- In the activities of the People's Council: it is necessary to focus on performing well the role of a representative body, having the right to decide on important issues and local budget issues and inspect and supervise the activities of the People's Committee. At the same time, the activities of the People's Council of the commune must be under the leadership of the Party Committee of the commune.
- All activities of the Commune People's Council aim at the goal of socio-economic development, caring for people's lives, realizing the goal of "rich people, strong country, democracy, fairness, civilization", building a rule-of-law state "of the people, by the people and for the people" at the grassroots level.
- Identify the results, advantages, limitations and shortcomings of the activities of the People's Council of the commune to have solutions to improve the effectiveness of decision-making, supervision and representation of the will and aspirations of voters.
Contents to be researched, new points in the thesis research
Maybe you are interested!
-
Mobile Phone Usage in Hanoi Inner City Area
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zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Natural, Economic and Social Characteristics of Hanoi and Organizational Structure of People's Court in Hanoi City -
Solutions for tourism development in Tien Lang - 10
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zt2a3gstourism, tourism development
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- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Characteristics of the Practice of the Right to Prosecute During the Investigation Stage of a Case of Intentionally Causing Injury or Harm to the Health of Another Person. -
Current Status of Ownership Structure and Performance of Vietnam's Banking Industry
Studies on the models and operations of local governments in some countries around the world, including our country, have a wide and deep scope and content, but there are still gaps and contents that need to be further clarified, namely:
- Research on local government, the political system in general, and the activities of the People's Council of the commune in particular are mainly approached from the perspective of political science, state management or law, not many studies from the perspective of sociology.

- Studies on local government, the political system in general, and the activities of the People's Council of the commune in particular have not clearly defined the approach, and have not placed it in a systematic, structural and functional approach. Therefore, studies on the People's Council are not systematic and lack consistency. Therefore, in studying the activities of the People's Council of the commune, the thesis will focus on a systematic, structural and functional approach.
- There have not been many studies on local government, political system, and communal People's Council from the social structure approach. Therefore, the studies have not pointed out the rationality and irrationality in the social structure of communal People's Council, one of the factors affecting the performance of communal People's Council. Therefore, in studying the performance of communal People's Council, the thesis will focus on revealing the social structure of communal People's Council and the impact of social structure on the performance of communal People's Council.
- Only the book The current political system in rural areas of our country by S. Hoang Chi Bao has assessments of the current status of activities, causes, advantages, and limitations of the activities of the People's Council of the commune. However, the book was published in 2005 (14 years ago) and the book approaches the activities of the People's Council of the commune from research on the grassroots political system in rural areas of our country.
Therefore, studying the activities of the People's Council of the commune in Hanoi is an independent research direction, not overlapping with the published studies. At the same time, in the system of sociological theses and dissertations that the author of the thesis has approached, there is no thesis or dissertation researching the activities of the People's Council of the commune in general, and the activities of the People's Council of the commune in Hanoi in particular.
Chapter 1 Summary
In practicing social management, all countries, territories, and political institutions pay great attention to building models and organizing the activities of local and grassroots governments. In particular, focusing on building a model of local government consisting of two components: representative agencies and administrative agencies. These two agencies are responsible for organizing and managing local social life based on the Constitution and laws. Representative agencies have the role of issuing decisions and supervising the implementation of decisions, supervising the activities of administrative agencies. Issuing decisions and supervising are the two main functions and activities of representative agencies.
Studies on local government also point out two issues that need attention to promote the role of local government: One is to streamline the apparatus, enough to operate productively and effectively; Two is to grant autonomy to local government on the basis of constitutional and legal provisions.
Studies on People's Councils and Commune People's Councils in our country have clearly affirmed the role and function of People's Councils in local social management; pointed out the achievements, limitations, and causes in the activities of People's Councils and proposed solutions to enhance the role, position, and effectiveness of People's Councils. The main content of studies on People's Councils and Commune People's Councils is the operation of mechanisms and improvement of the quality of People's Councils' activities.
Regarding the operation of the mechanism, the studies focused on clarifying the leadership role of the Party Committee, the activities of the People's Council, the People's Committee and the role of the Fatherland Front, emphasizing the leadership role of the Party Committee and the activities of the People's Council, the People's Committee and the Fatherland Front in accordance with the provisions of law.
Regarding improving the quality of the People's Council's activities at the grassroots level, studies have focused on clarifying the functions and powers, focusing on the supervisory function of the People's Council. At the same time, studies have also pointed out the characteristics of the People's Council's activities as being close to the people and the communal nature in the organization and activities of the People's Council.
