However, intellectual property rights are created by human intelligence or inspired activities. Such activities are separate and conscious and creative. Because the creative process is unique, intellectual property rights are placed under the protection of the state. Therefore, the basis for the arising and establishment of rights to intellectual property rights is mostly when carrying out the procedures for protection registration or receiving the transfer.
transfer, inheritance from the owner of intellectual property rights. However, there are some exceptions for copyright and related rights; rights to business secrets; rights to trade names arising and establishing rights when fully meeting the conditions of law without having to carry out protection registration procedures.
Third, the exercise of the right of possession by the owner of intellectual property rights is different from that of tangible assets. The right of possession is the right of the owner to hold and manage the property himself. The right of possession in the ownership of tangible assets is expressed by the fact that the owners hold and manage their assets. And this holding and management by the owner will exclude the holding of that tangible asset by other entities. In the case of assets jointly owned by two or more people, the possession of this joint asset must be exercised by the owners on the principle of unanimity. In contrast, for intellectual property rights, the owner's exercise of his right of possession of his property will not exclude the possession of other entities - in the case that these entities have the consent of the owner of intellectual property rights or are joint owners.
Fourth, the difference in the exercise of the right to use property. The right to use property is the right of the owner or co-owners to exploit the utility, enjoy the benefits and profits from the property. The owner's right to use tangible property will reduce its effectiveness on others. But for intellectual property, the owner's exercise of the right to use will not reduce its effectiveness on other subjects. This means that intellectual property can be used by many people without reducing the effectiveness of the property. This issue is clearly demonstrated in the case where the owner of intellectual property rights licenses the intellectual property rights of


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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