PHAN THI NGOC ANH ANALYSIS OF FACTORS AFFECTING THE BRAND VALUE OF HO CHI MINH CITY TOURISM MASTERS THESIS IN ECONOMICS HO CHI MINH CITY, 2018 PHAN THI NGOC ANH ANALYSIS OF FACTORS AFFECTING THE BRAND VALUE OF HO CHI MINH CITY TOURISM MASTERS THESIS IN ECONOMICS Major: Business Administration Code: ...
LIST OF IMAGES Figure 2.1 Organizational chart of the management apparatus of the Ho Dynasty Citadel Heritage Conservation Center 56 Figure 3.1 Logo of Ho Dynasty Citadel 85 INTRODUCTION 1. Reason for choosing the topic Tourism is increasingly becoming one of the key service industries, playing an ...
Contributing to the formation of a comprehensive and synchronous tourism development link between localities in the region with typical tourism products, making tourism an important economic sector, creating a driving force to promote the development of other economic sectors, contributing ...
Limiting the attractiveness of destinations. Therefore, tourist destinations need to create differences, so that tourists come to many destinations of the province. In addition, the province needs to organize the annual Vinh Long tourism festival to attract tourists and promote the tourism image of ...
REFERENCES Domestic references 1. Alice, M. T & Tim, C. (2007), Kellogg on Branding . HCM: Saigon Publishing House. 2. Nguyen Van Dung (2009), Building strong brands , Transport Publishing House. 3. Nguyen Van Manh - Nguyen Dinh Hoa (2008), Tourism Marketing Textbook , National Economics ...
