CHAPTER 1
GENERAL OVERVIEW OF CAPITAL CONTRIBUTION TO ESTABLISH A BUSINESS USING INTELLECTUAL PROPERTY RIGHTS
1.1 General overview of capital contribution to establish a business
1.1.1 Concept and classification of enterprises
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Contributing capital to establish a business using intellectual property rights in Vietnam - 5 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The impact of social capital on business performance - a case study of the Textile and Garment industry in the Southern region of Vietnam - 36 -
The impact of social capital on business performance - a case study of the Textile and Garment industry in the Southern region of Vietnam - 26 -
Contributing capital to business with intellectual property in Vietnamese law - 16
1.1.1.1 Business concept
From an economic perspective , “enterprise” is a term originating from the field of economics. The term “enterprise” is derived from the French word “entreprendre” which means “to undertake” or “to operate”. When conducting production and business activities and obtaining the highest economic benefits, organizations and individuals will have to consider, review and choose a suitable business model, depending on the intention, scale, expected business time... Accordingly, economics often studies enterprises under the following criteria: mobilization; allocation, use of capital sources; hiring, division of labor; transaction costs; business organization; efficiency and benefits for society. According to M. Francois Peroux: “ An enterprise is an organizational and production unit where people combine different production factors (with attention to the prices of the factors) by business employees to sell products or services on the market to receive the difference between the selling price of the product and the cost of that product ”. From an economic perspective, an enterprise is considered under the following factors: costs to organize capital mobilization; labor organization; conducting business and costs to coordinate those factors together. It can be said that an enterprise is one of the forms of activity that organizations and individuals choose to express their business ideas.

From a legal perspective , a business is recognized by law as an independent legal entity. A business has the right and must also bear the responsibility.
legal obligations arising from its activities. Clause 1, Article 4 of the 2005 Enterprise Law stipulates: “ An enterprise is an economic organization with its own name, assets, a stable transaction office, registered for business in accordance with the provisions of law for the purpose of carrying out business activities ”. Thus, from a legal perspective, an enterprise is an economic organization with legal status, a seal, assets, civil rights and obligations, operating under an independent accounting regime, taking responsibility for all activities within the scope of investment capital managed by the enterprise and subject to state management through various types of laws and enforcement policies.
1.1.1.2 Business classification
Depending on different classification criteria, businesses will be divided into different types. Specifically:
According to the criteria of ownership form and purpose of operation , enterprises are divided into private enterprises and state-owned enterprises.
(i) State-owned enterprises are economic organizations that the State invests capital in, establishes, and organizes management, business activities, or public service activities to achieve socio-economic goals assigned by the State.
(ii) A private enterprise is an enterprise in which organizations and individuals contribute capital, conduct production and business activities and are responsible for all of their assets or for limited liability within the amount of capital contributed to the enterprise for all activities of the enterprise, depending on the specific type. According to the provisions of Vietnamese law, private enterprises have the following legal forms: Private enterprises; limited liability companies with two or more members; limited liability companies with one member; joint stock companies; partnerships.
According to the scale criterion , enterprises are divided into small and medium enterprises and large enterprises. To distinguish enterprises according to the above scale, most countries rely on standards such as: (i) total investment capital of the enterprise; (ii) number of employees in the enterprise; (iii) revenue of the enterprise; (iii) annual profit. In which, the standards of total capital and total number of employees are the main factors to classify enterprises, and the factors of revenue and profit are used in combination with the above factors for classification. However, depending on the level of production development in each country, depending on each specific industry in different periods, the quantity quantified according to each country's standards is not the same.
Based on the association , enterprises are divided into independent enterprises; business groups; multinational enterprises.
(i) Independent enterprises are enterprises that are established and operate independently.
(ii) A business group is a group of businesses that have a long-term relationship with each other in terms of economic interests, technology, market and other business services.
(iii) Multinational enterprises are enterprises that produce or provide services in at least two or more countries.
Based on the field of operation of enterprises in the national economy , enterprises are divided into agricultural enterprises, industrial enterprises, commercial enterprises, and service enterprises.
(i) Agricultural enterprises: are enterprises operating in the agricultural sector, focusing on the production of products such as plants and animals. The production and business activities of these enterprises depend heavily on natural conditions.
(ii) Industrial enterprises: are enterprises operating in the industrial sector, aiming to create products by using equipment and machinery to exploit or process raw materials into finished products. In the industrial sector, it can be divided into: manufacturing industry; construction industry; electronics industry...
(iii) Commercial enterprise: is an enterprise operating in the field of commerce, focusing on exploiting services in the field of distributing goods to consumers.
(iv) Service enterprises: are enterprises that focus on exploiting the provision of services for human life. Along with economic development, the service sector has been increasingly diversified, leading to the rapid development of enterprises in the service sector.
1.1.2 Concept and agreement on capital contribution to establish an enterprise
For enterprises, contributing capital to establish an enterprise is to create the first material basis for all production and business activities of the enterprise. Capital plays a very important role for enterprises. Capital (i) is the condition, the premise to ensure the existence, stability and development of the enterprise; (ii) is the condition for the enterprise to be born and win in competition; (iii) is the condition for production and business activities to take place continuously and stably; (iv) is the condition for the enterprise to carry out investment and development activities.
“Capital contribution” is a legal act of organizations and individuals to put their assets together with the assets of other entities to jointly conduct production and business activities for the purpose of making a profit. Therefore, it can be understood that “Capital contribution to establish an enterprise” is a legal act of organizations/individuals in the “pre-enterprise” stage to put the assets of organizations and individuals into assets.
of the enterprise to enjoy certain benefits from the formed enterprise.”