Chapter 2
THEORETICAL AND PRACTICAL BASIS OF RESEARCH ON THE ACTIVITIES OF THE PEOPLE'S COUNCIL OF COMMUNES IN HANOI CITY
2.1. SOME BASIC CONCEPTS OF THE TOPIC
2.1.1. Concept of People's Council x
Commune People's Council - local state power agency
In our country, the People's Council was established in late 1945 under Decree No. 63 dated November 22, 1945 of the President of the Provisional Government of the Democratic Republic of Vietnam, President Ho Chi Minh. According to this decree, the People's Council was established at the commune and provincial levels through direct election by the people.
Article 4 of the 2015 Law on Organization of Local Government clearly states: “Local Government levels include People's Councils and People's Committees organized in administrative units of the Socialist Republic of Vietnam as prescribed in Article 2 of this Law” including: Provinces and centrally run cities (collectively referred to as provincial level); Districts, urban districts, towns, provincial cities, and centrally run cities (collectively referred to as district level); Communes, wards, and towns (collectively referred to as commune level) [82].
Article 6 of the Law on Organization of Local Government 2015 stipulates that “The People's Council consists of People's Council delegates elected by local voters, is the local state power agency, represents the will, aspirations and mastery of the people, and is responsible to the local people and higher-level state agencies” [82].
From the two articles of the Law on Organization of Local Government in 2015, it can be summarized that: i, the People's Council of the commune is one of the two components of the local government of the commune, including the People's Council and the People's Committee; ii, the People's Council of the commune is composed of outstanding representatives representing classes, religions, social components... elected by the local people; iii, the People's Council of the commune is the "power agency" in the locality, responsible to the local people and the higher-level state agencies for its activities; iv, the People's Council of the commune represents the will, aspirations and mastery of the people.
Commune People's Council - a component of the political system at the grassroots level
The People's Council of the commune is a component of the local government, but from the perspective of the current political system in our country, the People's Council is a component of the political system at the grassroots level.
There have been and are some concepts of the political system in our country. In which, the concept of the political system in the book "The political system in rural areas of our country today" , edited by Professor Hoang Chi Bao, is a fairly complete concept: "The political system is a system of organizations, political and social institutions and the relationships between them at different levels of organization and operation,..." [10]. Accordingly: i, the political system is a system of political and social organizations and institutions, containing a number of elements; ii, There are relationships between the elements of the political system at the same level of organization.
However, that concept does not mention the establishment of the position of each element and the functional relationship of each element in the organizational system. Therefore, it can be conceived that: the organizational system is a system of organizations; each organization is an element, holding a certain position and function in the organizational system and the relationships between them according to the position and function of each element in the organizational and operational levels create the integrity of the organizational system.
The political system in our country today includes the following components: Party organization, State, and Fatherland Front. The political system in our country includes four levels: Central, provincial, district, and commune levels. The communal political system in our country today includes the following components: Party committees, Party organizations; Government (People's Council, People's Committee); Fatherland Front and mass organizations in the commune.
The components of the communal political system in our country today have positions and functions stipulated in the Constitution and laws. In which, the Party Committee holds the leadership position; the People's Council is the local state power agency, representing the will, aspirations and mastery of the People; the People's Committee is the executive agency of the People's Council, the local state administrative agency, responsible to the local People, the People's Council at the same level and the higher-level state administrative agency [82]. The Fatherland Front is the political basis of the people's government; represents and protects the legitimate and legal rights and interests of the People; gathers and promotes the strength of great national unity, practices democracy, strengthens social consensus; supervises and criticizes society; participates in building the Party, the State, and people's foreign affairs activities, contributing to building and defending the Fatherland [84].
From the above analysis, we can summarize the People's Council of the commune as follows: i, the People's Council of the commune is a component of the communal political system, one of the two basic components of the communal local government; ii, the People's Council of the commune is a social system with a separate structure, including the People's Council delegates, the Standing Committee of the People's Council of the commune, and the People's Council Committees of the commune; iii, the People's Council of the commune has a different position, role, and social function compared to other components in the communal political system: The People's Council of the commune is an agency elected by the people, representing the will, aspirations, and mastery of the people; responsible to the local people and the superior state agencies for its activities.
As a component of the political system, in its activities, the People's Council has connections and is influenced and governed by the components of the political system: Party Committee, People's Committee, Fatherland Front; at the same time, as a local state agency, the Commune People's Council also has close relationships with external factors: people, village communities.
In the communal-level political system, the relationship between the Party Committee and the People's Council is a relationship of leadership and direction, expressed in the following main contents: i. The Party Committee leads the propaganda work to raise awareness among the Party Committee, cadres, Party members and people about the position and role of the People's Council; ii. Leads, directs and orients the activities of the People's Council; iii. Leads and directs the work of planning, introducing, appointing, promoting, rotating and arranging People's Council cadres.
