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Factors Affecting Bank Marketing Activities

Not only does it make commercial banks multi-functional banks, but through service activities it will also generate a large portion of income at low cost. 1.3. Content of building Marketing for banks 1.3.1. Factors affecting bank marketing activities 1.3.1.1 Macro environmental factors In essence, ...

Theoretical Basis of Marketing and Marketing in Banking Industry.

Industry / Banking in general and for Standard Chartered Bank Vietnam in particular. According to author Luu Van Nghiem (2008), Marketing for the service industry includes 7 basic elements as shown in the following figure: Price Product Services Distribution Network (Place) Promotion 7P Service ...

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