From an economic perspective, capital contribution to establish a business is understood as contributions whose total contributions become a representative sign of the business’s capital. In essence, it is the “dowry” that each member gives to the business when it is first established.
From a legal perspective , the act of contributing capital to establish a business is understood as an organization or individual transferring ownership or the right to use an asset to a business to enjoy benefits from the business that will be established. That could be the right to receive profits or the right to manage the business activities of the business...
According to the 2005 Law on Enterprises of Vietnam, “ Capital contribution is the act of bringing assets into an enterprise to become the owner or joint owners of the enterprise. Contributed assets can be Vietnamese currency, freely convertible foreign currency, gold, land use rights value, intellectual property rights value, technology, technical know-how, other assets recorded in the Enterprise Charter, contributed by members to form the capital of the Enterprise .” [13, Article 4]
Here, we need to distinguish the act of the capital contributor transferring the contributed assets to the enterprise, which is completely different from buying and selling. Although these acts are similar in that they both involve the transfer of ownership or the right to enjoy the assets from one subject to another; and this transfer requires determining the value of the transferred assets. However, they differ in that: in the act of buying and selling, the seller will receive an amount of money equivalent to the value of the transferred or leased assets. As for contributing capital to establish an enterprise, instead of receiving a material value, the capital contributor will enjoy certain benefits from the enterprise.
capital contribution such as: profit, membership, shares for the capital contributor... The distinction here is very clear, reflected in the rights of the asset owner after the transfer of that asset. In addition, if it is an act of buying and selling, the seller will end all obligations to the asset in the form of "buying out, selling off". If it is a capital contribution to establish an enterprise, the capital contributor may still have binding responsibilities for the assets used to contribute capital and they may have the opportunity to receive back the contributed assets in some cases according to the provisions of law. The act of contributing capital to establish an enterprise is subject to a different legal regime than the act of buying and selling.
A capital contribution agreement to establish an enterprise is an agreement established between a capital contributor or a person who commits to contribute capital and the enterprise to be established and brings benefits to the established enterprise itself - as an independent legal entity. Accordingly, the capital contributor is obliged to transfer the contributed capital assets to the enterprise and the enterprise has the right to request the capital contributor/person who commits to contribute capital to be responsible if that person does not perform/performs incorrectly or incompletely the capital contribution obligation, causing damage to the enterprise. The capital contribution agreement can be expressed in writing or not in writing. However, in practice, the capital contribution agreement is often expressed by the parties in writing, it can be an independent document, a commitment or a clause in the capital contribution contract to establish an enterprise. In general, the laws of countries around the world stipulate that the establishment of an enterprise must be made in a contract and the capital clause is an essential clause in the enterprise establishment contract. Malaysian and Singaporean law holds that: “unless it is a company with unlimited liability, the contract of incorporation must contain a capital clause stating the amount of capital permitted and the distribution of that capital.”
into shares with a fixed number becoming the limit to which the enterprise may be allowed to donate [27, pp. 155-156].
To determine the capital contribution obligations of members, the capital contribution agreement includes main contents such as: Capital contributor; capital contribution value; contributed assets; method of capital transfer; time of capital contribution...
1.1.3 Assets contributed to establish a business
According to the Civil Code of the French Republic: “ An enterprise is established by two or more people on the basis of a contractual agreement on the contribution, use of their assets or efforts in a common business activity to share profits or gain profits.
In cases prescribed by law, an enterprise may be established by one person.
The members of the enterprise commit to bear the loss together” [5, Article 1832]
According to the provisions of the French Civil Code, the assets used to contribute capital here can be the assets or efforts of the contributor. The concept of "assets" according to the provisions of the Civil Code of the French Republic is not specifically listed but is only divided into movable or immovable property.
According to the 2005 Law on Enterprises of Vietnam, the assets that can be used to contribute capital to establish an enterprise have been listed by lawmakers. Assets used to contribute capital to establish an enterprise include objects, money, valuable papers and property rights. However, the use of the listing method can easily lead to incompleteness, so the 2005 Law on Enterprises has an open provision that in addition to the listed assets, other assets recorded in the Enterprise Charter are also considered contributed capital. Based on the concept of assets, we can classify assets used to contribute capital to establish an enterprise as the following objects:
Money and valuable papers . According to economics, money is the value representing the real value of goods and is a means of circulation in human life. Valuable papers are certificates or book entries, which confirm the property rights of a certain subject in terms of legal relationships with other subjects. Valuable papers include: stocks, bonds, promissory notes, bills of exchange, government bonds, checks, payment orders, savings books, etc. Contributing capital in cash is similar to spending money to buy interests in a business. However, the initial capital contributors are the ones who create those interests [3, p53] . Contributing capital to establish a business in cash or valuable papers is considered complete when the capital contributor transfers cash or valuable papers to the established business. In the event that a capital contributor has committed to contribute money but fails to contribute or fails to contribute on time, the amount of money committed is considered a debt of that person to the enterprise and that capital contributor must bear interest on this amount from the date of the capital contribution commitment and must compensate for any damage caused by this failure to contribute capital. As the Civil Code of the French Republic stipulates: “ A member who must contribute a sum of money to an enterprise but fails to contribute shall automatically become obliged to pay interest on that amount, from the date of the contribution and compensate for any damage, if any ” [5, Article 1843-3].
In kind, this is the use of a tangible asset by a capital contributor to contribute capital to establish an enterprise. Although, in principle, any asset that is a physical object can be used to contribute capital to establish an enterprise. However, in the act of contributing capital to establish an enterprise, there will be a transfer of assets from the capital contributor to the enterprise. Therefore, to ensure this requirement, the asset that is a physical object used to contribute capital to establish an enterprise must be an object that can be put into civil exchange. It must fully satisfy three requirements: (i) the physical object must be a set


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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