The relationship between the People's Council and the People's Committee of the commune is a relatively special relationship between the "legislative" body and the "executive" body at the local level; at the same time, it is also a relationship of coordination, reflected in the following contents: i, Coordinating the preparation of People's Council meetings, developing resolutions and implementing resolutions in practice; ii, Implementing the conclusions of supervision, questioning and explanation of the People's Council of the commune; iii Resolving voters' recommendations and complaints and denunciations of citizens.
The relationship between the People's Council and the Vietnam Fatherland Front reflects a number of contents: i, Coordination in the election of People's Council deputies at all levels; ii, Organizing for People's Council deputies to meet voters on specialized topics, and to meet voters before and after the People's Council session; iii, Participating in the People's Council's supervisory activities; iv, Supervising the activities of elected representatives; v, Participating in the sessions of the People's Council.
In our country, the people are the subject, all activities of the political system are of the people, by the people and for the people. The People's Council of the commune is elected by the people, representing the will, aspirations and rights.
People's ownership. With that position, the People's Council must always contact the People to reflect their thoughts, aspirations and resolve all their problems. That is the social role of the People's Council, a "powerful" organization representing the will, aspirations and ownership of the People.
Thus, the nature of the relationship between the People's Council of the commune and the elements of the communal political system: i, The relationship between the Party Committee and the People's Council is a relationship of leadership nature; ii, The relationship between the People's Council and the People's Committee is the relationship between the local state power agency and the executive agency of the People's Council; iii, The relationship between the People's Council and the Fatherland Front is the relationship between the agency representing the will, aspirations and mastery of the people and the organization that is the political basis of the people's government of the commune; iv, The relationship between the People's Council and voters and people in the commune is the relationship between the representative and the person who elected the representative.
2.1.2. Characteristics of social structure and activities of People's Councils
The People's Council of the commune has characteristics in terms of social structure, activities and functions different from the elements of the political system and the local government.
Firstly, the social structure of the People's Council of the commune is diverse, including delegates representing local social components.
The People's Council delegates are individuals from different social classes, strata, professions, and religions. After many rounds of consultation, they are introduced into the election list and then directly selected by local voters according to the principles of universal, equal, direct, and secret ballot. Therefore, the social structure of the People's Council is diverse, with all the basic social components in the locality.
The diversity of social components is a factor that ensures the People's Council of the commune performs its function as a representative body of the will and aspirations of the people. However, the diversity of social structures can be an obstacle to creating unity in the People's Council when having to make decisions related to the interests of local social groups. In rural areas, the communal and clan spirit is very deep and has a strong identity. In addition to the common interests, each village and clan has its own interests, and the People's Council delegates can "fight" to protect the common interests for the sake of the village and clan.
their colleagues while discussing the decisions of the People's Council, "biased" in the activities of inspection, supervision and reflecting voters' opinions.
With a “representative” structure of social components, the People’s Council of the commune can hardly have the most outstanding representatives in the locality, but only the “elite” people in the social components. The default representation of social components in the social structure of the People’s Council of the commune has the potential to negatively affect the quality and intelligence of the People’s Council of the commune.
Second, the People's Council of the commune is a body of power, an organization that represents and guarantees the rights of the people .
The power of the People's Council of the commune is reflected in decision-making and inspection and supervision activities. The decision-making activities of the People's Council of the commune must originate from legal regulations, from the orientation of the Party Committee and the higher levels, on the basis of the submission of the People's Committee of the commune. However, those decisions must be consistent with reality, meet the requirements, thoughts, aspirations, and ensure the interests of the people. That is, the decisions of the People's Council of the commune must be correct, consistent with the "will of the Party" and the "will of the people".
Performing the functions of a power agency, representing and ensuring the rights of the People requires that in their activities, the People's Council delegates must uphold their sense of responsibility and promote their intelligence. To do so, the delegates must be aware of the functions and powers of the People's Council; have a deep understanding of the policies, resolutions of the Party, the State and the locality; have an understanding of many political, economic, cultural, social fields and the thoughts and aspirations of the People. That is, the delegates must have the "heart" and "reach" of a local power agency, representing and ensuring the rights of the People.
The high requirements for the qualities and capacities of People's Council delegates and the "representative" structure of the People's Council for social components itself contain "contradictions" that need to be resolved to improve the quality of activities of the People's Council of the commune.
Third, the organization and operation of the People's Council are open, with the majority of delegates being non-professional; working under the conference regime.
According to regulations, the People's Council of the commune only has a Vice Chairman who is a full-time delegate, the Chairman of the People's Council of the commune and the Heads of the People's Council of the commune are part-time. Thus, the majority

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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