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Summary of Destination Image Components

Intangibles that cannot be easily measured (e.g. friendliness). Because of the relationship between the functional-psychological and attribute-holistic components, the attribute-holistic and holistic image of a destination can be either a functional image or a psychological image. The common-unique ...

Normalized Weights of Destination Image Scale

Table 4.9: Standardized weights of destination image scale Observed Variable Factor Weight Observed Variable Factor Weight AT4 < AT .555 AMP2 < AMP .733 AT3 < AT .548 AMP1 < AMP .692 AT2 < AT .604 AC5 < AC .533 AT1 < AT .562 AC4 < AC .661 PV3 < PV .800 AC3 < AC .733 ...

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